KHẢO SÁT VỀ SẢN PHẨM CỦA PEPSICO

Hello, we are a student group of the International School of Business (ISB) University of Economics of
Ho Chi Minh City.We are conducting a survey of Pepsi lauching a product extention. The survey only
takes about 5-10 minutes to complete. Your contribution will be very helpful for our research.
Information and answers will be kept confidential and will be used for research purposes only. Thank you
for taking the time to take the survey.

Have you ever used products from PepsiCo?

 Not Yet => Please stop here.

 Yes => Please complete the followings questions.

Products from PepsiCo that you have been using is? (use number 1 to 6, 1 to express the most
frequently used and 6 for the less frequently used)
Pepsi Cola
Mountain Dew
Aquafina
Lipton
Tropicana
Starbucks Bottled Frappuccino chilled coffee drink.

Which soft drink including coffee that makes you satisfied most? Please use number 1 to 3, 1 to
express the highest level of satisfaction and 3 for lowest level of satisfaction.
Sting Espresso _______
Wakeup 24/7 _______
Coca-Cola with Café ______

When buying a product, which criteria that make you concerned most?
On the points from 1 to 5, please choose ONE number that show the degree of importance of the
following factors relatively. ((5) – Strongly important ; (1) – Not really important ). If the standard is of
you not located in the list of below here , please be sure please fill it in Section Other and comment.

1. The familiar and influences of the brand 1 2 3 4 5

2. Natural flavor, do not contains chemicals ingredients. 1 2 3 4 5
3. The effectiveness (consciousness) 1 2 3 4 5
4. Good packaging and eye-catching design 1 2 3 4 5
5. Reasonable price 1 2 3 4 5
6. Amazing advertisement and make strong belief. 1 2 3 4 5
7. Hot sale promotion 1 2 3 4 5
8. Products can be easily found at many places

Other:…………………………………………………………………………………………………………………
You know Pepsi from:

 Family  Friends  Social Media  Sellers

Do you often watch Pepsi’s TV Commercial?
a. Usually
b. Sometimes
c. Rarely
d. Never
What do you think first when being mentioned about “Pepsi”?
a. Color
b. Logo
c. Flavor
d. Its function
Do you look at the nutritional value when purchasing “Pepsi”?
a. Yes
b. No
Have you heard about Pepsi Café?
a. Yes
b. No
When you first heard about this product, what is your intention about Pepsi Café?
a. Of course, I want to try
b. I don’t care much
c. I will consider
If releasing Pepsi Café, which promotions do you want to have with?
a. Sale off
c. Buy more save more
d. Extra gifts
e. Others….
Which prices do you want to pay for Pepsi Café?
a. 9.000 VND/ 360ml
b. 15.000 VND/ 360ml
c. 20.000 VND/360ml
d. Others

Choose a number that indicate your point of view about a new product extension of Pepsi:
(1) Totally not excited (2) Not really excited (3) No concern (4) Quite excited (5) Very excited

Pepsi Café will have the followings characteristic:

Luxurious design with creamy brown and golden packaging 1 2 3 4 5
You can only find Pepsi products at big cities and shopping malls 1 2 3 4 5
Price can be from 17,000-20,000 VND/can 1 2 3 4 5

Level of Caffein is twice as much as of the original Pepsi 1 2 3 4 5

Pepsi Café may add some Vanilla (sweet and caramel) 1 2 3 4 5

Comparing Pepsi Café 20,000 VND and Coca-Cola Café 9,000VND

1. Design: Luxurious and Original  Pepsi  Coca-Cola

2. Effectiveness: Level of Caffein is twice as much as of the
original Pepsi and 30% higher than the average that contains in  Pepsi  Coca-Cola
the other kind of beverage.
3. Pepsi 360ml and Coca-Cola 390ml  Pepsi Coca-Cola
4. Vanilla (sweet and caramel) and CoCa Cola with 1 flavor only  Pepsi Coca-Cola
Frecquency that you think you can consume the Pepsi Café:

 1 – 3 times/ week  >3 times/week  < 3 times/month

Your information  :

Your gender :

 Male  Female  Other

Your are

 Student  Officer worker  Freelancer  Housewife

Your age :

 12 – 18  18 – 25  Từ 25 - 35  Từ 35-45

Your income
 < 3 millions VND/ month
 3-10 millions VND/ month
 10-20 millions VND/month
 >20 millions VND/month

(Thank you for your contribution)