TAGOLOAN Community College MODULE WEEK

NO.1

Baluarte, Tagoloan, Misamis Oriental

Tel.No. (08822)740-835/(088)5671-215

College of Information Technology

IT 124: Multimedia
1stSemester of A.Y. 2020-2021

Introduction

Multimedia is nothing new. The nature of human communication has always involved “multimedia”. We hear,
speak, write, draw, make gestures, play music, and act out our thoughts and feelings to one another. We have
enjoyed multimedia presentations since our childhood through film, televisions, videotape and videodisc. These
have all involved analog media. What makes recent developments in multimedia new and exciting is what we
can now deal with these various media in a digital format.
COURSE MODULE

The digital format allow manipulation, sharing, and merging of data in ways that analog cannot. For example,
writers can incorporate digital images into a word processing document. They can record and edit sounds to link
with images or text, permitting the data types to serve multiple purposes with a minimum of reworking. Users
can program the computer to seek files randomly, to store these different files digitally, just as any computer file.
They can edit this information, eliminating unnecessary parts, transforming them, or adding alternative data or
special effects – all without expensive post-production.

Rationale

• Understand what is multimedia and its importance.

• Significance of the different elements in multimedia.
• Categorizing Hypermedia, Linear and Non-linear multimedia applications.
• Recognizing different editing software tools for multimedia application.

Intended Learning Outcomes

A. Describe what is multimedia and its importance.

B. Understand the functions of the five elements of multimedia.
C. Classify the major types of multimedia and its various software tools.
Activity

Students are given lectures about an overview of multimedia and its elements. Laboratory exercises will be
given after every topic. Virtual lectures, additional resources and quizzes will be uploaded and updated at
classnet.tagoloan.edu.ph.

1
 MODULE WEEK
NO.1

Discussion

1.0 Introduction to Multimedia

1.1 What is Multimedia?

The term multimedia has been coined from two terms:
▪ multiple (many) and
▪ media (Distribution tool & information presentation – text, graphic, voice,
images, music and etc.)
Hence, multimedia means a usage of multiple media to communicate. In other words, multimedia is
a combination of text, graphic art, sound, animation, and video elements delivered to you by
computer or other electronic means.

Why Use Multimedia?

o Multimedia offers powerful means of communication. o
Multimedia is good for:
▪ Showing what things look like, how they move and how they change
▪ Keeping an audience’s interest
COURSE MODULE

▪ Establishing personal contact

▪ Establishing the identity and academic credibility of a speaker
▪ Communicating the speaker’s enthusiasm for the subject.

1.2 Five Elements of Multimedia

• Text
o It may be an easy type to forget when considering multimedia systems, but text content
is by far the most common media type in computing applications. Most multimedia
systems use a combination of text and other media to deliver functionality. Text in
multimedia systems can express specific information, or it can act as reinforcement for
information contained in other media items.

o Text is the most basic element of multimedia. A broad term for something that contains
words to express something.

o For example, when web pages include image elements, they can also include a short
amount of text for the user’s browser to include as an alternative, in case the digital
image is not available.

• Image/Graphic
o Image or Graphic is a two-dimensional figure or illustration.

o Digital image files appear in many multimedia applications. Digital photographs can
display application content or can alternatively form part of a user interface.
Information communicated through images is easier to remember and understand.

2
 MODULE WEEK
NO.1
o Interactive elements, such as buttons, often use custom images created by the designers
and developers involved in an application.

o Digital image files use a variety of formats and file extensions.

• Audio
o Audio is produced by vibration, as perceived by the sense of hearing.

o In multimedia, audio could come in the form of speech, sound effects and also music
score.

o Audio files and streams play a major role in some multimedia systems. Audio enhances
multimedia applications with music, sound effects, and speech.

• Video
o Video has the ability to convey more information, more accurately than text, graphics, or
still pictures online. It is also a more engaging and exciting way to communicate. Video in
digital format becomes even more powerful because we can capture, edit, and play it back
on existing computer systems and integrate it into a wide variety of applications.
MODULECOURSE

o Video is the technology of capturing, recording, processing, transmitting, and

reconstructing moving pictures.

• Animation
o Animation is the illusion of motion created by the consecutive display of images of
static elements.

o Any static presentation becomes lively by adding a video or animation. Let us first
differentiate animation and video.

o Video refers to the sequence of natural scenes captured using analog or digital video
capturing device. Animation is a visual change over time. The digital images are played
one after the other to create a moving effect. We can say that animation is created from
drawn pictures and video is created using real time visuals.

1.3 Three Major Types of Multimedia

• Hypermedia
o A combination of hypertext, graphics, audio, video, (linked elements) and interactivity
culminating in a complete, non-linear computer-based experience.

o Hypermedia provides a structure of linked elements through which the user can
navigate.

• Linear Multimedia
o A Multimedia Project is identified as Linear when:
3
 MODULE WEEK
NO.1
▪ It is NOT INTERACTIVE
▪ User have no control over the content that is being showed to them.
o In Linear Multimedia, users can sit back and watch it just as they do a movie or
television, starting at a beginning and running through to an
end.
o Example:
▪ A movie
▪ A non-interactive lecture / demo show

• Non-Linear Multimedia or Interactive Multimedia

o A Multimedia Project is identified as Non-Linear when:
▪ It is INTERACTIVE
▪ Users have control over the content that is being showed to them.
▪ Users are given navigational control
o Example:
▪ Games
▪ Courseware
▪ Interactive CD
MODULECOURSE

1.4 Overview of Multimedia Software Tools

• Music Sequencing and Notation
o Cakewalk, Cubase, Soundedit
• Digital Audio
o Cool Edit, Sound Forge, Pro Tools, Audacity
• Graphics and Image Editing
o Adobe Illustrator, Adobe Photoshop, Adobe Fireworks, Adobe Freehand
• Video Editing
o Adobe Premiere, Adobe After Effects, Cyberlink PowerDirector
• Animation
o Java 4D, DirectX, OpenGL, 3D Studio Max, SoftImage XSI, Maya
• Multimedia Authoring
o Adobe Flash, Adobe Director, Authorware, Quest
Authoring Tools
• Use to merge multimedia elements (text, audio, graphic, animation, video) into a project.
• Designed to manage individual multimedia elements and provide user interaction (if
required).

4
 MODULE WEEK
NO.1
Assignment 1 (Deadline of Submission: Aug. 30, 2020 | Sunday | 5:00 PM)

1. Search for two digital audio editing software. Explain the use/function of each software. Create a
comparison table for the two software showing its similarities and/or dissimilarities in terms of
features and/or functionalities.

Example:
1. Software A
• Description Here . . .
Software B
• Description Here . . .

Software A Software B
Feature/Functionality 1
Feature/Functionality 2
Feature/Functionality 3
Table 1 Comparison between Software A and Software B
MODULECOURSE

2. Search for two photo editing software. Explain the use/function of each software. Create a
comparison table for the two software showing its similarities and/or dissimilarities in terms of
features and/or functionalities. (Refer to the example of question #1)
`
3. Search for two video editing software. Explain the use/function of each software. Create a
comparison table for the two software showing its similarities and/or dissimilarities in terms of
features and/or functionalities. (Refer to the example of question #1)

IMPORTANT REMINDERS!
1. Students who are caught copying answers from other student’s output must resubmit the
output.
2. A resubmitted output will receive a lowest passing grade equivalent to 3.0.
3. The output must be submitted on/before the deadline.
4. Always follow the correct FORMAT of your output with header.
DOCUMENT SIZE: 8.5x11 in. (Letter)
FONT FAMILY: Century Gothic
FONT SIZE: 11
A sample document format will be given to the students.

Assessment

Quizzes are uploaded at classnet.tagoloan.edu.ph

5
 MODULE WEEK
NO.1
Reflection

• How multimedia affects the business world?

• Why audio is considered as one of the most critical element in multimedia application?

Resources and Additional Resources

Additional Resources:

• Tay Vaughan, 2011. Multimedia: Making it Work, 8th Edition: The McGraw-Hill
Companies
• Norman Desmarals, 1994. Multimedia on the PC A guide for Information
Professionals, new York: McGraw-Hill inc.
MODULECOURSE