Assignment 1

Submitted to: Sir Abdul Qayyum

PPIT
Submitted by: Arose Niazi (FA18-BSE-010)

Note: The first point is the usage, and the second point is misuse in each heading.

Web browsing behavior

1. Using this data, the respective company can provide users with a personalized experience on
the internet with which they are comfortable.
2. Using this data, the users can be manipulated to certain thinking or ideology.

Associations and Affiliations

1. This data can be used to develop links, i.e., friends of friends’ kind of thing. This helps in
expanding their network.
2. This data can be used to do fraud against them, e.g., showing them that their friend is in danger
and needs some amount of cash, etc.

Driving records
1. Using this data, the organization can keep their history and rank them based on this, this is very
useful in the apps such as Uber.
2. This data can be stolen and sold in that case the user would be the one to get caught in
incidents that were not done by them.

Educational records
1. This data can be used to filter out people for the respective position using special certain based
on these records. This data can be used to maintain the stats of an institute.
2. This data can be sold to marketing companies. They then sell it further to other educational
institutes. While the first company had no right to sell that data.

Location data
1. Using this data, users can be shown things that are related to them, near them which helps
them find a lot of good deals or events happening in their neighborhood. This data can be used
 to keep a record, of the user’s exercise or workout routines which help a lot in training or fitness
apps to get the user going.
2. This data can be used in robberies to check when the house is empty, when is this person alone,
and much more. A certain employee can steal or sell this data which leads to these kinds of
incidents.

Medical History
1. The company can provide a personalized experience according to the health needs of their
employees or users from this record.
2. This record can be sold to marketing companies or medicines companies, they then contact a
certain person. The company had no right to sell this data.

Police record
1. These records can be used to keep an eye on people with some special police records to keep
peace in the organization. E.g., A person with pickpockets would be the first suspect to keep an
eye on if some missing items incidents are reported within an organization.
2. Using this data, the company cast people out, ignore them for future promotions based on their
police records which were from a long time ago.

Work History
1. The company can use this data to understand what kind of tasks the person is good at and give
then them the specific roles accordingly.
2. Using this history, people with inappropriate or poor work history if gets revealed or exposed
within an organization can result to mocking or disrespect of a particular person. Can also affect
his repute among his mates

Sexual orientations
1. The company can be used in dating apps. Dating apps work on this data mainly.
2. The company can sell this data to the companies or blackmail their employees based on some
special and disordered sexual orientations.

Financial Record
1. The company can use this data to detect frauds to some extent, organizations that offer free
trials to new user accounts use this data to see if the user has already availed free trial in
another account. As it is easy to create fake accounts while difficult to obtain debit cards.
2. The company can sell this information to professional hackers which would slowly eat up these
people’s accounts without any source linking to them.