Business and its relationship with technology :

With the advancement of science and technology, technological innovation

has also grown, resulting in new devices and devices. No matter how big or
small your business is, technology provides intangible and tangible benefits
to make them profitable and meet the growing needs and requirements of
customers. Technological innovations affect the efficiency, culture, and
relationship between employees, customers, suppliers, and customers. The
nature and quality of the technology used to affect the security of
confidential business information.
Due to administrative tasks such as inventory, accounting, and file keeping,
large and small businesses rely on computers to perform their administrative
tasks. The birth of the Internet and online social networking sites has
significantly reduced the cost of doing business. It also makes it easier for
companies to use Six Sigma management methods. Some companies have
switched to outsourcing because of the associated low cost, rather than
hiring their own employees. Due to the huge impact of technological
innovation in companies, it is impossible for them to live with them.
Customers are the blood of the company. It is a fact that operations depend
solely on their customers to survive. Therefore, it is important that
companies not only value their customers but also engage in a relationship
with them to ensure loyalty. Only then can companies be sure to repeat an
exchange. Companies can only achieve this by providing the highest quality
of customer service. Technology has changed the way companies interact
with their customers. There are a number of technological tools that improve
customer service. Companies use technology because it improves efficiency.
This is also a very cost-effective way to solve customer service issues such as
complaints, inquiries and online orders. Through technology, companies have
turned to their customers.
Some of the technological tools companies can use to improve customer
service are:
 Social Network Networks: Create a virtual community between the
company and its customers. Questions, inquiries, and complaints can
be sorted very quickly via this platform.
 Websites: Before social networks, this was the first contact between
companies and their customers. Nowadays it is used as a marketing
tool.
 E-mail: E-mail is the traditional way companies communicate with their
customers. This is used to inform customers about a new product /
improved product; Use it as a channel for marketing campaigns; or any
change within the organization. This is the best tool to achieve loyalty.
All companies realize that they do not think about the customer and can not
think about marketing. One depends very much on the other. Companies use
technology to improve marketing strategies. You do it the following way:
Use marketing strategies that are in line with customer expectations. This can
only be achieved through the use of databases and analysis tools. 
Automation of most services offered by companies results in greater
efficiency and effectiveness. Companies have automated most of the services
that concern customers. Inquiries and questions are handled more efficiently
by the software. Online shopping and commerce have been automated by
electronic commerce. The websites were used to automate the first contact
between the company and its customers. Customers can access more
information about the business through their website.
Technology can be used to create or break a business. Social networks are
the most dangerous if they are not used properly. A mistake can lead to the
collapse of huge companies. Social media networks are platforms for
exchanging information between the online community. Companies use
social networks to create brands and interact with their customers. The trend
of customer service is towards community-based technology tools like social
networks.
Companies should try to build good relationships with their customers
regardless of the route they are using. A dissatisfied customer is worse than a
forest fire. Most customer service technologies can be used concurrently
with marketing tools.
Advantages of technology for businesses:
 Relationships with customers. Technology influences the way
companies communicate and build relationships with their customers.
In a rapidly changing commercial environment, it is important that
they interact regularly and quickly with customers to gain their trust
and win customers. With the use of the Internet and social online
networks, companies interact with consumers and answer all their
questions about the product. Creating effective communication with
clients not only creates a good relationship with them but also creates
a strong public image. It enables commercial companies to reduce and
reduce carbon emissions.
 Business operations. By leveraging technology innovation,
entrepreneurs and entrepreneurs can better understand their cash
flow, manage their inventory costs, and save time and money.
 Corporate culture The technology enables employees to communicate
and interact with other employees in other countries. It creates a
clique and prevents the emergence of social tension.
 Security Modern security equipment enables businesses to protect
their financial information, business confidential information, and
decisions.
 Research opportunities. It offers a place for studies to stay one step
ahead of the competition. It enables companies to virtually travel to
unknown markets.