BRIONES, ROLAND / BSMM02

SHORT FILM & AD ANALYSIS

Submitted to: Ms. Beverly Alejandria
ADVRTSG
1. Determine the classification of advertising. Explain your answer in 2-3 sentences

After watching the film, I think the classification of advertising it shows is Advocacy

Advertising. Why? Because they are advocating the preservation of the Philippine

Eagle wherein it is gradually dissapearing in our country. Also, they are advocating

how signifacant is the existence of Philippine Eagle as part of our pride as Filipino or

the country itself.

2. Analyze the poster design and information and identify the target market. Explain

your answer in 2-3 sentences.

Upon analyzing the poster, its visual is clearly stating that it's about eagle, which is

good and its pieces of information are well-constructed which is not confusing and

easy to understand. The placing of all elements in the poster is pleasing in the eyes of

the viewers and the choices of colors, size of the fonts and style of the fonts used in

the poster is satisfactory. To sum it up, the poster is simple but it met the

qualifications of a good poster to attract its target market which is ages 18 to 40

years old people, male and female, specifically, people living in the place near where

the Philippine Eagle is showing.

3. Determine the objective of the ad. Explain your answer in 2-3 sentences

From my perspective, the ad is telling us how important that we save the Philippine

Eagle from its extinction. The ad is showing us how the Eagle plays a vital role in our

environment, heritage, livelihood and culture. Lastly, the ad is telling us that we should

take immediate actions before it's too late to act.

4. In your opinion, what is the main message of the film? Explain in 3-5 sentences.

In my opinion, the message of the film is to show the other side of the eagle which is

unknown to many people. For instance, how eagle protect their eggs or take care of

their eaglets and how they interact with their co-eagle. Knowing the other side of

eagle or how they live, the film is telling us that we should appreciate them and not

destroy them. Also, Its beauty and rarity is bringing good impact to other countries

because it can only be found in the Philippines. Lastly, the main message of the film is

to give awareness how signifacant and crucial for us to SAVE THE EAGLE.