Introduction

It doesn’t interest me what you do for a living. I want to know what

you ache for – and if you dare to dream of meeting your heart’s

longing. It doesn’t interest me how old you are. I want to know if

you will risk looking like a fool – for love – for your dreams – for the

adventure of being alive.

ORIAH MOUNTAIN DREAMER

The Campaigner personality is a true free spirit. They are often the life of the

party, but unlike types in the Explorer Role group, Campaigners are less

interested in the sheer excitement and pleasure of the moment than they are

in enjoying the social and emotional connections they make with others.

Charming, independent, energetic and compassionate, the 7% of the

population that they comprise can certainly be felt in any crowd.

You Can Change the World With Just an Idea

More than just sociable people-pleasers though, Campaigners, like all their

Diplomat cousins, are shaped by their Intuitive (N) quality, allowing them to

read between the lines with curiosity and energy. They tend to see life as a
big, complex puzzle where everything is connected – but unlike Analyst

personality types, who tend to see that puzzle as a series of systemic

machinations, Campaigners see it through a prism of emotion, compassion

and mysticism, and are always looking for a deeper meaning.

Campaigners are fiercely independent, and much more than stability and

security, they crave creativity and freedom.

Many other types are likely to find these qualities irresistible, and if they’ve

found a cause that sparks their imagination, Campaigners will bring an energy

that oftentimes thrusts them into the spotlight, held up by their peers as a

leader and a guru – but this isn’t always where independence-loving

Campaigners want to be. Worse still if they find themselves beset by the

administrative tasks and routine maintenance that can accompany a

leadership position. Campaigners’ self-esteem is dependent on their ability to

come up with original solutions, and they need to know that they have the

freedom to be innovative – they can quickly lose patience or become dejected

if they get trapped in a boring role.

Don’t Lose That ’Little Spark of Madness’

Luckily, Campaigners know how to relax, and they are perfectly capable of

switching from a passionate, driven idealist in the workplace to that

imaginative and enthusiastic free spirit on the dance floor, often with a

suddenness that can surprise even their closest friends. Being in the mix also
gives them a chance to connect emotionally with others, giving them

cherished insight into what motivates their friends and colleagues. They

believe that everyone should take the time to recognize and express their

feelings, and their empathy and sociability make that a natural conversation

topic.

The Campaigner personality type needs to be careful, however – if they rely

too much on their intuition, assume or anticipate too much about a friend’s

motivations, they can misread the signals and frustrate plans that a more

straightforward approach would have made simple. This kind of social stress

is the bugbear that keeps harmony-focused Diplomats awake at night.

Campaigners are very emotional and sensitive, and when they step on

someone’s toes, they both feel it.

Campaigners will spend a lot of time exploring social relationships, feelings

and ideas before they find something that really rings true. But when they

finally do find their place in the world, their imagination, empathy and courage

are likely to produce incredible results.

Strengths & Weaknesses

Campaigner Strengths
 Curious – When it comes to new ideas, Campaigners aren’t

interested in brooding – they want to go out and experience

things, and don’t hesitate to step out of their comfort zones to

do so. Campaigners are imaginative and open-minded, seeing

all things as part of a big, mysterious puzzle called life.

 Observant – Campaigners believe that there are no irrelevant

actions, that every shift in sentiment, every move and every

idea is part of something bigger. To satisfy their curiosity,

Campaigners try to notice all of these things, and to never

miss a moment.

 Energetic and Enthusiastic – As they observe, forming new

connections and ideas, Campaigners won’t hold their tongues

– they’re excited about their findings, and share them with

anyone who’ll listen. This infectious enthusiasm has the dual

benefit of giving Campaigners a chance to make more social

connections, and of giving them a new source of information

and experience, as they fit their new friends’ opinions into their

existing ideas.
 Excellent Communicators – It’s a good thing that

Campaigners have such strong people skills, or they’d never

express these ideas. Campaigners enjoy both small talk and

deep, meaningful conversations, which are just two sides of

the same coin for them, and are adept at steering

conversations towards their desired subjects in ways that feel

completely natural and unforced.

 Know How to Relax – It’s not all “nature of the cosmos”

discussions with Campaigners – people with this personality

type know that sometimes, nothing is as important as simply

having fun and experiencing life’s joys. That Intuitive trait lets

Campaigners know that it’s time to shake things up, and these

wild bursts of enthusiastic energy can surprise even their

closest friends.

 Very Popular and Friendly – All this adaptability and

spontaneity comes together to form a person who is

approachable, interesting and exciting, with a cooperative and

altruistic spirit and friendly, empathetic disposition.

 Campaigners get along with pretty much everyone, and their

circles of friends stretch far and wide.

Campaigner Weaknesses

 Poor Practical Skills – When it comes to conceiving ideas

and starting projects, especially involving other people,

Campaigners have exceptional talent. Unfortunately their skill

with upkeep, administration, and follow-through on those

projects struggles. Without more hands-on people to help

push day-to-day things along, Campaigners’ ideas are likely to

remain just that – ideas.

 Find it Difficult to Focus – Campaigners are natural

explorers of interpersonal connections and philosophy, but this

backfires when what needs to be done is that TPS report

sitting right in front of them. It’s hard for Campaigners to

maintain interest as tasks drift towards routine, administrative

matters, and away from broader concepts.

 Overthink Things – Campaigners don’t take things at face

value – they look for underlying motives in even the simplest

things. It’s not uncommon for Campaigners to lose a bit of

sleep asking themselves why someone did what they did,

what it might mean, and what to do about it.

 Get Stressed Easily – All this overthinking isn’t just for their

own benefit – Campaigners, especially Turbulent ones, are

very sensitive, and care deeply about others’ feelings. A

consequence of their popularity is that others often look to

them for guidance and help, which takes time, and it’s easy to

see why Campaigners sometimes get overwhelmed,

especially when they can’t say yes to every request.

 Highly Emotional – While emotional expression is healthy

and natural, with Campaigners even viewing it as a core part

of their identity, it can come out strongly enough to cause

problems for this personality type. Particularly when under

stress, criticism or conflict, Campaigners can experience

emotional bursts that are counter-productive at best.

  Independent to a Fault – Campaigners loathe being

micromanaged and restrained by heavy-handed rules – they

want to be seen as highly independent masters of their own

fates, even possessors of an altruistic wisdom that goes

beyond draconian law. The challenge for Campaigners is that

they live in a world of checks and balances, a pill they are not

happy to swallow.

Romantic Relationships
When it comes to relationships, there’s hardly anyone around who is more

excited than Campaigners to share with their partners the bounty of ideas and

eye-opening experiences that life has to offer. For people with the

Campaigner personality type, relationships are a joyous process of mutual

exploration and imagination, a chance to connect with another soul.

Campaigners take their relationships seriously, and are known for their

uninhibited and unshakeable devotion to the people to whom they’ve

committed their hearts.

Campaigners have the advantage of irresistible charm when it comes to

attracting a partner – Campaigners’ warmth, excitement and passion are

simply alluring.
In the dating phase, if Campaigners can be said to tolerate such a formal

process to begin with, they will show these qualities by showering their new

flames with affection, and will do everything they can to build a strong

relationship by demonstrating their devotion and reliability by whatever means

available.

You Cannot Live Without a Fire

Long-distance relationships are quite common among Campaigners, as they

view physical distance as just another idea, no match for concepts like love.

This gives them the chance to demonstrate their commitment, both by staying

true despite the physical separation, and with overtures of effort to surprise

their partners, crossing that distance on a whim. These are demonstrations of

Campaigners’ mystery, idealism and deep emotion, and such efforts often

keep the flames of a relationship burning bright.

People with the Campaigner personality type express these ideals sexually as

well, exploring the physical with imagination and passion, viewing these times

together as a chance to let their feelings for each other shine, sharing their

love and affection. Campaigners will willingly experiment with their partners,

even early in a relationship, but they can also be oddly perfectionistic,

believing that these physical acts are a representation of their deeper love,
and as such should not be performed carelessly. This perfectionism is also a

reflection of their sensitivity, their desire to not disappoint, and Campaigners

appreciate a well-placed compliment.

Not everyone can handle the excitement, occasional neediness, and

emotional ups and downs that this philosophy entails, whether long-distance

or long-term, mystical or physical. Campaigners constantly explore new ideas

and improvements, fantasize about future possibilities – in dating, this

tendency to look at potential rather than the present can be self-defeating, and

their spontaneity makes it harder to stay focused on their end goal of a long-

term relationship. If their partners aren’t able to reciprocate these acts of

excitement and devotion, Campaigners will likely end up feeling unhappy and

misunderstood.

So, You Think You Know the Real Me?

Campaigners go all-in with their relationships, and if they fall apart despite

their efforts, they can end up plagued with questions about why the

relationship failed and what they could have done differently – without a buoy,

these thoughts can crush Campaigners’ self-esteem as they sink into

depression. It’s important for Campaigner personalities, as with anyone, to

remember that relationships are in all ways mutual – mutual interest, mutual

growth, and mutual responsibility – and they can’t be solely accountable.

After a trial like this, Campaigners may be reluctant to open up and commit,

and it can take years for a partner to navigate their bewildering depth and

intensity, falsely believing that Campaigners’ enthusiasm and apparent

openness means that they wear everything on their sleeves. The reality is that

Campaigners’ spontaneity, the seeming inconsistency and erraticism the

untrained eye sees, isn’t a product of flightiness or lack of depth, but the

opposite – it is a drive to express ideas about a mystical, all-encompassing

energy, in the confines of a physical world, and underlying it all is the uniting

principle of love, expressed in many different ways, but unshakeable and

infinite at its core.

Friendships
As friends, Campaigners are cheerful and supportive, always sharing and

developing ideas, and staying open-minded, taking in others’ thoughts and

feelings. This warmth and sincerity makes people with the Campaigner

personality type masters of drawing people out of their shells, and as a result

they tend to have a huge circle of friends.

As with other relationships, Campaigners view their friendships as

opportunities to experience another angle of the universe, and tend to imbue

potential friendships with that weighty and idealistic quality.

An Exciting Adventure
More outgoing types will naturally gravitate towards them, but Campaigners

will also go to great lengths and be surprisingly persistent in their efforts to get

to know more reserved personalities. Their ability to tune into others and

speak their language with that characteristic infectious enthusiasm helps them

in this endeavor, and the allure of mystery that reserved types, especially

Introverted Intuitives, bring to the table will keep Campaigners intrigued for

years. These personality types may never be able to reciprocate the breadth

of human interest that Campaigners present, but they do appreciate

Campaigners’ efforts.

But Campaigners’ interest in others can be a double-edged sword – this pure

idealism comes with certain expectations, and too often Campaigners hold

their friends in an unrealistic light, expecting them to keep up with the constant

flow of ideas and experiences that they consider integral to life. Campaigners

put their whole hearts into their friendships, and it can come as a shock for

them to find that their friends aren’t the flawless Titans that they believed them

to be. Whether it’s simple social fatigue or a focus on the physical and the

practical instead of the mystical, people with the Campaigner personality type

can find themselves disappointed by what they see as a lack of substance

beneath the surface.

Campaigners tend to get deeply involved in others’ lives, going to great

lengths and efforts to be the selfless, caring and supportive people they are,

and all the while forget to take care of themselves. Both in terms of basic

needs like financial stability and rest, as well as more emotional needs like

mutual understanding and reciprocation, Campaigner personalities tend to

give much more of themselves than most are even capable of giving back.

This sort of imbalance isn’t sustainable, as (seemingly) one-sided generosity

often leads to criticism and resentment on both sides.

Making Life Spectacular

Luckily, Campaigners are open-minded and sincere enough in their

friendships, and connect with and understand even their acquaintances well

enough, that they recognize that not everyone expresses themselves in the

same ways, and that that’s okay. Their sensitivity may make it too challenging

to play with more critical and argumentative personalities, such as strongly

expressed Thinking (T) and Judging (J) types, but they do appreciate, even

cherish, the company of most anyone who appreciates theirs, and the

adventures and experiences they have together are the stuff a good life is

made of.

Parenthood
If there is anything that makes Campaigners great parents, it’s the sense of

wonder they have for all things new and beautiful, a sense that they will be

able to share with their children every day as they learn and grow. Throughout

their children’s lives, Campaigners provide a combination of almost

overwhelming love and support, and an unstructured environment revolving

around freedom and creativity. This in no way means that people with the

Campaigner personality type will simply leave their children to their own

devices without guidance – rather, Campaigner parents want to share in their

children’s perspective, share in a world without bounds.

Campaigner parents are playful and warm, and love to see their children

excited, playing in and experimenting with the world around them. It is likely

that Campaigner parents will encourage this play and growth by suggesting

activities and lessons.

Campaigners will embrace and encourage productive interests as they arise,

sweeping away dolls and dinosaurs when interests shift to the oceans, and

sweeping away the fish when tastes change again, to the stars.

While they often enough recognize the value of structure and predictability,

Campaigner parents are unlikely to have the heart (or as they may see it, the

lack of heart) to establish these limitations themselves. They may need to

depend on their partners to provide some necessary guidelines and discipline

from time to time, but Campaigner parents will always have the advantage of
their open-minded and empathetic nature, making them not just parents, but

friends who their children feel comfortable confiding in. They needn’t always

depend on their children broaching the subject either, as Campaigners have a

natural skill in spotting emotional disharmony or physical discomfort in others.

Go On, Spread Your Wings

As their children approach the teenage years, all this emotion and attention

can start to cloy, and their children may seek a more private independence.

This can be a challenge for people with the Campaigner personality type –

they have strong emotions, and invest those emotions heavily in the things

and people they care about. While they may not be big on using proven ideas,

Campaigners do like to see whether or not their ideas work, and this applies to

their thoughts on parenting, too. As their adolescent children withdraw, they

leave an unsolved mystery that can last for years, leaving their Campaigner

parents wondering if their ideas on raising their children actually work, actually

result in happy, independent and creative adults.

Luckily for them, so long as they raise their children with a sense of productive

independence, rather than an aimless, against-the-grain antipathy,

Campaigners will find that their children have developed a strong sense of self

and self-worth, going confidently out into the big, wide world at their own pace

and in their own style, knowing that they have both themselves and their

Campaigner parents to depend on.

Career Paths
“Can’t I fly helicopters AND be an oceanographer who writes songs and

cooks?” It’s a big world out there – perhaps even a little too big. Campaigners

are fascinated by new ideas, both in terms of developments in fields they are

already familiar with, and when new subjects come along. The trick for people

with the Campaigner personality type is to take advantage of this quality, this

wonder with the magnificent breadth and detail in the world, and to use it to

propel themselves further and deeper than others are willing or able to go.

If there’s a challenge Campaigners face when selecting a career, it isn’t that

they lack talent or options or drive, it’s that there are so many things out there

that are just cool.

The Opening of a Door Can Be a Wonderfully

Joyous Moment
Chief among Campaigners’ talents is their people skills, a quality that is even

more valuable now than ever. Even in traditional Analyst strongholds like

engineering, systems analysis and the sciences, Campaigners’ ability to

network and match the communication styles of their audience means that

even as they explore new challenges on their own, they will be able to work
with others, explore others’ perspectives and glean new insights into their

projects. Much of modern progress stems from incorporating other studies into

typically disassociated fields, and no one is better equipped to merge broad

interests than talented, energetic and future-minded Campaigners.

And while Thinking types may be better at applying logic to systems and

machines, people with the Campaigner personality type are able to apply that

same logic to human interactions and networks, using their exceptional social

perception to find out what makes people tick. This lends Campaigners a solid

foothold in any human science or service, from psychology, counseling and

teaching to politics, diplomacy and detective work. All of these fields have

another important similarity: they are in constant development, shifting,

presenting new angles and new approaches. It’s simply not possible to be

good in these fields and content with the way things are, and this is where

Campaigners truly shine.

Too Many Bosses, Too Few Workers

Where Campaigners do not shine is in systems of strict regimentation and

hierarchy, such as military service. Campaigners thrive on the ability to

question the status quo and explore the alternatives, and if this is a quality that

is not just unappreciated but actually frowned upon, this will not only make

them unhappy, but it may even threaten their emotional stability. Repetition,

predictability, boredom… while some Sentinel types may appreciate

predictability and clear hierarchies, these are not selling points for

Campaigners. People with the Campaigner personality type need to feel like

they’re pushing boundaries and exploring ideas, and should focus on interests

and careers that encourage that.

Many more career options satisfy these needs, and not just the scientific ones

– writing, journalism, acting and TV reporting all give Campaigners a chance

to explore something new every day and stir the pot a little while they’re at it. It

may come to pass though, that the best way forward for Campaigner

personalities is to establish themselves as entrepreneurs and consultants,

blazing their own trails and taking on whatever project is most fascinating. So

long as they get to use their people skills, identify and achieve their own goals

and inspire their colleagues and followers, Campaigners will be happy.

Workplace Habits
There are two basic things that Campaigners seek most in the workplace: The

chance to explore new ideas, and the chance to conduct that exploration

alongside other people who share their excitement. These qualities show

through at all levels of hierarchy, though much like other Diplomat personality

types, Campaigners would prefer that there be hardly a hierarchy at all.

People with the Campaigner personality type possess warmth, creativity, and

an open-mindedness that makes them excellent listeners. If these qualities

are recognized by their employers, they will always be able to count on their

Campaigner employees to innovate and boost morale.

Campaigner Subordinates
Campaigners are growth-oriented, and as subordinates they’ll impress their

managers with their creativity and adaptability. People with the Campaigner

personality type are excellent listeners, able to analyze and understand

others’ perspectives effortlessly. It’s perhaps this quality that most makes

Campaigners intolerant of micromanagement – the way they see it, they

understand what’s been asked of them, and all they require is the freedom to

accomplish their task. If this need isn’t met, managers may find a quickly

stressed Campaigner subordinate.

To a certain extent though, some direct management is often necessary, as

Campaigners are notorious for letting their attention slip from one project to

the next before they’ve dotted their I’s and crossed their T’s. Campaigners

love exploring new ideas and learning new things, and once something

becomes familiar, its allure starts to fade. But, if managers are able to

maintain a spirit of guidance and camaraderie instead of "bossiness", they will

find loyal and devoted contributors in their Campaigner subordinates.

Campaigner Colleagues
Campaigners are people-people, and as far as the workplace is concerned,

this quality shows through best among colleagues. More than just coworkers,

Campaigners view their colleagues as friends, people who they take a

genuine interest in, providing support and cheer when they’re down or

stressed. People with the Campaigner personality type are warm and

optimistic, always searching for and usually finding win-win situations for

everyone.

Brainstorms among equals are Campaigners’ forte, and they listen to different

viewpoints and suggestions not just with tolerance, but genuine excitement.

Their ability to relax and have fun will always make them popular around the

water cooler, but what sets Campaigners apart is that they can transition that

popularity into natural leadership, instinctively picking up on colleagues’

motivations and pulling their teams together, pushing them forward towards

whatever truth they’ve been tasked to find.

Campaigner Managers
Campaigners are not great fans of heavy hierarchy and bureaucracy, and this

is most evident when they take on the role of manager. As managers,

Campaigner personalities behave much like they do as colleagues – they

establish real friendships, and use their broad popularity to inspire and
motivate, taking on the role of leader, working alongside their subordinates,

rather than shouting from behind their desks. Campaigners will tend to believe

in the concept of intrinsic motivation, the idea that things are worth doing for

their own sake, not because of some convoluted system of punishments and

rewards.

Unfortunately, not everyone buys into this philosophy – challenges arise when

faced with subordinates who actually prefer to be closely directed, with clearly

defined objectives and timetables, people who are just doing their jobs. More

challenging still are those rare moments when a reprimand is simply

necessary – while Campaigners prefer to meet dissent with an open ear, and

to use their excellent capacity for sensing mood and morale to preempt such

an act to begin with, sometimes the carrot and the stick are necessary, and

using them is the biggest challenge for the Campaigner personality type. But

Campaigners’ capacity for adjusting their communication to most any style will

always shine through, helping to smooth things over and adapt to the needs of

their team.

Conclusion
Few personality types are as creative and charismatic as Campaigners.

Known for their idealism and enthusiasm, Campaigners are good at dealing

with unexpected challenges and brightening the lives of those around them.
Campaigners’ imagination is invaluable in many areas, including their own

personal growth.

Yet Campaigners can be easily tripped up in areas where idealism and

kindness are more of a liability than an asset. Whether it is finding (or keeping)

a partner, staying calm under pressure, reaching dazzling heights on the

career ladder or making difficult decisions, Campaigners need to put in a

conscious effort to develop their weaker traits and additional skills.

What you have read so far is just an introduction into the complex concept that

is the Campaigner personality type. You may have muttered to yourself, “wow,

this is so accurate it’s a little creepy” or “finally, someone understands me!”

You may have even asked “how do they know more about me than the people

I’m closest to?”

This is not a trick. You felt understood because you were. We’ve studied how

Campaigners think and what they need to reach their full potential. And no, we

did not spy on you – many of the challenges you’ve faced and will face in the

future have been overcome by other Campaigners. You simply need to learn

how they succeeded.

But in order to do that, you need to have a plan, a personal roadmap. The

best car in the world will not take you to the right place if you do not know

where you want to go. We have told you how Campaigners tend to behave in
certain circumstances and what their key strengths and weaknesses are. Now

we need to go much deeper into your personality type and answer “why?”,

“how?” and “what if?”

This knowledge is only the beginning of a lifelong journey. Are you ready to

learn why Campaigners act in the way they do? What motivates and inspires

you? What you are afraid of and what you secretly dream about? How you

can unlock your true, exceptional potential?

Our premium profiles provide a roadmap towards a happier, more successful,

and more versatile YOU! They are not for everyone though – you need to be

willing and able to challenge yourself, to go beyond the obvious, to imagine

and follow your own path instead of just going with the flow. If you want to take

the reins into your own hands, we are here to help you.