Venus vision for marketing V-Shwas

Venus Safety & Health Pvt Ltd is a manufacturer of safety products for Industrial Safety and Medical
healthcare sector since the last 33 years. It now envisages to use this experience to market its range
of products for consumer healthcare. We have identified that there is a vacuum in the consumer
market in India of a good quality mask that meets the highest international quality standards. The
range of masks available in the market currently have focused on style and appeal but the lack of
any Certification does not guarantee any safety to the user. Also, these masks are not comfortable to
wear and the user experiences discomfort while using for prolonged duration as the materials used
in these masks are not breathable and not manufactured appropriately.

This idea was tested by Venus in the last one and a half year where during Delhi pollution, Venus
masks were supplied to the people by the Government of Delhi. Various mask manufacturers were
shortlisted, but Venus was finalized because of the products features and safety performance. The
inputs received from the users during the 18 months were given to the design department to
develop a new product for consumer use. Venus has long made advances in features by having a
patented Exhalation valve in its masks that is more efficient than any model available in the market,
Venus was also one of the first to provide an adjustable bead in its mask so the user could adjust the
fit of the mask as per face profile. Venus has 11 ISI licenses and among them 7 are the first in the
country. Over the years Venus products were passed for various global safety standards like in North
America for NIOSH (N95 certification which Venus was first in country to get), CE certification for
Europe, South Africa, Malaysia, Russia etc.

The design team worked on using these features along with the input given by users for style and
aesthetics to develop a consumer mask for India. Initial test marketing in 2019 of this product was
positive and some valuable inputs were gained as regards to packaging and supply chain. The need
for a creative agency, media space agency & PR agency was earmarked to get a better foothold in
the market. The product name for consumer marketing shall be Venus V-Shwas (Vishwas means
trust and Shwas means breath) with Venus being the lead name for all branding. The product sub
varieties shall be packaged in colorful bags in a set of 2 masks on the VIBGYOR concept. From the
sever colors the initial 3 colors will be launched as follows:

1. V- Violet color bag which will be termed as Venus V-shwas Regular shall be the basic entry
level product in a pack of 2 pieces. All masks will be without exhalation.
2. O-orange color bag with the product name Venus V-shwas Deluxe having all the features of
regular plus deluxe comfort features like exhalation valve, soft nose cushion and adjustable
ear bands..
3. G-green color band Tag which is Venus V-shwas Natural with all the premium features along
with induced nano particles of Neem for herbal benefits.

Later models to be launched of Venus V-Shwas to complete the VIBGYOR series shall also have
innovative features such as gas and odor absorption, extra durability, comfort of cotton fabrics or
N95 approval. In all the above product series there will be a choice for customers to have 6-7 designs
of cover fabric like blue polka dot, yellow stripes, pink polka dot, black screen on dark red and
others. We are also exploring in future to have sizes in Large, Medium and Small to suite the family
needs.
Venus shall differentiate the other manufacturers based on 4 USP’s

1. Protection: Venus products offer best in class protection to the user. The products are
capable of filtering particles up to 0.3-micron particle size. They can also filter solid aerosol
and oil-based mist that are present in the harsh environments. The benefits of having
features such as adjusters on the mask give an optimum leak tight fit. It is also an accepted
fact by lead doctors globally that a good, approved mask reduces the risk of COVID or acts as
an alternate to vaccine.
2. Comfort: Venus’s masks offer a low breathing resistance while breathing due to advance
filter media in the mask. Also, the patented “Butterfly Exhalation valve” gives the low CO2
buildup and heat reduction up to 12°C inside the mask reducing the stress on the user and
allowing prolonged use. The design of the mask is also Fold Flat style which allows the mask
to be folded and stored in pocket while not in use.
3. Innovation & Variety: The VIBGYOR product series has incorporated several innovative
features from Venus’s existing range of products. Along with the “Butterfly Exhalation valve”
& The adjustable headbands these masks can also be washed as per instructions and lasts
longer in durability. Venus’s 4 stage filters have a splash resistance filter, Advanced
electrostatic micro filter, a soft cushion filter and a skin friendly inner media. The micro filter
is made from micro fine fibers with electrostatic charges which do not decay for a period of
5 years. In the V-Shwas Natural series nano particles of Neem have been induced which is
naturally proven to give health benefits to the user.
4. Reliability & Trust: Venus is an ISO:9001 2015 certified company based in Navi Mumbai. Our
34 years of experience in making quality products was demonstrated during COVID-19
where doctors around the country preferred our range of NIOSH N95 mask over any other
for protection. Venus is also a proud supplier to the India Defense Forces, for advanced
masks used in warfare. We have taken leading strides in expanding this outreach globally by
opening offices in UAE, the Netherlands and the USA. Our goal is to “Make In India” for the
world market.