Chesel May Pilar

Introduction to Communication Media

Communication helps in the transmission of knowledge and information among people.

In human life, communication is important. It facilitates not only the exchange of
information and expertise, but also the development of interpersonal relationships.
Communication is one of the most powerful methods for connecting with others.
Communication can make you successful in life, whether you are a student or a working
professional.

Good day everyone. This is Chesel Pilar, BA Communication student. Today we’re
going to discuss introduction to communication media. Let’s get started!

Defining Communication

The English term “communication” has been evolved from the Latin language.
‘Communis and communicare’ are two Latin words related to the word communication.
Communis is a noun word which means common, communality or sharing. Similarly,
communicare is a verb which means ‘make something common’. Some scholars relate
the term communication with the English word community. Community members have
something common to each other.

Communication is a basic process of exchanging information. Any activity by which you

can share your information with other is the way of communication. Communication is a
process where we share our feelings, thoughts, experiences, ideas, suggestions and
feedback. So before communicating with other person we usually think if how we speak,
when to speak, which channel I should adopt to communicate, how can I make it
effective and how to respond to the feedback.

Evolution of Communication

To trace back its development here are a few of the highlights as to how to
communication evolved through time:
  Cave paintings and stone carvings is the most efficient form of communication for
man 30, 000 years before the Common Era.
 A pigeon was utilized by Ancient Greeks to deliver messages in 776 BCE.
 A marathon man was utilized when Ancient Greeks ran all the way from
marathon to Athens to simply announce the victory of Greek over Persia in the
year 530 BCE
 More than 2000 years later, after the invention of paper came the first daily
newspaper, the “Einkommende Zeitung” in 1650.
 In 1840, the telegraph was invented by Samuel Morse.
 In 1876, Alexander Graham Bell created the electric telephone.
 In 1902, Italian Guglielmo Marconi transmits the first radio signal
 And this was followed by the transmission of the first television signal by a
Scottish man named John Baird in 1927.
 The beginning of a new age was in the year 1969. This year was the launch of
the ARPANET (Advanced Research Projects Agency Network); what we
commonly know now as the Internet.
 The emergence of the World Wide Web came soon after in 1994.
 At 1997, the coming of instant messaging or internet chat, and at 1999, blogging.
 2004 was when Harvard student Mark Zuckerberg created Facebook, followed
by the launch of Twitter in 2006.

Communication Process

The communication is a dynamic process that begins with conceptualizing of ideas by

the sender who then transmits the message through a channel to the receiver, who in
turn gives the feedback in the form of some message or signal within the given time
frame. Thus there are seven major elements of communication process:

1. Sender: the sender or the communicator is the person who initiates the conversation
and has conceptualized the idea that he intends to convey it to others.

2. Encoding: the sender begins with the encoding process where he uses certain words
or non-verbal methods such as symbols, signs, body gestures, and others to translate
the information into a message. The sender’s knowledge, skills, perception,
background, competencies and many more factors has a great impact on the success
of the message.

3. Message: Once the encoding is finished, the sender gets the message that he
intends to convey. The message can be written, oral, symbolic or non-verbal such as
body gestures, silence, sighs, sounds, etc. or any other signal that triggers the response
of a receiver.

4. Communication Channel: The Sender chooses the medium through which he wants
to convey his message to the recipient. It must be selected carefully in order to make
the message effective and correctly interpreted by the recipient. The choice of medium
depends on the interpersonal relationships between the sender and the receiver and
also on the urgency of the message being sent. Oral, virtual, written, sound, gesture,
etc. are some of the commonly used communication mediums.

5. Receiver: The receiver is the person for whom the message is intended or targeted.
He tries to comprehend it in the best possible manner such that the communication
objective is attained. The degree to which the receiver decodes the message depends
on his knowledge of the subject matter, experience, trust and relationship with the
sender.

6. Decoding: Here, the receiver interprets the sender’s message and tries to understand
it in the best possible manner. An effective communication occurs only if the receiver
understands the message in exactly the same way as it was intended by the sender.

7. Feedback: The Feedback is the final step of the process that ensures the receiver
has received the message and interpreted it correctly as it was intended by the sender.
It increases the effectiveness of the communication as it permits the sender to know the
efficacy of his message. The response of the receiver can be verbal or non-verbal.

TYPES OF COMMUNICATION
Communication has been classified into several types depending upon the social
groups in which it takes place and upon the technical devices used to facilitate it. The
types range from the intrapersonal and interpersonal to the group and mass
communication.

1. Intrapersonal Communication

Communication that takes place within an individual is called intrapersonal

communication. The individual functions here as the source and receiver. It includes our
reflection, contemplation, meditation, our inner monologues, our reflection upon
ourselves, and our relationships with others and with our environment. Conversing with
the Divine may be termed trans-personal communication.

2. Interpersonal Communication

Interpersonal communication is face to face communication between two persons or

more in close physical proximity. In other words, interpersonal communication describes
any mode of communication, verbal or nonverbal, between two or more people. It is
considered the most effective type of communication because it is personal, direct, and
intimate and allows maximum interaction in word, gesture and expression.
Communication between two persons is also known as dyadic communication.

3. Group Communication

Communication by many persons in a face to face situation is described as group

communication. Here, as the group grows in size communication tends to become more
and more of a monologue reducing participation. The degree of directness, therefore,
depends on the size of the group, the place where it meets and also the relationship of
the members of the group to one another. In group communication feedback is more
difficult to measure and respond to.

4. Public Communication

Public communication occurs when a group becomes too large for all members to
contribute. One characteristic of public communication is an unequal amount of
speaking.
One or more address their remarks to the remaining members who act as an audience.

5. Mass Communication

Mass Communication is the process of delivering information, ideas and attitudes to a

sizeable and diversified audience. This is done through the use of media developed for
that purpose namely newspapers, magazines, radio, television, websites, social media
networks. The act of mass communication is much more complex than that of face to
face communication. It is addressed to masses, to an extremely large audience.

6. Verbal and Written Communication

Verbal communication refers to spoken messages that we transmit by producing

sounds. In general, we spend a great deal of time participating in verbal communication
either as speakers or listeners. Verbal communication is important to human
relationship starting from interpersonal, group communication to other communication
contexts.

Written communication refers to communication through written or printed words.

Although, it is verbal in nature, written communication has a non-verbal dimension.
Written communication is formal, literate and follows the rules of grammar.

7. Non Verbal Communication (NVC)

Human beings communicate verbally through words and nonverbally through facial
expressions and body movements. Non-verbal communication can be understood as
the process of sending and receiving messages without the use of words. However, it
should be noted that non-verbal communication can take place either alone or with
words.

References:

https://businessjargons.com/communication-process.html#:~:text=Sender%3A%20The
%20sender%20or%20the,to%20convey%20it%20to%20others.&text=The%20sender's
%20knowledge%2C%20skills%2C%20perception,the%20success%20of%20the
%20message.
https://www.everstudy.co.in/blog/meaning-of-communication#:~:text=Roots%20of
%20Word%20Communication,means%20'make%20something%20common'.

https://sci10sectionm.wordpress.com/2013/12/08/the-evolution-of-communication-
effects-on-the-world-of-science/

https://www.scribd.com/document/455953960/Introduction-to-communication-
Journalism-pdf

Video credits:

https://www.youtube.com/watch?v=IzbCLBXAGFM

https://www.youtube.com/watch?v=PX7M-x817UI

https://www.youtube.com/watch?v=TUvpL_Hx0is

https://www.youtube.com/watch?v=a-c8vntu1AE

https://www.youtube.com/watch?v=btzCPEg2GkE

https://www.youtube.com/watch?v=maCIOJQoQ5k

https://www.youtube.com/watch?v=LiKarbAMUjs&t=103s

https://www.youtube.com/watch?v=c409Y1QmQB4

https://www.youtube.com/watch?v=dOWK7NRr8Lg&t=62s

https://www.youtube.com/watch?v=0ay2Qy3wBe8

https://www.youtube.com/watch?v=4Z1BIeje_ko

https://www.youtube.com/watch?v=Dgp-bfdiCoY

https://www.youtube.com/watch?v=qvgURfZMGoQ

https://www.youtube.com/watch?v=u_0lySVFOrY&t=71s

https://www.youtube.com/watch?v=UThHE6eehU8&t=42s