Every time you launch a store/ product etc.

you simply want to get people to go through

the store and leave more money there than you spend for traffic

Plainly speaking let’s say you are buying clicks on FB for $1. If on average you are
making $2 from each click you get you are profitable and scaling your business.

In affiliate marketing this metric is called EPC: Earnings per click

So in that case before you start testing an offer OR after you already validated it/ got it
to break even / profitability, there are few things you need to put in place to maximize
the EPC and your profitability.

Profitability means ability to scale so BEFORE you try to scale (link to scaling guide
here), you always need to maximize your profitability first.

Why?

Because every single thing maximizes while scaling. Let’s say you work on profitability
improvement and get the profitability to improve for $1 per order.

With 1000 orders it’s $1000 in extra sales and NO EXTRA cost to get a customer.

With 10000 orders it’s $10000 in extra sales and NO EXTRA cost to get a customer.

So it makes sense to be extremely profit-optimization oriented with your business.

Here is how we do it:

1. We collect emails with Wheelio. Typically we offer 20% off to people to get more
sales and to collect mere emails to build email list. Here’s how to set it up:
https://www.alexfedotoff.com/wp-content/uploads/2020/05/Setting-Up-Wheelio.pdf

2. For those that opted in, we send a welcome email series. The templates can be
found here:

https://drive.google.com/drive/folders/1TVqs28OXhuJaLPc0O0OawinzzR42O_F5?
usp=sharing
The instructions can be found here:
https://docs.google.com/document/d/1vj39faGWn9UBpTEC_KcOEzWcdFrEJLv5aqdcEI
Fwc74/edit?usp=sharing
Together wheelio and welcome email series should bring extra 5-10% in revenue for
your business and more profitability.

3. After that is done, we set up an SMS bump. SMS bump allows you to retarget people
who abandoned their carts and also to build a list of SMS subscribers. Here’s how to set
it up:

https://docs.google.com/document/d/1J-
0TqhDACHzI9oKVyFmiVM8Rddp7EKsOISB3R2zddFE/edit?usp=sharing

4. We setup the reconvert: https://apps.shopify.com/reconvert-upsell-cross-sell

The full instructions are here:
https://docs.google.com/document/d/1N4Oog10CYZHWFgmTDoRYdDWPZ-
HWbzhRr5fQ_WMpFmM/edit?usp=sharing

5. Add popup notifications: https://apps.shopify.com/pushowl

And setup cart abandonment sequence.

6. To maximize the profitability, we also use Intercart ( also called PPFUNNELS). The
demo overview is here:
https://www.youtube.com/watch?v=AUDV1KJX2OI

You can sign up for PPfunnels here: https://www.ppfunnels.com/onboard/affiliate-sign-

up?ref=alexfedotoff3

So we can get the most out of each sale and make it profitable OR even more
profitable.
Every week you should review the funnel / store and analyze how to make it more
profitable.

KPI’s of what should be the norm for your metrics can be found here:
https://drive.google.com/file/d/1ezFYAC9s37DRNM0P8RXPj_c9hJAJ7Udc/view?
usp=sharing

The main point of this is to constantly beat the control and ask WHY IT CAN”T BE
BETTER?

So if you make 10% profit with your store, why can't it be 30%?

If you make 30% why it can’t be 35%

The constant look for the answers will make you a better entrepreneur, business owner
and a person.