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1.0 Introduction of the Organization

2.0 Nature of Operations
3.0 Mission or Official Goals
4.0 Operational Goals
5.0 Analysis of External Environment
6.0 Analysis of Internal Environment
7.0 Approach Adopted for Effectiveness
8.0 Conclusion
9.0 References
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ravelling is one of life¶s greatest values. Perhaps it¶s the ultimate investment, because the return is
priceless. Eagle ravels is such a travel agency which Focuses on the needs of the clients by keeping
their best interests in mind. We encourage our customers to try Eagle ravels and we are confident
enough that they will be convinced as our products and services are exceptional. Headquartered in
Islamabad It will start its operation from February 2011. We will be providing best products and quality
services for the tourists



 
Our products include
Ô Cars
Ô Buses
Ô Jeep Safaris and
Ô Helicopters






Our services include
m ourist Information centers throughout the country
m Information about destinations and hotels
m rained drivers
m Security guards for ensuring the security of foreigners
m Refreshment during the journey
m Maps

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Eagle ravels focuses on the needs of the clients by keeping their best interests in mind. he
different operations of EAGLE RAVELS include selling, transporting, storing, advertising, planning and
management of traveling services.

he company will be seeking a redefined online presence and identity to promote the company's unique
approach and vision to the foreign and local audience.

d  

 
Eagle travels will be divided into three areas
2 Planning & Development
À Publicity & Promotion
î ourist Information Centres

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Ô   



his department will principally be engaged in the provision of travel related services
including hotel reservation, air-ticketing, packaged-tour services, this department will also identify and
implement projects dealing with tourism infrastructure such as using new model buses, jeeps,
helicopters etc, online and telephonic booking and providing best services to the local and foreign
clients
Ô  

his department will focus on the domestic and foreign publicity and promotion of tourist
products and services and production of tourist literature.
Ô 
 
  



EAGLE RAVELS will also provide tourist information and related publications to the
incoming visitors through its 18 ourist Information Centres located throughout the country. Plans are
under-way to set up permanent Information Booths at Karachi Islamabad, Peshawar and Lahore
Airports.


 


Our promotion strategy will include the following
Ô We will be creating an attractive, colorful and updated website he web site will provide direct
communication methods including
m featured articles
m company information
m Destinations
m Pictures
m Charges
m Discount Packages
Ô Our Immediate goals will include advancing marketing and promotion of the company in domestic and
foreign media via
m Print media
m Electronic media
m Brochures
m Pamphlets
m Events & Activities
Ô We will be using platforms such as witter, Facebook, Orkut and MySpace
Ô We will also produce and distribute tourist literature through PIA offices, tour operators, hoteliers etc
Ô We will also Participate in international and domestic conventions, fairs, exhibitions, workshops
Ô We will also start our E-mail campaigns



 


Our target audience will include
[ Foreigners
[ Students
[ Families
[ Young Professionals



  
Our company will be strongly placed in the market because we will have a very Small number of
competitors in Pakistan as there are no such Existing travel companies that are providing a diversified
range of products and services at the same time

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Our Vision is "Building Memories through ravel³

d 
Our Mission is to promote Pakistan as a tourist friendly destination by
m Development of tourist infrastructure and services within the country
m Promoting domestic tourism
m Attracting foreign and local tourists
m o create awareness of tourism through private sector, Pakistan Missions abroad, PIA offices, tour
operators, travel agents and hoteliers.
m o hold conferences, seminars, and workshops for creating awareness and promotion of tourism for
image building of Pakistan.

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Operational goals are the results expected from departments, work groups and individuals. hey
are precise and measureable. Operational goals of EAGLE RAVELS are
m Hiring employees which are best suited for the organization
m Promoting and expanding EAGLE RAVELS
m Using aggressive marketing strategy to increase our customer base
m Development and improvement of our products, services and ourist Information Centres, to attract
domestic and international tourists.
m o produce publicity and promotional material for distribution at home and abroad.
m o conduct promotional programmes, activities and events for attracting tourists.
m o undertake familiarization and package tours, touristic transportation and provide ground handling
to group tours.

he Company's overall corporate objective for this year, therefore, is to continue building EAGLE
RAVELS image, core assets and strengths while making every practical effort to increase market
awareness and appreciation of EAGLE RAVELS potential.

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he external environment is typically made up of things , situations, and events that occur
outside of an organization, (usually beyond the organizations control), and affects the organization in
either a positive or negative way. he External environment of EAGLE RAVELS consists of
Ô Administrative or legal environment¶
Ô echnology Environment
Ô Political environment
Ô Economic environment
Ô Social and cultural environment

 

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he administrative or legal environment has a direct impact on EAGLE RAVELS. he
administrative and legal environment in a country provides a framework within which an organization
operates. When this environment is very restrictive then it has a negative impact on all the aspects of the
organization and vice versa. he administrative context within which it operates is shaped by a unique
combination of forces, including international, governmental, nongovernmental policy, legislative,
regulatory, and legal frameworks.


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echnological environment also have a huge impact on EAGLE RAVELS. By using latest model
cars, buses and jeeps a number of customers will be attracted and therefore profit will be maximized

  
 

Political environment also affects EAGLE RAVELS. Political instability, changing foreign policy and
terrorist activities badly affects the whole system of EAGLE RAVELS

  
 

In the economic environment, the organizational analysis should centre on those aspects of the
economic system that directly impact the type of project being considered. For example, inflation and
labour laws directly impact the activities of EAGLE RAVELS.

   
 
 

Social and cultural forces at local, national, and often regional levels have profound influence on
the way organizations conduct their work and on what they value in terms of outcomes and effects. hese
social and cultural forces also affect EAGLE RAVELS like any other organization

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ccccccccche internal environment of the EAGLE RAVELS consists of all the elements within the
organization, including
Ô company policiesc
Ô formal structures
Ô organizational culture
Ô organizational climate
Ô resources

 

Company policies are guidelines that govern how certain organizational situations are addressed.
EAGLE RAVELS will establish policies to provide guidance to managers who must make decisions
about circumstances that occur frequently within their organization. he policies of EAGLE RAVELS are
an indication of an its personality and therefore coincide with its mission statement. 

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he formal structure of an organization is the hierarchical arrangement of tasks and people.
his structure determines how information flows within the organization, which departments are
responsible for which activities, and where the decision-making power rests. EAGLE RAVELS use a
chart to simplify the breakdown of its formal structure. his organizational chart is a pictorial display of its
official lines of authority and communication within an organization.


 %   


he organizational culture is an organization's personality. he culture of EAGLE RAVELS
reflects its personality. he culture of EAGLE RAVELS distinguishes it from others and shapes the
actions of its members. hree main components make up the culture of EAGLE RAVELS
Ô  

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 are the basic beliefs that define employees' successes within EAGLE RAVELS
m 
 
 , are routines or ceremonies that the company uses to recognize high-performing
employees. EAGLE RAVELS organize different Awards banquets, company gatherings, and
quarterly meetings to acknowledge distinguished employees for outstanding service.
m  
&
', is the informal means of communication within an organization. It is through this
network that employees of EAGLE RAVELS really learn about the organization's culture and values.


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A byproduct of the company's culture is the organizational climate( In EAGLE RAVELS the
overall tone of the workplace and the morale of its workers are elements of its daily climate. Worker
attitudes dictate the positive or negative ³atmosphere´ of the workplace. he daily relationships and
interactions of employees reflect its climate.





Resources are the people, information, facilities, infrastructure, machinery, equipment, supplies,
and finances at an organization's disposal. People are the paramount resource of EAGLE RAVELS.
Information, facilities, machinery equipment, materials, supplies, and finances are supporting, nonhuman
resources that complement workers in their quests to accomplish its mission statement
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Meeting organizational objectives and prevailing societal expectations in the near future,
adapting and developing in the intermediate future and surviving in the distant future.Selection of the
appropriate basis for assessing organizational effectiveness presents a challenging problem for
managers and researchers.here are no generally accepted conceptualizations prescribing the best
criteria. Different organizational situations - pertaining to the performance of the organization's structure,
the performance of the organization's human resources, and the impact of the organization's activities -
require different criteria.he effectiveness criteria adapted by EAGLE RAVELS is the rational goal
approach. In rational goal approach Effectiveness is the ability to excel at one or more output goals. he
rational goal approach focuses on the ability of EAGLE RAVELS to achieve its goals. he goals of
EAGLE RAVELS are identified by establishing the general goal, discovering means or objectives for its
accomplishment then and defining a set of activities for each objectives. Whether EAGLE RAVELS will
achieve its goals or not is evaluated by comparing the activities accomplished with those planned for.
he reason for using this sort of approach is that because EAGLE RAVELS have ultimate goals that are
tangible, measureable and verifiable and its effectiveness is appraised in terms of accomplishment of
ends rather than means

#c"% c
ccccccccccAlmighty Allah has blessed our country with the most spectacular landscape in the
world. Pakistan is a land of beauty and thrills. It has all the essentials that a tourist may wish for. We
have been awarded with the highest mountain ranges, the longest glaciers outside the poles, the most
magnificent fresh water lakes, thick pine forests and above all vast diversity of wild flora and fauna.so we
would like to invite the foreign and local tourists to come and see the thrilling and scenic beauty of
Pakistan
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Ô www.ACCEL.com
Ô www.bizled.com.uk
Ô www.answers.com
Ô Barney, Jay B., and Ricky W. Griffin.he Management of Organizations.Boston: Houghton Mifflin
Company, 1992.
Ô Fried, Yitzhak, and Linda H. Slowik. "Enriching Goal-Setting heory With ime: An Integrated
Approach."Academy of Management Review29, no. 3 (2004): 404±422.

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