Moira Jobelle Caladiao

H128
Assigned Category: FINE DINING

Strength Weakness Recommendation

 Promote via
L It is more - They only have
- social media.
E affordable and one cuisine  Explore some
excellence in which is the cuisine and
M service. French about French.
- The restaurant is Mediterranean
U
like a classic, old- cuisine
R money, well- - They are
travelled and reservation basis
I
highly cultured and can’t
A vibe. accommodate to
much guest

G
Opportunities Threats
O
- They can be more - Since there are
U popular not just in many classic
manila but in other themed
R country. restaurant
M - They can make around it is also
more branches to a good
E accommodate opportunity to
everyone. offer a new
T
product and
service that has
more cuisine.
- The restaurant
located in
popular city and
 lots of
establishment.
The business
might face is the
intense
competition in
the industry.

Restaurant: Lemuria Gourmet is a fine dining kind of restaurant.

Strength: according to my resources, this fine dining is much more affordable or

little bit cheap but excellence in cuisine. The pries of the food, the ambiance of the
establishment were perfect for the couples and family.

Weakness: this kind of restaurant is more on like a private setting and you can
only dine with your reservations. They did not accommodate quickly if there’s a
walk in customers because they prioritize the reservations. Also they only offer
their main cuisine which is the French Mediterranean but of course different type
of cuisine. According to resources, they only have few dishes.

Opportunities: I believe even they only serve their main cuisine they can even
popular by the most delicious French cuisine. And of course the style of their
restaurant that perfect for the family and couples. They can expand more branches
and explore more about their cuisine or possible try other.

Threats: there is a big possibility that the other restaurant can offer like their
cuisine which is French Mediterranean. Most probably their establishment were
located that more restaurant establishment. They can feel more competition in their
industry.

Recommendation: they should try to accommodate the walk-in guest by at least

divided their capacity the reservation and the dining for the walk in. in this matter
they can have more sales and try to promote the restaurant in social media
accounts. Not just their site. They should also explore more French cuisine to have
their newest and additional menus.
Strength Weakness Recommendation
  Continue to

- They have a 21 - It is too much promote online

dining ateliers. expensive. marketing.

S
- The ambiance of - It’s not  Do the
P
restaurant is comfy affordable for marketing
I
and elegant. everyone. strategies.
R
 Hire more
A

L employees to

Opportunities Threats accommodate

- They can grow and - Because of too
more guests and
more opportunities much cuisine
have fast
in different there are
serving.
country. possible for too

- They can be more much food

extravagant. waste.

- Guest can avail

other buffet that

much more

affordable.
Restaurant: this is also a type of fine dining but a buffet style. This is one of the
top 10 fine dining in Philippines. These spiral buffets were located inside the
Sofittel Hotel.

Strength; this type of fine dining buffet has a different cuisine were you can
choose and eat all you want cuisine. The ambiance is sophisticate that a perfect for
the type of buffet.

Weakness: spiral knows as many cuisine actually it is 21 cuisines. Because of that

it’s expected that the value of the buffet were expensive.

Opportunities: they can achieve more opportunities because they are already
popular known as top 10 buffet fine dining. In that case they can also establish in
other country and have opportunities to be a top not just in Philippines but
international. The place was fabulous they can even make it greater to attract
foreign and local guest.

Threats: there are many hotels and/or establishment that offer fine dining with the
low cost that the guest or customer can try rather dining in an expensive fine
dining. Buffet with 21 cuisines is not easily to choose, most of the guest wanted to
try everything to be worth the payment. The guest can waste food if they don’t like
the taste. That way it can have too much waste of food.

Recommendation: they should have some sales or promo so that everybody who
wants to try their serving can avail. Their restaurant is sizeable they can hire more
staff to serve the request of guest immediately.

Reference : https://www.lemuria.com.ph/horseshoe/

https://www.tripadvisor.com.ph/Restaurants-g298574-zfp3-Quezon_City_Metro_Manila_Luzon.html

https://www.ourawesomeplanet.com/awesome/2019/01/manila-romantic-restaurants.html

https://ph.phonebooky.com/blog/fine-dining-restaurants/

Resource Person : Jazmyne Baloran