Contents

EXECUTIVE SUMMARY.................................................................................................................................1
AUTINS GROUP PLC INTRODUCTION AND OVERVIEW OF ORGANIZATION.................................................2
AUTINS GROUP CURRENT STATE AND ENVIRONMENT IN WHICH ITS OPERATES.......................................2
INNOVATION STRATEGY OF AUTINS GROUP PLC, IMPLEMENTED STRATEGY SUCCESSFULLY AND GET
ADVANTAGE:...............................................................................................................................................3
LIKELY PROBLEMS ARISE AND HOW IT COULD BE OVEROME?....................................................................5
CONCLUSION:..............................................................................................................................................5

AUTINS GROUP PLC

EXECUTIVE SUMMARY:
AUTINS group is an investment holding and public limited company. It involves in
manufacture, design and supply of thermal insulation solution, noise, vibration and harshness
(NVH) and acoustic inventory to automotive industrial sector in the United Kingdom locally and
internationally. AUTINS group is offering different varieties of inventory like: non-woven,
polyurethane, laminates, thermoplastics and various non-automotive products and all these
include developing, recycling (conversion), tools and components, its designing and testing and
also offers face masks since pandemic. AUTINS group also offers technical support which
includes thermal experts and acoustics, solutions of bespoke. AUTINS group is also serving with
construction, marine, commercial vehicles, rail, office interiors, medical devices, power
generation and industrial sectors. AUTINS group was founded in 1966 its headquarter is situated
in Rugby, United Kingdom.

AUTINS GROUP PLC INTRODUCTION AND OVERVIEW OF

ORGANIZATION:
In this busy world the safety and comfort of our environment has become more important for our
wellbeing. AUTINS goal and aims to ensure that we are comfortable and feel easy with our
surroundings and environment. AUTINS being a manufacturer, an industry leading designer and
supplier of acoustic, bespoke, filtration and thermal solutions of insulation. AUTINS probably
see the biggest revolution in car-designing and looking for innovative challenges for car-
designing since decades. In today’s world we see that electric vehicles is the biggest emerging
technology so AUTINS group’s primary market is to supply automotive and specifically
NVH(Noise, Vibration and Harshness) market so the people feel more ease, comfort and less
stress while driving cars. AUTINS being a credible supplier to all its major company brands
Volvo, Mercedes, BMW along with that AUTINS also supplies in other markets like: flooring,
office furniture and industrial equipment such as MRI scanner and compressors. The design and
development team of AUTINS always concentrates on ease, comfort and value for money and
also focuses on keeping weight down because impact on environment and its sustainability is
such a valuable thing for customers. In the UK market recently, AUTINS brought an innovative
and unique product called Neptune with a light weight non-woven and that is really a key
development. AUTINS is doing an exceptional job being sticky with serving customers well and
capable of improving its penetration on customer base and gets new customers. AUTINS group
has established its facilities in Germany and Sweden as they carry on winning new designs of
engineering which strengthens the position of AUTINS group. AUTINS is transitioned like a
family run organization because of informal processes. AUTINS is also passionated in exploring
in non-industrial applications so recently they have started a new line of production known as
personal protective equipment like face mask.

FACE MASK:

AUTINS GROUP CURRENT STATE AND ENVIRONMENT IN

WHICH ITS OPERATES:
AUTINS has earned revenue of £21.5 million in the financial year of 2020 and in the financial
year of 2019 it was £26.9 million. Gross margin has been reduced up to 1% from the last year.
Sales has been reduced due to Covid-19 so efficiency of factory production decreases. Overhead
and operational costs have been reduced throughout the year significantly. As there is strong
position of cash so AUTINS can enter into new markets for innovation and they strongly believe
in solving customer problems so AUTINS focused on ensuring problems are being solve
throughout their program life cycle and will get new customers by creating a new line of product
in the pandemic situation, Washable masks. AUTINS group has been providing quality product
since half century, it has been almost 50’years of experience for supplying automotive and has
built strong market share through providing thermal insulation solutions and acoustic. AUTINS
group’s design and development team not only put an eye on value for money and providing
comfort of vehicles but team also focuses on its offering which affects the environment like
recyclability and weight. The package of Noise, Vibration and Harshness has been removed
internal combustion and also the noise that has been aroused in traditional vehicles and thus
provides relaxation while driving electric vehicles. Addition thereto, AUTINS having no more
traditional style engine which generated heated instead management uses the battery power for
keeping the temperature of cabin comfortable. AUTINS is also good at eliminating and isolating
the noise created by Electric vehicle components which may annoy the passengers so AUTINS
uses lightweight alternative solutions through loftier performance of acoustic like it previously
lessen the noise of internal combustion without increasing weight of vehicle.

ACOUSTIC AND THERMAL MANAGEMENT TECHNOLOGY:

INNOVATION STRATEGY OF AUTINS GROUP PLC,

IMPLEMENTED STRATEGY SUCCESSFULLY AND GET
ADVANTAGE:
AUTINS group must bring differentiation to its brand and organization for creating awareness
and demand in the minds of customers. Blue Ocean Strategy is focusing on to create demand in
the unexplored space of market which makes the competition unrelated and irrelevant. Through
this strategy the structure of industry is assumed to be flexible. With this Blue Ocean Strategy,
AUTINS group utilizes those market spaces which are not actively played by existing players in
the market. From doing this, AUTINS group will enjoy high profits and increased market share
with rapid growth of experience. The four action framework has guided the company to develop
new values, reconstruct the strategic profile of the company in the unexplored market space.
With developing of new value the AUTINS group is being capable of facing trade-off between
low cost and differentiation strategy. AUTINS group breaks the trade-off by applying four action
framework and strategic processes. Firstly, AUTINS group has shortlisted the factors in which
given industry has survived and competed for a very long period of time and they are being
eliminated now. These shortlisting factors are: obsolete technology, rigorous policies of human
resources. Secondly, in this AUTINS group is being capable of raising those factors that it may
want to see above the average of industry according to its own settings. This factor will provide
AUTINS group a competitive advantage and also give the benefit of sustainability. This will
include culture of organization, innovation through technology, capability of market research and
so on. Third is to create and able to find such strategic factors that are new and innovative to the
industry and have not been already introduced but along with company has to maintain cost and
offer high value to the customers at the same time. AUTINS group will have greater
sustainability advantage by implementing this strategy and fourth is AUTINS group should
review its industry and explore those factors which can be eliminated from its line expansion and
will raise the standards in comparison to industry. Due to uncertain situation created from the
pandemic of Covid-19 AUTINS group’s strategy still remains same and has been committed to
become a leader in eliminating noise, Noise, Vibration and Harshness specialist in automotive
markets of Europe and focused on new challenges that may arise from NVH(Noise, Vibration
and Harshness) from moving in hybrid and electric vehicles. The opportunity growth for
Automotive market because customers want more ease and comfort in cars so in pandemic
AUTINS group strives to gain the market share and recover its market. In the situation of Covid-
19 customers want to find alternative ways for reducing the cost so they think of new solutions
of material that will perform better and will have saving costs economically. So for AUTINS
group Neptune exactly meets this requirement so up to 40% lighter it offers same material,
performance and save cost. Through this AUTINS has retained its existing customers and have
won new customers in automotive market and still continue to work for achieving new projects
which are significant and are continuing to work on significant new projects. Another
successfully implement strategy of AUTINS group. Product development and innovation,
organization always wants to ensure that it is providing innovation products and lead the market
solutions of customers so projects are being implemented based upon customer base,
development of technology, according to market trend and collaboration with suppliers. Using
Neptune technology in the pandemic situation the demand for Personal protective equipment
(face mask) has been raised. Globally government faced the shortage of well-quality face masks
so AUTINS group has identified this need and apply open innovation strategy in less than four
weeks Using Neptune filtration properties AUTINS has developed, designed and received their
first order of new technical products that were nothing previously and unknown and it has
supplied about 100 thousand face masks to markets which are local. AUTINS group has also
supplying acoustic and thermal insulation solutions which is variety of non-automotive market
segment. Flooring has been growing year on year basis which is dedicated technical product.
Another open-market growth opportunity is to explore ways from external research so AUTINS
group invests in the engineers of future through giving sponsorship 10 to 11 students who will
graduate from technical college and will bring the new generation of automotive markets in
future who will work for most advanced technologies later.

AUTOMOTIVE VEHICLE:
LIKELY PROBLEMS ARISE AND HOW IT COULD BE
OVEROME?
Due to increase number of direct or indirect competitors may affect the ability of organization
for sustaining and expanding the consumer customer base so to overcome organization should
adopt change in tastes, needs and preferences of customers with good market knowledge and
work for advanced technology which helps in future economic growth. One example is
expansion of new market line Personal Protective Equipment (PPE) in the covid-19 situation
provided face masks and support the government and customer needs.

CONCLUSION:
In this management innovation opportunity report, we have observed the whole analysis of
AUTINS group its current state and environment, how it protects the environment through its
product and provide less stress through Noise, Vibration and Harshness, eliminated the internal
combustion and invests in the future economic technical product, how successfully AUTINS
group have coped in the situation of pandemic and explored a new expansion product like and
generates its revenue. People are moving to Electric and hybrid vehicles so we don’t have to
import oil for cars which run through petrol and diesel. AUTINS group aim totally shift from
internal combustion cars to Electric vehicles and move to zero emission world which provides
sustainable environmental and economic growth. As Government also provides support and give
relief in taxes. E-vehicles ensure of total cost of ownership is low and safety.
References:
https://autins.com/investors/company-information/
https://autins.com/industries/automotive/
https://autins.com/industries/flooring/
https://autins.com/wp-content/uploads/2021/03/Presentation-of-FY20-Results.pdf
https://www.manufacturingglobal.com/ai-and-automation/autins-group-invests-next-generation-
automotive-engineers
https://www.case48.com/swot-analysis/8814-Autins-Group-Plc