Professional Documents
Culture Documents
Typical Types of Feature Writing
Typical Types of Feature Writing
• TREND
The Rise of TikTok
TikTok is an app for making and sharing short videos. The videos are tall,
not square, like on Snapchat or Instagram’s stories, but you navigate through
videos by scrolling up and down, like a feed, not by tapping or swiping side to
side.
With this, In the global efforts to fight the pandemic, social distancing
guidelines were enforced. Ways to virtually interact and communicate with each
other had to be found in order to fulfill social needs. One of these ways were
social media platforms as for example TikTok, which download rate increased
significantly in the last year. This chapter investigates the rise of TikTok during
the global pandemic by reviewing the existing literature from research and
practice. As a result, I identified key success factors that supported the rise of
TikTok as well as diversification possibilities for the post-pandemic evolution of
TikTok. Therefore, the chapter explores the digital transformation of an
ecosystem, deriving conceptual knowledge.
• HUMAN INTEREST