B2B Data Exchange

Data Transformation
XML Advanced Option
Unstructured Data Option
Data Exchange

Moni Stern – Director Of Sales EMEA and APAC

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Informatica is the key to easily get information
to and from your systems

Cloud Computing Traditional Partner Trading Network

(SaaS) Enterprise (B2B)

Flat
SWIFT
Files
Flat
HIPAA
files

ACORD

EDI

ISO 20022

NACHA

FIXPDF
Excel,

Log

On-demand Integration Enterprise Data Integration B2B Data Integration

Data Quality Across the Whole Enterprise

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 What are the B2B products?

B2B Data Exchange

Monitoring
Issue Tracking

Partner Management

Managed File Transfer

Data Transformation Data Transformation

Industry Standards Industry Standards

Document Document Advanced XML Unstructured Data

Processors Processors Option Option
XML Document
XML XML
Processors

PowerCenter PowerCenter / SOA PowerCenter PowerCenter

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Data Transformation

•Unstructured Data Option

•Advanced XML option

4
B2B Data Transformation Differentiation
Comprehensive, Productive, Flexible Transformation

Informatica
B2B Data
Transformation

Libraries

Document
Processors

Data Transformation

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Primary Value
Any-to-Any Data Transformation – PRODUCTIVITY >>1:10

The broadest coverage for file and message formats

Flat Files XML Industry Standards Documents

Positional
Name = Value
^/>Delimited<\
^/>Delimited< \^

Value Proposition
For Flat Files – Best-of-breed support for multiple levels of hierarchy
For XML – Best-of-breed support for any XML/XSD regardless of size or complexity
For Industry Standards – The most comprehensive support for Industry Standards
For Documents – Unique ability to extract data from binary documents – PDF, Excel, Word

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Unstructured Data being ignored

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http://www.sapdesignguild.org/editions/editio
n2/ana_app.asp

• Analytical applications consist of several components,

the basic ones being (1) the data sources, (2) the functionality
and (3) the user interface.

• Data Sources
• Data can be drawn from many sources - internal as well as
external; it may range from highly structured data, which has
primarily been used in the past, to totally unstructured data,
which provides new challenges for the software:
• Structured data from different - internal - sources (e.g. transactional
systems)
• External data (such as AC Nielsen or Dun&Bradstreet)
• Soft, that is unstructured data (like documents, news, links,
etc.)

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It’s Flexible
embrace and enhance existing infrastructure
Reuse Transformations across all infrastructures and applications

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 Productivity: Data Transformation Studio
Visual environment to define complex transformations
http://www.informatica.com/product_scenarios/b2b_demo/index.html

Transformers:
• Look up Tables
• Date conversion
• Condition
• Function
• User functions
• ODBC
• Etc.

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EDIFACT Parser serializer XSD
Multiple payment example

EDI Message
XSD-Like
specs

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 Productivity: Data Transformation Studio
Supporting industry standards definitions

Financial Insurance B2B Standards

Out of the box
SWIFT MT New V DTCC-NSCC New transformations
UN\EDIFACT
SWIFT MX New ACORD-AL3
for all messages
Easy example
EDI-X12
NACHA New V
in all versions
ACORD XML based
EDI ARRvisual
FIX New V enhancements
EDI UCS+WINS
Telekurs andVICS
edits
EDI Updates and new
FpML
RosettaNet versions
BAI – V2.0\Lockbox
Healthcare OAGI delivered from
CREST DEX
Definition is done Informatica
IFX HL7
TWIST using BusinessOther
HL7 V3
Enhanced
UNIFI (ISO 20022)
(industry) terminology
HIPAA New Vand definitions
Validations
SEPA IATA-PADIS
NCPDP New
FIXML PLMXML
CDISC
MISMO NEIM New

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Data Transformation Benefit

“In order to support billions of dollars of payment

transactions for our commercial and large corporate
customers, we [Wells Fargo Wholesale] needed to
transform any type of customer datadata, whether it was in
NACHA, SWIFT, EDI, or some custom format. We also
need that transformation to be reused across our EAI, ESB,
or MFT infrastructure. Informatica is providing this critical
transformation capability that our existing solutions lacked
and enabled our business analysts and others to integrate
weeks
our customers’ data in a matter of days instead weeks.”

Terry Johnson
Chief Architect
Payments Logistics
Wells Fargo Wholesale

Informatica Confidential 13
Why is XML Important

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 Why is XML challenging

Hierarchical to Data Warehouse structure

Complexity XML to XML translation

Schema size (number of elements, number of levels)

Inadequate
XSD support •Schema features that are not supported

Performance Performance Degrades exponentially with large

XMLs

Maintenance Frequent changes in the XSD (even marginal

changes) often require costly rework

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PowerCenter - Advanced XML Option
Data Transformation Accelerator
We define the output
(Native PowerCenter
RowSets) in the
Universal Data
Transformation (UDT)

We create and
export the XML

Data Transformation

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Data Transformation Accelerator
Mapper for Analyst does 90% of the mapping
job
• Excel visual
interface
• Visual drag
and drop
user
interface
• Excel-like
formulas
• Testing and
deployment
from Excel

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Data Exchange

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Agile company need to quickly on-board new trading partners

Payment Hub
Monitoring
EDIFACT e-Invoicing
Partner Management
XML FULL STP Engine
Message, Workflow, access
csv IFX SWIFT
Transformation
COBOL MFT Canonical
Managed File Transfer Message Model
Flat Files
EXCEL
Proprietary
format
PWX IDQ IIR
Informatica Platform
Components X12
My System External Corporate

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Customer Quote:

“Informatica enabled our business analysts and

others to integrate new data partners in a matter
of days instead weeks”

Zyme is the leading provider of Channel Data Integrity

solutions to the global high-tech industry.

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B2B Data Exchange Differentiators
Multi-Enterprise Integration

Informatica
B2B Data
Exchange

Monitoring
Issue Tracking

Partner Management

PowerCenter
Data Flows

Libraries

Document
Processors

Data Transformation

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 New
Why Informatica? Data Access 8.6
Secure, Managed File Transfer
B2B Data Exchange

Managed File Transfer

FTP/S FTP/S
HTTP/S
AS2
AS3
ebMS
PGP
OFTP
SSH
SMTP

Connect everywhere, anytime, with all your vendors, customers, and

locations in one product. Easy, Automatic, Reliable.

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Why Informatica? Data Event Monitoring

CanCan
When
you
you
can
callcheck
me
we on
ifwhy
there
board
the
is
adata
problem
thewas
datanot
with
forprocessed?
the
the new
data
we need customer?
to send it ASAP?
Data
Warehouse
Manage Sources

I now know the status of

customers, data sources
and outputs at any given
Business Users
moment

Monitor Data Flow

“Visibility to data in the process is key to maintaining customer

satisfaction”

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Why Informatica? Quality Assured Data Exchange
Automated and interactive cleansing throughout the process
Structure Content
Exception
Record
Handling
Process
Vendors
Data
Quality
Assistant
Customers
Good
Staging Records •Accept/Reject Records
•Modify/Edit Records
Partners •Manual Consolidation
•Flag to Re-Process
Cleansed
Data
Internal Systems
Regulatory
Agencies

“Faster on-boarding of new data sources due to consolidation of

dozens of data handling processes. Management and monitoring
tools for the data handling and automated data quality create
continuous quality improvement”

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SWIFT: CBT to Back Office Integration
architecture Including messaging

SWIFT integ. hub

Monitoring

XML Target Management

csv FULL STP Engine
Message, Workflow, access

COBOL SWIFT MDS

Transf. Plug-in
Flat Files

PWX IDQ IIR

Informatica Platform CBT
Internal Systems Components

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Quality assured Mediation Exchange End to end
solution for all challenges and problems in the data –
transformation, quality, matching with visibility through the
process
Mediation

B2B Data Exchange Operational

DW
Monitoring
Ericsson
Switch Management Billing

PowerCenter

Lucent Data Transformation Marketing

Analysis

Fraud
Siemens PWX IDQ IIR
Detection

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 Why Informatica? Business-IT collaboration

Real-time configuration of data flow parameters without development of

new mappings

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How does it work?

Business Users Business Users

Data eXchange Operation console

Value=9
Source MGMT DataMonitoring
quality issue (UI)
Exception
Source
Multiple MGMT
output = Yes Data event
Record 365 field 5 handling
DQ = Yes
Process profiling Reports & Issue tracking
Dashboard

Power Center Operational Systems

Services MGMT, DT DQ MM
ticketing Systems

DW

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Productivity: Tools for IT and Business
Adaptive Multi-Enterprise Data Exchange

Tools for Developers, Analysts, and Operators

Customize Standards Manage Sources

Map XSD to XSD Monitor Data Flow

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Next steps

Leverage your existing PowerCenter data

integration solution to bring more value
by
Identify the Documents, files, industry standards
and XMLs that are important to your organization
and work with us on showing the value of
integrating them to your current Data integration
environment

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Customers in Israel
• Bank Leumi • MALAM
• Migdal insurance • MAMAN
• Menorah • ZIM
• MOD • Clalit Health Services
• IAI • IPN
• NICE (OEM) • IEC
• PrintBos (OEM)
• Sheba Hospital + 7 Hospitals
PACS
• Mizrahi Tefahot
• LADPC

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Questions

Thank you ☺

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 B2B Infrastructure Projects

Pattern Challenges Informatica technologies

Data centric Extend the data
processes Data integration layer to
Data
depending on data support multi
Exchange generated outside Exchange enterprise data
the enterprise exchange

Inflexible
Customers Add complex data
Data
E-Commerce Transformation
support to current
Unsophisticated B2B
suppliers

Consolidate
Issuing, receiving, PowerCenter Invoices (PDF and
E-Invoicing electronic binary Unstructured documents) with
documents Data Option back office
systems
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 B2B Infrastructure Projects

Pattern Challenges Informatica technologies

ERP limited support Add standards
ERP Data
for external support to the
Extension standards
Transformation ERP

SOA Linking the internal

Add complex data
SOA format to Data
Infrastructure complex external Transformation
transformation as
extension a service
formats

PowerCenter
Connecting legacy Advanced XML Connecting
SaaS/Cloud Formats to cloud Option backbone systems
integration computing via XML PowerExchange to SaaS via web
web service for services and XML
Webservice/SaaS

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