INDIABULLS HOUSING

FINANCE LIMITED
Fortune India last 3 years ranking Reasons
2018 - 105 Rank Its rank decreased in 2020 as there was a report
2019 - 90 Rank alleging that the company has misappropriated a
2020 - 105 Rank sum of 98000 crore of public money and COVID
also impacted the sector.
Fortune 500 ranks are There was a increase in revenue of 13.83% in 2019
given on the basis of compared to 2018. So the company performed well
in rankings.
revenue,net operating Indiabulls plans to Covid-proof itself with a debt
income,profit,assets,net and equity injection programme worth Rs 11,000
worth etc. crore.

Managerial recommendations
Launch of new products to compete in the market.
Infusion of more equity
Indiabulls plans to Covid-proof itself with a debt and equity injection programme worth Rs
11,000 crore.
Ease of giving loan can be implemented as their process is hectic and confusing.
There should be more transparency as there is already a case against the ceo Gagan banga.
Merger and Acquisitions
In an all-share-swap transaction, Lakshmi Vilas Bank was going to merge with Indiabulls
Housing Finance Ltd, one of the fastest-the mortgage lenders, taking the growing pattern of
financial sector consolidation a step further.LVB shareholders will get 14 shares of Indiabulls
Housing Finance Ltd (IBHFL) for every 100 equity shares owned in the bank under the proposed
contract.
IBHFL, a 20-year-old firm, would have acquired access to a banking network to ensure the long-
term sustainability of its lending industry. IBHFL, which had historically relied on wholesale
funding to support its lending activities, would have acquired access to the bank's low-cost
deposit franchise as a result of the merger.
 The RBI is concerned that the promoter company will use depositors' funds to provide low-cost loans to
clients of other businesses. Despite the fact that IBHFL's promoters had left the real estate market, the
central bank was not persuaded and therefore did not approve the merger.

PORTER'S 5 FORCES
COMPETITION IN THE INDUSTRY
DLF Ltd, Sobha Investors, Omaxe, Oberoi Realty, HDIL, and Godrej Properties are among the
companies that compete with Indiabulls.
The booming real estate market has spawned a slew of new enterprises that are putting Indiabulls' real
estate sector to the test.
Indiabulls Real Estate competes primarily with DLF and Ansal Properties and Utilities Limited in the
luxury housing segment.
THREATS OF NEW ENTRANTS
The capital requirement for starting a company is higher; in the case of Indiabulls, the capital
requirement is high, which is a deterrent to potential entrants.
Customers can easily switch (low switching cost) due to the high level of competition in the industry.
Customers can easily switch depending on their profits. Which creates a powerful force in newcomers.
India Bulls' offering is a standardised product that is close to that of its counterparts. Which exerts a
heavy influence on newcomers.
In this industry, economies of scale are not feasible. which results in a weakened force on newcomers
POWER OF SUPPLIERS
Suppliers are well-organized and focused. Which has a strong influence on the business. The cost of
moving from one provider to another is important. This creates a powerful influence on the business,
allowing manufacturers to exercise effective price management.
Since there are few suppliers in Indiabulls, it is a significant client. As a result, the company's power is
weakened.
POWER OF CUSTOMERS
The buyer is the market's leader. When it comes to purchasing a commodity, they have a lot of
options.
Indiabulls' products are unique in nature and are industry-dependent.
THREATS OF SUBSTITUTE
People with a low risk appetite will rather invest in a bank than in the stock market, real estate, or
commodities, so Indiabulls faces a significant danger to substitution.
Its commodity could easily be replaced by alternatives sold by rivals.
SUGGESTIONS
In the industry, the company can sell a differentiated product that will give it a competitive
advantage.
More money should be put into the company to deal with the need for operating capital and product
innovation.
The company should put a premium on product consistency.
To meet end customers in India, the company will invest in R&D and marketing.
It can also target specific customers.