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  • 2) Product Marketing Budget Template

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    Stella Nguyen
    31 views10 pages
    This document contains a projected budget and actual expenses for marketing a product over the course of a year. It is broken down into categories including product/market fit, product testing, product releases, and content. For each month, the budget and actual expenses are displayed. The year-to-date and quarterly summaries show the budgets, actuals, and amounts left for each category and in total, with no amounts left in the budgets.

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    This document contains a projected budget and actual expenses for marketing a product over the course of a year. It is broken down into categories including product/market fit, product testing, product releases, and content. For each month, the budget and actual expenses are displayed. The year-to-date and quarterly summaries show the budgets, actuals, and amounts left for each category and in total, with no amounts left in the budgets.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    31 views10 pages

    2) Product Marketing Budget Template

    Uploaded by

    Stella Nguyen
    This document contains a projected budget and actual expenses for marketing a product over the course of a year. It is broken down into categories including product/market fit, product testing, product releases, and content. For each month, the budget and actual expenses are displayed. The year-to-date and quarterly summaries show the budgets, actuals, and amounts left for each category and in total, with no amounts left in the budgets.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 10

    PRODUCT MARKETING BUDGET

    Fill in your projected expenses here. Fill in your actual exp


    (Those "100" entries are placeholders.) entries are placeholders.

    Jan-YY Feb-YY
    Budget Actual Budget
    PRODUCT / MARKET FIT
    Paid research 100.00 100.00 100.00
    Competitive analysis 100.00 100.00 100.00
    Focus groups 100.00 100.00 100.00
    PRODUCT TESTING
    User testing sessions 100.00 100.00 100.00
    Testing software 100.00 100.00 100.00
    PRODUCT RELEASES
    Product management/release software 100.00 100.00 100.00
    Launch event 100.00 100.00 100.00
    Paid advertising 100.00 100.00 100.00
    PR 100.00 100.00 100.00
    CONTENT
    White papers 100.00 100.00 100.00
    Case studies 100.00 100.00 100.00
    Product demo videos 100.00 100.00 100.00
    TOTAL $ 1,200.00 $ 1,200.00 $ 1,200.00

    Year-to-Date Summary Budget Actual Amount Left


    PRODUCT/MARKET FIT $ 900.00 $ 900.00 $ -
    PRODUCT TESTING $ 600.00 $ 600.00 $ -
    PRODUCT RELEASES $ 1,200.00 $ 1,200.00 $ -
    CONTENT $ 900.00 $ 900.00 $ -
    TOTAL $ 3,600.00 $ 3,600.00 $ -
    Your year-to-date totals will
    automatically populate here.
    ll in your actual expenses here. (Those "100"
    ntries are placeholders.)

    Feb-YY Mar-YY Q1
    Amount
    Actual Budget Actual Budget Actual Left

    100.00 100.00 100.00 300.00 300.00 0.00


    100.00 100.00 100.00 300.00 300.00 0.00
    100.00 100.00 100.00 300.00 300.00 0.00

    100.00 100.00 100.00 300.00 300.00 0.00


    100.00 100.00 100.00 300.00 300.00 0.00

    100.00 100.00 100.00 300.00 300.00 0.00


    100.00 100.00 100.00 300.00 300.00 0.00
    100.00 100.00 100.00 300.00 300.00 0.00
    100.00 100.00 100.00 300.00 300.00 0.00

    100.00 100.00 100.00 300.00 300.00 0.00


    100.00 100.00 100.00 300.00 300.00 0.00
    100.00 100.00 100.00 300.00 300.00 0.00
    $ 1,200.00 $ 1,200.00 $ 1,200.00 $ 3,600.00 $ 3,600.00 $ -

    Product Marketing Year-to-Date Summary


    $4,000.00

    $3,500.00

    $3,000.00

    $2,500.00

    $2,000.00
    $3,000.00

    $2,500.00

    $2,000.00

    $1,500.00

    $1,000.00

    $500.00

    $0.00
    Budget Actual
    Apr-YY May-YY June-YY Q2
    Budget Actual Budget Actual Budget Actual Budget

    0.00
    0.00
    0.00

    0.00
    0.00

    0.00
    0.00
    0.00
    0.00

    0.00
    0.00
    0.00
    $ - $ - $ - $ - $ - $ - $ -

    ear-to-Date Summary

    CONTENT
    PRODUCT RELEASES
    PRODUCT TESTING
    PRODUCT/MARKET FIT
    CONTENT
    PRODUCT RELEASES
    PRODUCT TESTING
    PRODUCT/MARKET FIT

    Actual
    Q2 July-YY Aug-YY
    Amount
    Actual Left Budget Actual Budget Actual

    0.00 0.00
    0.00 0.00
    0.00 0.00

    0.00 0.00
    0.00 0.00

    0.00 0.00
    0.00 0.00
    0.00 0.00
    0.00 0.00

    0.00 0.00
    0.00 0.00
    0.00 0.00
    $ - $ - $ - $ - $ - $ -
    Sept-YY Q3 Oct-YY
    Amount
    Budget Actual Budget Actual Left Budget Actual

    0.00 0.00 0.00


    0.00 0.00 0.00
    0.00 0.00 0.00

    0.00 0.00 0.00


    0.00 0.00 0.00

    0.00 0.00 0.00


    0.00 0.00 0.00
    0.00 0.00 0.00
    0.00 0.00 0.00

    0.00 0.00 0.00


    0.00 0.00 0.00
    0.00 0.00 0.00
    $ - $ - $ - $ - $ - $ - $ -
    Nov-YY Dec-YY Q4
    Amount
    Budget Actual Budget Actual Budget Actual Left

    0.00 0.00 0.00


    0.00 0.00 0.00
    0.00 0.00 0.00

    0.00 0.00 0.00


    0.00 0.00 0.00

    0.00 0.00 0.00


    0.00 0.00 0.00
    0.00 0.00 0.00
    0.00 0.00 0.00

    0.00 0.00 0.00


    0.00 0.00 0.00
    0.00 0.00 0.00
    $ - $ - $ - $ - $ - $ - $ -
    (Insert Year Here) Total
    Amount
    Budget Actual Left

    300.00 300.00 0.00


    300.00 300.00 0.00
    300.00 300.00 0.00

    300.00 300.00 0.00


    300.00 300.00 0.00

    300.00 300.00 0.00


    300.00 300.00 0.00
    300.00 300.00 0.00
    300.00 300.00 0.00

    300.00 300.00 0.00


    300.00 300.00 0.00
    300.00 300.00 0.00
    $ 3,600.00 $ 3,600.00 $ -

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