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Mission Statements

Adidas Mission and Vision Statement Analysis

Link: https://mission-statement.com/adidas/
Adidas mission statement is “The Adidas Group strives to be the global leader in the
sporting goods industry(6) with brands built on a passion for sports and a sporting
lifestyle (3). We are committed to continuously strengthening our brands and
products to improve our competitive position (6).” The statement banks on the
boundless capacity of the company to provide the best products for athletes to boost
their performance (1). It also adds its unwavering resolve to stay abreast of the market
needs in the advancement of these products as a branding tactic. The components in
Adidas’ mission statement include:
 Improving sports. In this mission statement, Adidas emphasizes on its role to
continuously lead in offering its customers the best products. For the love of sports,
Adidas has a sports-specific culture embedded(7) in everything about the
company. For instance, the Adidas is very particular when it comes to specifics of
what it showcases for each category of sports such as shoes for men and
women (2), and the respective sports they engage in. Other than in the provision of
sportswear, Adidas is a great supporter of sports through targeted campaigns
and sponsorship programs to support young talents (8).
 Exceeding expectations. The reason Adidas has a reputation that precedes it is
simply because of its uncompromising attitude on quality. Adidas is a brand that one
can say demands little marketing efforts courtesy of the satisfaction it gives its
customers (1) wherever they are. And there is much more to Adidas – the company
remains faithful to its sustainable roadmap that incorporates among other
supporting its workers and the environment at large.(9) In this way, it touches on
lives beyond the sports realm making it one of the most responsible businesses of its
time.
 Innovations.(4) Adidas clearly shows that creative mindset is at the heart of all its
operations as demonstrated by the constant rollout of incredible sports shoes and
other related products. The designs characterizing its work are precise and tailored to
the specific needs of the athlete, showing just why the company has become a
darling in the sports sector.
ADIDAS’S MISSION STATEMENT EVALUATION MATRIX

COMPONENTS
ORGANIZATION CUSTOMERS PRODUCT MARKETS CONCERN TECHNOLOGY
SERVICES FOR SURVIVAL,
GROWTH,
PROFTITABILITY
ADIDAS YES YES NO NO YES

COMPONENTS
ORGANIZATION PHILOSOPHY SEL-CONCEPT CONCERN CONCERN FOR
FOR PUBLIC EMPLOYEES
 IMAGE
ADIDAS YES YES YES YES