IC YEAR 1, BLOCK 1 SEPTEMBER -NOVEMBER 2021

CRISIS AND REPUTATION

The Hanze UAS IC Department Block Newsletter

NEWS & FEATURES About this Block:

BY (BLOCK COORDINATOR)

Project CPA1A The block Crisis and Reputation is characterized by the

PAGE 1 following three aspects:

Introduction to one of the possible professions you

HRM CPA1B might end up in: junior advisor at a company's
PAGE 1 communication department

Theory CPA 2 Introduction to the core tasks Public Affairs and Public
Relations: issue management and dealing with media
PAGE 2
Introduction to the "perspective of the outside world".
Professional Skills CPA3A Communication being used "from the outside-in". Media
PAGE 3 is used to obtain information about the outside world
and to transmit core messages on behalf of your
company ("inside-out").
Tools CPA3B
PAGE 4

Dates and Deadlines

PAGE 5

Contact: (block coordinator)

E-mail: xxxxx@xxx.hanze.nl
 "A project is
complete when
it starts
working for
you, rather
than you
working for it."
Project CPA1A
BY (TEACHER OVERSEEING PROJECT MATTERS)
Scott Allen

In the project, groups of students analyze a food issue.

Project Coaches:
They analyze important trends and developments, map
out an issue, analyze media, and study stakeholders.

Based on their findings, they create a media advice for an

organization, informing the organization how they should
communicate regarding this issue to improve public
opinion.

This advice is presented to the coach in the final week of

Helda Sike, Coach for 1A & 1B
the block.

Students will also work on an HRM assignment aimed at

personal development.

Assessment
Amy Welsh, Coach for 1C

Project Manual

Eduscrum

CMI Professional Work Standard

HRM
Lisa James, Coach for 1D & 1E

PAGE 1 / PROJECT CPA1A

 "In theory,
theory and
practice are
the same. In
practice, they
are not."

THEORY CPA2 Albert Einstein

BY (TEACHER OVERSEEING THEORY MATTERS)

Theory Lecturers

.Theory lectures and seminars support students in

executing the project, by tackling relevant concepts
and theories.

CPA2 is made up of communication theory (dealing

with topics such as issues, PR, stakeholders, Public
Affairs, press), media theory (e.g. framing,
narratives), and research.
Elena Murry, Lecturer for 1A

Learning Outcomes

Assessment

Research
Mark Howard, Lecturer for 1A, 1B, 1C

Communication and Media Theory

CPA2 Mock Exam

Weekly Readings

Amanda No, Lecturer for 1D & 1E

PAGE 2 / THEORY CPA2