Professional Documents
Culture Documents
PATA AGM Working Papers 2016
PATA AGM Working Papers 2016
PATA AGM Working Papers 2016
Working Papers
Index --------------------------------------------------------------------------------------------------- 1
Acknowledgement ------------------------------------------------------------------------------- 3
Agenda ----------------------------------------------------------------------------------------------- 5
Procedure 15-32
Management 32-37
Operations 38-69
1
Strategic Business Plan 2016 Budget 2016 -------------------------------------------------- 62/1-6
Budget 2016 ------------------------------------------------------------------------------------------- 68
Resolution No. 8 ------------------------------------------------------------------------------------- 69
2
Acknowledgements
PATA is sincerely grateful to our host, Guam Visitors Bureau, for their enthusiastic administration
and hosting of PATA Annual Summit 2016 in Guam, USA.
We thank you for your warm hospitality and generosity.
GOLD SPONSORS:
SILVER SPONSORS:
3
Supporting Partners for the Youth Symposium
Guam Visitors Bureau, University of Guam and Tourism Awareness Group Student Organization
Complimentary Tour “Valley of Latte” on May 17: Round Trip Transport for “Valley of Latte” on May 17:
“Valley of the Latte” “Kloppenburg”
4
2016 PATA Annual General Meeting
Saturday, May 21, 2016
1730-1830 hrs.
Venue: Ballroom
Dusit Thani Guam Resort
Guam, USA
======================================================================
4. Financial Report
Mr Basant Raj Mishra, Secretary/Treasurer
4.1 Resolution No. 6 - Audited Financial Statement Jan-Dec 2015
4.2 Resolution No. 7 - Appointment of 2016 Auditor
5. CEO Report
Mr Mario Hardy, CEO
5.1 Resolution No. 8 - Approval of Strategic Business Plan and Budget 2016
5
MINUTES
2015 PATA Annual General Meeting
Sunday, April 26, 2015
1400-1500 hrs
Venue: Hong Zhu Shan Hotel
Leshan, Sichuan, China
Present
PATA Officers
Members
Rong Zhao Air China China
Sim Crystal ALBATROSS WORLD TRAVEL & TOURS Singapore
Pte. Ltd.
Satoshi Akiho All Nippon Airways Co., Ltd. Japan
Ke Li Anantara Vacation Club Thailand
Lutzi Matzig Asian Trails Ltd. Thailand
Terri Seow BBC World (Singapore) Private Ltd. Singapore
Zhang Jianing Beijing Dongcheng District Tourism China
Administration
Ze Hua Fang Beijing Municipal Commission Tourism China
Development
Wang Chunfeng Beijing UTour International Travel Service China
Co., Ltd
Clement Wong BeMyGuest Singapore
John Schubert Boeing Company, The USA
Chris Bottrill Capilano University Canada
Ben Montgomery Centara Hotels & Resorts Thailand
Ke Wei Peh Changi Airport Group (Singapore) Pte. Ltd. Singapore
Qingfu Meng China International Travel Service Ltd. (Head China
Office)
Ming Li China Travel Service Head Office Co., Ltd. China
Zhong Yi Chongqing Sunshine International Travel China
Service Co., Ltd.
Shahid Hamid Dhaka Regency Hotel & Resort / Hospitality Bangladesh
Management Consultants Ltd.
Nina Susanne Kubik- Dragon Trail Interactive China
Cheng
6
Veera Pardpattanapanich Dusit Thani College Thailand
Suman Pandey Explore Himalaya Travel and Adventure Nepal
Henry Oh Jr. Global Tour, Ltd. Korea(ROK)
Pilar Laguana Guam Visitors Bureau Guam
Darren Ng Hertz Asia Pacific / TTG Asia Media Pte. Ltd. Singapore
Gloria Henderson HNL Travel Associates USA
Pamela Yagi Hokulani Waikiki By Hilton Grand Vacations USA
Club
Fanny Vong Institute for Tourism Studies (IFT) Macau SAR
Hiran Cooray Jetwing Hotels Ltd. Sri Lanka
Bo Li Kempinski Hotel Beijing – Lufthansa Center China
Keehun Kim Korea Tourism Organization Korea(ROK)
Kathy Iong Macau Government Tourist Office Macau SAR
Mohamed Sallauddin Mat Malaysia Airports Holdings Bhd. Malaysia
Sah
Noviendi Makalam Ministry of Tourism, Indonesia Indonesia
Phalla Say Ministry of Tourism, Cambodia Cambodia
Ahmed Salih Ministry of Tourism, Maldives Maldives
Faustina K. Tehuher Palau Visitors Authority Palau
Marugg
Elly Hutabarat PanTravel Indonesia
Rolando Canizal Philippines Department of Tourism Philippines
Setyono Darmono President University Indonesia
Andrew Jones Sanctuary Resorts Hong Kong SAR
Yinzhi Yang Shanghai Institute of Tourism China
Kamika Smith Smith’s Motor Boat Service, Inc. USA
Dinesh Bista Soaltee Hotel Ltd. Nepal
Josefa Tuamoto Solomon Islands Visitors Bureau Solomon Islands
William Calderwood The Ayre Group Consulting Australia
Nancy Cockerell The Travel Business Partnership United Kingdom
Steve Shigeo Adachi TOPTOUR Corporation Japan
Malinee Nitikasetsunthorn Tourism Authority of Thailand Thailand
Wayne Liu Tourism Bureau, Chinese Taipei Chinese Taipei
Azizan Noordin Tourism Malaysia Malaysia
Shukun Zhang Tourism School of Hubei Vocational- China
Technical College
Stephen Pearce Tourism Vancouver Canada
Imtiaz Muqbil Travel Impact Newswire Thailand
7
Jae-Pil Sho Travel Press - Korea Korea(ROK)
Sarah Mathews TripAdvisor USA
Thomas Bingham University of Hawaii at Manoa USA
Doan The Duy Tran Vietravel Vietnam
Ross Jackson Visa Worldwide Pte. Ltd. Singapore
Stephen Chang Fuller Express Chinese Taipei
Joao Manuel Costa Macau Grand Prix Committee Macau SAR
Antunes
Lai Bin School of Tourism, Chengdu Polytechnic China
PATA Staff
Mario Hardy Chief Executive Officer
Pairoj Kiatthunsamai Chief Financial Officer
Bo Wu Regional Director – China
Ivy Chee Regional Director – East Asia
Puangthip Chotipantawanon Director-Events
Sutarat Chalothorn Assistant Director – Events & Chapter Relations
Parita Niemwongse Manager – Human Capital Development Projects & Awards
Paul Pruangkarn Manager – Communications
Halona Padiachy Manager – Membership Relations
KornchaleeTantimongkonsakul Manager – Internal Affairs
Maggie Lv Office Manager-China
Yuwarin Nandidarbha Personal Assistant to CEO
Chi Lo Sustainability & Social Responsibility Specialist
JC Wong Communications & Marketing Asst.
Kamonnate Suwannapisit Asst. Manager-Events
Cecilia Shen Asst.-China
Carolina Xu Asst. China
Tippawan Thanjitpiyanont Administrative Officer
Apologies
Akhtaruz Kabir Bangladesh Tourism Board Bangladesh
Jiang Xinxing Beijing International Studies University China
Xinghong Zhang China National Tourism Administration China
Phillip Schaetz Dorsett Hospitality International Hong Kong SAR
Stewart Moore EarthCheck Australia
Lin He Henan Tourism Administration China
Jingming Cheng Huangshan Administrative Committee China
8
Pamfa Dhamala Langtang Ri Trekking & Expedition Pvt Ltd. Nepal
Peter Semone Lao National Institute of Tourism and Lao PDR
Hospitality (LANITH)
Elizabeth Cheong Macau International Airport Company Ltd. Macau SAR
Ross Gregory Tourism and Events Queensland Australia
Ian Stazicker Value Retail PLC United Kingdom
Paddy Withana Sri Lanka Tourism Development Sri Lanka
Chen Weng Beijing Xicheng Municipal Commission of China
Tourism Development
AGENDA
CEO, Mario Hardy introduced a video trailer for the upcoming 2015 PATA CEO Challenge.
Chairman, Scott Supernaw welcomed attendees and called the meeting to order.
1.2 The Chairman presented the minutes from the EGM2014 and the AGM2014.
The motion was moved by Mr Andrew Jones and seconded by Mr Luzi
Matzig. All were in favor and motion was moved.
Chairman Supernaw reported the decisions made by Executive Board since 2014
AGM. The Executive Board meetings were held in July 2014, September 2014,
December 2014 webinar, January 2015 and April 2015.
The motion moved by Sarah Mathews and seconded by Gloria Henderson. All were
in favour. Approved.
9
The Annual Meeting resolved that the current Face of the Future awardee be invited
to join the Executive Board as a non-voting observer of the Executive Board for a
maximum period of one year.
“The PATA Executive Board shall consist of between 12 and 14 members, plus the
CEO who shall participate as the non-voting member. The 12 voting members shall
consist of: the then serving membership category chairman of each of the
Government/Destination, Carrier, Industry and Hospitality membership categories
(total 4 members); plus seven (7) members elected by the PATA Board including the
Chairman, the Vice Chairman, the Secretary/Treasurer and four (4) others. The
Immediate Past Chairman shall participate as voting member (*will be effective at
AGM 2015). In addition, up to two (2) non-voting members may be appointed by the
Executive Board to add required skill when needed on the Executive Board. The
current Face of the Future awardee may be invited to join as one of the non-voting
members. The decision is at the discretion of the Chairman and ratified by the
Executive Board”.
PATA Chairman reported that PATA Board members have ratified the new
Chairman and elected the new Vice Chairman. Also, the committees have
elected/re-elected its Chairman to represent in the Executive Board. He
announced the results for members of PATA to approve.
4. Financial Report
10
4.1 Resolution No. 4 - Audited Financial Statement Jan-Dec 2014
The Annual Meeting resolved that the Auditor for the Pacific Asia Travel
Association, fiscal year January - December 2015 be PKF Audit (Thailand)
Ltd.
5. CEO Report
CEO, Mario Hardy asked the members to review the proposed 2015 Income
and Expense Budget, details of which are set forth in the working papers.
The Annual Meeting resolved that the proposed 2015 fiscal year budget be
approved.
Mrs Gloria Henderson, Member of Supervisory Board – Finance presented the report
on behalf of the Chairman Mr Anthony Wong who was unable to attend the meeting.
She reported that the SFB received only one item that required the approval. It was
the proposals of PTM 2015 booth constructors in India. According to the 3 proposals
comparison, The Incredible Design Company offers the lowest price with experience
working for PTM 2011. Therefore, she recommended the members to approve this
proposal.
11
7. Committees of the Board
12
Hospitality
Chapter
Pacific
Ms. Pilar Laguana
Chairperson
PATA Micronesia Chapter
Guam
Mr Vikram Madhok
Managing Director
Abercrombie & Kent India Ltd.
India
13
8. Any other business
Chairman Supernaw remarked on the commitment from the current members and
the Board and how their work has impacted the Association to move it forward. He
thanked the Board for their work and for his time as the Chairman. Chairman
Supernaw also gave a special thanks to Mr Joao Manuel Costa Antunes, the
Immediate Past Chairman for his support, direction and expertise on the bylaws.
************************************************************************************************
14
PROCEDURE
GENERAL PROCEDURES FOR ANNUAL MEETING (AGM)
Rules of Procedure
As one of the first orders of business, during the Annual Meeting of the Association, the
Chairman will review the Rules of Procedure which are set forth in the following pages of these
working papers. At this time, any delegate may move that one or more of the rules be
changed, and the delegates are asked to vote on the change. Finally, if there is no objection to
the rules, the Rules of Procedure under which the business of the Annual Meeting will be
conducted will be adopted.
As defined in the Bylaws Art. VIII (3), all representatives of members may individually attend the
Annual Meeting of the Association (AGM), but only one representative of each voting member
shall be authorized to vote.
Non members and members of the media (who are not PATA Members), and special invitees’
participation to the AGM is subject to prior approval from the CEO.
• Any number of the elected officers, executives and full-time employees of a PATA
member organisation in good standing may attend. When more than one representative
of a PATA voting member organisation attends, only one designated individual may
vote.
• In the case of an Association such as a hotel or restaurant Association, only the elected
officers and the full-time management staff may attend. Thus, merely being a member
of a tourist Association which is a member of PATA, for example, does not qualify a
person to attend the PATA Annual Meeting.
Members Who May Vote During Annual Meeting (Ref. Art. VIII)
4. Each member of the Industry / Corporate member is entitled to cast one vote.
A list of the member organisations and individuals entitled to vote is on the following pages.
15
The Chairman conducting the meeting may call for a vote of all delegates in the hall in order to
measure the popular appeal of a matter. But this is at the discretion of the Chairman who might
otherwise call for a vote according to the aforementioned roster of members in good standing.
Note:
1. Voting may be by proxy, provided the member entitled to cast the vote has registered
the proxy in advance with the CEO of PATA.
2. "Member in good standing" means that the member organisation has paid its current
PATA membership dues and other monies owed to the Association.
All Annual Meeting sessions are plenary sessions and may be attended by all PATA members.
Resolutions will be put forward to the voting members for the adoption of the proposals detailed
in the Working Papers. They will include:
• Approval of the various actions taken by the Board of Directors during the year ended
with this Annual Meeting.
Approval of the audit of the Association's financial statement for the fiscal year which
ended the past December 31.
16
Members Having Voting Rights
As of April 28, 2016
The following members will have the right to vote at the 2016 Annual General Meeting provided at that time
are in good standing with respect to membership dues and other monies owed to PATA.
GOVERNMENT / DESTINATION
GOVERNMENT – LEVEL I
GOVERNMENT – LEVEL II
Abu Dhabi Tourism & Culture Authority (TCA Abu Philippine Tourism Promotions Board (PTPB)
Dhabi) Sabah Tourism Board
Auckland Tourism, Events and Economic Sarawak Tourism Board
Development Ltd Shanghai Municipal Tourism Administration
Beijing Municipal Commission Tourism Development Thailand Convention & Exhibition Bureau (TCEB)
Central Java Tourism Office Tibet Tourism Development Committee
Destination NSW Tourism Administration of Guangdong Province,
Fujian Provincial Tourism Bureau China
Gansu Provincial Tourism Administration Tourism Administration of Sichuan Province
Guangxi Tourism Development Commission Tourism and Events Queensland
Guizhou Tourism Administration Tourism Infrastructure and Enterprise Zone
Hawaii Tourism Authority Authority (TIEZA)
Henan Tourism Administration Tourism Victoria
Hubei Provincial Tourism Administration Tourism Western Australia
Hunan Provincial Tourism Administration Bureau West Java Culture and Tourism Government
India Tourism Development Corporation Ltd. (ITDC) Tourist Office
Jeju Special Self-Governing Provincial Government Yunnan Provincial Tourism Development
Pakistan Tourism Development Corporation Commission
17
GOVERNMENT – LEVEL III
Beijing Dongcheng District Tourism Administration Las Vegas Convention & Visitors Authority
Beijing Xicheng Municipal Commission of Tourism Leshan Municipal Tourism&Sport Development
Development Committee
Brisbane Marketing Los Angeles Tourism and Convention Board
Chengdu Municipal Tourism Administration Mekong Tourism Coordinating Office (MTCO)
Dalian Travel & Tourism Bureau Sanya Tourism Development Commission
Designated Areas for Sustainable Tourism Tourism Vancouver
Administration (Public Organisation) (DASTA) Wenzhou Tourism Administration
Guilin Municipal Tourism Development Commis Xinjiang Uygur Autonomous Region Ili Kazak
sion Autonomous Prefecture of Altay Tourism Bureau
Hangzhou Tourism Commission Zhangjiajie Municipal Tourism, Foreign &
Huzhou Municipal Tourism Committee Overseas Chinese Affairs Committee
Jiaozuo City Tourism Bureau Zhuhai Culture Sports and Tourism Bureau
Kunming Municipal Tourism Development Com
mission
AVIATION
AVIATION I
AVIATION II
PATA PARTNER
18
PATA PREMIER MEDIA PARTNER
BBC World (Singapore) Private Limited
INDUSTRY
CORPORATE - ASSOCIATE
Boeing Company, The
DFS Group Ltd
Value Retail PLC
Yang Zhenzhi VENI Tourism Development Corp.
CORPORATE - INDUSTRY
Bank of Thailand Development Group L.L.C
Bartercard International Group Revinate
Dragone Skyscanner Pte. Ltd.
Marketing Branch of Chengdu Culture and Tourism Travelport
ASSOCIATE - CONSULTING
Air Transport and Tourism Associates PRATTO Consulting GmbH
Beijing BES Tourism Consulting & Design Co., Ltd. Prime Marketing & Promotional Service Co., Ltd.
China Ready & Accredited Real World Solutions - Plan B
D & J Global Communications RM Consultants
Dragon Trail Interactive Shenzhen Luntak Tourism Planning & Consultant
Dunleavy White - International Executive Search Co., Ltd
Horwath HTL Special Marketing Strategies Ltd.
Hospitality Advisory Services TEAM Tourism Consulting
Hotheads Innovation Ltd The Ayre Group Consulting
IPK International Twenty31 Consulting Inc.
LightBlue Environmental Consulting Co., Ltd. Wuxi Cyber Tourism Cultural Creative Co., Ltd
MAP2 Ventures
mascontour Sustainable Tourism Consulting &
Communication
19
ASSOCIATE – FINANCE SERVICES
Eastern Bank Limited
Felda Investment Corporation
Krungthai Card Public Company Limited
ASSOCIATE - GENERAL
Asia Hotel Forum Hertz Asia Pacific
Asia Services Holding Co. Ltd. Innovata LLC
Beijing Qunar Software Technology Company Knowroaming Ltd.
Limited N.C.C. Management & Development Co. Ltd.
BHN (Burba Hotel Network) National Chamber of Entrepreneurs of Republic of
Blacklane GmBH Kazakhstan
British American Tobacco Asia Pacific Region Ltd. OAG
Carpe Diem Entertainment (Thailand) Co., Ltd PowerUp Learning Academy Sdn Bhd
Cooper, White & Cooper LLP S.R.S. TRAVELS AND LOGISTICS PRIVATE
D.K. Shifflet & Associates Ltd. LIMITED
Eye For Travel Sabre Asia Pacific Pte. Ltd.
Forward Keys Shanghai Cloudwave Network Technology Co.,Ltd
Gatvel Vacation (m) Sdn. Bhd Sojern
GIZ, Deutsche Gesellschaft für Internationale Swisscontact SE Asia
Zusammenarbeit GmbH TCI Research
Global Tourism Economy Research Centre The United Nations Development Programme
Greenview Greater Tumen Initiative (GTI) Secretariat
Harbour City Estates Limited Wuzhen Tourism Co., Ltd.
ASSOCIATE - MEDIA
Airphoto International Ltd Shaanxi Wise Wide Advertising Co., Ltd.
China International Communication Company Shanghai Evision Advertising Co., Ltd.
Limited. Stark Communications Pvt Ltd
DDP Publications Private Limited Talent Basket LLC
Guam Publications, Inc. The Travel Business Partnership
JSB Desitination Marketing Co., Ltd (Beijing The Travel World
Jinshubiao Advertising Co., Ltd.) Travel and Tour World
Knowledge Media Group Limited Travel Impact Newswire
Leading Edge Travel Press - Korea
Questex Media Group, LLC TTG Asia Media Pte. Ltd.
EDUCATION
Assumption University Leshan Vocational and Technical College
Auckland Institute of Studies Lyceum of the Philippines University
Auckland University of Technology Library Macau University of Science and Technology
Bangkok University Mahidol University International College
Beijing International Studies University Medan Academy of Tourism (Akademi Pariwisata
Bina Nusantara University (BINUS) Medan)
Capilano University Nanyang Business School, NTU
Center for Recreation & Tourism Research, Peking NHTV Breda University of Applied Sciences
University Ozyegin University
China Outbound Tourism Research Institute President University
(COTRI) Public Policy Studies Institute, Chiang Mai
College of Innovation, Thammasat University University
College of Tourism and Service Management, Saxion University of Applied Sciences
Nankai University School of Business, Temasek Polytechnic
Department of Tourism Studies, Christ University School of Hotel and Tourism Management The
Dept. of Tourism and Hospitality Management, Hong Kong Polytechnic University
University of Dhaka School of Tourism and Hospitality Management,
Dusit Thani College University of South Pacific
Ecole hôtelière de Lausanne School of Tourism, Chengdu Polytechnic
20
EDUCATION (continued)
Enderun Colleges Sekolah Tinggi Pariwisata Bandung (Bandung
Erican College Institute of Tourism)
Faculty of Tourism, Wakayama University Sekolah Tinggi Pariwisata Nusa Dua Bali (Bali
Far Eastern University Tourism Institute)
Florida International University Shanghai Institute of Tourism
Graduate School of Tourism Management, National Sichuan Tourism School
Institute of Development Administration Supply Chain Economics Research Centre, Faculty
Guilin Institute of Tourism of Economics, Chiang Mai University
Heritage Institute of Hotel & Tourism Tai Poutini Polytechnic
Huangshan University Taylor's University
Institut Européen de Coopération et The Japan Hotel School
Développement - IECD Tourism College of Zhejiang
Institute for Tourism Studies (IFT) Tourism School of Hubei Vocational-Technical
Institute of Hotel Management-Aurangabad (IHM- College
A) Trisakti Institute of Tourism
International Hotel and Tourism Industry UCSI University Sarawak Campus
Management School University of Hawaii at Manoa
International Institute of Macau University of Surrey
James Cook University University of Technology, Sydney
Kerala Institute of Tourism and Travel Studies Zhejiang Gongshang University, College of
Lao National Institute of Tourism and Hospitality Tourism
(LANITH)
21
IndSERVICE – MEETINGS, INCENTIVES, CONFERENCES
Astana EXPO-2017 Overseas League Club
China Outbound Travel and Tourism Market Reed Travel Exhibitions
(COTTM) Taylored Images
Hammock Tours TCME Touristic Concept/Go Asia
ITE Asia Pacific SDN BHD TravelMatch
Ivy Alliance Tourism Consulting UBM India Pvt Ltd.
MATKA – The Nordic Travel Fair WBR Singapore Pte Ltd
Messe Berlin / ITB Berlin
IndSERVICE – REPRESENTATIVE
AECOM
AVIAREPS AG
IDeaS – A SAS COMPANY
Saimon Holidays
Travel Motivations
IndSERVICE – SME
BookGreener
22
IndSERVICE – TRAVEL AGENCY (continued)
Destination Services (Thailand) - c/o Hotelbeds Manumadi Tour & Travel
(Thailand) Ltd Mekong Viet Travel Co., Ltd.
Discover Maldives Pvt. Ltd. Meridian Escapes (Pvt) Ltd
Discover the World Mitra Malaysia Sdn. Bhd.
Discovery Overland Holidays Sdn. Bhd. Mitra Tours & Travel
EKA Voyages Mohamed Al Mulla Tourism & Travel
Elegant Myanmar Tours Co., Ltd. Myanmar Allure Travels & Tours Co., Ltd.
Eligasht Tour & Travel Agency Co., Ltd. Natraj Tours & Travels (P) Ltd
Enchanting Myanmar Travels & Tours Co., ltd. NISCO Travel
Euro Link O2 Exploration (PVT.) Ltd.
Everest Express Tours & Travels (P) Ltd. Okinawa Tourist Service, Inc.
EXO Travel Olonade Trader Co., Ltd (Olonade Travel)
Exotissimo Travel Laos Co., Ltd. Omeir Travel Agency
Expeditions Myanmar Co., Ltd One Stop Travel & Tours
FLEXIROAM Sdn. Bhd. Orient Horizon Co., Ltd
Flywell Travels Oriental Century Travels & Tours
Fortune Travel Pte. Ltd. OV Holidays (Pte) Ltd.
Fuller Express Corporation Pan Lanka Travels & Tours (Pvt) Ltd.
G Adventures Pan Pacific Travel Corporation
Go Vacation Thailand Panda Travel Service Inc.
Gobrit Limited PanTravel
Going Green Travels & Tours Co., Ltd. Paul Merchants Ltd.
Golden Host Travel & Tours Co., Ltd. Phoe Thar Gyi Travels & Tours Co., Ltd.
Goldentour & Convention (GoldenServices Group) Piec Travels
Grand Holidays Pinoy Travels
GRASP INTERNATIONAL LTD. PL Worldways Limited
Green Holidays Tours Planet Borneo Tours & Travel Services Sdn. Bhd.
HanaTour USA Premium Travel Mongolia
Happy Days Travel Agency Prominent Tours & Travels
Heaven Rentals Limited PT. Dwidaya Worldwide Tour & Travel
Hecny Transportation Ltd. PT. Tripvisto Nusantara Jaya
Helin Matkat Remote Lands Inc
HERMES I TICKETS PRIVATE LIMITED Sayama Travel Group Co.,Ltd
HI TOURS (INDIA) PRIVATE LIMITED SE Asia Travel Group., JSC
Himalayan Holidays Co., Ltd Secret Indochina
HNL Travel Associates Secure Trek Services Pvt. Ltd.
HOA BINH International Tourism and Trading Selena Travel Co., Ltd.
Investment Co. Ltd. Serandib Travel
Honeymoon Tours & Travels SEVEN DIAMOND EXPRESS TRAVELS CO., LTD.
HS Travel International Co Ltd Shanghai Travo Information and Technology
Human Explore Travel & Tours Shanghai Xingle Shihua International Travel Service
Impressive Bhutan Holidays Co., Ltd
Indochina Legend Travel Company Ltd Shanti Adventure Tours Pvt. Ltd.
International Travel House Limited Sharaf Travel Services LLC
J.F. Tours & Travels (Cey) (Pvt) Ltd Sharjah Airport Travel Agency
Jade Express Travel Sharothi Online
JANCO TRAVEL & TOUR PVT LTD Shree Plan Your Journey Pvt. Ltd.
John Gray's Sea Canoe Co., Ltd. SHUBH TOUR AND TRAVEL CONSULTANCY
K&H Travels Splendour Holidays Pvt Ltd.
Kinki Nippon Tourist Co., Ltd. Star Holiday Mart Pte. Ltd.
KLF Global Sundarban Tourist Complex
Kuoni GTS (Singapore) Pts Ltd Super Value Tours
La Route Angkor Travel and Tours Tanah Aina SDN BHD
Legendary Myanmar Travel & Art Co., Ltd. The Bengal Tours Ltd.
Luxury Travel Co., Ltd. The Ultimate Travelling Camp
M/S Denzong Leisure Private Limited TIBET TASHI DELEK INTERNATIONAL TRAVEL &
Macau Explorer Cultural Travel Limited TOURS (P) LTD
MAGNOLIA Myanmar Travels & Tours Co.,Ltd. Tibet Tours and Travels
Mahar Mudra Travels & Tours Tobu Top Tours Co., Ltd.
23
IndSERVICE – TRAVEL AGENCY (continued)
MAI GLOBE TRAVELS Travel House Limited
TravelBullz (HK) Limited Vivo Air Ticket Sales Center
Travellanda VIVU Travel
Tripto India Holidays Pvt. Ltd. Wendekreisen Travel Ltd.
TRUXU Maldives Pvt Ltd. Wonder Ways Ltd.
Unique Asia Travel & Tours WorldBrowser
VAC Travel Yupp Travel Pty Ltd
Vesna Tours Pvt Ltd. Zeldiva Travels
24
IndSERVICE – Wholesale Tour Operators
(cont’d)
Interconnection Travels Co., Ltd. Saiyu Travel Pvt.Ltd.
International Ventures and Travel, Inc. Shangri La Tours (P) Ltd.
Intrepid Travel Sharjah National Travel & Tourist Agency (SNTTA)
Journey Plus Silk Road To Asia Travel & Tours Co., Ltd.
Khiri Travel Co., Ltd Silver Wave Tours Ltd.
Khiri Travel Co., Ltd. SPEED HOLIDAYS
Kim's Travel Service Spiceland Holidays and Entertainments Private
Kompas D.D. Limited
Kuoni Travel (India) Pvt. Ltd. Splendid Asia Pvt. Ltd.
Langtang Ri Trekking & Expedition Pvt Ltd Sun Ocean Pvt. Ltd.
Malla Travels & Trek Services (P) Ltd. Swagatam Tours Private Limited
Market n-Trance Ltd. Tamarind Travel & Tours Co., Ltd
Mekong Discovery Co., Ltd. Tang Dynasty Tours Co. Ltd.
Melanesian Tourist Services Pty. Ltd. Tauck Inc.
Mercury Travels Limited Themis Travel & Tours Co., Ltd.
Nature Dream Travels & Tours Co.,Ltd Tiger Tours Limited
Nice Style Travels & Tours Co.,Ltd. Tour East Singapore (1996) Pte. Ltd.
NKar Travels & Tours (Pvt) Limited Tour Mandalay Co., Ltd.
Orient Express Private Ltd. Tourgreece S.A.
Oriental Travels Trans India Holidays
Orion Tour Trans Niugini Tours
Pacific For Less, Inc. Travel Spirit International Pvt. Ltd.
Pacific Leisure Group Trip Maker
PACTO Tours Venture Travel (Temple Tigers) Nepal
Phoenix Travel Worldwide Co.Ltd.Phoenix Vietravel
Voyages Group Ltd. Vietspace Travel Service Co.,Ltd.
PT. Smailing Tours & Travel Service White Sands Tours & Travel
Rajasthan Tours Pvt. Ltd. Wildlotus., JSC
Rakaposhi Tours (Private) Ltd. World Express (M) Sdn. Bhd.
Raven Tours and Treks World Express Group
Riverain Tours Xian Marco Polo International Travel Service Co.,
Royal Mountain Travel Ltd.
Yeti Travels Pvt. Ltd.
25
HOSPITALITY
CORPORATE - HOSPITALITY
Accor Asia Pacific Jumeirah Management Services (Singapore) Pte
Anantara Vacation Club Ltd
Atlantis The Palm MGM Hospitality
Dorsett Hospitality International Pan Pacific Marketing Services Pte Ltd.
FRHI Hotels & Resorts (S) Pte Ltd Peninsula Hotels, The
Hongkong International Theme Parks Limited Starwood Asia Pacific Hotels & Resorts Pte. Ltd.
IHG (InterContinental Hotels Group)
CORPORATE - AFFILIATE
Beijing Sunny International Communications Ltd. Riverside Majestic Hotel
Beijing Sunny International Convention & Exhibition Royal Orchid Sheraton Hotel & Towers
Ltd. Sheraton Grande Sukhumvit, A Luxury Collection
Grand Ambassador Seoul Hotel, Bangkok
Grand Hyatt Bali The Lalit New Delhi
Holiday Inn Macau The Royal Collection
Minor Hotel Group
26
HOSPITALITY – HOTEL PROPERTY (cont’d)
uLu uLu National Park Resort
Vintage Luxury Yacht Hotel
Zhiwa Ling Hotel
27
RULES OF PROCEDURE
1. Each member participating in the Annual Meeting shall be represented by an accredited
delegate. More than one delegate may represent a member, in which instance one shall be
designated as the head of the delegation for voting. Hereinafter, the word "representative"
is used interchangeably with "delegate."
Officers
3. If the PATA Chairman so wishes, he may designate another officer to preside over parts
thereof.
4. An officer acting as Chairperson shall have the same powers and duties as the Chairman.
Hereinafter, the word "Chairperson" implies also an officer designated by the PATA
Chairman.
5. The Chairperson or an officer acting as Chairperson shall not vote, but if representing a
voting member, he or she shall appoint another of his or her delegates to vote in his or her
place.
Headquarters
6. The CEO shall be responsible for making all necessary arrangements for meetings and for
the work of the Headquarters, and, in general, for performing all other work which the
Annual Meeting might require.
7. The CEO or his representative may, subject to Rule 9, make oral or written statements
concerning any question under consideration.
Conduct of Business
8. A majority of the total voting membership of the Association shall constitute a quorum.
9. In addition to exercising the powers conferred upon him/her elsewhere by these rules, the
Chairperson shall declare the opening and closing of the Annual Meeting, direct the
discussion at such meeting, accord the right to speak, put questions to the vote, and
announce decisions. He/she shall rule on points of order and, subject to these Rules of
Procedure, shall have complete control of proceedings and of the maintenance of order
thereat. The Chairperson may also call a speaker to order if his/her remarks are not
relevant to the subject under discussion.
10. The Chairperson, in the exercise of his/her functions, remains under the authority of the
Annual Meeting. Except as provided in these Rules of Procedure, Robert's Rules of Order
shall apply.
28
11. During the discussion of any matter, a representative may, at any time, raise a point of
order, and the Chairperson in accordance with the Rules of Procedure shall immediately
decide the point of order. A representative may appeal against any ruling by the
Chairperson. The appeal shall immediately be put to the vote, and the Chairperson's ruling
shall stand unless over-ruled by a majority of the representatives present and voting. A
representative raising a point of order may not speak on any substance of the matter under
discussion.
12. The Annual Meeting may limit the time allowed to each speaker and the number of times
each delegation may speak on any question. When the debate is limited and a
representative has spoken his/her allotted time, the Chairperson shall call him/her to order
without delay.
13. During the discussion of any matter, a representative may move the adjournment of the
debate on the item under discussion. In addition to the proposer of the motion, two
representatives may speak in favor of, and two against, the motion, after which the motion
shall immediately be put to the vote. The Chairperson may limit the time to be allowed to
speakers under this rule.
14. A delegate may at any time move the closure of the debate on the item under discussion,
whether or not any other delegate has signified a wish to speak. Permission to speak on
the closure of the debate shall be accorded only to the speakers opposing the closure,
after which the motion shall immediately be put to the vote. If the Annual Meeting is in favor
of the closure, the Chairperson shall declare the closure of the debate. The Chairperson
may limit the time allowed to speakers under this rule.
15. Subject to the foregoing, the following motions shall have precedence in the following order
over all other proposals or motions before the meeting: (a) to suspend the meeting; (b) to
adjourn the meeting; (c) to adjourn the debate on the items under discussion; and (d) for
the closure of the debate on the items under discussion.
16. Proposals and amendments shall be written according to a prescribed format and
distributed to all delegates prior to consideration and action by Annual Meeting. The
Chairperson may, however, permit the discussion and consideration of amendments, or
motions to procedure, even though not in writing.
17. Subject to Rule 16, any motion calling for a decision on the competence of the Annual
Meeting to adopt a proposal submitted to it shall be put to the vote before a vote is taken
on the proposal in question.
18. When a proposal has been adopted or rejected, it may not be reconsidered unless the
Annual Meeting, by a two-thirds majority of the representatives present and voting, so
decides upon the proposal to reconsider made by an individual who voted in favor of the
original proposal. Permission to speak on the motion to reconsider shall be accorded only
to two speakers opposing the motion, after which it shall immediately be put to the vote.
29
Voting
19. Voting entitlements and the list of members entitled to vote are shown in the section of the
Working Papers headed "General Procedures for Annual Meeting."
20. For the purpose of these rules, the phrase "representatives present and voting" means
representatives present and casting an affirmative or a negative vote. Representatives who
abstain from voting shall be considered as not voting.
21. Subject to Rule 20, a measure shall be considered adopted by a majority of one vote,
except that questions involving change in the Charter and matters of finance must be
approved by a majority of two-thirds of the representatives present and voting, as defined
by Rules 19 and 20.
22. The Annual Meeting shall normally vote by show of hands, but any representative may
request a roll call. Roll call shall be taken in English alphabetical order of names of the
delegations of Government and Carrier members eligible to cast votes, commencing with
the result of a draw announced by the Chairperson as to which delegation shall be first,
and continuing until each such Government and Carrier delegation has been given the
opportunity to vote, followed then by Associate Government, Associate Carrier and
Corporate members, each of these categories voting in English alphabetical order of the
member organisations and, finally, the Industry Council members who shall cast their votes
in English alphabetical order by family name.
23. After the Chairperson has announced the beginning of the vote, no representative shall
interrupt the vote except on a point of order concerning the actual conduct of the voting.
The Chairperson before or after the voting may however, permit explanations of their votes
by representatives. The Chairperson may limit the time to be allowed for any such
explanation.
24. A representative may move that parts of a proposal or of an amendment shall be voted
upon separately. If objection is made to the request for division, the motion for division shall
be voted upon. Permission to speak on the motion for division shall be given only to two
speakers in favor and two speakers against. If the motion for division is carried, those parts
of the proposal or of the amendment, which are subsequently approved, shall be put to the
vote as a whole. If all operative parts of the proposal or of the amendment have been
rejected, the proposal or the amendment shall be considered to have been rejected as a
whole.
25. When an amendment is moved to a proposal, the amendment shall be voted on first. When
two or more amendments are moved to a proposal, the Annual Meeting shall vote first on
the amendment furthest removed in substance from the original proposal and then on the
amendment next further removed therefrom and so on, until all the amendments have been
put to the vote. Where, however, the adoption of one amendment necessarily implies the
rejection of another amendment, the latter amendment shall not be put to the vote. If one or
more amendments are adopted, an amended proposal shall be voted upon. A motion is
considered an amendment to a proposal if it merely adds to, deletes from, or revises part of
that proposal.
30
26. If two or more proposals relate to the same question, the Annual Meeting shall, unless it is
decided otherwise, vote on the proposals in the order in which they have been submitted.
The Annual Meeting may, after each vote on a proposal, decide whether to vote on the
next proposal.
27. An election may be held by closed ballot when decided by the Annual Meeting.
28. If a vote is equally divided upon matters other than elections, a second vote shall be taken
as prescribed by the Chairperson. If this second vote also results in equality, the proposal
shall be regarded as rejected.
Language
30. The official records of this Annual Meeting shall be those various addresses, reports of
Committees and Councils, and resolutions presented to the Annual Meeting.
31. At the close of each fiscal year, the CEO, based on reports as prescribed by Rule 30, shall
prepare an Annual Report.
Publicity of Meetings
32. The plenary meetings of the Annual Meeting shall be held in public unless the body
concerned decides that exceptional circumstances require that a particular meeting be held
in private.
33. The meetings of any Annual Meeting committees, sub-committees, and working parties
may be held in private, with the approval of the Chairperson.
34. At the close of any private meeting, a communiqué may be issued to the press through the
CEO.
After the Chairperson of the session reviews the foregoing Rules of Procedure, he/she will move
adoption of same for the conduct of the Annual Meeting, obtain a second, followed by discussion
and vote on the motion.
31
MANAGEMENT
MANAGEMENT
2015/2016 PATA Officers
Secretary / Treasurer
Mr Basant Raj Mishra
Executive Chairman
Venture Travel (Temple Tiger) Nepal
Nepal
32
Mr Hiran Cooray Mr Shahid Hamid
Chairman Chairman
Jetwing Hotels Ltd. PATA Bangladesh Chapter
Sri Lanka Bangladesh
33
Ms Pilar Laguana Ms Karin Gert Nielsen
Chairperson Managing Director
PATA Micronesia Chapter Atlantic Link
Guam Denmark
Mr Bo Li Mr Henry Oh Jr
Deputy Managing Director Vice Chairman
Kempinski Hotel Beijing - Lufthansa Center Global Tour Ltd.
China Korea (ROK)
34
Mr John S. Schubert Mr Peter Vincent
MD, Marketing Asia Pacific and India Chief Executive Officer
The Boeing Company Papua New Guinea Tourism Promotion
USA Authority
Papua New Guinea
35
2015/2016 Executive Board
Chairman Immediate Past Chairman
Mr Kevin B. Murphy Mr Scott Supernaw
President & CEO Managing Director - International
Asiawide Hospitality Solutions Tauck, Inc.
Thailand USA
Secretary / Treasurer
Mr Basant Raj Mishra
Executive Chairman
Venture Travel (Temple Tiger) Nepal
Nepal
Members
Mr Setyono Djuandi Darmono Mr Stephen Pearce
Chairman Vice President, Marketing
President University Foundation Tourism Vancouver
Indonesia Canada
Non-Voting Members
Ms Maria Helena de Senna Fernandes Mr Stewart Moore
Director Chief Executive Officer
Macau Government Tourist Office EarthCheck
Macau SAR Australia
36
Ms Helena Lo
Director
Pausada de Mong- Ha
Colina de Mong- Ha
Macau SAR
Staff Liaison
Ms “Kay” Kornchalee Tantimongkonsakul
Manager- Internal Affairs
Pacific Asia Travel Association
Thailand
37
OPERATIONS
PATA Executive Board – Summary of Actions
(since the 64th Annual Meeting)
At the 65th Annual General Meeting, delegates representing the voting members of PATA
will be asked to consider the action taken by the Executive Board during the year now
ending.
The summary of Actions, commencing with the first meeting of the present Executive Board,
is as follows:
38
Received the update of membership survey by MyTravelResearch.com
Received the update of events
Reviewed and approved the advisory committee’s terms of reference (TOR) i.e. Human
Capital Development Committee and Sustainability and Social Responsibility Committee.
4th
Meeting, May 18, 2016 - Guam, USA
Summary of Actions of the Executive Board will be presented at the AGM on May 21, 2016.
39
RESOLUTION NO. 1
SUBJECT:
Approval of Action of the Executive Board
WHEREAS:
A Summary of Actions of the Executive Board taken since the 64th Annual Meeting has been
presented; and
WHEREAS:
The delegates assembled are of the considered opinion that such actions were proper, were
for the benefit of the Association, and were within the scope of authority of the Executive
Board, therefore;
40
MEMBERSHIP IMPLEMENTATION
BYLAWS CHANGE
Pursuant to the Executive Board recommendation governing the PATA Membership Structure
and the resulting bylaws changes, approved at the recent meeting the following resolutions
are hereby presented for adoption by the membership at its 65th Annual General Meeting on
May 21, 2016 in Guam.
Background
The Executive Board approved the new proposed membership structure paper. The key
objective is to simplify the number of categories based on the business of each member so as
accurately identify the key benefits as well as determine the level of membership fee per
category.
SUMMARY:
Drafted to clarify membership categories and to make more equitable the level of dues relative
to member services. There are 6 major changes from current structure/dues levels:
1. Removed Government level III and regrouped them with Government level II
2. Removed Allied Partner Destination and regrouped them into Government level II
3. Name changes: Carrier to Aviation and Independent Retail Travel Agent (IRTA) to
SME & RTA
4. Expanded sub-category for Aviation Category
5. Expanded sub-category for Hospitality Category
6. Creation of a new Partner Category
RECOMMENDATION
That all resolutions which are presented here be approved by the PATA Voting Members.
41
RESOLUTION NO. 2
SUBJECT:
Bylaw Change - Article VII Categories of Membership
WHEREAS:
The management recommended the restructuring membership category be reduced from 46
to 6 main categories (internal 22 sub-categories) as shown in the attached Exhibit A (page 44)
WHEREAS:
The Executive Board approved the Membership Restructuring recommendation and desires to
amend the bylaws; therefore
Article VII
Categories of Membership
The PATA membership will be comprised of the following categories. Category eligibility
details and classification shall be determined by the Association and may be amended from
time to time in the discretion of the PATA Executive Board.
1 Government/Destination
1.a. Level I
1.b. Level II
Membership levels in the Government/Destination category are based on annual visitor
arrivals.
2 Aviation
2.a. Level I
2.b. Level II
2.c. General
Membership levels in the Aviation category are based on capacity.
3 Hospitality
3.a. Corporate – Hospitality
3.b. Corporate – Affiliate
3.c. Hospitality – Property
3.d. Hospitality – General
4 Industry
4.a. Corporate – Industry
4.b. Industry
4.c. Travel Agency / Tour Operator
4.d. Association
42
4.e. SME + RTA
4.f. Media
4.g. Life Member
4.h. Young Tourism Professional (YTP)
5 Partner
5.a. Premier Partner
5.b. Strategic Partner
5.c. Preferred Partner
5.d. Alliance Partner
6 Education
All categories of membership will be by company, not individual, except for Life and YTP.
Membership category descriptions and criteria for membership may be reviewed and adjusted
from time to time by the PATA Executive Board, and are kept on file at PATA Headquarters.
43
Exhibit A
**Life Members numbers not included. As PATA doesn't currently have individual memberships, they are not included in the
membership count.
44
RESOLUTION NO. 3
SUBJECT:
Bylaw Change - Article VIII Voting, Clause 1
WHEREAS:
Changes of Membership Categories affect the voting categories in the bylaws.
WHEREAS:
Changes of Membership Categories do not affect the voting entitlement of each category.
1 All dues paying members in good standing of the Association are entitled to vote. Voting
entitlement at any annual or special meeting (AGM or EGM) of the Association shall be:
(a) Government/Destination Level I - each member, two votes.
(b) Aviation Level I - each member, one vote up to a category total equal to the total number
of Government/Destination level I member votes; thereafter in equal fractions per member so
as to equal this category total.
(c) Government/Destination Level II / Aviation Level II and Aviation General - each member,
one vote up to a category total equal to 50 percent of the total number of
Government/Destination Level I members' votes; thereafter in equal fractions per member so
as to equal this category total.
(d) Partner - each member, one vote up to a category total equal to the total number of
Government/Destination level I member votes; thereafter in equal fractions per member so as
to equal this category total.
(e) Industry/Education - each member of the Industry Council, one vote up to a category total
equal to the total number of Government/Destination Level I member's votes; thereafter in
equal fractions per member so as to equal this category total.
(f) Hospitality - each member, one vote up to a category total equal to 50 percent of the total
number of Government/Destination Level 1 votes; thereafter in equal fractions per member so
as to equal this category total.
45
RESOLUTION NO. 4
SUBJECT:
Annual Membership Contributions
WHEREAS:
The Executive Board has undertaken a review of the Membership structure in order to simplify
the number of categories based on the business of each member
WHEREAS:
The vision for this strategy is to deliver the highest level of benefits possible based on member
category needs while charging a fair and equitable fee
WHEREAS:
The restructuring of Membership Fees will have an impact on some Government/Destination,
Aviation and Industry Members to different degrees and will be phased in over several years
where necessary and/or be provided with added value where increases are thought to be
sizeable
WHEREAS:
The new rates of Annual Membership Contribution, if approved, are effective as following:
Government/Destination January 2017
Industry January 2017
Aviation January 2018
46
RESOLUTION NO. 5
SUBJECT:
Appointment of 2016-2017 PATA Chairman, 2016-2017 Vice Chairman, 2016-2018
Secretary/Treasurer and Representatives to the PATA Executive Board
WHEREAS:
The PATA Board has ratified PATA Chairman, and the election results of PATA Vice
Chairman, Secretary/Treasurer and Executive Board members, and hereby submits the
results to PATA Annual General Meeting; therefore
Name list will be presented at AGM after the election and ratification in Board meeting.
47
RESOLUTION NO. 6
SUBJECT:
Fiscal year January – December 2015 Financial Statements of Pacific Asia Travel
Association
WHEREAS:
The Annual Meeting has examined the aforementioned financial statements and the audit
reports to the Board prepared by PKF Audit (Thailand) Ltd.; therefore
60
RESOLUTION NO. 7
SUBJECT:
Appointment of Auditor for Pacific Asia Travel Association Financial Statements fiscal year
January - December 2016
WHEREAS:
The Executive Board has recommended the re-appointment of PKF Audit (Thailand) Ltd. as
the auditor of the Association financial statements for fiscal year January - December 2016
61
PATA STRATEGIC
BUSINESS PLAN 2016
Page
INTRODUCTION 1
HISTORY OF PATA 2
STRATEGIC GOALS 4
CONCLUSION 6
The Pacific Asia Travel Association (PATA) Strategic Business Plan 2016 (SBP) seeks to set clear
and focused goals to achieve sustained growth of the membership, increased revenues for
financial stability and the development of the organisation as a trusted partner and advocate for the
travel and tourism industry to, from and within the Asia Pacific Region.
The industry is in a constant state of evolution as economies change and technologies develop.
PATA needs to anticipate such changes and manage its evolution accordingly. The association
landscape has also been fundamentally transformed over the last 20 years with numerous NGO’s
and private organisations tapping into niche markets and providing resources and networks of
varying competence to concentrated audiences. All traditional associations are finding themselves
fighting to hold the attention and loyalty of their memberships. Having a rich and long history, with
access to a large network, is no longer reason enough to continue or accept membership.
Members demand more value, for lower fees, provided on-demand and via multiple channels. In
order to survive and thrive in this changing landscape, PATA must now seek ways to enhance
membership benefits through value-added programme delivery and demonstrate its relevance in
the marketplace to take it into the next generation. Fundamental transformation in mindset,
operating capability and teamwork are essential for sustained success.
What this business plan does not aim to do is to satisfy the needs and demands of all stakeholders
in every corner of the Asia Pacific region. In order to achieve success, PATA must first make a
targeted approach and focus on a few key areas in which growth and goals can be realised.
Despite PATA’s wide reach across the globe through member chapters and affiliations, resources
are finite and the organisation cannot be everything to everyone at once. This Plan, therefore,
takes a realistic approach to defining the strategic outcomes for the organisation, with an aim to
maximise resources by streamlining efforts and communicating results more effectively.
Incorporated as a not-for-profit membership association in 1951 in Hawaii, U.S.A., with the goal of
acting as a catalyst for developing Asia Pacific travel and tourism in partnership with private and
public sector members, PATA’s mission, since inception, has been to enhance the growth, value
and quality of travel and tourism to, from and within the region. The PATA vision has been to be
the leader of Asia Pacific travel and tourism.
In 1998, PATA moved its head office from San Francisco, California, to Bangkok, Thailand and
currently maintains representation in London, UK; in Sydney, Australia and a growing presence in
Beijing, China, with 41 Chapters around the globe. It is also, since late 2012, a founding member of
the Global Travel & Tourism Association Coalition (GTAC) comprising eight separate
organisations.
PATA legend and founding member Matt Lurie said that PATA pioneered the way in which tourism
was managed and promoted today; it provided, as he put it, a ‘new way forward’. A key element of
this was the need for accurate research and intelligence. PATA members needed to think outside
the box and make changes that would have wide-reaching influence across the industry. This is
what PATA did at its inception and what gave the founding members so much passion. He said
that this could, and should, happen again. The current and ongoing efforts of the organisation to
reinvent itself and remain relevant are a testament to that sentiment.
At the end of 2011 PATA introduced a "Next Gen" strategy that recognised the need for PATA to
make significant changes, including important shifts:
During the course of the years 2011-2014 the above strategies were advanced considerably with
a full digital transformation completed in 2014. This continues to evolve with current technology
and social media trends.
During the years of 2012-2014 PATA's CEO at the time successfully elevated the position of the
organisation in the eyes of governments, other trade associations and its members. PATA was
once again invited to sit at the top table and interact at the highest level. Today, Tourism Leaders
are once again seeking advice and guidance from PATA.
In 2015 the Association continued on its transformation from traditional to digital, delivering both in
quantity and quality and became much more proactive in responding to the needs of the industry.
At the time of writing this report, the Association had reached 175+ new members, delivered over
15 profitable events, published new sponsored research reports, created new human capital
development programmes and, importantly, achieved a record financial performance.
The success of year 2015 can be attributed to good planning, increased productivity and razor-
sharp focus from the PATA headquarters team and our overseas representatives.
For 65 years PATA has defined itself as the only Association that promotes the development of the
complete visitor economy in the Asia Pacific region. The PATA brand was once recognised as the
go-to resource for valuable industry data and for connecting with others in the industry. Over time
the Association has gone through significant changes and now faces new external challenges.
There is still a huge amount of respect in the industry for the PATA Brand and what it represents,
especially with government entities and other international institutions.
It is critical for the Association to continue to build on brand recognition, especially with younger
generations. This can be achieved by using appropriate communications channels and brand
attributions and values that a younger audience can relate to.
In 2015, the PATA Passport brand was introduced with tremendous success. It represents our
members’ passport to business, to networking and to insights. It has achieved its objective of
making noise in the industry, gaining considerable brand recognition and respect. PATA will
continue to build on this theme in 2016 with the objective to make it even more relevant to our
members and to the industry at large.
One of the Association's most valuable assets is its brand and it needs to be protected. The PATA
Management and Executive Board must commit to protect it. This means it should not be loaned to
everyone who asks. Third party organisations that wish to use the PATA brand should be carefully
vetted to ensure that they respect the values of the brand.
The Association is still in its transformation phase. We need to deliver several more consecutive
years of prudent financial management and robust financial performance in order to ensure that
the foundations are sufficiently strong to support our long-term goals.
To succeed, the Association will direct its resources towards four core objectives:
In order to be financially sustainable the Association needs to draw sufficient funds from its various
activities to cover fixed and variable operating costs whilst at the same time replenishing cash
reserves to ensure a secure future. This objective will be achieved by ensuring that the
management team undertakes sufficient advance planning, increases productivity and remains
sharply focused. The management team will also continue to manage and control expenses
carefully without impacting upon investment needs to deliver on its innovation promise.
Some years ago PATA increased its geographical footprint, embracing 53 new economies -
national and regional. These markets present exciting, yet challenging, membership opportunities
but have yet to be exploited fully. There is also growing interest from countries outside the PATA
region that wish to better understand Asia's potential as a region that contains so many
increasingly influential source markets. The public and private sectors within these destinations
present considerable opportunities for new memberships and new partnerships.
To deliver on these objectives, PATA must focus upon activities that build and add value to its
membership base. PATA must also communicate effectively this value proposition in order to
retain existing members and acquire new members. Demonstrating the value proposition to
members and influencers will require a shift from "push" and hard sell to more "pull" and
relationship-based selling. All activities will gradually shift from traditional to refined relationship
building.
To succeed and be truly innovative the Association needs not to think outside the box but instead
to kick the box, rewire the box and eventually crush it. It needs not to look at others but rather
become the one true association that every other similar organisation aspires to be like.
The above should translate into transformative and engaging events, training that inspires and
research that motivates the industry to take action.
To make PATA financially sustainable it is imperative that the organisation undertakes activities
that diversify revenue sources and generate ancillary revenue in addition to membership fees.
Where possible and necessary the Association can/should consider working with partners to
develop innovative solutions that enhance the value of membership and financially contribute to
the revenue objectives of the organisation. Additional innovative event concepts, training and
research should also be part of the diversification of the source of income.
By optimising PATA’s human resources and intellectual capacity, the organisation will have the
ability to enhance its digital capability by developing and implementing digital systems and
processes. Automating manual processes such as online membership and events registration and
purchasing a multitude of products and services online will see the Association moving towards a
self-service environment that allows members to easily and seamlessly engage with PATA through
various channels (digital and social media) and platforms (tablets and smart phones).
However, we do understand that digital engagement with our members will not suffice and this is
why the Association also needs to engage with members and chapters in person at PATA events,
other major industry events and at events and activities organised jointly with our network of
chapters.
As stated in the introduction, several external uncontrollable factors can and will impact upon the
future success of the organisation. In order for PATA to thrive well into the future, three core
principles must be adopted and instilled within the culture of the Association:
Based on these principles, three main areas of focus require significant attention to drive growth
and stability within the organisation:
• Our People
• Our Brand
• Our Finances
Each functional department head is responsible for drafting its team's yearly action plan with inputs
from all key areas of the organisation (marketing, communications, finance, IT). The Chief of Staff
is responsible for monitoring the development of the action plans and their delivery.
Based on 2016 budget, our fund reserve expects to be increase to USD 870K and planning to refill cash reserve up to USD 1.5M
in year 2018.
SUBJECT :
Pacific Asia Travel Association’s Strategic Business Plan and Budget 2016
WHEREAS :
Annual Meeting has examined the Proposed 2016 Strategic Business Plan and Income and
Expense Budget, details of which are set forth in these papers; therefore
69
COMMITTEES OF THE BOARD
2015/2016 Nominating Committee
Chairperson :
Ms Maria Helena de Senna Fernandes
Director
Macao Government Tourism Office
Macau SAR
Members :
Mr Stephen F W Chang Mrs Xuemin Li
Managing Director Director
Fuller Express Corp. Beijing Dongcheng District Tourism
Chinese Taipei Administration
China
Staff :
Ms “Kay” Kornchalee Tantimongkonsakul
Manager - Internal Affairs
Pacific Asia Travel Association
Thailand
70
Function :
To present to Executive Board and PATA Board a slate of nominees representing PATA
Government/Destination, Aviation members, Hospitality members, Chapters and Premier
Partners, for appointment to the Board. The slate, approved by the PATA Board at its meeting,
is submitted to the PATA Annual General Meeting for endorsement by the PATA membership.
In carrying out these responsibilities, the Committee follows the following guidelines;
1. The organisation represented by the nominee shall have met all its financial commitments
to PATA.
3. The individuals selected for nomination shall have experience in the travel industry,
command respect among travel industry leaders and have positions of responsibility in their
own organisations.
4. The individuals agree to attend the required number of Board meetings each year and shall
be present at the PATA Annual Meeting.
Structure :
Appointment of members are made by PATA Board consisting of five members of the PATA
Board.
Appointment of Committee Chairman are made among Nominating Committee Members by the
PATA Chairman in consultation with the PATA CEO.
71
RESOLUTION NO. 9
SUBJECT:
WHEREAS:
The PATA Board members has approved the nominations submitted to it by the Nominating
Committees of the Board and Industry Council in accordance with Article V, paragraph 3 of the
Bylaws, and hereby submits these nominations to Annual Meeting; therefore
Adelaide Airport
Guam International Airport Authority
Malaysia Airports Holdings Bhd.
72
Chapter
Asia
Mr. Sinan Thourn Mr. Setyono Djuandi Darmono
Chairman Chairman
PATA Cambodia Chapter PATA Indonesia Chapter
Cambodia Indonesia
Europe Americas
Mr. Chris Crampton Mr. James Ferguson
Chairman Secretary
PATA United Kingdom Chapter PATA San Diego Chapter
UK USA
73
Mr. Kamika Smith Mr Michael Yates
General Manager Marketing Director, Asia Pacific
Smith's Motor Boat Service, Inc. Travelport
USA Hong Kong SAR
Mr Kevin Tatem
Senior Business Development Manager -
APAC
SiteMinder
Australia
Hospitality
Premier Partner
Dr Zoe Hibbert
Head, Asia Pacific Corporate Communication
Visa Worldwide Pte Ltd
Singapore
74
RESOLUTION NO. 10
SUBJECT:
WHEREAS:
The PATA Board members has approved the nominations, and hereby submits these
nominations to PATA Annual General Meeting; therefore
75
2015/2016 Honours Committee
Chairman:
Mrs Gloria C. Henderson
Travel Consultant
HNL Travel Associates
Hawaii, USA
Vice Chairman:
Mr Jae-Pil Sho
Editor & Publisher
Travel Press - Korea
Seoul, Korea (ROK)
Chairman Emeritus:
Mr Chuck Y. Gee
Regent
School of Travel Industry Management,
University of Hawaii at Manoa
Hawaii, USA
Members:
Mr Bill Calderwood Mr Luzi A Matzig
Managing Director Chairman
The Ayre Group Consulting Asian Trails Group
Australia Thailand
========================
Mr Hiran Cooray
Chairman Staff
Jetwing Hotels Ltd. Ms “Kay” Kornchalee Tantimongkonsakul
Sri Lanka Manager - Internal Affairs
Pacific Asia Travel Association
Thailand
76
Function
1. To submit to PATA Board recommendations for PATA Life Membership, Award of Merit,
inductees to the Gallery of Legends and Chapter Awards.
2. To review, as appropriate, current guidelines governing these awards and submit
recommendations to the Executive Board, if adjustments are warranted.
Structure
Majority of members shall be Life Members, designated by PATA Board.
Appointment of Committee Chairman is made by the PATA Chairman in consultation with
PATA CEO.
Recommendations
The PATA Board accepted these recommendations at their meeting in September 2015 and
this year’s awards are presented at the PATA Annual Meeting in Guam, USA as follows:
Life Membership
Mrs Phornsiri Manoharn
Vice Chairman
N.C.C Management & Development Co., Ltd.
Thailand
Award of Merit
Mr Scott Supernaw
Managing Director-International
Tauck Inc.
USA
Chairman’s Award
To be announced
Chapter Awards
Award of Excellence – PATA Germany Chapter
Spirit of PATA Award – PATA Hawaii Chapter
The Best Engagement with Next Gen – PATA Bangladesh Chapter
77
PATA PREMIER PARTNER
www.PATA.org
PATA PREMIER MEDIA PARTNER
PATA China
Beijing, China
Tel: +86 (0)10 6500-1397
Fax: +86 (0)10 6500-1497 PATA PREFERRED PARTNERS
Email: china@PATA.org
PATA Pacific
Sydney, Australia
Tel: +61 (0)40 983-9225
Email: pacific@PATA.org
PATA_HQ
PATA_HQ
PATA_News
PATA_HQ