ASSIGNMENT # 1

NAME: IQBAL
STUDENT ID: 349-2018
COURSE: RETAIL MARKETING
SECTION: MBA
DAY: SUNDAY
TIME: 10:30-12:00
SUBMISSION DATE: 11th October, 2020
FACULTY: SIR. SAAD AHMED KHAN

S.# Name Owner Outlets Origin Started Logo Color Competitive

from Theme Advantage
1 Imtiaz Mr. Imtiaz Abbasi 11 Pakistan 1955 Blue Low prices,
One stop
solution
2 Naheed Mr. Abraruddin 1 Pakistan 1970 Red/blue Targeting
niche,
availability of
imported
goods,
especially
cosmetics
3 Aghaz Mr. Firoz Virani 1 Pakistan Red Providing one
(late) stop solution

4 Chase Mr. Farooq Ghaffar 5 Pakistan 2009 Blue Affordable

Orange Garments

5 Chase Mr. Salman Bashir 9 Pakistan 1984 Blue Affordable

up Garments

6 Metro Mr. Ernst Schmidt 9 Germany 1964 Blue Parking area,

and Wilhelm wider aisles,
Schmidt-Ruthenbeck good range of
home
appliances
7 Carrefou Mr. Marcel 210 Paris 1963 Red/blue Parking area,
r Fournier, Denis wider aisles,
Defforey & Jacques one stop
Defforeyy solution, incl.
garments.
8 SPAR Mr. Adriaan van 12,770 – Netherlands 1932 Red/green Hassle free
Well 48 shopping
countries environment