The Chocolate Cake Company

Q1) Develop a mission statement for The Chocolate Cake Company

The goal provide supreme products that her more chocolatey cake with its special
frosting and decoration, as well as its freshly homemade quality.

Q2) Perform A SWOT Analysis for The Chocolate Cake Company.

Strengths

 His target market loved choclate cakes and have no interest on baking them. In this way she
make more sales.
 Reduce the cost of producing because she is not renting commercial space. In this way she make
more profits.
 Baking the cakes on order, so they would be fresh for the event

Weaknesses

 Cakes are usually purchased for special occasions only.

 She has no commercial store so her sales are limited.
 Its business is home based so he has a limited resources.
 Target limited people
 Specific products

Opportunities

 She can open franchises in different cities

 She can sell her products in different types of events.

Threats
 Her business is a small and have limited resources
 Company with good brands names has a biggest threat for him
Q4) Identify and justify the Competitive strategy that can be used by The
Chocolate Cake Company

Competitive strategy is very important for any business. She can use Focous
strategy because his only product is Chocklate cakes. Using this strategy she can
work hard and make a good brand image of his company The Choclate Cake
Company.

Q3) The Bootstrap Marketing principles help business owners create a

powerful, effective bootstrap marketing strategies. (Hint: identifying niches,
connecting with customers, sponsors). How can The Chocolate Cake
Company, make most out of these principle? Please note few have been
given as a hint, you may identify and justify as many as you find suitable.
1.Cut optional expenses

The chocklate cake company can cut expences like westage of raw ,material and other
lame expences like lighting because his buiness is home mode cakes so he can reduce
expences of property rent etc.
2. Focus on making money, not saving money
Sharmaine cn not focous on saving money but he focous on making money
like if she has a saved much money he can open new branch of their cake in
other city .
3. Be smart, not cheap

As the Chocklate cake company is providing hygenic and smart products. Be efficient
not cheap use fisrst clas material and buy them from wholesale market to reduce costs.

4. Use all your resources

You have also got intelligence, creativity, time, a network, your own education and your
team of workers and partners. You have other resources, too. Look around and
recognize your assets before you start counting your liabilities.

5.Set Profitable Price Points

Sharmaine always set profitable price points as he hi working in his house he

has cost effectiveness benefits he can not give rent or salary so he can make
more money by saving this costs.
6.Always negotiate

Sharmaine can make price always negotiable.the prices are fexible.this make
customer loyalty.

7.Reduce Bakery Production Waste

Sharmaine have a proper knowledge about how much material is used By

putting all the recipes in the computer and calculating how many batches
you’re running, you should have the yield of whatever you’re making.