Group/Cluster: Cluster 1 Date: May 30, 2021

Year/Section: 2-D Instructor: Mrs. Thea Acantilado

Laboratory activity 6:
The Nurse Informaticist as an Entrepreneur: Formulation of Business Plan

Executive Summary:

Teleconsult is the use of digital information and communication technologies to access

healthcare services remotely and consult doctors on a network or video link. Instahealth
offers teleconsult services to give you easy access to our doctors for your consultations.

InstaHealth is the newest telehealth consultation in the country that aims to provide a safe
and effective way for patients to connect with InstaHealth doctors from home (or
anywhere) for point of care clinical advice and other possible outpatient services. When you
need care — anytime, day or night — Virtual Visits can be a convenient option. From
treating flu and fevers to caring for migraines and allergies, you can chat with InstaHealth
doctors 24/7.

InstaHealth doesn’t require special equipment, and it can be easy to get started. With your
mobile device, tablet or computer you can now connect with our doctors and enjoy the
InstaHealth Benefits such as e-Prescription, e-Laboratory Requests, e-Medical Certificate,
General Health Information, Mental Health or access to medical specialists

Vision:
InstaHealth aims to transform healthcare by enabling patients to have increased access to
the highest quality care via a technology-enabled platform.

Mission:
At InstaHealth, our mission is to provide exceptional care every day and to make health
care accessible to people anywhere, especially using innovative technologies which
improves clinical care and patient outcomes in a measurable way.

Goals:
● Make health care accessible to people who live in rural or isolated communities.
● Make services more readily available or convenient for people with limited mobility,
time or transportation options.
● Provide access to medical specialists.
● Improve communication and coordination of care among members of a health care
team and a patient.
● Provide support for self-management of health care.

Our Core Values

Our Core Values support us being a team that works and grows together. We are proud of
the diversity of our workforce and our ability to use clinical, technical, operational, financial,
and industry expertise to exceed our objectives.
The following core values represent what we stand for and what we will be recognized and
rewarded for displaying. We urge ourselves to GRIP our values and make them tangible and
meaningful every day.

We believe that together, we can achieve great things. We want to be an employer of

choice. We want to be admired by our clients and community for being a true partner in the
delivery of quality patient care with high clinical outcomes. We want to be fiercely confident
in our ability to deliver clinical excellence and transform healthcare in partnership with our
provider clients.

Product or Service:

InstaHealth is an application that can be downloaded through google play, app store, and
Microsoft store, free of charge. This application is the newest telehealth consultation in the
country that aims to provide a safe and effective way for patients to connect with
InstaHealth doctors from home (or anywhere) for point of care clinical advice and other
possible outpatient services.

SERVICES INCLUDE:

Patient portal

These portals offer an alternative to email, which is a generally insecure means to

communicate about private medical information. A portal provides a more secure online
tool to do the following:

● eConsult or Teleconsultation where patients can communicate with their doctor

or a nurse. When patients log into the application, their patient portal shows
then they will click the eConsult button at the side then the patients are guided
through a series of questions. The results will be forwarded to their doctor then
 the doctor will prescribe medications, suggest home care strategies or
recommend additional medical care thus creating a treatment plan for the
patient. Additionally, eConsult or teleconsultations are generally for minor
illnesses, similar to the services available at a drop-in clinic
● Request prescription refills.
● Review laboratory test results and summaries of previous visits.
● Virtual Appointments where patients can schedule appointments or book
appointments. This provides virtual appointments that enable patients to see
their doctor or a nurse via online video conferencing. These appointments
enable them to receive ongoing care from their regular doctor when an
in-person visit isn't required or possible.
● ePayment. Where patients will settle their bill thru online banking.

Teleconsult Services:

● General Medicine
● Family Medicine
● Dermatology
● Dentistry
● Internal Medicine
● Obstetric and Gynecology
● Ophthalmology
● Pediatrics
● Psychiatry
● Rehabilitation Medicine
● Psychology

Management team:

InstaHealth is in partnership with Alquiza Medical Hospital - a tertiary level hospital. This
app will require a total of 15 on-call licensed doctors with specific specialties. These
specialties include general medicine, family medicine, dermatology, dentistry, internal
medicine, obstetric and gynecology, ophthalmology, pediatrics, psychiatry, rehabilitation
medicine, and psychology.

All the major corporate decisions, managing overall operations and resources of the
application and acting as the main point of communication with all the employees comes
from the office of the General Director & Chief Executive Officer. One (1) chief medical
officer, one (1) chief quality officer, one (1) chief operating officer, one (1) chief financial
officer, one (1) chief marketing officer, and one (1) chief nursing officer.

The General Director & CEO often has a much more hands- on role in the company. She will
be responsible for making overall decisions such as hiring of staff (instead of HRMO) and
designating heads of managers in various departments.

Chief medical officers are healthcare administrators who oversee the effective management
of medical centers. They are responsible for managing clinical operations, liaising between
the administration and medical staff, and ensuring that patients receive the highest
standard of medical care.

For chief quality officers in health care settings, the data must demonstrate the delivery of
high-quality health care for providers to receive reimbursements and for facilities to secure
good reputations. Chief quality officers also must address quality problems such as
misdiagnoses, readmissions, and hospital-acquired conditions (HACs). Additionally, chief
quality officers collect customer feedback that offers insight into the performance of their
organizations’ products and services. In a health care setting, surveys are conducted with
patients about their experiences and state of health. Chief quality officers use various
analytical strategies to ensure that providers deliver quality health care. They analyze new
methodologies that may positively impact nursing performance, patient safety, and
employee satisfaction—all of which contribute to quality health care. They also examine
processes, and make suggestions for improvement. Additionally, when organizing quality
improvement initiatives, chief quality officers consider how to integrate new refined
processes, collect feedback, and create reporting systems that facilitate clear
communication between clinicians.

A COO, or chief operating officer, is typically the second-highest-ranking executive in a

company. A COO is in charge of day-to-day operations as well as executing the company's
long-term goals. Because they oversee many different departments, COOs must have
knowledge of and experience with many different business functions. The COO role often is
the final rung on an executive's career ladder before becoming a chief executive.

A chief financial officer (CFO) is the senior executive responsible for managing the financial
actions of a company. The CFO's duties include tracking cash flow and financial planning as
well as analyzing the company's financial strengths and weaknesses and proposing
corrective actions.

A Chief Marketing Officer (CMO) is responsible for overseeing the planning, development
and execution of an organization's marketing and advertising initiatives. Reporting directly
to the chief executive officer, the CMO's primary responsibility is to generate revenue by
increasing sales through successful marketing for the entire organization, using market
research, pricing, product marketing, marketing communications, advertising and public
relations.

A chief nursing officer’s role is complex and requires several years of nursing and leadership
experience to be up to the task. They are responsible for overseeing and coordinating the
daily activity within the nursing department by being the spokesperson for nurses while
planning, organizing, and directing the overall operations of nursing and patient care
services. Chief Nursing Officers take into consideration the business perspective of the
hospital system, best practice, and the needs of nursing staff while facilitating efficient and
effective departmental operations.

Industry and market analysis:

Provide your explanation based from your SWOT analysis.

The industry comprises online services providing health consultations and prescriptions to
clients who log in and wish to consult for their health complaints and for wellness
maintenance and pay after the consultation through online banking. These services may
provide online prescriptions as well as may be connected to pharmacies by which the drugs
can be delivered to their homes for safety during the pandemic.

Demographics, consumer preferences and personal income drive these demands. The
demands can be dependent on the profits of the clients as some may prioritize foods over
health and that they prefer face to face consultation instead of online. That is why effective
marketing strategy is a must for this industry.

WIth this, health information systems and online consultations can improve the link
between quality health and people. These projects maximize the use of technology to the
advantage of the health of the clients. Thus, the target market of this project includes all
those who are into the new normal, urban or rural in the online world encouraging them
that as they continue their daily lives in front of the computer or any devices, may they also
be reminded to look into their health without the inconvenience of going to hospitals and
clinics.

SWOT ANALYSIS
STRENGTHS WEAKNESSES

Affordability. The business offers affordable Slow Expansion. There are limited people
but quality services showcased for clients who have experience that apply for this
of all ages. work because of the restrictions of the
pandemic in employment.
Quality Services. The business will provide
services that exceed exceptions of the Online Banking/Payment. There are
target market. limitations of online payments and the
security is at risk and that not all people
Accessible. The access to services are have access to online banking
available as long as the user is connected
to the internet and it is also supported by
free data.

Committed Workforce. There are acquired

medical professionals that are specialized
in their areas

Uniqueness of Service. There are limited

online services available in the area that
are accessible even without a strong
internet connection.

High Marketing Strategy. With the use of

social media, technology and focused
marketing campaigns, there are clear goals
and strategies being promoted.

High Reputation in Tech-world. Establishing

a reputation on the internet would be
easier with the help of the marketing team.

Data Security. Online consultation can have

a more secured data protection for the
clients since it will be kept in one storage
and there is a less possibility of leakage.
There is a one-time password used in the
app to have an access.
 OPPORTUNITIES THREATS
Higher number of population. There is a
wider scope for the services provided Ignorance of Programs. Some people who are
especially this pandemic wherein people not into the tech-world don’t seek access to
are more indulged in online activities and online programs as they think these are not
effective.
some are scared to go to hospitals for
check-ups.
Lack of customer loyalty. There might be
competitors that the clients would like to try
Government programs. Government after trying the services offered by this project.
projects and programs on online medical
consultations need more resources to Competitors. There might be entrepreneurs
implement these programs. who would enter this field as online world has
been the new normal when the pandemic
Client satisfaction. Surveys, technological started
promotion and word-of-mouth referrals of
satisfied customers.

With the help of the SWOT analysis, it served as a versatile technique that gave the
entrepreneurs a multitude of insights in a relatively short span of time - in this way, they are
able to know where to focus, what to improve and what to maintain.

First, the strengths wherein these are the positive characteristics of the business giving
them the edge among others in the field, these strengths are the greatest contributors to
the success of the project. These include the marketing strategies that promote the services
offered, the manpower that mandates the operations, the services itself, its quality and
uniqueness as well as the security that protects the data being generated and the
accessibility by which the target market is able to experience the services offered by this
business.

Second, the weaknesses that hinders the growth and success of the business wherein these
can be corrected and improved. InstaHealth admits its weaknesses on slow expansion and
online banking operations as there are limitations given by the pandemic and that online
banking has never been operating smoothly especially if the client is just using a free data
connection.

Therefore, there are opportunities that could help the company to fill in the weaknesses as
a key for its growth, expand its size and revenue that is why InstaHealth recorded the
number of population who are in the online world as that is increasing, the government
programs that will be proposed and passed for the new normal and the client satisfaction
that will play a big part in the good reputation and feedbacks for the business.

On the other hand, despite the numerous opportunities and strengths, there are still
threats that are imposed like the ignorance of programs as people who are not into online
trends could not reach and could not access this project. Also, client loyalty will be an issue
as to how explorative people are nowadays, they could not stick to what they have
experienced first hand because of some reasons including the transparency of prices and
services, lack of unique relevance to consumers making them find a better deal elsewhere
(Belleghem, 2014). As well as competitors wherein this pandemic brought different
business ideas to the people as a source of their income and this field of online consultation
really is a trend and that attracts many competitors in the market.

Its SWOT analysis prompted InstaHealth to note that the project will offer an increased
value over the years and it will provide high quality health services for the clients as well as
a reliable source of income for the employees. This can be made possible as the SWOT
analysis showed that the strengths and opportunities greatly outweighed its weaknesses
and threats.
Operation:

InstaHealth is an application that can be downloaded through google play, app store, and
microsoft store, free of charge. This app will operate 24/7 everyday. -even nights, weekends
& holidays. With your mobile phone, tablet or computer and internet, you can connect with
the professional doctors, and access InstaHealth Benefits - e-Prescription, e-Laboratory
Requests, e-Medical Certificate, General Health Information, mental health or access to
medical specialists - with just one click. You can use the app after your successful
InstaHealth enrollment. Make sure that your email address and mobile number are
updated.
Here are the steps in using InstaHealth:
1. To get started, connect your device to a wifi network, open the app and log-in using
your designated user ID and password
2. Type the one-time password that was sent via email address or mobile number to
log in.
3. Request a visit
4. Speak with your provider. After reviewing your chart and medical history your
provider will start the visit.
5. Discuss your symptoms and treatment options with a board-certified medical
provider or therapist of InstaHealth.
6. Receive treatment. Follow your personalized treatment plan and feel better faster.
7. In paying the doctor’s service, you can use your credit card through Paymaya or
bank transfer. For bank transfer, the account details will be provided by the doctor’s
secretary.

If you have a preferred doctor, the telehealth agent will be providing his/her available
schedule. Otherwise, the telehealth agent will provide the list of available doctors based on
your preferred schedule. Once you have chosen a doctor, you will be given a slot by the
agent. Lastly, once your payment has been confirmed, your schedule will then be booked by
the doctor's secretary.
Market plan:
Provide an explanation on how you are going to get the product or service to the customers.
 1. Social Media Advertising

With the huge number of online users, social media's power is commendable as the
business can reach a large number of people within seconds of posting an ad about the
application. By posting an ad about the application, we can reach our target clients and
attract their attention by gaining their interest such as posting videos and infographics of
what the application can do, how they can use it, how easy to use and how useful it is to
them.

2. Referral System

It is a word-of-mouth marketing tactic that encourages customers to advocate on behalf of

the company. Past customers can tell stories to their friends or loved ones about their
experience in the hospital and if they are satisfied, they can recommend the hospital to
other people in the future if they need it.

3. Expertise Recommendations

Promote the company to obstetrician-gynecologist, pediatrician, dentists, cardiologist,

ophthalmologist, psychiatrist, nurses, midwives and many more by explaining to them
about the application’s goal, mission and vision and the services offered and its benefits. By
using this method, the expertise in the field may agree to recommend our application and
services to their patients in need of medical attention through teleconsultation with the
doctor who has an expertise with the symptoms that they feel.

Financial:
Provide the cash flows of the business.
Cash Inflow week 1 week2 week 3 week 4 Total

Capital 10, 000 10, 000

Credit sales 5, 000 15, 000 20, 000 40, 000

Total Inflow 5,000 15, 000 20, 000 40, 000

Cash outflow

Developer’s 2, 000
fee

Services fee - 2, 500 7, 500 10, 000 20, 000

Maintenance - 1, 000 1, 000 1, 000 3, 000

Advertisemen 3, 000 2, 000 2, 000 1, 000 8, 000

t

Total Outflow 5, 000 4, 500 10, 500 12, 000 31, 000
 Net Cash Flow 6, 000 500 3, 500 8, 000

Opening 6, 000 6, 500 10, 000 18, 000

Balance

Closing 6, 000 6, 500 10, 000 18, 000

balance

Provide an explanation of the financial prediction of your business.

InstaHealth is growing in its popularity because of its accessibility, reliability and

cost-effectiveness.

With its growing profit we can conclude that it will be financially stable a few months from
now with the continuous maintenance and advertisement to provide the best service that
the app can give. When you are financially stable, you feel confident with your financial
situation. You don’t worry about paying your bills because you know you will have the
funds. You are debt free, you have money saved for your future goals and you also have
enough saved to cover emergencies(D. Silva, 2019)

Growth:
Provide explanations of the possibilities of growth of your business and future expansion.

InstaHealth is a virtual teleconsultation application that aims to provide a safe and effective
way to communicate with doctors from anywhere and anytime.

After five (5) years of running in the E-Health Industries, more competitors who offer
similar services will emerge in the industry. However, we are one of a kind since we are
specialized and trained in delivering health care whether it is virtual or physical. People will
feel more relaxed and comfortable knowing they are getting healthcare services with
specialized and trained healthcare workers.

The business aims to be leading the telehealth industry by 2025, our team will employ
strategies to enhance customer loyalty such as setting up a loyalty program that gives
customers discounts, gifts and exclusive offers.. We are going to expand our business
worldwide through partnership with other professional healthcare workers in other
countries as we extend our services to other parts of the world. We will nurture the existing
satisfactions of our clients and look for opportunities that can help us expand our business.
InstaHealth is a thriving business but is also one of the only patient-focused telehealth
systems in the country. We will exert the best of our abilities to make this business a
successful one and develop strong and firm relations with clients as well as other healthcare
professionals.

References Belleghem, S. (2014). Five reasons customer loyalty is decreasing.

/Websites: https://www.mycustomer.com/experience/loyalty/five-reasons-customer-l
oyalty-is-decreasing-and-what-you-can-do-about-it
 D. Silva. (2019). 10 Steps to Reach Financial Stability.
https://smartasset.com/retirement/10-steps-to-reach-financial-stability
Submitted Name of Learners
by: Abadilla, Michaela Therese
Acosta, Jemy Armyn
Agcaoili, Annah Mikaela
Agnir, John Harvey
Alquiza, Yves Anne Joie
Ansagay, Mc Lein
Antolin, Chloe Rosette
partner app or separate entity or looking of partners to hosp\
what is the difference of the HIS to this
financial plan - revise tapno feasible
clear on the concept
national pero partnership? - reconcile - can they cater patients from different places away
from the hosp?
principle on how to market it