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13 Steps To Becoming Purposefully Visible On Social Media
13 Steps To Becoming Purposefully Visible On Social Media
13 Steps To Becoming Purposefully Visible On Social Media
Purposefully Visible On
Social Media
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Not all exposure is created equal. When it comes to using social media for the purpose
of building support for a personal brand, a company, or a cause, it's essential that you
consider exactly how you'll ensure that you attract the audience that will give you the
support that you need.
We'll walk through thirteen critical steps you must knock out to ensure that you're
maximizing your visibility in a purposeful way.
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The majority of people who see your social media profiles won’t take the time to read a
traditional long biography, click any links, or peruse your profile in depth unless their
interest is piqued. A well thought out, purpose-focused social media biography will pique
interest, increase memorability, and allow you to attract the like minded. If you're unsure
of your purpose, consider asking these "15 Questions To Discover Your Personal
Mission" via ThinkSimpleNow. Additionally, check out Huffington Post's article on "How
To Discover Your Brand's Purpose."
What explicit and implicit messages do viewers derive from your profile? The explicit
part is a bit easier. Ideally, your biography will allow people to get a feel for the purpose
of your platform. Depending on how personal your profile is, your biography can also
allow people a glimpse of your personality. Ensure that your biography is enticing to
people you’d like to be part of your target audience. Implicit is a bit more difficult to
conceptualize, but equally important.
Consider the message that your picture conveys. Is your attire within the norms of your
target audience? A painter could likely get away with wearing a sweatsuit, while a
financial advisor would be better suited in business casual. Evaluate the colors and
patterns you use, as well. Don’t be afraid to ask the opinion of people within your
targeted audience if your profile draws them in. Be sure to ask people who aren’t scared
to give you an unbiased opinion. Ensure that your social media profiles speak to your
ability to accomplish the mission you're on. Learn more about how to make your profile
purposefully appealing with Forbes's "7 Basic Steps To Optimizing Your Social Media."
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By no means should you become a cookie cutter of anyone else, but noticing trends
within interest groups will allow you to excel. Additionally, following these influencers
allows you the opportunity to study them consistently, and quickly interact with posts of
theirs that you genuinely have interest in. Tasteful, genuine interaction can lead to
connections over time. Check out Copyblogger's "10 Point Plan For Connecting With
Online Influencers (Without Turning Into a Suck-Up)."
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Figure out what parts of your story and your purpose you want to convey on each
specific platform, and operationalize those facets to allow yourself opportunities to
schedule content. Additionally, create a framework that allows you to react to current
events and cultural happenings in a way that is consistent with your brand and useful to
your followers. If this concept feels new to you, or you need help refining your social
strategy, check out "What Is A Social Media Strategy" via Tribal Cafe. When you're
ready to dig deeper, dive into "26 Tactics, Tools and Tips to Create A Strong Social
Media Strategy" via Social Media Examiner.
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Consistently taking note of your analytics will allow you to measure those questions
objectively. Increased followership is a good gauge of growth, but it’s far from the only
important metric that you should evaluate. Look into how much interaction you get on
individual posts, and over time you’ll be able to gain a better understanding of what
types of posts are most salient, and presumably useful, to your audience. Learn more
about the most important ways to gauge social media success by reading "All Of The
Social Media Metrics That Matter" via Sprout Social. Lay your plan to track those
metrics with "19 Free Social Media Analytics Tools," courtesy of Buffer.
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6. Spark discussion.
Saying what you believe on social media is valuable. Selectively talking with specific
people who share common interests is also valuable. Another valuable way to spark
interaction and generate interest on social media is to generate discussion and interact
with a variety of people within those topics. Chances are, you’d benefit from connecting
with particular people on social media who you have yet to become aware of. Ask
specific, open ended questions that are likely to inspire discussion in order to draw in
people outside of your typical audience.
You will gain more exposure for your platform, and potentially spark interaction with new
people whose goals align with yours. Additionally, sparking discussion on topics that
you're experienced and well researched in allows you to conversationally display your
expertise while providing utility to people who need your knowledge. Read "Breaking
The Ice: How To Start A Conversation on Social Media" and get your head in the game.
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7. Be easy to find.
If you work hard enough to garner people’s interest regarding a specific cause, you
have to make sure you’re not short changing your impact by being hard to find on social
media. Ideally, your Twitter, Instagram, and Snapchat names will all be the same so that
people who enjoy your content on one platform can effortlessly find you on another. You
get bonus points if your website is the same as your username. Additionally, consider if
your username is easily memorable when given to someone verbally. Underscores and
misspelled words can work at times, but excessive, needless deviations can make your
profile more difficult to find.
In addition to your username, consider the words in your bio. Does your biography
include words that people are likely to search in relation to your purpose, and your field?
Carefully researching the right keywords to include in your bio can pay dividends over
time. As you refine your profile to fit these specifications, check out "6 Easy Ways To
Help People Find You Online" via Social Media Today.
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Taking the time to further connect with like minded people can help you to build
authentic friendships with people who share your mentality, and the people you allow
into your circle are huge indicators of the direction you will move towards in the future.
Learn more about "Making Social Media Friends: How To Build New Connections" via
Gibbons Digital" and "Can You Make Friends Through Social Media?" via Forbes.
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Make sure you're in the know with "37 Visual Content Marketing Statistics You Should
Know In 2016" via HubSpot. Start to refine your plan with "7 Ways To Use Videos To
Boost Your Social Media Marketing" via Social Media Examiner.
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Integrity is an essential part of building any sort of support behind a noteworthy cause.
Those who have unshakeable integrity can still create questionable situations for
themselves on social media by making careless comments that can be taken out of
context. Talking about random topics conversationally is fine, and a great way to
connect and identify with your audience. That being said, the internet is still public.
Remember that once you publish something on the internet, it's there forever. Be sure
not to post anything that you wouldn’t want an investor or supporter to know about. Duct
Tape Marketing offers a great resource in relation to this called "How To Maintain A
Consistent Brand Identity Across Social Platforms."
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Do you want to incite large scale action or invite followers to a physical event? Do you
want to sell particular products from your website? Are you actively building an e-mail
list of your supporters? If your social media accounts were shut down tomorrow, would
you have to rebuild your audience entirely from scratch?
Keep in mind that social media can be an entry point into making a positive impact, but
should not be the final destination. Learn more about how to convert social media
followers to product sales with Kissmetrics's "Beginner's Guide To Lead Conversion."
More specifically, check out "25 Simple Ways To Grow Your Email Marketing List" via
HubSpot.