CENTRO DE COMERCIO YSERVICIO REGIONAL CALDAS

NEGOCIACION INTERNACIONAL

WORKSHOP “PRODUCTS AND SERVICES”

ALUMNO:
LAURA CAMILA TRIANA

INSTRUCTORA:
OLGA NANCY OROZCO

11 MAYO 2021
 1. Find the main idea of paragraphs 1, 2, 9, 10, 11, and 12, and write them
in a paragraph.

In general, there are 3 factors that combine to reshape the foundations of modern
economy. First of all, the digital revolution increases the reach, flexibility and agility
of companies, large and small, as multinational microenterprises. Second,
international competition attracts a million new workers and consumers who earn a
living in a downward career, and emerging countries become innovators and
acquire skills. Finally, culture changes the nature of socio-economic interactions by
transforming people's aspirations and preferences, such as the expectation of
instant gratification offered by one-click services.
On the other hand, traditional policies are obsolete in the face of the integration of
products and services in the market. The increasing value of border markets, given
the integration of the product service, is more valuable. Companies can move from
one business model to another to the ease of use of the new data protection
regime - they are under close scrutiny by companies that have more options than
ever: digitization gives companies agility. terms of location, outsourcing and use of
global value chains to their maximum advantage. The single market should not be
seen in isolation. Another factor such as 3D printing, also known as "additive
manufacturing", could lead to the relocation or nearshoring of the industry, since it
increases the speed of production while reducing costs and satisfying consumer
demand with greater speed and greater influence on production. Both can make
production at or near headquarters cheaper than production abroad. It requires
decisive political actions that encourage the adoption of technology by all the
corporate actors that compete internationally. However, it is likely that the
relocation of some high-end production processes is related to the construction of
a stronger link between products and services.
Developing innovations that are not easy to replicate Adding sophisticated
business services to advanced manufactured products leads to innovations that
are not easily replicated by the competition and, therefore, provide a significant
competitive advantage. In comparison, it would be difficult to maintain that
competitive advantage with a standard product manufactured empty of an
additional service component. This story also plays

2. Write a summary of ten lines from the text.

In summary, Europe has everything going for it in this new, hyperconnected,

interoperable economy: traditional strength in manufacturing must now urgently
be complemented by world-class services. As the European Commission
ponders the future of the single market, a more holistic and all-encompassing
view must guide the upcoming strategy. Building on the global reputation that
European goods are superior in quality, there is a unique opportunity to provide
 additional value – and gain international competitive advantage – by
accelerating the integration of technology, services and design. It is the only
way that Europe can succeed and excel in the ‘race to the top’ that leading
competitors are pursuing in a quest for sustainable prosperity and highquality
jobs.

3. Choose a paragraph and translate it with your own words.

I am choosing the paragraph called, From Tangible to Intangible Investment

The traditional economy, marked by incremental innovation, is reflected in
investment patterns. Today, it is invested in modern knowledge such as
design, software, data, organizational capital, which are specific skills for
brand development and marketing. They are intangible investments, which
serve to encourage other types of investments. The goal is to reinvent
continuously to follow the technological frontier, the preferences of users
and the evolution of global value chains. At present, influential companies
interact with constant innovation and specific investment in capital.
Managers understand the importance of knowledge-based capital.

Spanish:

Seleccioné el párrafo llamado,

Desde la inversión tangible hacia la inversión intangible.

La economía tradicional, marcada por la innovación ascendente, se ve

reflejada en los patrones de inversión. Hoy en día, se invierte en
conocimiento moderno, como es el diseño, software, datos, capital
organizacional, que son habilidades puntuales para desarrollo de marca y
marketing. Son ellas, inversiones intangibles, que sirven para alentar
(promover) otros tipos de inversiones. El objetivo es reinventar
continuamente para seguir la frontera tecnológica, las preferencias de los
usuarios y la evolución de las cadenas de valor mundiales. En la actualidad,
las empresas influyentes interactúan con la innovación constante y la
inversión específica en capital. Los gerentes entienden la importancia del
capital basado en el conocimiento.

4. Choose ten words from the text and organize them alphabetically.
Look for the meaning of each word.

apprenticeship aprendizaje
Behavioral comportamiento

Branding Marca

Disrupt Interrumpir

Hardly Apenas

Innovations Innovacion

Manufacturing Fabricacion

Tangibles Tangibles

Thermostat Termostato

Forefront Primer

5. Match the term with the corresponding meaning.

a. Client Thing created by projects.

b. Solution A series of tasks to be done in a specified sequence.

c. Engagement A customer.
d. Project Products and services that solve a client’s

e. Deliverable An agreement between client-service provider