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Payment System Gaps and Opportunities: Ken Isaacson Federal Reserve Banks Chicago Payment Symposium September 25, 2013
Payment System Gaps and Opportunities: Ken Isaacson Federal Reserve Banks Chicago Payment Symposium September 25, 2013
Payment System Gaps and Opportunities: Ken Isaacson Federal Reserve Banks Chicago Payment Symposium September 25, 2013
Opportunities
Ken Isaacson
Federal Reserve Banks
Chicago Payment Symposium
September 25, 2013
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Agenda
• Gaps / Opportunities
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Research Phases
FPT Approach
• Research Priorities
▫ Needs Assessment
Broken down by use case and attribute
▫ Gap Assessment
▫ Barrier Identification
▫ Barrier Resolution
▫ Informed by Case Studies
▫ With insights applied to current categories of
emerging payment areas
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P2P
B2B P2Biller
B2P POS
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Stories
Gaps / Opportunities
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Faster Payments
• In a world where many other countries are moving
to ubiquitous near real-time retail payment
systems…
• Payment cards and wire transfers possess some but not all of
these features
• ACH payments generally lack these features
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Feedback Summary
High Level Reactions
Prevalent Real-time information , mobile enablement
and ubiquity are high priorities.
Views
Persistence of end-user check-writing is not
a high priority pain point.
Feedback Summary
Summary Segment Priorities
High Medium Low
Alternative
Financial Technology Corporate/ Government/
Payment
Institutions Solution Providers Merchant Regulatory
Providers
Mobile Technology
Revolution
H H H H L
The Need for Faster H H H H M
Payment Information
The Need for Faster M H H M M
Payment Transactions
Closed Loop
Challenges
H M H M L
International Payments
Issues
M M M M L
Continued End-User L L L L H
Check Writing
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Steve Mott
Principal—BetterBuyDesign
Chicago Fed Payments Conference
23 Sept 2013
1
Landscape for Mobile Transacting
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Solutions Come From the Apps
Consumer Pain Mobile Solution/ Business Pain
Points Opportunity Points
Waiting in line Line-Busting App Losing business due to
long wait times
Missing out on loyalty Mobile containers with
rewards due to lack of loyalty loading and Rewards don’t
access/inability to conveyance utility attract generate competitive
redeem/ lack of wallet share sales--just a cost of
integration doing business
Mobile search and app
Difficulty making efficient information streamlines Shopper frustration
shopping choices and fulfillment pre-, during leads to smaller
optimizing venues and post-shopping baskets and
wandering customers
3
Too Many Technology Choices
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What’s Wrong with NFC Payments?
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EMV: A Giant Head-Fake to Get NFC?
• Poor security/efficiency makes $8.6 billion projected
investment cost a non-starter for most
• EMV isn’t Durbin-compliant, so debit is ‘off-the-grid
right now (opening door for pushing credit…)
• Merchants fear EMV is a 5-year diversion to get
merchants to terminalize to NFC
• NFC enables proprietary plays on mobile marketing,
and is easily enabled with EMV on new terminals
• Card-emulation mode looks like a bust, but its
rejection is giving rise to tokenization solutions that
mitigate PCI issues and might improve prospects for
adoption of both EMV and NFC
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1st-Gen Wallets Defect from NFC, move to Online/QR
Wallet Provider Target Channel Deployment Strategy POS Orientation
Began focused on POS, now back Hedging bets on SE/NFC; OTP Was seeding market with NFC
to online; wallet (ex-CSAM online (liabilities?); cards and terminals; 1.5 virtual MC
version) morphing to embedded phones for POS and leverage prepaid option used existing
payment API, with P2P function on TXVia acquisition gone; rails with CNP rate no
via gmail, enables Apple, carriers data still the big prize abandoned with shift to digital
Online leverage not driving Cards and phones for POS, Cards and numbers now, other
volume yet at POS; three dozen with two-way offers coming; modes coming; looking for
national merchants committed acceptance via Discover consumer applications
Focused on POS, considering NFC 14443 for POS; 18092 on Straight NFC for terminals, with
online; nearing a national roll-out the way? Banks resisting offer push; rumored to be
with questions remaining about business case for loading under pressure to do QR code
pilot use and partner loyalty cards; adoption in question options
Focus was on digital/online, but OTP online, NFC 14443 for Using EMV to lead market to
now pushing POS; dozens of POS, but considering 2D proprietary PayWave? Offering
online merchants and handful of barcode, others; opening up full encryption if issuers,
(paid) merchants testing to private label network deals merchants want it
Leveraged contactless lead at OTP online (maybe PayPass is its global standard,
POS, now moving online; several liabilities?); NFC at POS for pitching open platform that
key merchants in testing for Fall now but supporting QR can work anywhere, including
2013 debut options w/white-label wallet QR codes and off-card pricing
Current focus on mobile-at-POS Believed to be offering OTP QR codes resolved in
with more than three dozen decoupled debit & cross- cloud via Gemalto wallet; big
merchant owners; launch news accepted PL credit facility on emphasis on data/privacy
expected at Money2020 NYCE private label rails protection 7
Merchant, Consumer Security Lacking
Wallet Provider Transaction Security Data Consumer Privacy
Didn’t care about NFC Bought TxVia to get own Apple privacy work-
issues; shift of emphasis prepaid product, but now around still scary; banks,
from offline POS to shifting from payment merchants, DC agencies
online space they know fees to collecting data fear track record on
consumer data issues
Cards good, numbers Not clear on policy yet; 110 mil. consumers trust
not; 18092 tokens are offers need data that can it (50 mil. in U.S.); Brain-
OK; Braintree brings come from creating tree has 40 mil. users,
embedded/shared API merchant network 4,000 cool merchants
Cookie-cutter NFC Doesn’t talk about this; Big plans for big data
14443 card-emulation is offers will require data offers and applications
bad
OTP online and off OK; Received numerous Pushing reliance on big
NFC/EMV as-is exposes patents (e.g., DNA data) member banks for
account; full encryption to lock in/out rich data consumer protection;
option exists for itself side-stepped by TCH
OTP + Intel improves on Not talking about this Expecting to lock up
NFC/EMV weaknesses; yet, but well aware of partners in data and
QR an option now merchant concerns privacy contracts
Encryption and account Pushing hard: merchant Consumer opt-in/opt-8
tokenization is expected ownership and control outs with teeth
Other Contenders in Wallet Marketplace
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Apps Empower Consumer Experience
Bigger, sophisticated merchants already defending and driving business with mobile apps
Early user adoption motivates embedding of payments and routing in apps and
cultivation of merchant-specific offers and loyalty
Users are oriented to apps, not wallets; too many incompatible wallets and erratic
merchant adoption will confound them
A handful of generic wallets might persist; handsets likely to become containers for
embedded payment/marketing utilities
The big battle (and big payoff) is how to monetize the personalized, targeted data, and
who gets to do it (and profit from it)
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‘Principles’ of Consumer Adoption
01 01 01 01 01 0
10 10 10 10 10 1
Steve Mott
01 01 01 01 01 0 BetterBuyDesign
10 10 10 10 10 1 dba CSI Management Services, Inc.
01 01 01 01 01 0 1386 Long Ridge Road
10 10 10 10 10 1 Stamford, CT 06903
and 1214 Querida Drive
01 01 01 01 01 0 Colorado Springs, CO 80909
10 10 10 10 10 1 (o) 203.968.1967
01 01 01 01 01 0 (c) 203-536.0588
email: stevemottusa@yahoo.com
10 10 10 10 10 1
01 01 01 01 01 0 website:www.betterbuydesign.com
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