Fill-it mon, as a business that provides finger-food Filipino-style dorayaki, is faced towards serving

people around the area of Southville 3, Poblacion, Muntinlupa City. A lot of activities happen around this
are as it happen to be the center of the market around Poblacion. With that, it allows the business to
encounter a wide-range of customers. These include people who either go to the market to buy stocks
for their home, those who are going to work and are currently waiting for jeepneys, buses, and any
other vehicle as their mode of transportation. One good reason for the market to patronize our product
is the convenience it offers. It serves as a great pasalubong to anyone in the family. May it be children,
or even those who are kids at heart.

The very marketing strategy of the business, in order to attract customers within our physical store is
the preparation of the product itself. People will be able to see live and in actual how the product is
being made therefore curiosity among them will increase as people try to bite into this curiosity of
them. This strategy also enables us to have a competitive edge among our competitors which might
include bakeshops and various street food vendors along the area.

Furthermore, we do not limit our target market with people who can actually go to our physical store.
We are now in the fourth industrial revolution where technology plays a vital role in:

1. Determining our target market

2. Reaching out to them
3. Promoting the product and the company itself

The business will utilize technology as a platform for us to engage into a wider range of market. With
this, it aims to serve people who are at home and are in need of a quick snack. Specifically, the business
will be utilizing social media as a tool to engage into customers. We’ll be using Fill-it mon’s Facebook
page to contact, reach and even promote our product across the platform.

Through this app, orders will be taken in a much more convenient way. A record of the transaction will
be available both for the business and as well as the buyer on the other end. In addition, customers'
inquiries, questions, and concerns will be addressed properly in a more accessible manner because
messages are real-time. It saves time, money, and effort for the customer because we want to provide
them convenience at home along with our product. For future plans on utilization of technology, we aim
to operate consistently so that it’ll be enough for the business to enter the Grab food app wherein it will
be more convenient for the both end as well as it will provide employment for our future riders. This will
be possible in time when specific goals set by the business are already met.