Name _______________________________________

B1+ Progress test 4A Units 10–12

1  Listen to a man talking about his life working
in business. Then choose the correct answers to
questions 1–5.
1 What does Jack say about working in business?
a He always knew it was what he wanted to do.
b He hadn’t planned to go into business.
c His business guide advised him to do it.
2 Jack’s main advice to someone wishing to start a
business is to …
a think seriously about it before deciding.
b learn some new skills first.
c do something that’s familiar to you.
2  Listen again and complete the sentences. Use
one word in each space.
6 Jack says that it’s important for your colleagues to
__________ in you.
7 Jack says that most customers use the internet to
__________ with his business.
8 Jack says that he has had __________ proud
moments in business.
9 Jack says that there were lots of business people at
the __________ when he won a prize.
10 Jack says he got good __________ as well as
feedback from his business guide.
2 points for each correct answer 10

3 What does Jack think about the digital world?

a It’ll probably be less important to his business in
the future.
b It’s not as good as traditional ways of doing
things.
c It’s extremely important to his business.

4 Jack says that his proudest moment in business was

when …
a he became a boss.
b he won a prize.
c he bought his family home.

5 Jack says that having a business guide means that

they can …
a stop you from making any mistakes.
b share their experience with you.
c help you with money at the beginning.

2 points for each correct answer 10

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Name _______________________________________
B1+ Progress test 4A Units 10–12
3 Read the text about advertising. Then choose the
correct answers to questions 1–5.
Advertising
The key to a successful product is its marketing – how
it is advertised and sold. Many products have a very
long life, not because they are necessarily the best, but
because there is very powerful marketing behind them
that makes sure that they sell well. This is one reason
why so many people are willing to pay higher prices
for trusted brands – products made by a company with
a very well-known name. This trust is created over
time, so that the products are seen by the public as
being very high quality.
Successful marketing isn’t cheap of course, as a lot of
skill, talent and money are put in to make sure that it
has a positive effect. The amount of money spent is
usually worth it in the end, though, in terms of the
number of products which are sold and the amount of
money the company makes. TV is one of the most
expensive forms of advertising, but it’s very successful
because it reaches such a larger number of people at
the same time.
In addition, although internet advertising is perhaps
now beginning to catch up, TV is still the most
successful kind of marketing because of its ability to
connect a particular product to the people watching.
TV adverts create a deep trust by showing brands or
products a number of times to certain groups of people,
such as parents or young professionals. These groups
will then very often remember the adverts they’ve seen
when thinking about what products to buy, sometimes
without even realising.
Two of the most expensive adverts of all time were for
two of the best-known brands in the world. In 2001,
Pepsi produced an advert which showed the product
being drunk and enjoyed in different years from 1958.
The advert required a lot of dancers and was filmed at
many different locations around the world, from
beaches to bars, and cost over $8 million to produce.
According to various sources, the advert actually cost
considerably more than had been planned, but it was
felt that the end result was well worth it. The cost of
sending its star, one of the world’s most successful
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singers, with a camera crew to so many locations could
have been so much higher. Just ask Chanel.
In 2004, they spent a lot more than Pepsi on an advert
for its famous No. 5 perfume. The big-budget short
film featured a well-known Australian actress and a
Brazilian actor and was filmed in various North
American studios. It was well received by viewers and
the proof of its success was in the sales figures for the
perfume, which reached a record high that year. The
example of the Chanel advert just goes to show that
using a famous star instantly builds the viewers’ trust
in the product – if people know and like the people
appearing in adverts, it seems that they will believe
that the product must be worth buying.
1 What does the writer say about some products?
a The best products cost more.
b They are successful because of advertising, not
quality.
c Well-known products need less advertising.
2 Television is an effective form of advertising
because of …
a the number of viewers who see the adverts.
b the money available to produce adverts.
c the talent of the people who work in TV
advertising.
3 One advantage of TV advertising is its ability to …
a build people’s trust.
b reach many groups of people at the same time.
c give people a greater choice.
4 What does the writer say about the 2001 Pepsi
advert?
a Sales results were disappointing when you
consider the cost.
b It didn’t communicate its message very well.
c It could have been even more expensive.
5 The Chanel advert was successful because …
a the advert cost less money than expected.
b the product got good reviews from the public.
c the product achieved more sales than ever
before.
2 points for each correct answer 10
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Name _______________________________________
B1+ Progress test 4A Units 10–12
4 Read the text again and complete the summary.
Use one word from the text for each answer.
It seems that a lot of us are 1 __________ to
spend more money on a product that we believe
is high quality. TV adverts are extremely
2
__________ because so many of us watch
them. They also work well because they connect
certain products to people in different
3
__________. This is probably why it was felt
to be 4 __________ spending so much money on
a Pepsi advert in 2001. Similarly, Chanel were
prepared to spend a great deal of money to
advertise a 5 __________ in 2004.
2 points for each correct answer 10
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5 Complete the text about social media with
phrases from the box. There is one phrase that
you don’t need.
Another drawback is that
Another major positive is that
On the other hand One advantage is that
One disadvantage can be that
There are several benefits
Social media has completely changed the way
we connect with people and whether we like it
or not, it’s here to stay.
1
______________________________ to using
social media, in my opinion.
2
______________________________ it makes
it possible to keep in touch with friends and
family all over the world. In the past, people
wrote letters that took weeks to arrive, or made
phone calls which cost a lot of money.
3
______________________________ social
media allows us to keep up with other people’s
lives through photos as well as words.
However, some people point out the problems
that social media can cause.
4
______________________________ people
may lose their privacy if everything about their
life is posted on a website.
5
______________________________some
people may end up feeling jealous; if they see
other people having lots of fun, they may feel
that their own lives are boring in comparison.
In general, though, I think there are more
advantages than disadvantages and that’s why
I’m a fan of social media.
1 point for each correct answer 5
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Name _______________________________________

B1+ Progress test 4A Units 10–12

6 Choose the correct option a–c to complete the 7 If Laura __________ with my idea, we probably
sentences. __________ friends now.
a doesn’t agree / won’t be
1 The police __________ a local man of the crime,
b haven’t agreed / wouldn’t be
but they couldn’t prove it.
c hadn’t agreed / wouldn’t be
a arrested
b captured
8 My partner asked me __________ to a concert with
c suspected
him next weekend.
a if I could go
2 You __________ posted that nasty comment about
b if I went
Clara’s new boyfriend. You’ve really upset her!
c if I could have gone
a should have
b shouldn’t have
9 That was one of the most __________ days I’ve
c shouldn’t have to
ever had! I’ll never forget it!
a persuasive
3 My mum has always encouraged me to
b clever
__________ about things I feel strongly about, like
c memorable
environmental problems.
a speak up
10 The person who really __________ my choice of
b criticize
career was actually my English teacher.
c stand up
a benefited
b influenced
4 You need to continue with your training. Don’t
c confused
forget __________ final’s next week!
a – 2 points for each correct answer 20
b a
c the

5 Up to now, more than 10,000 of these products

__________, so we’re pleased with the results.
a are sold
b have sold
c have been sold

6 I had to borrow money to pay for my new car, so

my parents had to give __________ that the money
would be paid.
a an investor
b a guarantee
c a bank loan

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Name _______________________________________

B1+ Progress test 4A Units 10–12

7 Imagine you have booked a large room at a local

hotel for a family party. Unfortunately, you now
have to cancel your booking. Write an email to
the manager of the hotel to apologize. Write
120–150 words.

You should:
 describe the booking you made
 explain your reason for cancelling
 apologize to the hotel manager.

15

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Name _______________________________________

B1+ Progress test 4A Units 10–12

SPEAKING

Student A
8 Work with a partner. Have a discussion about
teaching children about the value of money.

 Say why you think children should be taught about

the value of money, and give reasons and examples
to support your opinion.
 Say whether you agree or disagree with your
partner about who should be responsible for
teaching children about the value of money and
give reasons.

20

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Name _______________________________________

B1+ Progress test 4A Units 10–12

SPEAKING

Student B
8 Work with a partner. Have a discussion about
teaching children about the value of money.
Student A will start the conversation.

 Say whether you agree or disagree with your

partner’s reasons for teaching children about the
value of money and explain why.
 Say who you think should be responsible for
teaching children about the value of money, and
give reasons and examples to support your opinion.

20

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