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Content-Enriched Communication - Supporting The Social Uses of TV
Content-Enriched Communication - Supporting The Social Uses of TV
Content-Enriched Communication
– Supporting the Social Uses of TV
The technological difference between the broadcast the rest of this article, we explore
technological ways to support the social
and the telecommunications industries has imposed
uses of TV.
an artificial distinction between content distribution
and interpersonal communication. As a result,
content has to be distributed and consumed through Related Work
broadband, unidirectional and inflexible TV channels, This section explores the social dimension
while interpersonal communication takes place over of TV and other related audiovisual media.
In addition, we present an overview of
low-bandwidth bidirectional channels. The
technological support for iTV sociability.
convergence of platforms offers many opportunities Although TV has been blamed for the
for integrated content and communication services, reduction of social interaction within the
family and the local community, there is a
which we refer to as ‘content-enriched
significant body of previous research that
communication’. considers TV as a social medium, because it
provides opportunities for shared
experiences and group viewing.
Introduction Applications that support sociability within
the family or within distant groups might
viewers react emotionally The anticipated take-up of interactive TV enhance the attractiveness of iTV as a
(iTV) has been supported by the nature of leisure activity. This section draws on
to TV content – they the medium, which is considered to be a interdisciplinary literature and empirical
familiar and trusted one and which is research in order to raise the main research
record and share TV available in the majority of households in issues of interactive TV communications
modern societies. Applications and services services.
that have been developed for other digital
content with friends and platforms (e.g. Internet and mobile) can be
offered through television and can enhance Social aspects
discuss shows either in real the viewing experience. At the same time, Within media studies, television has
the opposite is also true; iTV content received significant attention, although it
time, or afterwards gradually finds its way through to Internet has remained a controversial electronic
and mobile platforms. Therefore, besides medium. Some researchers have blamed
the delivery of high-quality picture and television for a fall in civic engagement1.
sound, iTV promises to change the role of Alternatively, there are researchers2 who
passive viewers by turning them into active argue that TV creates a shared and common
participants of the television viewing experience that bonds together members in
experience, e.g. enhanced content an extended society. Indeed as people lead
navigation, user-generated content, more widely diverse lives and activities, TV
interpersonal communication. and other mass media (radio, newspapers)
In this article, we define iTV as a user can provide a common point or reference –
experience that involves at least one user a kind of ‘social glue’ that bonds strangers
and one, or more, audiovisual and and acquaintances3.
networked devices. Previous definitions The use of audiovisual content as a
were focused on the technological aspects placeholder for starting and sustaining
and ignored the fact that even traditional TV relationships (e.g. discussions about
is potentially interactive. For example, yesterday’s football match, or a popular TV
viewers compete mentally with quiz show series) is an everyday experience for the
participants, or between collocated groups. majority of TV users. Nevertheless, the
Moreover, viewers react emotionally to TV pressures of daily life and the increase in the
content – they record and share TV content number of dispersed households make joint
with friends and discuss shows either in real television viewing increasingly difficult. In
time, or afterwards. In this context, it is this article, we consider a combined mass
The Author: Konstantinos Chorianopoulos is necessary to pay attention not only to media and interpersonal communications
with the University of the Aegean. usability issues, but also to sociability. In framework, which we refer to as ‘content-
Any IMPP
Any IMPP Protocol
Protocol
Buddy on Other
Messaging Technology
SIP XMPP
Megaco, ...
Any VoIP AmigoTV
Technology H.323, SIP, ...
SIP
RTP RTP
XMPP XMPP
Buddy 1 Buddy 2
Courtesy Coppens et al 8
Interpersonal communication
Social TV systems offer one or more
computer-mediated communication
features, which are closely integrated with
the TV watching experience. Computer-
mediated interpersonal communication over
distance, or over time could employ various
communication modalities such as:
• audio;
• text;
• video-photos;
• non-verbal cues (e.g. emoticons, Courtesy Oehlberg et al15
avatars).
Content-enriched communication over a
distance refers to two types of sociability: interactions. Such capital can enable future Presence, awareness and seamless
• synchronous, when viewers get together social interactions. social bonding
and watch the same show at the same An extension to the television-watching If TV watching takes place over a distance
time (see Figure 3); paradigm, proposed by Cesar et al (see or even during different times, then the
• asynchronous, when viewers interact Figure 4)17, permits an end-user to enrich main requirement is to facilitate the commun-
after the show has already been seen by broadcast content. In this way, the viewer ication of basic information that discloses
each one, independently and at different takes an active role with direct control over status, preference and activity of the distant
times. content consumption, creation and sharing. viewers. Indeed, an important functionality
A key difference with the Web paradigm is of a social TV system would be to create the
Communication between spectators is
that the iTV user remains a viewer who impression of watching TV alongside a
realised at two levels:
participates in an ongoing process of group of friends. For example, a social TV
• direct communication, such as chat or
incremental content editing. They have system could offer a real-time indicator or
instant messaging;
coined the term ‘authoring from the sofa’ to history trace of TV content that the rest of
• indirect communication, such as co- the viewers in a social circle have been
operating in a team to win a quiz. define this paradigm. ‘Authoring from the
sofa’ includes three activities: watching. In this way, social TV provides a
shared social context for conversations
• intra-programme selection (selection of
User-generated content about the media that they have enjoyed,
the content to be enriched);
TV content production has been regarded as although not at the same time or place (see
• enrichments authoring (the content Figure 5 – courtesy Oehlberg et al15).
a one-way activity that begins with the enrichment process);
professional TV producers and editors and In the case of synchronous watching,
• sharing (post-enrichment distribution). users can remotely sense the presence of
ends with post-production at the broadcast
station. As a matter of fact, television
viewers have long been considered passive Figure 4 ‘Authoring from the sofa’ facilitates end-user editing
receivers of content, but a new generation of
computer-literate TV viewers has been
accustomed to make and share edits of
video content on-line. Furthermore, the
wide-availability of video capture (e.g. in
mobile phones, photo cameras) and easy-to-
use video editing software (available as
standard in many desktop computer
operating systems), opens up additional
opportunities for wider distribution of
home-made content (e.g. through peer-to-
peer, portable video players). User-
generated content and social com-
munication about media content has been
proposed by Resnick 16, who suggested that
interactions could create productive
resources, which he refers to as socio-
technical capital. This capital may consist of
artefacts created from the interactions or
from the relationships and practices
developed through repeated social
4 1
complete contrast to the model of research questions than the ones it has
Synchronous Synchronous
individualising the viewing experience for addressed, both for the design of content-
Collocated Viewing
3 2
Asynchronous Asynchronous particular social TV applications, could particular, further research should consider
Viewing Over Viewing at the the obstacles that the iTV systems are
feasibly be offered through triple play
Distance Same Place
infrastructures, which combine content facing, such as technical standards,
delivery, voice, and data services. In this consumer adoption, regulatory framework,
Asynchronous Communication way, the network operator can provide and digital rights management. For example,
interaction between the TV viewers on all the lack of commonly agreed technical
personalisation could become something that enhances 9 Frohlich, D., Kuchinsky, A., Pering, C., Don, A.
and Ariss, S. Requirements for PhotoWare. In
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Edwards, W. K. and Newman, M. W. Listening
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Acknowledgements
Biography
Konstantinos
Chorianopoulos
University of
the Aegean