The project charter outlines plans to convert an existing restaurant building into a fast food restaurant serving healthy Texas-style BBQ food. The budget for the project is between $500,000-$750,000 and it will be managed by Julie Smith. Key objectives include establishing a positive brand within the first year and becoming profitable within 3 years by promoting the unique BBQ take-out option. Major milestones include researching the target market and suppliers from July to September 2009, purchasing a building from September to November 2009, renovating from December 2009 to February 2010, and marketing/opening from March to May 2010.
The project charter outlines plans to convert an existing restaurant building into a fast food restaurant serving healthy Texas-style BBQ food. The budget for the project is between $500,000-$750,000 and it will be managed by Julie Smith. Key objectives include establishing a positive brand within the first year and becoming profitable within 3 years by promoting the unique BBQ take-out option. Major milestones include researching the target market and suppliers from July to September 2009, purchasing a building from September to November 2009, renovating from December 2009 to February 2010, and marketing/opening from March to May 2010.
The project charter outlines plans to convert an existing restaurant building into a fast food restaurant serving healthy Texas-style BBQ food. The budget for the project is between $500,000-$750,000 and it will be managed by Julie Smith. Key objectives include establishing a positive brand within the first year and becoming profitable within 3 years by promoting the unique BBQ take-out option. Major milestones include researching the target market and suppliers from July to September 2009, purchasing a building from September to November 2009, renovating from December 2009 to February 2010, and marketing/opening from March to May 2010.
The project charter outlines plans to convert an existing restaurant building into a fast food restaurant serving healthy Texas-style BBQ food. The budget for the project is between $500,000-$750,000 and it will be managed by Julie Smith. Key objectives include establishing a positive brand within the first year and becoming profitable within 3 years by promoting the unique BBQ take-out option. Major milestones include researching the target market and suppliers from July to September 2009, purchasing a building from September to November 2009, renovating from December 2009 to February 2010, and marketing/opening from March to May 2010.
Project Start Date: 07/01/2009 Projected Finish Date: 07/01/2010 Budget Information: $500,000 - $750,000 Project Manager: Julie Smith, 858-555-1212, julie_lsmith@hotmail.com Project Objectives: Convert an existing restaurant building into a fast food restaurant focused on healthy Texas-style BBQ food. Establish a positive brand within the first year and become profitable within 3 years. Promoting and expanding the BBQ restaurant as a unique take-out destination. Approach: • Research potential target market locations. • Research potential local organic food suppliers. • Purchase available restaurant building in high-traffic location near college or beach areas. • Renovate existing building for BBQ equipment and theme. • Establish aggressive marketing plan for advertising. • Maintain tight controls on operating expenses. • Maintain high customer satisfaction based on wait time, food quality, and service levels.
High-Level Requirements:
• The majority of ingredients must be organically grown/bred wherever economically
feasible. • Building must have drive-thru capability. • A simple and easily executable menu that is inexpensive given the restaurant location and likely clientele.
High-Level Risks:
• A high percentage of new restaurants fail within the first year.
• Organic food may not be available in sufficient variety or quantity. • Demand for service is beyond capacity as initially designed and built. • Permits are not obtained. • Lawsuits against restaurant.
Summary Milestone Schedule:
• 7/1/2009 – 9/1/2009 (research phase)
• 9/1/2009 – 11/1/2009 (building purchase) • 12/1/2009 – 2/1/2010 (renovation) • 3/1/2010 – 5/1/2010 (marketing and grand opening)
Roles and Responsibilities
Name and Signature Role Responsibility Contact Information Julie Smith Project Manager Manage the julie_lsmith@hotmail.com project. Patrick Swisher Project Team As assigned. patrick.swisher@yahoo.com Member
( 1 ) – Project Planning & Scheduling – Spring 2009 – Team 1
As assigned. Chan Tsan Project Team c.tsan@cox.net Member As assigned. Lori Silva Project Team lori.a.silva@saic.com Member As assigned. Ryan Sargent Project Team sargenre@yahoo.com Member As assigned. Karen Castillo Project Team kpcastillo11@gmail.com Member Comments: (Handwritten or typed comments from above stakeholders, if applicable)
(none)
( 2 ) – Project Planning & Scheduling – Spring 2009 – Team 1