FAKULTI EKONOMI DAN PENGURUSAN

SARJANA MUDA PROGRAM PENTADBIRAN PERNIAGAAN DENGAN

KEPUJIAN

EPPM2063 ETIKA DAN TANGGUNGJAWAB SOSIAL KORPORAT

Tajuk:
TUGASAN TOPIK 18, SEM 1, 2020/2021
KOMUNITI DAN SYARIKAT KORPORAT

Pensyarah:
DR. NUR ATIQAH ABDULLAH

Ahli Kumpulan:
Nama No. Matrik
NUR SYAKILA SUHADA BINTI ABU BAKAR GA04122
AASHMINY DEVI A/P MAGENDIRAN GA04258
NOR NADHIRAH BINTI ZOLKARNAIN GA04118
MUHAMAD SAZELI BIN MOHD NAZIR GA04111

TUGASAN TOPIK 18, Sem 1, 2020/2021

 KOMUNITI DAN SYARIKAT KORPORAT

Sila tonton 3 video di bawah, kemudian jawab soalan-soalan berikutnya:

Video 1:

Philanthropy and Service-Learning: Why do they matter?

https://www.youtube.com/watch?v=MIf-Em7dmvw

Video 2:

The Power of Corporate Philanthropy

https://www.youtube.com/watch?v=YwmXzAJTFuc

Video 3:

Corporate Philanthropy through The Pittsburgh Foundation

https://www.youtube.com/watch?v=IWBcw-NIjRE

1. Berdasarkan slaid nota kuliah dan video 1 di atas, terangkan maksud ‘Corporate
Philanthropy’.
 Corporate philanthropy is a general term for the actions that businesses take to
improve their communities and society in general. Corporate philanthropy can
include donations of money or of time and labor at community centers or for
improvement projects, or for fundraising for a cause.
Strategic philanthropy also is an area in which corporate contributions are most
likely to enhance a company’s competitiveness, according to HBR study:
 Factor conditions - supply of trained workers, physical infrastructure, and
natural resources
 Demand conditions - affect demand for a product or service
 Context for strategy and rivalry - designed to support policies that create a
more productive competitive environment
 Related and supporting industries - strengthen related sectors of the
economy, may also help companies

2. Berdasarkan slaid nota kuliah, nyatakan 3 bentuk pemberian atau sumbangan

yang boleh diberikan oleh syarikat korporat kepada komuniti.
i) Gifts by corporations and their foundations
(a) Charitable donations (gifts of money)
(b) In-kind contributions (gifts of products or services)
ii) Volunteer employee service (gifts of time)
(a) Involves the efforts of people to assist others in the community
through unpaid work.
(b) An important trend is what is known as skills-based volunteerism, in
which employee skills are matched to specialized needs.
(c) Another approach is for companies to provide employees with paid
time off for volunteer service in the community.
iii) Volunteer employee service (gifts of time)
 (a) Involves the efforts of people to assist others in the community
through unpaid work.
(b) An important trend is what is known as skills-based volunteerism, in
which employee skills are matched to specialized needs.
(c) Another approach is for companies to provide employees with paid
time off for volunteer service in the community.

3. Berdasarkan slaid nota kuliah, video 2 & 3, terangkan bagaimana syarikat

korporat boleh membantu dalam menyelesaikan masalah masyarakat, khususnya
dalam tempoh pandemic Covid-19 yang sedang berlaku pada masa kini.

Corporate company can do several ways to helps those in needs particularly during
pandemic of Covid-19 such as:

1) When the COVID-19 outbreak began, one of the first items to disappear from
grocery and pharmacy shelves was hand sanitizer, and manufacturers haven’t been
able to keep up with the frenzied demand these days. So companies in other
industries are stepping up to fill the gap. They can donate hand sanitizer and masks
for people who’s in front line dealing with Covid-19 viruses or to medical and
emergency services staff who are facing shortages.
2) With school closures and job disruptions, more people are turning to food banks to
feed their families. Many relief organizations are asking for help to meet the
increased need because of the pandemic, and companies are pitching in with big
donations. The global investment management firm has committed $50 million of
phased funding companies can donate money to support food banks, frontline
workers, and community institutions working directly with vulnerable populations.
3) While school buildings are closed, company can be offering hundreds of free
audiobooks for kids and teens through its Stories streaming service to keep kids’
minds engaged.
4) Companies also can be supporting crucial research. The race is on to come up with a
COVID-19 vaccine, and many businesses are pitching in by making their products
available to support researchers and expedite vaccine development.
5) Corporate companies also can be hiring laid-off workers. They can set up an Online
mortgage startup that can pledge to onboard new employee, with a focus on hiring
hospitality employees who were laid off due to the economic downturn.
6) With Malaysia under a stay-at-home order, all nonessential businesses have
shuttered, creating a strain on small businesses and a spike in unemployment. In
response, companies can waive rent for tenants for instance in the company’s retail
spaces around its office buildings, as a way to ease the financial burden on these
businesses. The company also continues to pay vendors for building services, such as
janitorial, cafeteria, and security, to help prevent layoffs. This is some efforts to
supporting local small businesses during pandemic.

4. Berdasarkan slaid nota kuliah, jelaskan:

a. apakah yang diharap oleh komuniti daripada syarikat korporat
i. Pays taxes
ii. Provides jobs and training
iii. Follows laws
iv. Supports schools
v. Supports the arts and cultural activities
vi. Supports local health care programs
vii. Supports parks and recreation
viii. Assists less advantage people
ix. Contributes to public safety
x. Participates in economic development

b. apakah perkhidmatan komuniti yang dikehendaki oleh syarikat korporat

i. Schools –a quality educational system
ii. Recreational Opportunities
iii. Libraries, museums, theater and other cultural services and
organization
iv. Adequate infrastructure (sewer, water and electric services)
v. Adequate transportation system (roads, rails, airport, harbor)
vi. Effective public safety services (police, firefighter)
vii. Fair and equitable taxation
viii. Streamlined permitting services
ix. Quality health care services
x. Cooperative problem solving approach
5. Menerusi sumbangan syarikat korporat terhadap masyarakat, ia dianggap
sebagai satu bentuk pelaburan sosial. Terangkan apakah 4 elemen penting bagi
mengukur pulangan daripada pelaburan sosial.
a. Inputs: The resources companies provide
 They may include cash contributions, employee time, products
and services, or logistics support.
b. Outputs: Measures of the activities that took place
 Usually numerical counts of people and communities served
c. Impacts: The difference the program made – the actual benefits that
accrued to the people and communities served
 It is similar to outputs, except that it tries to capture the actual
results of the gift.
d. Value Creation: The benefits to the business of the program
 This is similar to the concept of enlightened self-interest.