Happy Office

Happyoffice.vn

E-commerce Project: [Period of Time]

Written by: [Your Name] [Your Student ID]

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Table of Contents

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Mission and Background

Mission Statement

Becoming a symbol of belief and leading choice in Vietnam for all types of smart office services.
Give businesses a more effective office solution.

Vision Statement

Hanoi Office is committed to providing the business community with professional and modern
office services. Helping businesses focus on core business values.

Company History/Story

Happy Offices provide small companies, startups or business teams the perfect office space to
start work, mobile offices, virtual offices, meeting spaces. With a co-working space that is still
spacious, comfortable, good service and the enthusiastic customer support and care of Happy
Office, customers will save 30% on their workspace costs. At the same time, they will have
many opportunities to contact and expand relationships with like-minded people. You will have
the opportunity to become part of a large community of like-minded individuals. Outside of work,
you'll find that most of your coworkers crave after-work chat with cold drinks, and your office
neighbor will likely knock on your door and wonder if you'd like to play table tennis or not. You
won't find a more comfortable work environment somewhere else. If you are an "empty-handed"
or "giant" Startup, the first thing on the startup journey that you are interested in is always the
economic problem with the expenses spent in the process of implementing ideas. One of the
top costs is the rental of the workspace as well as the place to operate the idea. This is not only
true for young people starting a business, but also a concern of small and medium enterprises
with moderate capital. Therefore, co-working space will help maximize cost savings when
businesses only spend the right amount of rent according to current needs. If the number of
employees fluctuates, it is easy to increase or decrease the working area. Flexible way to avoid
wasting excess space, helping to maximize costs. In addition, customers do not have to pay
charges such as electricity, water, wifi, reception service, cleaning fees, helping to save
significant costs incurred. In addition, businesses as well as startups do not have to spend any
money to set up and purchase essential equipment and supplies for the office but still have a
working space that is both convenient and sufficient, full and modern. For a newly established
business, finding affordable premises for a workplace is not easy, especially spaces in buildings
near the center of big cities like Hanoi and Ho Chi Minh City. When there is a space, the
investment and repairing the workspace takes up a lot of time. That is not to mention having to
run hiring and hiring workers to operate both hard and time consuming.

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Team

Project Team Structure

[Explain the organization of your team. If you have an org chart filled out, this would be the perfect place
to input a copy here.]

( đưa danh sách tên,

Nhóm trưởng: project manager
Marketing
Web developer
Content

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Target Market

Locations Targeting

Hanoi Office are located in prime locations - convenient traffic - make the most of business opportunities

Buyer Personas
Customer age: 18 - 35
Gender: Female and Male
Location: Hanoi
Suitable with: Freelance, representative office, small group team.
Annual income: From 10.000.000 vnd
Level of Education: College Graduate
Our enterprise model three main types of customers
- Individual
- Small company
- Startup
These three customer segments are very essential that our model business targeted. Our services and
product will be segmented to match the above three segments.
Individual: Running a home business is not always reasonable. It can limit business opportunities and
make people uncomfortable
⬤ Feeling alone: Working alone, without a community to share ideas with, can limit business
opportunities and make people uncomfortable.
⬤ Low performance: Without a professional workplace, people find it difficult to focus and maximize
efficiency.
⬤ Unprofessional image: Without a professional address, business phone number, and meeting rooms,
customers and partners may not take your business or start-up seriously.
Small company: Traditional style office is not sensible because it binds and inhibits corporate growth.
⬤ Development restriction: The business is tied to a fixed space in one place for a fixed time
⬤ Staffs are not comfortable: People waste time commuting and working in an environment that lacks
inspiration or encourages productivity
⬤ Expensive operation: Capital is buried in office leases, with high amenities, service, and setup costs
Startup: owning long-range offices is not suitable for this generation.
⬤ Difficult to manage: Startups use valuable resources to run and manage their office space

Omissions

[Let’s talk about tradeoffs. To succeed, it’s just as important to know who not to target as is it to know
who to target. Outline the people, businesses, and/or buyers who are unqualified to pursue as prospects
and why.]

(Ai không phải là khách hàng của tôi)

5
Positioning
Market Condition
[Speak to the market conditions in the industry. How is your industry performing in general? It could
also be beneficial to run a Porter’s Five Forces Analysis]
Value Proposition
Before
Have
- If you’re working in a home
office or independent office, you
could be robbing yourself of the
important connections needed to
drive your business forward.
Sometimes, the only thing a
small business is missing is the
spark that proximity to other
successful business owners can
bring.
Feel
- Many startups face challenges
in their first few years, with
many struggling to survive, so
using a co-working space is a
less risky proposition than a time
commitment. time and money to
set up your own base. This will
make you feel pressured and
tired about maintaining and
growing the company even if you
have not yet made a profit.
Average day
- In other co-working units, they
Avatar/Persona
Our enterprise model three main
types of customers
- Individual
-Small company
- Startup
Demographics
- Individual: Running a home
business is not always
reasonable. It can limit business
opportunities and make people
uncomfortable
- Small company: Traditional
style office is not sensible
because it binds and inhibits
corporate growth.
- Startup: owning long-range
offices is not suitable for this
generation.
Key purchase driver
- Co-working is having a
substantial impact on commercial
real estate
- Coworking spaces are getting
larger
- Coworking lease economics
After
Have
- By working with other
individuals and exposing
yourself to new perspectives,
coworking spaces can provide
bursts of creativity. Sometimes,
switching spaces and heading to
a new office can allow you to
refresh your mind and consider
alternative solutions to business
problems.
Feel
- Our unit offers flexible short-
term contracts to suit the
business needs of our customers.
This flexibility not only helps
growing businesses adapt to their
changing needs, but can also help
you if your business plan fails.
Unfortunately, many startups
face challenges in their first few
years, with many struggling to
survive, so using a co-working
space is a less risky proposition.
with a commitment of time and
money to establish your own
base. So you will feel more
comfortable with bold company
development ideas.
Average day
- With co-working space while
ensuring the privacy of each of
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will find it uncomfortable when our offices, they will feel
the workplace is too noisy, comfortable and focus on
crowded, affecting the working to get the best
performance of employees performance.

Happy office will bring to customers who rent and use the service a professional environment and
experience in the office rental system.Happy Office office space and co working space are uniquely
designed in accordance with the working energy that customers are targeting. Not only using each office,
Happy Office also brings an optimal professionalism in customer service here with the front desk
department taking care of every customer from simple things. especially, the office layout to suit tenants
to the management of documents, letters and tax administration of the companies and startups using the
happy office services. We will focus on contracting agreements with customers to avoid hidden costs in
the contract that will cause confusion for customers. The contract will try to create the most favorable
conditions for the lessee to fully utilize the happy office from printing and scanning and renting a meeting
room in the coworking space. Events and incentives will bring great conditions to tenants with rental
incentives if a long term rental of up to 2 years can be reduced by 20% and a free use of meeting rooms
per month.. and so on. Happy office will hold a monthly exchange event. With influencers already
working at the happy office, the net working environment of companies and startups will be expanded to
become stronger. But the exchange event will not be completely charged by the customer but will be fully
paid for by the Happy office party. The event will be held at the coworking area on the last Friday of
each month. Our model will not only take care of the startups or companies that work in my place, but we
will also raise the level and promise many new opportunities to happy office members.

Competitive Advantages

PROFESSION
Building a professional corporate image in the eyes of your partner through modern office space for lease
of Happy Office.
CONNECT
Smart office rental solutions - Shared offices create a community of domestic and foreign businesses,
opening up new opportunities for connection.
FLEXIBLE
Happy Office for rent flexible package of time with 4 forms: hourly, by day, by week and by month.
ASSURANCE
Always stand by and support businesses as a dedicated companion. You will really feel secure when
renting a smart office at Happy Office.

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MODERN
Happy Office is equipped with leading modern office equipment in Vietnam, helping your system operate
more smoothly.
SAVING
Hanoi Office believes that the shared office will save you a lot of management time and operating costs.
Bring back core values for you!
EFFECTIVE
Shared office rental solution - smart office helps businesses choose suitable services for best efficiency.
SUPPORT SERVICES
Office for rent coworking consulting on setting up a business, designing website, accounting, translating -
translating, drafting documents, digital signatures, electronic invoices, electronic social insurance …

Pricing Strategy

Hanoi Office specializes in providing rental services "Workplace, virtual office, representative office,
office, office chair, meeting room ..." Cheap price - Prestige No.1 Hanoi. Happy Office will be the perfect
choice for customers. Gold promotion from May 1 to May 31 of Happy Office:
The best price in Hanoi is only from 10,000 VND / hour - 800,000 VND / month for an individual, you
have an ideal seat, full amenities.
Rent 1 get 1: Get 1000 hours of free working hours when renting a 1000 hour package when using
flexible seat services at 8 prime locations of Hanoi Office
Discount 50% of office rental for the first month for the 6-month contract; 50% discount on first month
office rental + Bonus 1 additional month of free use for 12-month contract when using Fixed Seat service
at Tran Phu, To Hieu, Khuat Duy Tien campus
50% discount on office rental for the first 3 months for contract 12 when using fixed seat service at
Nguyen Thai Hoc and Le Van Luong
Use a Grade office with more than 15+ office service utilities (professional reception, 24/7 security,
printer - fax machine - projector, high-speed internet, call center to receive and forward calls ...)
Working seat feng shui with central location Hanoi - adjacent to key routes, convenient to travel.
Competitor Analysis
1. NAME OF COMPETITOR
REGUS VIETNAM
TIKTAK CO-WORKING SPACE
- Regus is a multinational corporation that provides serviced offices to clients on a contract basis.
Founded in Brussels, Belgium in 1989, the business is incorporated in Saint Helier, Jersey. They have
expanded around the world and are developing their model in Vietnam.
Tiktak, the founder of Mr. Vu Van Thanh, belonging to the VNgroup company.
2. THEIR BUSINESS MODEL
Headquarters
Regus Vietnam: 41A Ly Thai To, Street, Hoan Kiem, Ha Noi
Tiktak Co-Working Space: 1 Hoang Đao Thuy, Street, Trung Hoa Nhan Chinh, Thanh Xuan, Ha Noi.
3. PRODUCT OFFERING & SALE CHANNELS
- Product offering:
Office space

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Mobile office
Meeting space
Commercial charge
Virtual office
- Sale channels:
Direct marketing
Branding Name
Mainly marketing in networking network and running ads on Facebook
4. STRENGTH AND WEAKNESS

● Comparative Strength
Extensive experience in Co - Working space industry
Partners relationship
Known to many customers
There is a stable capital source
● Comparative Weakness
- Not putting a heavy emphasis on ads (Fewer appear on social networks- where young people focus on
using)
- There are few options for services, and companies often want to raise more money from consumers
(printing documents, service fees, etc.)
- There are no activities that assist groups renting the same building in creating a relationship => do not
help them in increasing their friendship (this is very useful for young startup groups)

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Competitor Competitor Comparative Comparative Counterpoint(s)
Name Online Presence Strength(s) Weakness(es)

Competitor A

Competitor B

Competitor C

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Marketing Strategy

Provide an overview of your marketing strategy.

If your company does not use some of these, or if you use others not included here, feel free to delete and
add sections respectively.

(Customer) Value Journey

( chọ n 3 trong 5 pharse để phá t triển chiến lượ c)
( content hoặc video marketing)
Tên cá c pharse
Chiến lượ c market

[Briefly explain the customer value journey, using the provided template.]
Awareness Consideration Conversion Loyalty Advocacy
Custome Engagement,
r Value Traffic
Journey
Channel Blog, Youtube
Purpose Traffic,
Subcriber
Personel Marketing
staff: name
Activity Articles,
Videos

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 production

Email Marketing

[Briefly explain your email marketing strategy and who on the team should be consulted for questions.]

Content Marketing

[Briefly explain your content marketing strategy and who on the team should be consulted for questions.]

Video Marketing

[Briefly explain your video marketing strategy and who on the team should be consulted for questions.]

Event Marketing

[Briefly explain your industry event marketing strategy and who on the team should be consulted for
questions.]

Customer Experience Marketing

[Briefly explain your customer marketing and referral strategy and who on the team should be consulted
for questions.]

Direct Mail Marketing

[Briefly explain your direct mail marketing strategy and who on the team should be consulted for
questions.]

Social Media Marketing

[Briefly explain your social media marketing strategy and who on the team should be consulted for
questions.]

PPC Marketing

[Briefly explain your PPC marketing strategy and who on the team should be consulted for questions.]

12
Action Plan

Outline the concrete actions the team will take to achieve the company’s goals. What are the main
actions, who will be in charge, what are the expected time and result?
Action plans for all projects
Main actions
Main in charge
Expected time and actions
( đặ t ra mụ c tiêu Vd thá ng 4 đến 5 nghiên cứ u thị trườ ng
Thá ng 7 test web + content
- Youtube channel
- Xong r tiktok
- Ai là ngườ i phụ trá ch mindstone nà y
VD:
Giai đoạ n 1: Chạ y facebook và phá t tờ rơi
1 thá ng phá t tờ rơi
3 thá ng online
Goals: Đạ t đượ c lượ t like và thô ng tin khách hà ng

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Did We Miss Something?

Add another section here if you need it.

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