GE 5 – Purposive Communication

Module 1 & 2

ARON MATTHEW P. CAGAMPANG, LPT

Instructor

Name of the student: Course/ year: Address: Contact details:

APOL GRACE
BEEd 1 09657869007
ALMEROL
Learning Outcomes

At the end of the week, the student should be able to:

1. Differentiate the nature, element and functions of verbal and nonverbal

communication in various and multi – cultural contexts.
2. Explain how cultural and global issues affect communications.
3. Discuss the impact of communication on society and the world

Module Overview

This module contains the following topics:

Topic 1: Communication processes, principles and ethics

Topic 2: Communication and globalization

In this module you will be able to explore on how the communication works, through
learning how the context is being process and also knowing its principles and ethics that one
must observe. This also deals the importance of communication in connecting from other
countries and cultures. Included in this module are the activities you need to be done as you
go along the content.

PROCESSING QUESTIONS

 How do you communicate with your family?

 How do you express your ideas to the class?
 What is the importance of communication in our daily living?

LESSON 1

a. Components of communication
b. The communication process
c. Principles of communication
d. Ethics of Communication
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WHAT IS COMMUNICATION?

– is a human act of sending (Verbal and Non – verbal; online or offline) and receiving
of messages where interpretations are normally constructed in the process
 A. COMPONENTS OF COMMUNICATION

SENDER MESSAGE CHANNELS

Source of idea The idea being The medium
(from Whom) communicated (How)
(What)
DECODING RECEIVER FEEDBACK
The Where the A response
interpretation message is going from the
of the message (to Whom) receiver

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B. COMMUNICATION PROCESS AND COMMUNICATION MODELS

COMMUNICATION PROCESS
NOISE

ENCODING THE DECODING THE

SENDER MESAGE
TRANSMISSION RECEIVER
MESSAGE

FEEDBACK

ACTIVITY 1

Explain the process of communication as modeled above

WHAT IS A COMMUNICATION PROCESS?

- refers to a series of actions or steps taken in order to successfully communicate. It
involves several components such as the sender of the communication, the actual
message being sent, the encoding of the message, the receiver and the decoding of
the message
C. PRINCIPLES OF COMMUNICATION Concise – The message must be
Complete – the message must to the point and all unnecessary
7C/
contain all facts needed for words must be eliminated.
Principles of desired reaction
Communication
Clarity – There must be clarity in
Courtesy – One must communicate
terms of thought and expression.
in a friendly and polite manner.
Correct – All facts, words, language,
information of the specific must be
accurate Concrete – The message to be Consideration – One must
communicated must be specific and understand the emotions and
not vague. sentiments of the receiver

ACTIVITY 2

Create at least three rules which you think that will help you to have an effective
communication

1.)
2.)
3.)

D. ETHICS OF COMMUNICATION

COMMUNICATION ETHICS – is the notion that human beings are governed by their morals
which in turn affects communication.

ETHICAL COMMUNICATIONS – is a type of

communication that is predicated upon certain
www.canstock.com business values, such as
being truthful, concise and responsible with one’s words and
the resulting actions

Be Truthful and Honest

Being honest means communicating what is known to be true to a listener, with no

intent to deceive or present only parts of the truth

- only deliver 100 percent of facts

Active listening

Hearing someone and listening to them are two different things. In order for ethical
communication to be effective, it is necessary for the recipient to pro-actively listen to the
speaker, and not just hear what they want to hear.

- Listening actively to what is delivered, don’t listen to sort what is intended to

communicate from what you only want to hear

Speak Non – Judgmentally

 Ethically and concisely communicating means speaking in a non – judgmentally
manner with every recipient, negating unnecessary conflict.

- Speaking judgmentally compromises the effectivity of communication

Speak from Your Own Experience

Bringing your personal experience into a dialogue with business listeners is

important, providing back up for your arguments with something more tangible.

- Experiences will support the intentions you wanted to communicate.

Consider the Receiver’s Preferred Communication Channel

To effectively communicate with your listeners, use the most preferred

communication, whether that is face to face, conference, email, conference call, phone call,
etc. Additionally, since body language is very important, it is often preferred to meet
business clients face to face.

Strive to Understand

It is important for listeners to also strive to fully understand what is being said before
responding.

Avoid a negative tone

Ethically communicating assumed the speaker will avoid rudeness, be polite and
professional, and have tact. The ethical communicator knows that it’s not only important
what you say, but how you say it.

Do not interrupt others

Allowing others to speak is important for the creation of a civil, effective working
environment.

Respect privacy and Confidentiality

Most businesses should include a clause in their code of ethics defining what is
appropriate when it comes to honoring client and employee confidentiality and privacy.

Accept Responsibility

A core tenant within any ethical communication framework is taking responsibility for
the actions that result from one’s words, whether it is good or bad

ACTIVITY 3

Discuss the importance of maintaining communication ethics when talking to others;

cite one communication ethics which you think is less practice and state how this could be
possibly addressed
LESSON 2

Communication and Globalization

ACTIVITY 4

Explain the content of image number 1

Image 1

WHAT IS GLOBALIZATION?
- The process of interaction and integration among people, companies, and
governments of different nation, a process driven by international trade and
investment and aided by information technology.

THE IMPACT OF GLOBALIZATION ON COMMUNICATION SKILLS DEVELOPMENT

VIRTUAL INTERACTIONS

Globalization has introduced virtual communication and collaboration as a major part

of workplace dynamics

CULTURAL AWARENESS IN SPEECH

The need of Cultural awareness is a major impact of globalization on the required

skill set of effective communicators, resulting in the evolution of communication skills
development programs

CULTURAL AWARENESS IN BODY LANGUAGE

Teach everyone to understand acceptable speaking distances, conflict styles, eye

contact and posture in different cultures, accepting that the physical expressions of their own
culture are not universally accepted.

TIME DIFFERENCES

The advent of global collaboration introduces another new dynamic to

communication skills – the need to communicate and share information with people across
several time zones