READING UTILITY AND PRICES

DOSEN PEMBIMBING :

YULIANITA,SS,MHum

OLEH :

 MUTIA ULFA (1910070530103)

 EKA WIDAYANTI (1910070530116)
 WILDA SERFITYA (1910070530120)
 CINDY AZHARI (1910070530126)
 APRILIA WINDI (1910070530129)
 WAHYU ANDIKA PUTRA (1910070540005)

MANAJEMEN

FAKULTAS EKONOMI

UNIVERSITAS BAITURRAHMAH

TP 2019/2020
 FOREWORD
          Praise and gratitude to the author prayed to the presence of an almighty god because of the
abundance of blessings and grace so that the author can compile this paper on time. This paper
discusses "READING UTILITY AND PRICES"
                        In the preparation of this paper, the authors encountered many challenges and
obstacles but with the help of various parties the challenges were overcome. Therefore, the
authors would like to thank profusely to all those who have helped in the preparation of this
paper, hopefully the help gets a reward in kind from God Almighty.
                        The author realizes that this paper is far from perfect in terms of form and
composition. Constructive criticism from readers is the author hopes for further refinement of the
paper.
Finally, I hope this paper can benefit us all.

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 TABLE OF CONTENTS
FOREWORD................................................................................................................................i

TABLE OF CONTENTS..............................................................................................................ii

BAB I PRELIMINARY

A. BACKGROUND...............................................................................................................1
B. FORMULATION OF THE PROBLEM...........................................................................1
C. DESTINATION................................................................................................................1

BAB II DISCUSSION

1. DEFINITION.............................................................................................................2
2. REALATION BETWEEN UTILITY AND PRICES................................................2
3. CASES........................................................................................................................3
4. VOCABULARIES......................................................................................................3

BAB III CLOSING

CONCLUSION................................................................................................................
 BAB I
PRELIMINARY
A. BACKGROUND
Economics is the study of how a human being fulfills his life needs. Economics is the
basis of knowledge about household arrangements both consumer and producer households.
Economics has an active role to help humans manage existing resources.
Basically, the needs of human life are very unlimited. However, the need fulfillment
tool available on earth is limited. The essence of economic problems is the imbalance of human
needs with the means of satisfying their needs. In addition, the distribution of satisfying needs
sometimes has constraints.
In meeting their needs, people make requests and offers that are carried out in a market.
The market here is where the demand process meets the supply process. Before a product enters
the market, the product will go through a production phase, then it will be distributed to the
market which will later be bought by consumers and consumed.
In this case, economics plays a role to minimize errors that can occur in a market. With
the analysis of consumers and producers, it is expected that activities in the market will not be
too disturbed by the obstacles that occur.

B. FORMULATION OF THE PROBLEM

5. DEFINITION.
6. REALATION BETWEEN UTILITY AND PRICES.
7. CASES.
C. DESTINATION
1. To know definition.
2. To know relation between utility and price.
3. To know cases.

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 BAB II
DISCUSSION
1. DEFINITION
Utility is the ability of an item or service to provide benefits or uses or satisfaction to the
person who consumes it. The higher the utility of an item or service, the more desirable the
product or service is by someone.

Utility is relative: goods or services that have utility for certain people are not necessarily
for others.

Prices is one of the most important parts in product marketing because price is one of the
four marketing mixes (4P = product, price, place, promotion / product, price, distribution,
promotion). Prices are the exchange rates of goods or services expressed in monetary
units.

Price is one of the determinants of a company's success because the price determines the
amount of profits to be gained by the company from the sale of its products consisting of
goods and services.

Usability or utility theory can be classified into two types, namely total use value (total
utility) and marginal use value (marginal utility).

1. Total use value (total utility)

Total use value is the sum of all satisfaction obtained by consumers in consuming a
certain amount of goods.

2. Marginal utility value (marginal utility)

Marginal use value is the increase or decrease in customer satisfaction as a result of

the increase or decrease in the use of a particular unit of goods.

2. RELATION BETWEEN UTILITY AND PRICES

According to our group, relation between utility and price can be seen from its
analysis,that is utility analysis can be used to illustrate how changes in the prices of goods
change the combination of consumers’ balance of good consumed.according to the law of
demand,changes in the demand price of an item product the opposite change in the quantity
demanded of that item.And the disruption of consumer balance identified by utility analysis is

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 cause by changes in the price of goods that are likely to produce changes in the amount of goods
consumend.Changes in price changes the utility-expensive ratio and spark a revolution in
consumer balance rules.

3. CASES
The case is decreased satisfaction.For example if a person has run 3 around the soccer
field.He needs 2 bottles of mineral water, but instead he drink 5 bottles.So,the more he drink and
drinks,the capacity will decrease because he has drunk more water than he needs.

4. VOCABULARIES
1. Utility(keperluan/kegunaan)
2. Provide(menyediakan)
3. Consumes(konsumsi)
4. Product(produk)
5. Prices(harga)
6. Marketing(pemasaran)
7. Gained(memperoleh)
8. Desirable(diinginkan)
9. Sale(penjualan)
10. Satisfaction(kepuasan)
11. Uses(menggunakan)
12. Needs(membutuhkan)
13. Drink(minum)

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 BAB III
CLOSING
CONCLUSION
So, Utility is the ability of an item or service to provide benefits or uses or satisfaction to the
person who consumes it. The higher the utility of an item or service, the more desirable the product or
service is by someone.And prices is one of the most important parts in product marketing because
price is one of the four marketing mixes (4P = product, price, place, promotion / product, price,
distribution, promotion). Prices are the exchange rates of goods or services expressed in
monetary units
 A LIST OF PUSTAKA
https://www.siswapedia.com/teori-nilai-guna-atau-utility/

http://www.amosweb.com/cgi-bin/awb_nav.pl?s=wpd&k=price+change,+utility+analysis

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