SHANNON O’SHEA

BIO
I’m a passionate writer specializing in SEO content, with experience across multiple industries,
including SAAS, broadcast retail, higher education marketing, market research and finance. When
I’m not at work, I write speculative fiction and practice Aikido.

SKILLS & ABILITIES

– CRM, SEO/Web Analytics, Microsoft Office, Document Design, Business & Marketing
Presentations, Proposal Writing, Technical Writing, QA (web, software, and written copy),
internal and external business communication

EXPERIENCE
Content Writer, Semrush February 2021 – Present
Remote & Trevose, PA
– Writes and edits technical, marketing and web copy for all business units. Examples include
long-form blog post, help desk articles and workflows, email campaigns, PPC and display ad
copy, and social media. Also provides copy editing for non-native English speaking peers on
request.
Positioning Strategist & Copywriter, QVC August 2018 – August 2020
West Chester, PA
– Wrote compelling positioning copy for promotional events across multiple categories; ensured
consistent messaging and guide large project teams from concept to execution. Collaborated
with buyers, vendors and decision-makers to develop show and event concepts and write show
descriptions used in advertising and promotional copy as well as on-air dialogue. Managed
monthly event and prioritization calendars for use across multiple departments at all levels.
Subject matter expert for shows and events in fashion, beauty, and jewelry spaces.
Staff Writer, Education Dynamics May 2016 – May 2018
Newtown Square, PA
– Created and managed strategic web content, optimized for website and page performance, based
on current SEO research and search trends. Created B2B ghostwriting projects to position
executives and organization as thought leader in education marketing space, including business
presentations and blogs. Identified and reported technical and user experience issues as needed.
Business & Technical Writer, Freelance October 2015 – Present
Phoenixville, PA
– Projects include analyzing corporate websites and recommending improvements, proposal
writing, presentation writing, QA, and drafting initial patent applications for combined
hardware and software systems.
MarComm Associate, CENTRIS Marketing Science May 2015 – October 2015
Horsham, PA
– Wrote and edited data-oriented business proposals and client deliverable presentations for a
telecommunications and entertainment industry market research company. Also performed
some accounts receivable and office management responsibilities, event planning, and day-to-
day management of in-house survey panel.
Marketing Associate, Global Tax Management August 2012 – January 2015
Radnor, PA
– Managed company-wide CRM, including updating and correcting information and running
sales and marketing reports as needed. Wrote for and managed email campaigns, marketing
collateral, organization, and assisted in the development of new company website.

EDUCATION
Immaculata University – Malvern, PA – BA English Language & Literature
– 3.58 GPA
– Topics studied include communication, writing, literature, and education, including student
teaching, which includes making data-based decisions to serve diverse classroom needs and
meet state standards. Completed simultaneous to full-time employment at GTM.
King’s College – Wilkes-Barre, PA – Writing, Philosophy
– Prior to transfer, topics studied include business writing, journalism, academic writing, creative
writing, and philosophy. Leadership roles include creative writing club, campus choir, and
campus newspaper editorial staff. Scholarship recipient, honors program member.

COMMUNICATION & LEADERSHIP

– Presented at conferences including Pennsylvania Writers Conference, Philcon, and King’s
College Creative Writing Conference
– Short story published in literary magazine: “What The Water Takes Away,” in The Flexible
Persona Fall 2017 issue, Corporeal
– Assists with training members of the community in Women’s Self Defense courses offered by
Aikido of Chester County