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  • SAE Digital Marketing and Social Media

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    dr. samar Sabra
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    The document outlines an 8 module digital marketing course covering topics like search engine optimization, Google Ads, digital analytics, social media and Instagram. The course takes place from July 15-27, 2018 with modules ranging from 2-8 hours in length held on weekday mornings and some Sunday mornings. Each module breaks down the topic into sub-sections that will be covered over the time allotted at a high level.

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    SAE digital marketing and social media

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    The document outlines an 8 module digital marketing course covering topics like search engine optimization, Google Ads, digital analytics, social media and Instagram. The course takes place from July 15-27, 2018 with modules ranging from 2-8 hours in length held on weekday mornings and some Sunday mornings. Each module breaks down the topic into sub-sections that will be covered over the time allotted at a high level.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    70 views1 page

    SAE Digital Marketing and Social Media

    Uploaded by

    dr. samar Sabra
    The document outlines an 8 module digital marketing course covering topics like search engine optimization, Google Ads, digital analytics, social media and Instagram. The course takes place from July 15-27, 2018 with modules ranging from 2-8 hours in length held on weekday mornings and some Sunday mornings. Each module breaks down the topic into sub-sections that will be covered over the time allotted at a high level.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    Time

    No. Modules Hours day Date


    From To
    Introduction to Digital Marketing 2 Hours
    What is Marketing ?
    What is Advertising ?
    1
    What is digital Marketing ? 2 Sunday 15/7/2018 9:00 11:00
    Digital Marketing VS Tradional Marketing
    Course overview
    Search Engine Optimization 6 Hours
    How search engines work ? 2 Monday 16/7/2018 9:00 11:00
    2
    Keyword research 2 Tuesday 17/7/2018 9:00 11:00
    website audit 2 Wednesday 18/7/2018 9:00 11:00
    Google Ads 8 Hours
    Introduction to Google Adwords 2 Thursday 19/7/2018 9:00 11:00
    How to create search campaign 2 Sunday 22/7/2018 9:00 11:00
    3
    How to create Display campaign Monday 23/7/2018 9:00 11:00
    How to optomize the Campaign
    2 Tuesday 24/7/2018 9:00 11:00
    Paid Search Vs Organic
    Digital Analytics 2 Hours
    How to setup google analytics
    4
    Google anaytics reports 2 Wednesday 25/7/2018 9:00 11:00
    benfits of digital anaytics
    Introduction to Social Media 2 Hours
    What is Social Media
    Why Social Media is important
    5
    Google Trends 2 Thursday 26/7/2018 9:00 11:00
    Google Alerts
    Google Forms
    Facebook 6 Hours
    Why we have to use facebook for business
    2 Sunday 26/7/2018
    6 How to create an optimized page
    9:00 11:00
    Facebook ads 2 Monday 29/7/2018
    Optomize facebook ads 2 Tuesday 30/7/2018
    Instagram 2 Hours
    Why we have to use Instagram for business
    7 How to create an optimized Business account
    2 Wednesday 26/7/2018 9:00 11:00
    What to post on instagram
    Instagram ads
    8 Q & A + project 2 Thursday 27/7/2018 9:00 11:00

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