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1-Environmental Analysis and Environmental Scanning
1-Environmental Analysis and Environmental Scanning
1-Environmental Analysis and Environmental Scanning
Environmental
Analysis
Topic 1: Environmental Analysis
and Environmental Scanning
Identification of Strength
Identification of weakness
Identification of opportunities
Identification of threat
Source: https://www.linkedin.com/pulse/8-important-needs-importance-environmental-scanning-business-
BBA-308 Business Policy & Strategy- Ms.
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4
Soumya
Examples
Continuous Exploratory
Process Process
Dynamic Holistic
Process View
Categorization
of EA
Internal
Environment
Micro Environment
External
Environment
Macro
Environment
BBA-308 Business Policy & Strategy- Ms.
9
Soumya
BBA-308 Business Policy & Strategy- Ms.
10
Soumya
Approaches to Environmental
Scanning
Systematic
Approach
Ad hoc Approach
Processed
Approach
A possible way of addressing the threat of imitation is to ensure that Puma’s market
mix or 4P includes strategies and tactics that highlight the originality of the
company’s products.
For strategic management throughout the organization, aside from the results of
this SWOT analysis, additional information about the external strategic factors can
be obtained through other business analysis tools, such as a PESTEL/PESTLE
analysis of Puma SE.
SWOT ANALYSIS
STRENGTHS: WEAKNESS:
Strong global brand tied to consumer electronics Dependence on Android OS
Semiconductors and electronics manufacturing expertise Lack of a competitive comprehensive platform for hardware,
Synergistic support among divisions or subsidiaries software, and services
OPPORTUNITIES:
THREATS:
Strategic partnerships with software developers
Competition, especially in the consumer electronics industry
Strategic partnerships with online service firms
Imitation of consumer electronics products
Business growth through product development
Legal restrictions and lawsuits
Business growth through diversification
Summary & Recommendations –
SWOT Analysis of Samsung
• Samsung use the previously mentioned partnerships or develop its
own platform to target certain services that could open new
opportunities for growing its business.
SOCIAL FACTORS
ECONOMICAL FACTORS
TECHNOLOGICAL FACTORS
ENVIRONMENTAL FACTORS
LEGAL FACTORS
•Political •Increasing •Increasing •Increasing use •Increasing •Improving
stability in stability of preference for of mobile emphasis on patent laws
developed developing high quality devices business worldwide
countries countries services (opportunity) sustainability (opportunity)
(opportunity) (opportunity) (opportunity) •Increasing (opportunity) •Increasing
•Popular •Rapid •Increasing number of •Increase regulatory
governmental economic online buying online social complexity of support for
support for growth of (opportunity) media waste disposal free Wi-Fi
globalization developing •Increasing companies standards (opportunity)
(opportunity) countries support for (threat) (opportunity) •Internet
•Political (opportunity) corporate •Diversification •Climate regulation in
barriers in the •Increasing social of online retail change China (threat
Chinese disposable responsibility firms (threat) (threat & &
market incomes (opportunity) opportunity) opportunity)
(threat) (opportunity) •Increasing
•Political regulation on
action on online data
online data (threat)
(threat)
Recommendations – PESTEL Analysis
of Facebook Inc.
• Facebook Inc. address issues with China’s government to penetrate the
country’s social media market, which is among the biggest in the
world.
Ed 2018
• http://panmore.com/business-analysis-topics