Voltas AC

India Ka Dil, India Ka AC

Introduction

Voltas is among India’s leading air-conditioning, refrigeration

and engineering services companies.

Set up in 1954, its core competencies lie in air conditioning

And cooling appliances and services.

Voltas is India’s largest supplier of engineering products and

Services for the textile machinery sector and is a major manufacturer of forklift
trucks.

I t provides solutions in turnkey pumping projects for water,

Effluent and sewage treatment, and water pollution control.

The company has SO 9001-2000 certification and has

Executed projects in the Middle East, Southeast Asia, Central
Asia, Africa and Europe.

Total 20 branches in all over india.

Voltas is connected with Tata for the last 51 year

I nteresting Facts

Vision Of Voltas:1 0 k @ 1 0 b y 1 0 .

Burj Khalifa , Etihaad towers , Bahrain City Center

Terminal 3, Fortis hospital Delhi, Godrej T Park

CWG

Airports- Hyderabad (Rajiv Gandhi International Airport -

LEED), Singapore (medical and research center).
Commercial banks like SBI , PNB atms, Co-op bank, Dena bank
Carbon Foot Prints

STP of Voltas AC
‡
Segmentation-
± The air conditioner market is broadly divided into home,
commercial and industrial segments.
± The commercial segment includes premises fitted with off
the shelf air conditioners and those needing custom-built
air conditioning systems.
± The group looks after off-the-shelf air conditioners and
other products like water coolers and water dispensers

Target
‡
I ndia is a tropical country where summers are vey hot and
humid. Voltas AC  s target the middle class population where
anyone can afford AC  s that have been kept at a reasonable
price.
‡
The company will be targeting the B and C cities with the
launch of new range of Vertis Premium window and split air
conditioners. The newly launched air conditioners are priced
in the rage off Rs9,900 - Rs28,000 (window) and the split air
conditioners are in the range of Rs14,500-Rs36,000.
‡
The company is now trying to capture domestic segments too
with mass media campaigns like I ndia ka Dil,I ndia ka AC  .
‡
The company also introduced a sub Rs.10,000 air conditioner.
(Source  domain-b.com)
Positioning
‡ Voltas customer s par ti ci patei n nati onwi de
'JAGMAG' dr i ve
Every Voltas AC customer now has the chance
to participate in a nationwide initiative -- the
'Lighting up a billion lives' campaign for
electrification of rural homes, being
conducted by The Energy and Resources
I nstitute (TER I ), with Voltas' enthusiastic
support.
‡ Voltas is actively encouraging its customers to participate
through direct purchasing, as well as by spreading the
word among their friends and relatives.I t's a rare
opportunity to make a significant impact in creating a
brighter future forI ndia.
‡ Voltas  I ndia Ka Dil,I ndia Ka AC  campaign has had a
special resonance with consumers, appealing to the pride
ofI ndians in the new emergingI ndia and its booming
economy, and the feeling thatI ndia has now arrived on
the global stage.
‡ Power saving features of Voltas star rated Acs

‡
Eco friendly 
antibacterial remote control ,
hydrophilic coated aluminum fins (Fitted in the indoor unit, this
water contamination free foil enhances the heat exchange
efficiency),
golden bio evaporator (prevents bacteria from breeding and
spreading to create a healthy and comfortable environment).
‡
Unbeatable technology
-first to introduce AC withI .Q
Post Purchase Services
‡
Voltas AMC -Only a Voltas AMC offer you complete peace of
mind as it is backed by a nationwide network of service
centers with well trained engineers.
‡
Call 4 care - Voltas 24x7 Customer Care Center has a
dedicated team of professionals who are ready to register and
attend to your service requirements anytime of the day

Conclusion
‡
Voltas is among I ndia's leading air-conditioning, refrigeration
and engineering services companies.
‡

People are motivated to buy a Voltas AC due to its

performance,
warranty,
price,
service.
‡

Windows AC and split AC s are more popular among

customers than other variants.
‡

Also 1.5 ton AC s are far more popular.

Recommendations
‡

I ntroduce the variants of Corner and Slimline AC s and

advertise them aggressively.
‡

Come up with attractive schemes like free installation.

‡

Make the AC models more attractive.

‡

Ensure prompt service.

‡

More emphasis on product specification through Voltas

channel partners.
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