4.

Uses:
- The product is suitable for removing makeup for the face, eyes and lips.
- The product is benign, paraben-free, colorant-free, alcohol- and soap-free,
safe for daily use.
- Gently cleans dirt and excess sebum.
- Supports acne treatment, brings clean and cool skin.
- Good oil control, relieves discomfort of dry or oily skin conditions, acne skin
5.User object:
- La Roche-Posay Effaclar Foaming Cleanser for sensitive oily skin is a
specialized product specially formulated for oily, combination, and acne-prone skin.
- The product is very suitable for daily use for young people who are in
puberty. 15+
6. The campaign’s key message:
An anti-pollution life for environment and
sensitive skin
Along with the rapid urbanization in Asian countries, people in these countries
are increasingly concerned about environmental pollution and climate change. For
Laroche Posay's beauty products and personal care, environmental concerns
already exist with "anti-pollution" products, containing antioxidant ingredients, with
the promise of protecting the skin from smog in the air. Inherently very aware of the
effects of polluted environment on health, quickly became concerned about the
components difficult to decompose. They tend to choose products with
environmentally friendly ingredients and production processes.

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

- Uniqueness - High price - Increase of technology - Competitor’s

- Variety within Product - Lack of a good usage advertising
Line communication channel - Social media usage - Consumers resorting to
- Product fit for sensitive to customer - Young customer’s competitor’s product
skin - Lack of proper interest in skin care - Consumer lack of
- Unique composition of promotions knowledge
products
- Brand raises
awareness against skin
cancer.