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Konstantinos Chorianopoulos

Content-Enriched Communication
– Supporting the Social Uses of TV

The technological difference between the broadcast the rest of this article, we explore
technological ways to support the social
and the telecommunications industries has imposed
uses of TV.
an artificial distinction between content distribution
and interpersonal communication. As a result,
content has to be distributed and consumed through Related Work
broadband, unidirectional and inflexible TV channels, This section explores the social dimension
while interpersonal communication takes place over of TV and other related audiovisual media.
In addition, we present an overview of
low-bandwidth bidirectional channels. The
technological support for iTV sociability.
convergence of platforms offers many opportunities Although TV has been blamed for the
for integrated content and communication services, reduction of social interaction within the
family and the local community, there is a
which we refer to as ‘content-enriched
significant body of previous research that
communication’. considers TV as a social medium, because it
provides opportunities for shared
experiences and group viewing.
Introduction Applications that support sociability within
the family or within distant groups might
viewers react emotionally The anticipated take-up of interactive TV enhance the attractiveness of iTV as a
(iTV) has been supported by the nature of leisure activity. This section draws on
to TV content – they the medium, which is considered to be a interdisciplinary literature and empirical
familiar and trusted one and which is research in order to raise the main research
record and share TV available in the majority of households in issues of interactive TV communications
modern societies. Applications and services services.
that have been developed for other digital
content with friends and platforms (e.g. Internet and mobile) can be
offered through television and can enhance Social aspects
discuss shows either in real the viewing experience. At the same time, Within media studies, television has
the opposite is also true; iTV content received significant attention, although it
time, or afterwards gradually finds its way through to Internet has remained a controversial electronic
and mobile platforms. Therefore, besides medium. Some researchers have blamed
the delivery of high-quality picture and television for a fall in civic engagement1.
sound, iTV promises to change the role of Alternatively, there are researchers2 who
passive viewers by turning them into active argue that TV creates a shared and common
participants of the television viewing experience that bonds together members in
experience, e.g. enhanced content an extended society. Indeed as people lead
navigation, user-generated content, more widely diverse lives and activities, TV
interpersonal communication. and other mass media (radio, newspapers)
In this article, we define iTV as a user can provide a common point or reference –
experience that involves at least one user a kind of ‘social glue’ that bonds strangers
and one, or more, audiovisual and and acquaintances3.
networked devices. Previous definitions The use of audiovisual content as a
were focused on the technological aspects placeholder for starting and sustaining
and ignored the fact that even traditional TV relationships (e.g. discussions about
is potentially interactive. For example, yesterday’s football match, or a popular TV
viewers compete mentally with quiz show series) is an everyday experience for the
participants, or between collocated groups. majority of TV users. Nevertheless, the
Moreover, viewers react emotionally to TV pressures of daily life and the increase in the
content – they record and share TV content number of dispersed households make joint
with friends and discuss shows either in real television viewing increasingly difficult. In
time, or afterwards. In this context, it is this article, we consider a combined mass
The Author: Konstantinos Chorianopoulos is necessary to pay attention not only to media and interpersonal communications
with the University of the Aegean. usability issues, but also to sociability. In framework, which we refer to as ‘content-

The Journal of The Communications Network • Volume 6 Part 1 • January–March 2007 23


The Future Communications User

content-enriched communication builds upon the


enriched communication’. For this purpose, convergence between different technological infra-
we are exploring iTV applications and
services that support human connected- structures, such as broadcasting, telecommunications,
ness 4 over a distance (e.g. synchronous
communication about a TV programme and the Internet
between dispersed households), or that
enhance the shared experience that comes
with TV co-viewing (e.g. asynchronous variety of TV programming. In addition, 3G next to a TV channel. The ‘Amigo TV’
communication about a TV programme). mobile networks could be used to distribute system provides a technological platform
and control TV content. (see Figure 1) for integrating content
There is a growing academic interest in delivery, communities, and interpersonal
Technological aspects content-enriched communication systems, communication8. In addition, the content of
In the past, TV content in the living room which consist of technological solutions for the broadcasts can be personalised by
has been provided either by broadcast, or integrated interpersonal communication and sharing personal photos and home videos.
optical discs. A basic iTV system includes a content distribution. There has been a Amigo TV supports on-line user meetings
set-top box (STB) that decodes the signal significant body of computer supported co- and buddy lists. Interpersonal communi-
and provides processing and storage operative work (CSCW) research on cation is based on voice, text, and video
capabilities that enable interactive supporting interaction among formats, as well as animated avatars.
applications. Nevertheless, the disagreement geographically distributed co-workers, but
over a common open middleware platform there is limited investigation in the context
has been an obstacle to the development of of leisure activities, such as TV. Similarly, Photo and music sharing
sophisticated interactive applications that research on interpersonal communication in Many researchers have been interested in
are independent from the STB hardware. On the human-computer interaction (HCI) field the use of personal photographs. In
the other hand, there is agreement about the has regarded video-mediated communi- particular, there is a focus on sharing photos
specifications for digital video broadcasting cation at work5. In fact, there is not much with others. The most elaborate study is the
(DVB-S/C/T/H specifications – satellite, information on designing applications for one made by Frohlich et al9. They observed
cable, terrestrial, handheld/mobile). leisure or informal content-enriched the communication that surrounds photo
Furthermore, TV content can be efficiently communication. Although HCI and CSCW sharing and concluded that photos are taken
distributed over peer-to-peer (P2P) have considered some of the aspects of to ‘communicate experiences with others’.
networks. In this way, the variety of video media consumption and interpersonal In other words, they describe a need for
content has been increasing with the communication, they have not considered a content-enriched communication, where the
support of new Internet technologies, which closer integration between TV content and content is one or more personal photos.
allow new ways of distributing video (e.g. social communication. From their examination of the discussion
broadband-connected TV boxes). Thus, iTV We define a ‘social TV’ application to be that occurs when photograph sharing takes
applications are neither limited to the part of an audio-video system which allows place, they found that users share
traditional TV device and broadcast distant viewers to communicate with each photographs with family and friends, who
delivery, nor to the typical channels of other using several interpersonal are either collocated, or by sending them via
satellite, cable, and digital terrestrial communication modalities, such as open the post and discussing them over the
networks. Alternative and complementary audio channel, instant messaging, phone. Frolich et al9 suggested, in fact, that
devices and distribution methods should be emoticons, etc. One of the first approaches there is a need to develop technological
considered, such as mobile phones (mobile to social TV was the ‘Inhabited TV’ research support for ‘image-based communication
digital TV (DTV)). effort6, which developed a collaborative practices.’ Furthermore, it was argued that
Content-enriched communication builds virtual environment, where viewers could the increasing use of mobile phones in
upon the convergence between different interact with other viewers or virtual leisure and the communication via digital
technological infrastructures, such as objects. In this case, viewers were watching photos is an important issue in the field of
broadcasting, telecommunications, and the TV within the virtual environment and not telecommunications.
Internet. The convergence has been realised within physical space. Thus, TV experience Voida et al 10 investigated music
in different forms. On the one hand, Internet was extended by enabling social interaction consumption and sharing with the popular
content may be accessed through television among participants and increased media player iTunes. They examined how
Web browsers, or linked to iTV programmes interaction with content. In an Inhabited TV the sharing of music facilitates the
(e.g. interactive advertisements). application, the television becomes an actor construction of an identity for the user, who
Communications applications such as and a part of a group interaction within a shares the music. Indeed, they found that
messaging, chatting, or voting during virtual on-line world. people would learn more about their co-
certain programmes (quizzes, contests, etc) There is a wealth of research on instant workers and change previously held
strengthen viewer’s loyalty to the specific messaging (IM), but with limited opinions after browsing their music
programme. However, Internet access via application to iTV. Moreover, there are many collection. In addition, Agamanolis4 has
television may disrupt current viewing tools for on-line discussion, but computer- described the design of a music-sharing
patterns. Besides user interaction, at the based IM and chat about a TV programme system that streams music wirelessly from
network-level an Internet connection do not provide a bridge to the programme nearby mobile media players as shown in
facilitates video transfer over P2P networks. itself. The Media Centre Buddies system Figure 2 (courtesy Agamanolis4). Motivated
Moreover, the distribution of TV content integrated TV technology into an instant by the similarity of the findings in the above
over IP-based platforms, known as IPTV messaging application7, the main aim being studies, Bentley et al11 performed a cross-
(Internet protocol TV), provides additional to allow multiple users to log in to an media content-enriched communication
opportunities for the delivery of a wide instant messaging client that was running study. They argued that music and photos

24 The Journal of The Communications Network • Volume 6 Part 1 • January–March 2007


The Future Communications User

Figure 1 Overview of a Social TV architecture

Messaging Other ISP


Server

Any IMPP
Any IMPP Protocol
Protocol
Buddy on Other
Messaging Technology

SIP XMPP
Megaco, ...
Any VoIP AmigoTV
Technology H.323, SIP, ...
SIP

RTP Open Media


Softwriter Suite
XMPP
Messaging
Amigo TV
Server
Provider
RTP
Domain
Reflector

RTP RTP

XMPP XMPP
Buddy 1 Buddy 2
Courtesy Coppens et al 8

photos, music, books and media • supporting social interaction


Figure 2 Music sharing and social experiences in general. components;
communication • promoting visibility of people and their
activities.
User-Centred Design In particular, they have distilled their
research results into a set of four basic
The design of content-enriched social interface components that can foster
communication services should address the social interaction – common ground, aware-
user requirements that have been identified ness, interaction enablers and mechanisms,
in previous related research. and place-making for building social inter-
Preece13 has presented a basic set of action sites. They emphasise the concept of
design principles and strategies, which are ‘common ground’, which refers to the need
organised into two dimensions: to have a shared interest or experience
• designing for usability; between the members of a group.
According to Oehlberg et al 15 social TV
• supporting sociability.
software should be designed to:
The first design principle focuses on
usability, because people need to perform • support the proper timing of social
tasks easily and effectively, while the interaction during group television
second focuses on social interaction and the viewing;
following three components of sociability: • minimise disruptions in the television
• purpose; programme’s flow;
• people and roles; • isolate exchanges that are beneficial to
the group from side conversations;
• policies related to governance,
are a fundamental aspect of how we com- membership, codes of conduct, privacy, • allow viewers to move in and out of the
municate with each other. Moreover, they security, and copyright protection. audience smoothly;
found that both personal (e.g. photos) and Preece13 also examines software selec- • avoid drawing viewers’ attention away
commercial content (e.g. music) are used to tion options and technology development from the television screen.
tell stories, and to support a sustainable com- approaches. Her principles draw from an According to Coppens et al8, to make
munication and closer bonding with others. HCI perspective of understanding individuals, the television experience like going to a
Besides social communication about groups and their environments in the design football stadium together, three components
photo and music collections, a similar and development of information systems. are essential:
motivation has been explored in the digital Girgensohn and Lee14 have identified • audiovisual content;
libraries field 12. In summary, all of these three basic requirements for the design of • community support;
studies have demonstrated the importance sociable Web sites: • rich verbal and non-verbal
of social communication through sharing • encouraging user participation; communication.

The Journal of The Communications Network • Volume 6 Part 1 • January–March 2007 25


The Future Communications User

Figure 3 System set-up for distance content enriched communication

In the next sections, we describe a


framework of usability and sociability
requirements for content-enriched
communication services with iTV.

Interpersonal communication
Social TV systems offer one or more
computer-mediated communication
features, which are closely integrated with
the TV watching experience. Computer-
mediated interpersonal communication over
distance, or over time could employ various
communication modalities such as:
• audio;
• text;
• video-photos;
• non-verbal cues (e.g. emoticons, Courtesy Oehlberg et al15
avatars).
Content-enriched communication over a
distance refers to two types of sociability: interactions. Such capital can enable future Presence, awareness and seamless
• synchronous, when viewers get together social interactions. social bonding
and watch the same show at the same An extension to the television-watching If TV watching takes place over a distance
time (see Figure 3); paradigm, proposed by Cesar et al (see or even during different times, then the
• asynchronous, when viewers interact Figure 4)17, permits an end-user to enrich main requirement is to facilitate the commun-
after the show has already been seen by broadcast content. In this way, the viewer ication of basic information that discloses
each one, independently and at different takes an active role with direct control over status, preference and activity of the distant
times. content consumption, creation and sharing. viewers. Indeed, an important functionality
A key difference with the Web paradigm is of a social TV system would be to create the
Communication between spectators is
that the iTV user remains a viewer who impression of watching TV alongside a
realised at two levels:
participates in an ongoing process of group of friends. For example, a social TV
• direct communication, such as chat or
incremental content editing. They have system could offer a real-time indicator or
instant messaging;
coined the term ‘authoring from the sofa’ to history trace of TV content that the rest of
• indirect communication, such as co- the viewers in a social circle have been
operating in a team to win a quiz. define this paradigm. ‘Authoring from the
sofa’ includes three activities: watching. In this way, social TV provides a
shared social context for conversations
• intra-programme selection (selection of
User-generated content about the media that they have enjoyed,
the content to be enriched);
TV content production has been regarded as although not at the same time or place (see
• enrichments authoring (the content Figure 5 – courtesy Oehlberg et al15).
a one-way activity that begins with the enrichment process);
professional TV producers and editors and In the case of synchronous watching,
• sharing (post-enrichment distribution). users can remotely sense the presence of
ends with post-production at the broadcast
station. As a matter of fact, television
viewers have long been considered passive Figure 4 ‘Authoring from the sofa’ facilitates end-user editing
receivers of content, but a new generation of
computer-literate TV viewers has been
accustomed to make and share edits of
video content on-line. Furthermore, the
wide-availability of video capture (e.g. in
mobile phones, photo cameras) and easy-to-
use video editing software (available as
standard in many desktop computer
operating systems), opens up additional
opportunities for wider distribution of
home-made content (e.g. through peer-to-
peer, portable video players). User-
generated content and social com-
munication about media content has been
proposed by Resnick 16, who suggested that
interactions could create productive
resources, which he refers to as socio-
technical capital. This capital may consist of
artefacts created from the interactions or
from the relationships and practices
developed through repeated social

26 The Journal of The Communications Network • Volume 6 Part 1 • January–March 2007


The Future Communications User

Figure 5 Seamless awareness of TV watching in groups is governed by a set of cultural


the presence of remote
viewers practices and interaction rules
full attention is on the running TV and social bonding between the distant
programme and audio or other modalities of viewers.
communication by peer distant viewers are • Asynchronous viewing over a distance
‘muted’. In the same way, there should be This a feasible scenario if we consider
an option to express availability for intense that distance viewers might have very
social interaction. These types of status different time-schedules, patterns of
could be made apparent by the design of the daily life activities, or even live in distant
instant messaging software. time zones. Then, the probability of
synchronous co-viewing is rather
Summary limited. In this case, a social TV system
There are some situations that could benefit could record and share shows and
from social TV systems. These are listed viewing habits with the members of the
other viewers that watch the same or a below in order of importance. social circle. In addition, a social TV
different TV programme. A buddy-list on the system should allow annotation of
• Synchronous viewing over a distance
TV could correspond to a ‘friends’ key on content and recording of interactions,
This is probably the most interesting
the remote control. The buddy list would be such as pausing, skipping, replaying and
scenario, because the requirement it
the first stage of an interface that would content browsing. In this way, each time
poses is to recreate the experience of
allow one to see what one’s social circle is a particular TV programme is accessed, a
collocated group viewing, when the
watching in real time – whether they be trace is kept, which is exploited at the
viewers are located in two or more
watching live television or something stored next access, in order to personalise the
distant places. For example, distant
on their local storage. In addition, they content and most notably to provide a
viewers should be able to watch together
should have the option to stream a par- motivation for asynchronous com-
popular social TV content, such as
ticular programme directly from the STB of munication. This could be rather subtle,
sports, quiz shows, series, reality shows.
a friend, which would be very appealing such as visual annotation of the content
A good starting point is to consider ways
when living in different countries. In this highlights, or could be more explicit such
to disclose presence and status of
way, each STB becomes a sort of virtual TV as audio and text comments.
viewers, to continue with support for
channel18 that broadcasts a particular TV
multiple interpersonal communication • Asynchronous viewing at the same place
programme to a social circle of viewers.
modalities (non-verbal most notably), The main motivation for the
and to summarise the social experience development of social TV systems is
Interaction and visual design with automated highlight production, based on the need to bridge the distance
When adding new functionality to TV
which could motivate further discussion between social circles of people, but
programmes, there will be a respective
visual interface added on to one screen.
Then, there is a risk of having on-screen
interactions interrupt the enjoyment of TV Figure 6 Social communication over TV content as implemented in
content. This is a major issue in the case of the AmigoTV system by Alcatel
TV, because viewers have become familiar
with an established set of audiovisual
techniques that keeps the video area clean
of other visual distractions. Most notably,
the use of avatars and emoticons promotes a
seamless and non-verbal communication
among distant viewers (see Figure 6 –
courtesy Coppens et al8). On the other
hand, if the users wish to switch from a
relaxed content-enriched communi-cation
session to an intense audio or text chat, or
even a videoconference session, a social TV
system should be able to support it.
TV watching in groups is governed by a
set of cultural practices and interaction
rules, which have evolved such that
collocated viewers can enjoy each other’s
company. These rules should be reflected in
the case of mediated sociability. Therefore,
social TV should facilitate distributed,
sociable television viewing by processing
each user’s activities and ensuring that they
fit within the established interaction rules
that exist when watching TV together in the
same room. For example, there should be an
option to choose which expresses that one’s

The Journal of The Communications Network • Volume 6 Part 1 • January–March 2007 27


The Future Communications User

triple-play services have been introduced on the


there is also the case that collocated assumption that telecommunication, content and data
groups of people do not manage to meet
as often as they wish for a social TV services could be delivered over the same technological
night. A subset of the functionality that
was described in the previous case might infrastructure
be the most appropriate here.
In addition to the above, social TV
designers should consider the traditional TV • synchronous communication that TV channels using an interactive broadband
watching scenario, where a group of happens in real time; link. Triple-play services have been
viewers gather in the same place to enjoy a • asynchronous communication that introduced on the assumption that
favourite TV programme. Although this is a happens with a time-lag. telecommunication, content and data
case where content-enriched communication This matrix might be helpful in services could be delivered over the same
is least needed, there might be worthwhile categorising available and emerging content technological infrastructure thanks to the
benefits in employing a social TV system. In enriched communication services with iTV. convergence of the respective technological
all cases, designers should consider It might also be applicable to other types of platforms. Although this convergence of
extended functionality for user-generated media content, such as photos and music. previously distinct platforms is a significant
content. For example, the ability to upload benefit both for consumers and for service
personal music, photos and videos might be providers, there are also additional benefits
used to achieve communication through from a closer integration of platforms at the
content. In particular, the automated
Implications user level. Content providers could benefit
production of personal TV channels that from metered communication services,
keep track of individual life streams (e.g. Research while telecom providers could benefit from
music, photos, personal videos) could be The most significant implication of the content distribution. In both cases, the users
multiplexed with broadcast TV watching content-enriched communication proposal could gain access to intuitive content-
behaviour. Indeed, Kubey and is that it puts into doubt a major stream of enriched communication.
Csikszentmihalyi 19 have found that research that focuses on personalisation of In addition, mobile DTV infrastructure
everyday life experience is correlated with TV content. offers many opportunities for converged
TV watching behaviour. Thus, interpersonal The TV personalisation domain has personal communication and content
communication could start with a screen been one of the most important research services. In particular, broadband wireless
displaying media use of each party during areas, applying and extending technology is very suitable for the delivery
the past few days or hours. In practice, this recommendation methods from other of content-enriched communication services
scenario is fairly easy to implement, interactive media (e.g. Web). If content (e.g. active content sharing, synchronous or
because the respective services have been recommendation algorithms can be tuned to asynchronous co-viewing over a distance,
very popular (e.g. YouTube, MySpace, successfully discover new content at all discussion about shared content). Wireless
Flickr). times, or content that satisfies the particular network operators have invested in
In summary, there are two dimensions tastes of each viewer, then there will be less broadband licences and infrastructures, but
of the social aspects of TV (see Figure 7). opportunity for the social aspects of most of the services offered are only video
The first dimension concerns the presence watching and discussing common content. communication, or video on demand. The
of the viewers: Therefore, personalisation researchers introduction of content-enriched
should also consider the sociability communication services is a worthwhile
• collocated viewing in groups;
dimension of content recommendation and direction, because it offers an excellent
• distance viewing.
tune their algorithms accordingly. balance between the basic need of users to
The second dimension concerns the
A very promising area is the application communicate with a mobile device and the
type of communication between viewers:
of recommendation methods within small need of network providers for increased
networks of affiliated groups of TV viewers revenue by added value broadband services,
(e.g. friends and family), in order to such as mass media content distribution.
Figure 7 Taxonomy of TV enhance the shared experience of TV. For
sociability example, future electronic programme guide
(EPG) systems should take account of the
Synchronous Communication TV content that has been viewed by family Conclusions
members and close friends when making
viewing suggestions. This approach is in The present research opens up more

4 1
complete contrast to the model of research questions than the ones it has
Synchronous Synchronous
individualising the viewing experience for addressed, both for the design of content-
Collocated Viewing

Viewing Over Viewing at the


Distance Viewing

each TV viewer. enriched communication services and for


Distance Same Place
related disciplines (telecommunication
Practice requirements, software engineering,
Content-enriched communication, and in usability, sociability, business models). In

3 2
Asynchronous Asynchronous particular social TV applications, could particular, further research should consider
Viewing Over Viewing at the the obstacles that the iTV systems are
feasibly be offered through triple play
Distance Same Place
infrastructures, which combine content facing, such as technical standards,
delivery, voice, and data services. In this consumer adoption, regulatory framework,
Asynchronous Communication way, the network operator can provide and digital rights management. For example,
interaction between the TV viewers on all the lack of commonly agreed technical

28 The Journal of The Communications Network • Volume 6 Part 1 • January–March 2007


The Future Communications User

personalisation could become something that enhances 9 Frohlich, D., Kuchinsky, A., Pering, C., Don, A.
and Ariss, S. Requirements for PhotoWare. In
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Acknowledgements

Parts of this work have been supported by


the MEDIACITY project, which is sponsored
by the European Commission Marie Curie
Host Fellowships for Transfer of Knowledge
(MTKD-CT-2004-517121) at the
Department of Architecture, at the Bauhaus
University of Weimar (Germany).

The Journal of The Communications Network • Volume 6 Part 1 • January–March 2007 29


The Future Communications User

Biography

Konstantinos
Chorianopoulos
University of
the Aegean

Konstantinos Chorianopoulos holds an MEng


(Electronics and Computer Engineering,
1999) an MSc (Marketing and
Communication, 2001), and a PhD (Human-
Computer Interaction, 2004). Since 1997, he
has been a member of four academic
research labs in Europe (in Greece, England
and Germany), which specialise in the areas
of multimedia, eCommerce, intelligent
systems and interaction design. He has
participated in many European Commission
research projects in the field of human-
computer interaction for information,
communication and entertainment
applications in TV, mobile, and ubiquitous
appliances. In 2002, he founded UITV.INFO
(http://uitv.info), which is a newsletter and
web portal for interactive television academic
research resources (papers, theses), and
industry news and events.
Currently, he is a Marie Curie fellow at the
Bauhaus University of Weimar (Germany),
where he is investigating the social uses of
ambient intelligence and ubiquitous
computing applications. He is also an adjunct
lecturer at the Department of Product and
System Design Engineering, at the University
of the Aegean (Greece), where he teaches
‘theory of communication’ and ‘interaction
design’.
choko@aegean.gr

30 The Journal of The Communications Network • Volume 6 Part 1 • January–March 2007

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