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    Building Business As My Passion: Indira Gabriella Founder of Vyara Tableware

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    Indira Gabriella
    Indira Gabriella discusses strategies for starting a new business, focusing on understanding customer needs and creating new market opportunities. She recommends focusing on the market first to solve real problems and know the target audience. Indira explains how to define the potential, available, and target markets. She advocates exploring "blue oceans" or unknown market spaces instead of competing directly in existing "red oceans." Indira provides a framework called the "4 Actions" to reduce unnecessary factors, eliminate irrelevant ones, create new value, and raise others to stand out from competitors. She offers to help a brand called CASAVIA with branding and marketing strategies using this approach.

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    Building Business As My Passion: Indira Gabriella Founder of Vyara Tableware

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    Indira Gabriella
    14 views21 pages
    Indira Gabriella discusses strategies for starting a new business, focusing on understanding customer needs and creating new market opportunities. She recommends focusing on the market first to solve real problems and know the target audience. Indira explains how to define the potential, available, and target markets. She advocates exploring "blue oceans" or unknown market spaces instead of competing directly in existing "red oceans." Indira provides a framework called the "4 Actions" to reduce unnecessary factors, eliminate irrelevant ones, create new value, and raise others to stand out from competitors. She offers to help a brand called CASAVIA with branding and marketing strategies using this approach.

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    Indira Gabriella discusses strategies for starting a new business, focusing on understanding customer needs and creating new market opportunities. She recommends focusing on the market first to solve real problems and know the target audience. Indira explains how to define the potential, available, and target markets. She advocates exploring "blue oceans" or unknown market spaces instead of competing directly in existing "red oceans." Indira provides a framework called the "4 Actions" to reduce unnecessary factors, eliminate irrelevant ones, create new value, and raise others to stand out from competitors. She offers to help a brand called CASAVIA with branding and marketing strategies using this approach.

    Copyright:

    © All Rights Reserved
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    Download as pdf or txt
    14 views21 pages

    Building Business As My Passion: Indira Gabriella Founder of Vyara Tableware

    Uploaded by

    Indira Gabriella
    Indira Gabriella discusses strategies for starting a new business, focusing on understanding customer needs and creating new market opportunities. She recommends focusing on the market first to solve real problems and know the target audience. Indira explains how to define the potential, available, and target markets. She advocates exploring "blue oceans" or unknown market spaces instead of competing directly in existing "red oceans." Indira provides a framework called the "4 Actions" to reduce unnecessary factors, eliminate irrelevant ones, create new value, and raise others to stand out from competitors. She offers to help a brand called CASAVIA with branding and marketing strategies using this approach.

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    of 21

    Building Business

    as my Passion

    Indira Gabriella
    Founder of Vyara Tableware
    A GLIMPSE OF MOTIVATION

    Pay my own Buy my own Make my parents


    tuition fee gadgets and stuffs proud <3
    What are u waiting for?
    START NOW!
    WHICH ONE DO YOU PREFER?

    I MARKET PRODUCT

    II PRODUCT MARKET
    MARKET FIRST.
    Look to the opportunities.
    Solve the problems.
    Market First
    Objective
    Solving a real problem
    Knowing the exact numbers of the target

    Product First
    Subjectiv
    e
    WHO IS
    MY MARKET?
    Segments in
    Market?
    total population
    Potential Market:
    potential
    Interest in buying product
    available

    target
    Available Market:
    Has money to buy

    penetrated
    Target Market:
    Who we decide to serve
    (Most valuable target)

    Penetrated Market:
    Current customers
    HOW CAN WE FIND
    THE "REAL MARKET"?
    which one is better?

    Blue Ocean Red Ocean


    "the unknown market space" "the existing industries"
    Blue Ocean
    Focus on the VALUES.
    THE 4 ACTIONS FRAMEWORK
    REDUCE
    REDUCE
    Which factors should be
    reduced well
    below the industry's
    standard?

    ELIMINATE CREATE
    A NEW
    Which factors should be
    Which factors that VALUE created that the industry has
    should be eliminated? CURVE never offered?

    RAISE

    Which factors should be


    raised well above
    the industry's standards?
    THE 4 ACTIONS FRAMEWORK: Cirque du Soleil
    REDUCE
    REDUCE

    Fun and humor


    Thrill and danger

    ELIMINATE CREATE
    A NEW Theme
    Star performers
    VALUE Refined environment
    Animal shows
    Multiple productions
    Multiple show arenas CURVE
    Artistic music and dance

    RAISE

    Unique venue
    The Must Have
    Focus
    Divergence
    Compelling Tagline
    A Case for You!
    A brand called "CASAVIA" sells
    eco-friendly packaging, they are
    not sure enough about the
    branding and marketing
    strategies. How would you help
    them?
    THE 4 ACTIONS FRAMEWORK
    REDUCE
    REDUCE
    Which factors should be
    reduced well
    below the industry's
    standard?

    ELIMINATE CREATE
    A NEW
    Which factors should be
    Which factors that VALUE created that the industry has
    should be eliminated? CURVE never offered?

    RAISE

    Which factors should be


    raised well above
    the industry's standards?
    The Must Have
    Focus
    Divergence
    Compelling Tagline
    Start now!
    You will learn by the
    process!
    thank you!
    contact me through Instagram: @indiragabriellaa !

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