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PINTEREST ADS
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Cheat Sheet
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v1.0 www.ecommercescalingsecrets.com
PINTEREST ADS
Cheat Sheet

HOW TO LAUNCH ADS ON PINTEREST

After you created your Pinterest ad account the first thing you have to do is to add the tracking
codes to your website. To do that, click on the top left on Ads > Conversions

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Here you will find the option to create the Pinterest tag (Pinterest tag is similar to Facebook
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Pixel). Next, add the main tag code to your store / funnel, and the tracking codes as ATC code on
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the order page / cart page, and the Checkout code on the Thank You Page (on Pinterest the
purchase code is named Checkout).

This is how it looks. Click on “Configure Base Code”.

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Will open a pop-up, chose the option “Manually add tag code to website”.

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Next click on “Install the base code”, copy the code and add it to your website in the header of
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the store. If you use Clickfunnels, go to the settings of your funnel, insert the code in the header
and click save at the bottom.
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If you use Shopify, click on Edit code > Theme Liquid, and in the head section add the Pinterest Tag.
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Next you have to add the events codes for your store. The main events codes are ATC and
Checkout. Click on the “Install event code” and copy the codes you want to add.

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Cheat Sheet

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The ATC code on Clickfunnels you add to the order page in Tracking codes > Header.
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For Shopify, click on “Edit code”, the same as when add the main tag. Scroll to the “Sections”,
click on “cart-template.liquid”, and somewhere in the code after a script ends (script ends with
this code </script>), add you code for ATC event. Example below:

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PINTEREST ADS
Cheat Sheet

Next add the checkout event. Copy the Checkout event, for Clickfunnels add it to the Order
Confirmation page in the Tracking code > Header code. As “Value” in the code you enter your
average order value if you know it, or estimated average order value.
For Shopify, copy the code and modify it a little bit. This will let Shopify to report the exact order
values to Pinterest.
This is the exact Checkout code you have to add:

1 <script>

2 pintrk('track', 'checkout', {
3 value: {{ total_price | money_without_currency }},

4 order_quantity: 1,

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5 currency: 'USD'

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6 });

7 </script>
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And add it by going to Settings on the bottom left, click on Checkout, scroll to the “Additional
scripts” and add here the Checkout code and the Pinterest tag code (you added the Pinterest
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Tag in your theme, but theme do not have access to the Checkout, so you have to add it again
here).
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It should look as in the example below:

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If you use Zipify you will have to add the Pinterest Tag also to Zipify, and the code to claim your
website too (about this code more information below).
Go to Zipify, click on Settings > Global Scripts > Page Scripts > Header Scripts

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And add your codes, it should look as in the example below:

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PINTEREST ADS
Cheat Sheet

INSTALL

Now add the Pinterest Tag Helper chrome

Tag Helper
extension to your browser to check if all the
https://chrome.google.com/webstore/detail/pinterest-tag-helper/
tracking codes are installed correctly. gmlcbajhgoaaegmlbaclmmmhpmfdajmp

After you did that, claim your website on Pinterest. You have to do that to be able to create
custom audiences and LLA audiences after you have some traffic on your site. To do that, go to
your Pinterest profile, click on “Edit profile”, next click on “Claim”. You will see the option to claim
your website. Enter your website URL, you will receive a specific code from Pinterest, add it to
your website as they require, and if it is installed correctly in about 24 hours you should have
your website claimed.
Below it is shown in a screenshot where this code should be added.

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To check how many Checkout conversions you had fired already, click on the top left on Ads >
Conversions, and you will see your tag (the same place where you created the tag). Click on “See
history”

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Cheat Sheet

To check how many Checkout conversions you had fired already, click on the top left on Ads >
Conversions, and you will see your tag (the same place where you created the tag).
Click on “See history”.

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And you will see the history for the Checkout event for the last 24 hours. If you have 100+ fired

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events you are good, now left only to wait 1-2 days for the Conversion campaigns to be unblocked.

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For me, after 1-2 days the Conversion campaigns were unblocked, for you should be the same.

NOTE

You can CONTACT stephenmiller@pinterest.com tell him you come from Alex Fedotoff at AF MEDIA LLC

He can activate the conversion event for you pretty much right away, without doing traffic
optimization.

After you have the Conversion campaigns unblocked, click on “Create Campaign”, chose
“Conversions”, name your campaign and click “Continue”.

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PINTEREST ADS
Cheat Sheet

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What you will see on the top is the possibility to name your adgroup (the same as adset for
Facebook), on the right you will see the potential reach, a little bit below you will see your
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custom audiences and LLA audiences you created after you have some data. At the beginning
you will have 0. Also here you will see the option to create a custom audience. And that
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moment, we just name our ad group and scroll below.

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NOTE

On Facebook Lookalike audiences short name is LLA, on Pinterest they name it Actalike audience and the
short name is AAL. But just for you to know, this is the same thing.

After scrolling a little below you will find the place where you can select your targeting. In
pinterest we can select the interest targeting audience (similar to Facebook), also the Keyword
targeting (similar to Google).

Select your targeted audience, you can add also some keywords, you should have at least 25
keywords. Or for Keywords you can create separate campaigns to be easier to analyze the data
and see what works and what not.

After you select the target audience, scroll below and you will see the option to select gender,
ages, locations, languages, devices, and ad group placements.

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Genders
For the gender, if your product is only for womens for example you select “Women” and select
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also “Unspecified”. From Unspecified gender 4 of 5 are womens. At the beginning Pinterest had
no genders available when people created their accounts, so all of old accounts are as
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Unspecified gender. But at the beginning, most of the Pinterest audience were womens.
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Ages
As age, choose a specific age group if you know already for what age your product is. At the
beginning probably it will have sense to select all ages and see what age group will work best.

Locations
Select countries you want to target.

Languages
You can select also the language the Pinterest users have added in their account.

Devices
My recommendation is to choose all and see what will work best for you. As well as with Ad
group placements, select all and see what will work best for you.
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PINTEREST ADS
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Now scroll below. You will see the option to set your daily budget. Small budgets on Pinterest
will not work well because Pinterest needs data to optimize your ad delivery and for that you
have to spend some money. Pinterest recommends the budget at least $300/day and give it at
least one week without touching it. Of course, if you see after 1-2 days that there is no chance
for this ad group to be profitable probably will have sense to stop it.

Next, select the Pinterest tag, select the conversion event to Checkout, add the target CPA. Here
you set your Target CPA that makes sense for you to be profitable. For example, if your target
CPA is $20 you can insert here $20 or set it a little bit lower like $15 and you can adjust it later.

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The target CPA is important because Pinterest will try to spend your money to give you this
result. And if you set it too big, Pinterest can spend all the daily budget and not give you too
good results. Or, if you set it too low, Pinterest will spend you some money, It will see that it
can't give you the results you want and stop spending the money.

The target CPA has importance also in who will win the auction between you and your
competition and whose ad will be shown to the target audience you have. Similar to Google
when you set max CPC for example.

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Cheat Sheet

The last thing you have to do is to select your pins you want to promote or create new pins.

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To create a new pin, click on Create Pin, upload your image or video, add a headline, you can
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add also some description (in ads the description will not be visible, but if you will add this new
created pin to a Public Board, this pin will be visible not only in your ads but also in your boards
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when someone will check your profile or this pin will be visible organically in the search feed.
If you add the pin that is not visible on your profile, adding the description has no sense).
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PINTEREST ADS
Cheat Sheet

Next add the destination link select the board when this pin should be placed (as in screenshot
above) and click “Publish”.

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After you select the pins you want to promote, click on “Launch” to publish your campaign.
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After the campaign is approved with all or some of its ads, you spent some money in the past
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days, it's time to analyze the data.

NOTE

To be able to see today's conversion on Pinterest.

Click on the “Conversion settings” on the top and select 1/1/1.

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Cheat Sheet

It should be like that:

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The main data you should check when analyze the reports:
 Spend
 CTR
 CPC
 ATC
 Conversions (Checkout)
 CPA (Checkout)
 ROAS (Checkout)

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You can select the columns that are visible on your report by clicking on edit pen on the right
and choosing from the list of columns which one you want to see.

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After you select the columns you want to see, you can save them for later. The columns you can
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also arrange in the way you want by dragging and dropping them in the places you want.
Something like that:

Analyze the data for yesterday results, last 3 days and last 7 days and optimize you ad groups
based on that.
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Cheat Sheet

THE TARGET CTR IS 1%+, AND THE TARGET CPC IS $0,20-$0,30 OR

LOWER.

If you have bad CTR and CPC test different creatives, different first 3-5 seconds of the videos.
You have to test more and find what works. If you are publishing creatives and they are not
approved, as we had in our weight loss niche, just keep trying publishing them again and again,
on different days.
Often after trying more times, maybe it depends on the day, or this is random, but Pinterest can
approve some of them.

Don’t be afraid because of not approved ads, Pinterest does not ban ad accounts or pages, you

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do not have page score and things like Facebook has and many people are struggling with.

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After you analyze the data and want to adjust your daily budget or target CPA, do not do it more
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than twice a week and do not increase the budget or the target CPA more than 10% at a time. If
you will do that, the learning process for your ad group will restart.
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If you sell products from different niches, you will have to create multiple ad accounts, one
account for a specific niche because Pinterest will optimize the ad delivery for a specific niche on
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a specific ad account.
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Good news, we can create as many ad accounts on Pinterest as we want.

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NOTE

Contact stephenmiller@pinterest.com and apayne@pinterest.com tell them you are coming from advertiser
#549760594294

They will guide you through the setup and will help you to get to know the foundations of the
platform.
Might also help you to get ads approved, etc.

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