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  • Sentiment Analysis: Start From Scratch

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    Lalita Naidu
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    The document provides a sentiment analysis of mentions and conversations related to social listening from January 20th to February 19th. It found over 4,500 mentions with a 152.9% increase in mentions and a 193.56% increase in impressions compared to the previous period. The analysis also tracked sentiment over time, finding the majority of conversations were positive or neutral, and identified the top influencers by positive and negative sentiment.

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    The document provides a sentiment analysis of mentions and conversations related to social listening from January 20th to February 19th. It found over 4,500 mentions with a 152.9% increase in mentions and a 193.56% increase in impressions compared to the previous period. The analysis also tracked sentiment over time, finding the majority of conversations were positive or neutral, and identified the top influencers by positive and negative sentiment.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    24 views4 pages

    Sentiment Analysis: Start From Scratch

    Uploaded by

    Lalita Naidu
    The document provides a sentiment analysis of mentions and conversations related to social listening from January 20th to February 19th. It found over 4,500 mentions with a 152.9% increase in mentions and a 193.56% increase in impressions compared to the previous period. The analysis also tracked sentiment over time, finding the majority of conversations were positive or neutral, and identified the top influencers by positive and negative sentiment.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 4

    Sentiment analysis

    Start from scratch

    ANALYZED PERIOD:

    01/20/2021 - 02/19/2021
    Sentiment analysis

    Number of mentions All sources Total impressions

    Social listening 25% Social listening

    4,580 10,696,853
    73%

    152.9% 193.56%

    Twitter Web
    YouTube Facebook
    Reddit Forum

    mediatoolkit.com

    TOP 5 MENTIONS BY REACH Sentiment analysis

    To Meme or Not to Meme? A Marketer's Guide to…


    480896
    Business Insider 11.02.2021. US Translate
    N/A
    A Marketer's Guide to Memetic Media in 2021 and Beyond Insider
    Intelligence explores how brands can incorporate memes into 9/10
    their social media marketing or use them as a social listening to…
    13%

    Feedback2Reviews - Social Listening


    16%
    426769
    vimeo.com 01.02.2021. US Translate
    N/A
    Feedback2Reviews - Social Listening Product walkthrough:
    Social Listening Social listening is the process of tracking 10/10
    conversations around specific topics, keywords, phrases, brand…
    72%

    @MadalynSklar 1|2 Our crisis comms tips: 1.…


    384341
    Hootsuite 21.01.2021. CA Translate
    N/A
    Determine that there is a crisis - Social listening should inform
    that. 2. Pause publishing on your social channels 3. Connect with 9/10
    the stakeholders in your org and align on what your brand's…

    Positive Neutral
    Negative
    Reach Interactions Influence Score Engagement Rate
    mediatoolkit.com

    1/3
    Sentiment analysis

    Sentiment over time

    500
    Positive Neutral Negative

    400

    300

    200

    100

    0
    20. Jan 22. Jan 24. Jan 26. Jan 28. Jan 30. Jan 1. Feb 3. Feb 5. Feb 7. Feb 9. Feb 11. 13. 15. 17. 19.
    Feb Feb Feb Feb Feb
    mediatoolkit.com

    Sentiment ratio by channel Number of mentions per sentiment

    2500

    2000

    1500

    Social listening
    1000

    500

    0
    re

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    iw

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    a
    Y

    0 1k 2k 3k 4k 5k
    F

    Positive Neutral Negative Positive Neutral Negative

    mediatoolkit.com mediatoolkit.com

    2/3
    Sentiment analysis

    Top influencers by sentiment

    Positive Negative

    MEDIUM.COM 24 MEDIA TRACK 10

    @THATCHRISTINAG 21 @DEMANDDIVERS1TY 5

    @HUMANRE41270855 20 @INDICATEMEDIA 3

    @PLEDGENEPAL 14 @RPIMPSNER 3

    @TALKWALKER 14 @TOLLERANTHEART 3

    @PROPELPRM 12 @OTIVAR55 3

    MEDIA TRACK 12 @SPITFIRECC 2

    BLOGARAMA.COM 10 @WARMONGERHODGES 2

    E-PHYSICIAN.INFO 10 @ACEOFSPADESMOB1 2

    SMARTRECRUITERS.COM 10 @HOOTSUITE 2

    3/3

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