2Checkout

ConvertPlus
Solution Brief

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 Solution Brief: 2Checkout ConvertPlus

Overview
In the current eCommerce environment, having an edge that
can differentiate you might be difficult, and increasing
conversion rates can prove a challenging task for any
merchant. But help is at hand!
2Checkout’s newest ordering engine, ConvertPlus, helps you
simplify the process of collecting payments from your
customers while offering them a straightforward buying
experience. Built with the latest technologies, our API-driven
ConvertPlus is highly optimized for minimal input on the
shopper’s side during the payment process.

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 Solution Brief: 2Checkout ConvertPlus

2Checkout ConvertPlus Cart

Merchant logo Currency selection
Use retina-ready Simplified billing
company logos currency selection

Billing form Quantity auto-update

Only mandatory fields Prices are auto-updated
are displayed when quantity changes

Card auto-detect
Shopper geolocation
The card type is
We use geolocation for pre-filling detected based on the
the shopper’s country / state Responsive design first 3 digits inserted
Works on desktop, tablet
and smartphone

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 Solution Brief: 2Checkout ConvertPlus

1 Merchant Benefits

Average Time-To-Purchase reduced by 20%.

ConvertPlus offers a faster checkout experience, reducing the time shoppers need to finalize
the actual purchase.

Shopping cart localization can generate increases of 10-20% in

conversion rates
ConvertPlus uses real-time Geo-IP location detection to provide global customers with a
relevant buying experience, which has a positive impact on your conversion rates.

ConvertPlus Cart Success Story

READ NOW +9%

increase in
conversion rate

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 Solution Brief: 2Checkout ConvertPlus

2 ConvertPlus Cart Features

With ConvertPlus, get ready to enhance your customers’ purchase experience:

Support for Digital and

Frictionless Checkout Flow
Physical Goods
and optimized purchase flows,
you can sell any type of product or
out of the box
subscription plan.

Advanced Marketing Tools In-cart Geo-IP Detection

to increase AOV (promotions) and enabling a localized buying
recover lost revenue experience

Secure and Trustworthy

Environment
with PCI level 1 certification

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 Solution Brief: 2Checkout ConvertPlus

Deep Localization via Geo-IP Location

ConvertPlus can be displayed in 33 languages and shoppers can choose from 100+ billing currencies to display their cart content pricing.

Multiple Payment Methods

Our smart ordering engine displays the most popular international payment methods based on the shopper’s location. This makes it easier for customers
to complete a purchase using their favorite payment method, which will result in a higher conversion rate for you.

Payment methods supported by ConvertPlus
with 2Sell, 2Subscribe and 4Enterprise:
Visa, MasterCard, American Express,
Discover, JCB, PayPal, bank/wire transfer,
iDEAL, SEPA Direct Debit, Boleto Bancario
for Brazil.
Credit cards with installments for Brazil
and Turkey.
Payment methods supported by ConvertPlus with 2Monetize and 4Enterprise:
Visa, Visa Electron, MasterCard, Maestro, Eurocard (Mastercard), American Express,
Discover/Novus, Diners Club, Dankort /VISA, Bancontact, Postepay (Visa), JCB (Japan Credit
Bureau), Carte Bancaire.
PayPal, PayPal Express, Direct Debit SEPA, Direct Debit UK, Alipay, Apple Pay, SOFORT
Banking, Giropay, iDEAL, Webmoney, Qiwi, eCheck/ACH, UnionPay, Credit cards with
installments, Elo Card.
Hipercard, Local Cards Turkey with installments (Bonus, World, CardFinans, BankAsya, Paraf,
Maximum, Axess), OP-Pohjola, Nordea, Danske, Pay Easy (through Konbini), Trustly, POLi.
WeChat Pay, Skrill Wallet, Neteller, QR code bank transfer, PayNearMe, Wire/Bank transfer -
SEPA countries, Wire/Bank Transfer - non-SEPA countries, Check, Purchase Order, Konbini,
Boleto Bancario, Cash at 7-Eleven, Family Dollar & ACE.

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 Solution Brief: 2Checkout ConvertPlus

PayPal Express
Making the PayPal button easily accessible and reducing the number of steps
required to checkout with PayPal Express, can increase the Conversion Rate of the checkout
by 7-10%.

Reduced Number of Fields

At checkout, less is more. We reduced the number of fields by merging the First Name and
Last Name fields and removing other unnecessary fields to reduce user friction. This can
increase conversion rates up to 10%.
ConvertPlus has a seamless and intuitive layout that displays a short billing form with compact
card fields the buyer must fill in unlike most available shopping carts that require a multitude of
details during the checkout flow. Additionally, our ordering engine is responsive on all smart
devices allowing your customers to use a variety of mediums when purchasing online.

Subscription Renewals Support

Create a seamless billing model for subscriptions and charge your customers automatically
while increasing your recurring revenue.
Manual renewals are also supported so you can enable your customers to order on-demand
renewals for their subscriptions using custom buy-links in the ConvertPlus ordering flow.

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 Solution Brief: 2Checkout ConvertPlus

Advanced Marketing Tools

We know that being able to set promotional campaigns and offer volume discounts to
shoppers is paramount for your business, so our ConvertPlus cart supports both regular and
special price promotions, coupon-based or applied automatically.
The Lead Management feature helps you retain customers and lower the number of
unfinished payments and cart abandonment rates. Use order recovery follow-up emails to
reduce unfinished payment rates up to 20%, and set up cart abandonment email notifications
to convert free downloads into customers.

Note: After activating the Lead Management functionality from your Merchant Control Panel, our system will start sending
customizable emails with links for scenarios like Unfinished Payments or Cart Abandons, that in turn will redirect the
customers to the ConvertPlus checkout template to complete the purchase.

API Optimization and Enhanced 3D Secure Ordering

2Checkout ConvertPlus provides your customers with a swift and safe payment experience,
SECURE as our cart supports both 3D Secure and tokenization. You can create ordering interface links
using ConvertPlus and secure them with a web token when you pass the information to the
2Checkout API endpoint.

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 Solution Brief: 2Checkout ConvertPlus

Tax Collection and VAT Information Exchange System

Depending on the shopper’s location, ConvertPlus displays either the VAT, GST or Consumption tax value right under the total price of the order. Also, tax
exemption will be applied if tax cart validation rules are met - which means that if a B2B shopper in Germany adds a valid VAT ID in the checkout process,
the VAT will no longer be applied.

Advanced Cart Customization

The ConvertPlus Cart Editor in the Merchant Control Panel allows you to customize the entire payment experience for your shoppers. You have full control
over the shopping cart elements with an easy-to-use visual interface for your customizations. You can define new text styles, add new button designs, or
select new colors for different cart elements.
The advanced settings of the ConvertPlus Cart Editor allow you to customize each segment of the cart in a different way. Customize the display for product
title, image, quantity and price in the cart by editing the properties of these elements. You can also personalize the billing and payment details sections as
well as the footer. Read here more details on how to edit ConvertPlus cart themes and give it a new style and look.

Pricing Options
Use pricing options to define complex pricing models for your products, adding cost components for each option or a combination of options your
shoppers can purchase. The capabilities at your disposal make it easy to adapt products or subscriptions to customer and market needs.

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 Solution Brief: 2Checkout ConvertPlus

Volume Discounts
Offer volume discounts to shoppers purchasing large quantities of products and associated
backup-media.

Dynamic Products
Skip the need of handling catalog products by using ConvertPlus with dynamic product
information. ConvertPlus enables you to pass the product information dynamically to the
checkout page, either by using URL parameters or via your Merchant Control Panel.

Payment Card Industry Data Security Standard (PCI DSS) Compliance

With ConvertPlus, your PCI DSS compliance work is reduced to minimum, depending on the
number of orders you are handling. As a 2Checkout hosted solution, ConvertPlus relieves you
from collecting customers’ sensitive card data and mitigates PCI DSS requirements.

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 Solution Brief: 2Checkout ConvertPlus

ConvertPlus is available to all 2Checkout accounts

3 Availability & Integration (for packages 2Sell, 2Subscribe, 2Monetize and 4Enterprise) across all regions.

How to Integrate
Follow these steps to generate buy buttons for your products using the ConvertPlus shopping cart.

Login Into Go to Select Select One or Click on “Generate Insert the Buy Link
Control Panel “Generate links” “ConvertPlus” More Products link” Button Into Your Website

1 2 3 4 5 6

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 Solution Brief: 2Checkout ConvertPlus

Recommended for:

Merchants who sell

Merchants with a larger Merchants
Merchants
who sell
who sell
physical goods
product catalog digitaldigital
goodsgoods

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 Solution Brief: 2Checkout ConvertPlus

Ready to Sell Worldwide, Hassle-Free?

Our digital commerce capabilities are available to all 2Checkout customers. Choose your product based on your business model and go-to-market needs. For more details,
compare plans and choose the best commerce solution for you:

2SELL 2SUBSCRIBE 2MONETIZE ADD-ONS

Accept mobile and online Subscription management solution Full commerce solution built for Additional services to boost
payments from buyers worldwide to maximize recurring revenue digital goods sales online sales

For businesses that want to scale to their maximum potential, we offer dedicated support with premium onboarding, custom integrations, professional services and an
affiliate network. Contact our sales team to find the best solution for your needs.

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SB202006CPC

About 2Checkout
2Checkout is the leading all-in-one monetization platform for global businesses. It was built to help clients drive sales growth across channels and increase
market share by simplifying the complexities of modern commerce like global payments, subscription billing, merchandising, taxes, compliance, and risk, so they
stay focused on innovating their products and delivering exceptional customer experiences.
Get more information at www.2checkout.com

NORTH AMERICA (HQ) NORTH AMERICA WESTERN EUROPE (HQ) EASTERN EUROPE

Atlanta, Columbus, Amsterdam, Bucharest,

Georgia, USA Ohio, USA The Netherlands Romania

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