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Discount: What Is A Discount?
Discount: What Is A Discount?
By
ADAM HAYES
Updated May 17, 2021
What Is a Discount?
A discount, broadly, refers to some reduction in the going price of an item or
asset. In finance and investing, a discount refers to a situation when a security is
trading for lower than its fundamental or intrinsic value.
KEY TAKEAWAYS
A bond may trade at a discount for several reasons, and since bond prices and
interest rates are inversely correlated, if a bond offers a lower interest (coupon)
rate than the prevailing interest rate in the economy it will become less attractive
than newly issued bonds with higher coupons, and be discounted accordingly.
Put differently, since the issuer is not paying as high of an interest rate to
bondholders, these bonds must command a lower price to be competitive, or else
no one would buy it.
Example
For example, if a bond with a par value of $1,000 is currently selling for $990, it is
selling at a discount of 1% or $10 ($1000/$990 = 1).
The term "coupon" comes from the days of physical bond certificates—as
opposed to electronic ones—when some bonds had coupons attached to them.
Some examples of bonds that trade at a discount include U.S. savings bonds
and Treasury bills.
Investors will not receive regular interest income payments from pure discount
bonds. However, their return on investment is measured by the price
appreciation of the bond. The more discounted the bond at the time of purchase,
the higher the investor's implied rate of return at the time of maturity.
The term deep discount doesn't only apply to zero-coupon bonds. It can be
applied to any bond that is trading at 20% or more below market value.