STEAM Trolle Iacobucci FINAL Example

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Strengths

Weaknesses
SWOT
Opportunities
Threats
Threat of New Entrants
Bargaining Power of Buyers
Porter’s 5 Forces Threat of Substitute Products
Bargaining Power of Suppliers
Rivalry Among Existing Competitors
Price
Masculinity
4. Project Analisys Product
Convertible & Convenient
Problem solving
Space optimisation 1. Inspiration Promotion

Produce for aircrafts 7 P’s Place

Unusual collaborator Trolle Iacobucci Personal


Market leader in the field Process
Male/Female Physical Evidence
30 - 60 y.o Political
Buyer persona
Mostly business women/men Economical
Not enough time to set the ironing table and
to wait for the iron to heat up. Busy lifestyle Social
PESTLE
Housekeeping 2. Target Market / Potential Buyer STEAM Trolle Iacobucci Technological
Hospitality Industry
Private usage in the room Legal
Uniforms F&B Sector Environmental
Other big organisations/corporations The Initiation Process
SMART Uniqueness The Planning Process
Specific “time schedule” Duration 5. Project Life Cycle
Limitations The Monitoring & Controlling
Is three any limits? Financial Resources Process
“Stay in line” of budget The Closing Process
Cost 3. Project Characteristics
Unforeseen expenses
Sketches
Poor time-management Time 6. Visualisations
Mood Boards
Implementation delays Technologies

COVID-19 Risks
Resources
Delays in needed resources for
production

Effective communication problem Communication

Natural disasters
Unforeseen risks
Legal risks

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