Understanding Global Consumer

Dr.Farzana Gulzar
 Concept

⦿ Any one who

⦿ Initiates
⦿ Influences,
⦿ Buys,
⦿ Uses
⦿ The market offering
 Customer

⦿ Regular

⦿ Repeat

⦿ Purchaser
 Consumer Decision Making

⦿ process of
⦿ Selecting
⦿ Purchasing
⦿ Using,
⦿ Disposing
⦿ Products
⦿ To satisfy
⦿ needs
 Consumer behavior

⦿ For strong consumer base

⦿ To enhance profitability

⦿ Successful marketing strategy

 Problem solving approaches

⦿ Routine Problem solving

⦿ Habitual

⦿ Unthinking way
 Limited Problem solving

⦿ Moderate

⦿ Limited amount of time and

⦿ thinking
 Extensive Problem solving

⦿ Thinking

⦿ Lot of information

⦿ As mostly unaware
 Five variables

⦿ Five variables impacting behavior

⦿ Personality
⦿ Perception
⦿ Attitude
⦿ Motivation
⦿ Learning
 loyalty

⦿ The biased
⦿ Behavioral response(purchase)
⦿ Expressed over time
⦿ By a decision making unit
⦿ With respect to one or more set of brand
⦿ Is a function of psychological processes.
 Types

⦿ Monopoly
⦿ Incentivised

⦿ Price

⦿ emotional
⦿THANKS