Learning About Keyword Research

What is Keywords?

Keywords Are The Words Or Phrases That Internet Users Type In Search
Box Of A Search Engine Like Google, Bing Etc. Searchers Make Use Of
Keywords To Get Any Need Information From Internet They Are
Looking For. Keyword Is A Search Term That You Want To Rank For With
A Certain Page. So, When People Make Query For That Keyword Or
Phrase In Yahoo Or Other Search Engines, They Should Find That Page
On Your Website.
 Why are keywords important?
One of the things Google looks at when ranking a page is
the content on that page. It looks at the words on the
page. The words and phrases used by you are hints for
search engine (like Yahoo, Google); it tells yahoo and other
search engines what the page or post is about. So, if you
want to make Search engine understand what your page is
about, you need to use it fairly often
But Search engine (Yahoo, Google) isn’t the only purpose
why keywords are important. You should always focus on
the user: on your visitors and potential clients. With SEO
you want people to visit your webpage when make a
search for a particular keyword. You need to get into the
heads of your audience and use the words they use when
they are searching.
 Types of Keywords

Primary – Primary keywords are the one most important while

optimizing the web site. Must repeated in web site often
Secondary – Secondary are the one that are less important and
support primary keywords for marketing
Long Tail Keywords – Long tail keywords are combined of 2-3
keywords phrases. Customers are specific while doing search
about services and location
What is Keyword Research?
Keyword Research Is One Of The Most
Essential, High Return On Going Activity In The
Search Advertising Era. It Is The Process Of
Finding What Keywords Are User By User For
Making A Search Of Particular Piece Of
Information.
Why Keyword Research is Important
• Ranking For The Right Search Term Can
Make Your Webpage Or Break Your
Webpage.
• When You Research Your Keyword, You Can
Not Only Know Which Phrases To Target
With Seo, But With This Can Also Learn
More About Your Clients As A Whole.
• So That You Can Reach Right Kind Of
Visitors By Using Right Keyword Search
• To Help Searchers To Find Right Information
• To Search For The Highest Possible Search
Made By The Customers
 Steps of keyword Research

 Making a list of all the relevant topics about

the business and its requirements
 Analyze the competitor’s business website for
best possible keywords you may find.
Suggestions for keywords can also be taken
from search bar of google.
 Use google AdWords, Keyword planner tools
to fill you buckets with more keywords
Steps of keyword Research

 Prioritize and categorized your list by segregating

Primary, Secondary, Long tail keywords
 Find Keyword Variations and Related Terms to
Incorporate into Your Content.
 Once you have your keywords defined in this manner
you can begin mapping the priority keywords to
specific pages that they are most relevant to.
Tools Used for Keyword Research
 Google Keyword Planner: - Google Keyword Planner
is the best place to begin keyword research.
 KWFinder: - KWFinder is a long tail keyword
research tool with a great interface. It shows you
trend, search volume, CPC, and level of difficulty
in results.
 Moz’s Keyword Explorer: - Keyword Explorer
offers is a new tool by Moz that adds some extra
dimensions to keyword research. In addition to
Volume and Difficulty
 Google Trends: - In Google Trends you can find
recently-trending topics to take advantage of
instantly.
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