GROUP 2

Members:
Hitta, Anna Rose
Morico, Marianne
Prestosa, Analyn
Carog, Rosemarie
Caido, Precious Grace

Case Title: Clean Wash Laundromat

Executive Summary:

Clean Wash Laudromat was established two years ago with an initial investment of P800,000.

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Located near two prominent universities and several residential condominiums. Clean wash

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caters mostly students who live in dormitories and to residents of condominiums. It offers three

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basic services: wash, dry and fold; pressing and dry-cleaning.

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Ms. Giesel Reyes, the proprietor of Clean Wash Laundromat, reread the recently received fax
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from Hair Cuts, a well-established chain of beauty parlors. Hair Cuts is proposing a business deal
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with Ms. Reyes wherein Haircuts will avail of the wash, dry and fold service of Clean Wash
Laundromat at 15% off the regular price.
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Time Frame: At Present

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Point of View: Giesel Reyes - Proprietor

Statement of the Problem:

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Should you accept the proposal? And how to market the 96% customers?

Objectives:
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 To accept the proposal of business deal by Hair Cuts and establish a marketing strategy
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 Areas of consideration:

Strength Weakness
 Convenient Location  Hours of Operation
 Facility  New in the business
  Limited flexibility in pricing

Internal Environment
Opportunities External Environment Threats
 Location  Changing economy

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 Growing city population  Competition from large business
 Large target market  Seasonal market demand

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Alternative courses of actions (ACA’s)

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ACA 1 – Business deals with hotels, hospitals and spa as Marketing Strategy
Advantage Disadvantage
Less expense Competition from large and well-known
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franchised business
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Promotional Activity
Potential customer and cash flow
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ACA 2 – Additional service like self-serve laundry, internet and café like environment
Advantage Disadvantage
Facility Costly expansion
Potential customers Limited Space
More cash flow Additional Capital

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 ACA 3 – Student promos / Business deals
Advantage Disadvantage
Attract more customers Seasonal

DECISION MATRIX

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Decision Matrix ACA 1 ACA 2 ACA 3

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1. Risk 3 5 4

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2. Control 3 4 5

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3. Cost 3 4 5
4. Ease of rs e 5 4 3
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Implementation/Facilitation
5. Profitability 4 5 3
TOTAL AVERAGE 3.6 4.4 4.0
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Legend Low =1 (worst) through High= 5 (best)

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Recommendation:
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We recommend to choose the ACA #

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Action Plan:

ACTIVITIES Person-in-charge Lead Time Budget

Needed
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SWOT ANALYSIS ACTION PLAN

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Strength Weakness
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 
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 Opportunities Threats
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