PATA Board Working Papers Guam 2016

PATA Board Meeting
Agenda & Working Papers
May 21, 2016

Dusit Thani Guam Resort
Guam, USA
INDEX
Page
Acknowledgements ----------------------------------------------------------------------------------------- 2
Meeting Programme ------------------------------------------------------------------------------------- 4
Board Meeting Agenda --------------------------------------------------------------------------------- 7
Board Meeting Minutes --------------------------------------------------------------------------------- 9
Committee Meeting Agenda (May 2016: Guam, USA)
- Aviation ---------------------------------------------------------------------------------------- 22
- Government / Destination ---------------------------------------------------------------- 23
- Industry Council ---------------------------------------------------------------------------- 24
- Hospitality ------------------------------------------------------------------------------------ 25
- Human Capital Development ----------------------------------------------------------- 26
- Sustainability & Social Responsibilities ----------------------------------------------- 27
- Foundation Board of Trustees ----------------------------------------------------------- 28
- Chapter Colloquium ------------------------------------------------------------------------- 29
Minutes (September 2015: Bangalore, India)
- Government / Destination ---------------------------------------------------------------- 30

- Aviation ---------------------------------------------------------------------------------------- 34
- Industry Council ----------------------------------------------------------------------------- 37
- Hospitality ------------------------------------------------------------------------------------ 46
- Human Capital Development ----------------------------------------------------------- 51
- Sustainability and Social Responsibilities --------------------------------------------- 56
- PATA Foundation Board of Trustees --------------------------------------------------- 68
Audited 2015 Financial Statement --------------------------------------------------------------- 75/1-12
Management Progress Report ---------------------------------------------------------------------- --- 87
Strategic Business Plan 2016 ------------------------------------------------------------------------- 89/1-6
2016 Budget ------------------------------------------------------------------------------------------------- 95
Board Nominations ------------------------------------------------------------------------------------- --- 96
Industry Council Nominations --------------------------------------------------------------------------- 98
Changes to the Board ------------------------------------------------------------------------------------ 100
Future PATA Executive Board and PATA Board Meetings ------------------------------------- 101
1
Acknowledgements
PATA is sincerely grateful to our host, Guam Visitors Bureau, for their enthusiastic administration
and hosting of PATA Annual Summit 2016 in Guam, USA.
We thank you for your warm hospitality and generosity.
And the following sponsor organisations that have supported us generously

in PATA Annual Summit 2016.
Official Venue: Official Airline:

Dusit Thani Guam Resort United Airlines
GOLD SPONSORS:
Pacific Daily News Stations of KUAM Sponsor for Youth Participation in

the Summit and Delegate Lanyard
T-Galleria
SILVER SPONSORS:
Guam International Airport Guam Economic Development Triple J Enterprises

Authority Authority
Sponsor for Youth Participation Welcome Fiesta Beverage Sponsor:

in the Summit: Pepsi Guam Bottling
Talent Basket
2
Supporting Partners for the Youth Symposium
Guam Visitors Bureau, University of Guam and Tourism Awareness Group Student Organization
Complimentary Tour “Valley of Latte” on May 17: Round Trip Transport for “Valley of Latte” on May 17:
“Valley of the Latte” “Kloppenburg”
Complimentary Tours on May 18 and 22:

Guam Visitors Bureau and PATA Micronesia Chapter
Official Venue of the PATA Foundation Charity Gala Dinner on May 20

SandCastle Guam
Delegate Lunch on May 21:

BBC World News
Supporting Media Partners:
3
PATA Annual Summit 2016
18-21 May 2016; Dusit Thani Guam Resort, Guam
Programme as of 25 April 2016
All meetings are organized at Dusit Thani Guam Resort, unless otherwise stated
16-21 May (Monday – Saturday)

Time Meetings / Function Venue
0830-1730 PATA & Host Secretariat Salon 2
17 May (Tuesday)
1000-1100 Press Conference (GVB/PATA) Dusit Hotel Lobby
18 May (Wednesday)
0900-1800 Registration for Conference, Board Meeting, AGM, and Hospitality In front of Salon 2 on 6/F
Desk
0900-1200 Complimentary Tour for all delegates, pre-booking is required *Bus pick- up and drop-off at
To welcome PAS 2016 delegates, Guam Visitors Bureau will be official hotel
giving away complimentary tours for 50 delegates on May 18 and 22.
Book now as it is a “first-come, first-serve” basis.
Click for tour programme

Click for booking form
0900-1700 Media Center for International and Local Media Cellar

0900-1200 PATA Youth Symposium (by invitation and RSVP only) University of Guam
1030-1200 Audit & Finance Committee Meeting Living Room
(1030 - coffee break in room for self-service)
1230-1400 Executive Board Lunch Aqua Restaurant on R/F
1400-1730 PATA Chapter Colloquium Royal Ballroom A
1530-1600: coffee break for Chapter Colloquium)
1430-1800 2015-2016 Executive Board Meeting Salon 1
(1430 - coffee break station in room for self-service)
Evening at Leisure for all delegates
19 May (Thursday): One-day conference

(Registration fee applicable, inclusive of PATA/UNWTO Ministerial Debate
on Pacific Island Tourism on 21 May)
0800-1700 Registration for Conference, Board Meeting, AGM, In front of Salon 2 on 6/F
Hospitality Desk
0800-1700 Media Center for International and Local Media Cellar
0900-1645 CONFERENCE “Exploring the Secrets of the Blue Continent” Grand Ballroom
1020-1035: Morning Coffee Break Foyer
1500-1515: Afternoon Coffee Break Foyer
1200-1240: Breakout 1 Grand Ballroom
1200-1240: Breakout 2 Royal Ballroom A
1240-1340 International Buffet Lunch for all registered conference delegates Royal Ballroom A+B
Hosted by Guam Visitors Bureau
1800-2100 Welcome Fiesta hosted by Guam Visitors Bureau The Guam Museum
th
(All delegates are invited, the programme includes PATA 65
Anniversary celebrations)
4
20 May (Friday)
0800-1830 Registration and Hospitality Desk In front of Salon 2 on 6/F
0830-1000 Sustainability & Social Responsibility Meeting Salon 1
0830-1000 Honours Committee Meeting Living Room
0830-1000 Government / Destination Meeting Royal Ballroom A
1000-1030 Networking (coffee) Break
1030-1200 Human Capital Development Committee Meeting Royal Ballroom B
1200-1330 Hosted International Buffet Lunch for all members Aqua Restaurant on R/F
1330-1430 PATA Marketplace ‘A new initiative platform offered to PATA Board Royal Ballroom A
attendees to attend and to hear the key industry issues and trends
from the experts’
1330-1400: TripAdvisor – Focus on Mobile:
By Sarah Mathews, Head of Destination Marketing APAC,
TripAdvisor
1400-1415: Red Robot – Reaching Out: Delivering your tourism
message through quality content
By Ronan Carey, Chief Operating Officer
1415-1430: Twenty 31 – Mapping the Potential Of Sustainable-Small
Ship Cruising in Micronesia: Initial Findings from a PATA Task Force
By Oliver Martin and Greg Klassen, Partners of Twenty31
1445-1615 PATA Foundation Board of Trustees Meeting Living Room
1445-1615 Aviation Meeting Salon 1
1615-1630 Networking (coffee) Break Foyer
1630-1800 Supervisory Board – Finance Meeting
Study Room
(in-room refreshment for self-service at 1630 )
1630-1800 Hospitality Meeting Royal Ballroom B
1845-2045 PATA Foundation Charity Gala Dinner SandCastle
supported by Guam Visitors Bureau
https://www.guam-
(Tickets available at USD 100/person; all proceeds will go to PATA Foundation)
sandcastle.com/en
21 May (Saturday)
0830-1830 Registration and Hospitality Desk In front of Salon 2 on 6/F
PATA/UNWTO Ministerial Debate on Pacific Island Tourism
***(Exclusively for delegates who registered the May 19 conference.)
0900-1200 Royal Ballroom A
1030-1050: Coffee Break
1200-1330 Buffet Lunch hosted by BBC World News Grand Ballroom

1330-1500 Industry Council meeting Royal Ballroom B
1500-1730 PATA BOARD MEETING Grand Ballroom
1530-1600 Coffee Break (standby coffee break for ½ hour) Foyer
1730-1830 2016 PATA ANNUAL GENERAL MEETING (AGM)) Royal Ballroom A
1830-1930 2016/2017 PATA Executive Board Meeting Salon 1
Evening At Leisure
22 May (Sunday)
0900-1200 Complimentary Tour: Pre-registration is required *Bus pick- up route: hotel to hotel
To welcome PAS 2016 delegates, Guam Visitors Bureau will be
giving away complimentary tours for 50 delegates on May 18 and 22
Book now as it is a “first-come, first-serve” basis.
Click for tour programme
Click for booking form
5
Evening At leisure
th
Opening of 12 Festival of Pacific Arts (Festpac2016)
Please read full information at https://festpac.visitguam.com to
participate in the festival.
About the Festival

The 12th Festival of Pacific Arts (FOPA) is to be held in Guam in
2016. The Festival of the Pacific Arts is held every four years since
1972, and brings together artists and cultural practitioners from
around the Pacific region for two weeks of festivity. It is recognized as
a major regional cultural event, and is the largest gathering in which
Pacific peoples unite to enhance their respect and appreciation of
one another.
The 27 Pacific Island Countries and Territories expected at the

festival are: American Samoa, Australia, Cook Islands, Easter Island,
Federated States of Micronesia, Fiji Islands, French Polynesia, Guam
(2016 Host), Hawaii, Kiribati, Marshall Islands, Nauru, New
Caledonia, New Zealand, Niue, Norfolk Island, Northern Mariana
Islands, Palau, Papua New Guinea, Pitcairn Islands, Samoa,
Solomon Islands, Tokelau, Tonga, Tuvalu, Vanuatu and Wallis and
Futuna.
20-23 May (Friday-Monday)
Departure transfer from official hotels to Airport
End of the PATA Annual Summit 2016
Self-paying pre or post tour options

Please book direct with the official travel agent.
https://www.pata.org/portfolio/pas-2016/#tours
Yap Tour
Palau Tour
Chuuk
Kosrae
Saipan
6
Board Meeting
Agenda
PATA BOARD MEETING
Saturday, May 21, 2016
Room: Grand Ballroom
Guam, USA
AGENDA
1500-1730: Open to Board, Proxies, Committee, Life Members, and Invited Guests
======================================================================
1. Welcome and Call to Order - Mr Kevin Murphy, Chairman

1.1 Introduction
1.2 Adoption of Agenda
2. Adoption of the Minutes - Bangalore, September 2015 Meeting

Mr Kevin Murphy, Chairman
3. Action on the Minutes

Mr Mario Hardy, CEO
4. Chairman’s Report
*** Coffee break ***
5. Financial Report
Mr Basant Mishra, Secretary/Treasurer
6. Ratification of 2016-2017 PATA Chairman and

Election of Vice Chairman, Secretary/Treasurer and 2016-2018 Executive Board
7. Management Progress Report

Mr Mario Hardy, CEO
8. Nominating Committee Nominations

Ms Maria Helena de Senna Fernandes, Nominating Committee Chairperson
8.1 Government / Destination
8.2 Aviation
8.3 Chapter
8.4 Hospitality
8.5 Premier Partner
8.6 Supervisory Board - Finance
9. Industry Council Nominations

Ms Sarah Mathews, Industry Council Chairperson
9.1 Industry Council Board
9.2 Industry Council Proxies to the Board
10. Executive and Management Report (Chair / Staff)

10.1 PATA Foundation Report (Moore / KT)
10.2 Honours Committee Report (Henderson / KT)
7
11. Category Meeting Reports and Discussion
11.1 Government / Destinations (Noordin / PK)
11.2 Aviation (Schubert / CF)
11.3 Industry Council (Mathews / HP)
11.4 Hospitality (Li / PP)
12. Advisory Committee Meeting Reports and Discussion

12.1 Human Capital Development (Bottrill / PN)
12.2 Sustainability & Social Responsibility (Moore / CL)
13 2017 Annual Summit Host Presentation

Mr Prema Cooray, Chairman of Sri Lanka Convention Bureau
14. Changes to the Board

Mr Mario Hardy, CEO
15. Future Board Meetings

Mr Mario Hardy, CEO
16. Announcement of 2016-2018 PATA Executive Board

17. Any Other Business (Q&A)
=============================== E N D =================================
Staff Abbreviation
CL Chi Lo
CF Chris Flynn
HP Halona Padiachy
KT Kornchalee Tantimongkonsakul
PK Prapon Kongsiripipat
PN Parita Niemwongse
PP Paul Pruangkarn
/kt
as of May 4, 2016
8
Board Meeting
Minutes
MINUTES
PATA BOARD MEETING
Sunday, September 6, 2015
1530-1730 hours
Sherat on Bangalore Hotel at Brigade G atew ay
Bangalore, Indi a
ATTENDANCE
2015/2016 OFFICERS
Present Chairman : Kevin Murphy, Asiawide Hospitality Solutions

Present Vice Chairman : Andrew Jones, Sanctuary Resorts
Present Secretary / Treasurer : Basant Mishra, Venture Travel (Temple Tigers)
Present Immediate Past Chairman : Scott Supernaw, Tauck, Inc.
Present CEO : Mario Hardy, PATA
2015/2016 EXECUTIVE BOARD
Absent Setyono Djuandi Darmono, President University

Absent Ramon Jimenez, Jr., Philipine Department of Tourism
Absent Sarah Mathews, TripAdvisor
Present Dato’ Azizan Noordin, Tourism Malaysia
Absent Henry Oh, Jr., Global Tour Ltd.
Absent Stephen Pearce, Tourism Vancouver
Present Philip Schaetz, Dorsett Hospitality International
Present John S. Schubert, The Boeing Company
2015/2016 EXECUTIVE BOARD NON-VOTING
Present Maria Helena de Senna Fernandes, Macau Government Tourist Office

Present Stewart Moore, EarthCheck
Absent Helena Lo, Pousada de Mong-Ha
2014/2015 PATA BOARD
Present Ratten Abdulhussein, PATA Sri Lanka Chapter

Present Satoshi Akiho, All Nippon Airways Co., Ltd.
Present Chris Bottrill, Capilano University
Absent Gina Bunton, Tahiti Tourisme
Present Stephen F W Chang, Fuller Express Corp
Absent Kaye Chon, SHTM, Hong Kong Polytechnic University
Absent Mark Clarkson, OAG
Absent Hiran Cooray
Absent Pham Ngoc Diep, Vietnam National Administration of Tourism
Absent Eric Fong, Macau International Airport
Proxy José Manuel Fröhling, GIZ
Absent Angel Gallego, Amadeus Asia Pacific Limited
Absent Michael Goldsmith, Las Vegas Convention & Visitors Authority
9
Absent Maria Rani Liu Goncalves, Ministry of Tourism, Government of Timor-Leste
Present Ross Gregory, Tourism and Events Queensland
Present Eric Hallin, Rembrandt Hotel Corporation Limited
Present Hanna-Leena Halsas, PATA Finland Chapter
Present Shahid Hamid, PATA Bangladesh Chapter
Absent Kangli Hao, Tourism Administration of Sichuan Province
Present Anna Hong, Shun Tak – China Travel Ship Management Ltd.
Absent Elly Hutabarat, PanTravel
Absent Tunku Iskandar, Mitra Malaysia Sdn Bhd
Absent Flg. Off. Suraphon Israngura Na Ayuthya, Thai Airways International
Absent Carl Jones, Vancouver Airport Authority
Proxy Sung Ae Jung, Korea Tourism Organization
Present Akhtaruz Zaman Khan Kabir, Bangladesh Tourism Board
Proxy Shruti Khanna, MGM Hospitality
Present Pilar Laguana, Guam Visitors Bureau
Present Anthony Lau, Hong Kong Tourism Board (represented by Andrew Jones)
Absent Xuemin Li, Beijing Dongcheng District Tourism Administration
Absent Bo Li, Kempinski Hotel Beijing – Lufthansa Center
Absent Hanxi Liao, Air Macau Company Limited
Proxy Hsi-Lin (Wayne) Liu, Tourism Bureau, Chinese Taipei
Present Vikram Madhok, Abercrombie & Kent India Ltd.
Absent Thein Ko Major Kyi, Myanmar Tourism Federation
Present Darren Ng, TTG Asia Media Pte. Ltd.
Absent Karin Gert Nielson, Atlantic Link
Proxy Malinee Nitikasetsunthorn, Tourism Authority of Thailand
Absent Suman Pandey, Explore Himalaya Travel and Adventure
Present Ke Wei Peh, Changi Airport Group (Singapore) Pte. Ltd.
Absent Xiaomei Peng, Beijing Qunar Software Technology Co., Ltd.
Present Gerald Perez, Leading Edge (represented by Pilar Laguana)
Present Eyos Rudimch, Palau Visitors Authority
Proxy Purnomo Siswoprasetjo, President University (Setyono Djuandi Darmono)
Present Chee Chye Tan, World Express Group
Present Sokhom Thok, Ministry of Tourism, Cambodia
Absent Sinan Thourn, B2B Cambodia Group
Absent Josefa Tuamoto, Solomon Islands Visitors Bureau
Proxy Andre van der March, Khiri Travel Co., Ltd.
Absent Scott Van Eck, Qantas Airways Ltd.
Absent Peter Vincent, Papua New Guinea Tourism Promotion Authority
Absent Jie Wang, Air China
Absent Chunfeng Wang, Beijing UTour International Travel Service Co., Ltd.
Absent Paddy Withana, Sri Lanka Tourism Development Authority
Absent Pamela Yagi, PATA Hawaii Chapter
Absent Dai Zhen, Chengdu Culture & Tourism Development Group L.L.C.
INDUSTRY COUNCIL PROXIES TO THE BOARD
Absent Wolfgang Arlt, China Outbound Tourism Research Institute

Present George Cao, Dragon Trail Interactive
Present Nancy Cockerell, The Travel Business Partnership
Absent Michael Graham, Titanic Quarter Limited
Absent Yany Kwan, Vacations International Travel Service (Macau) Ltd.
Absent Jesper Palmqvist, STR Global
Absent Linh Phan, Blue Dragon Tours
Absent Ashok Pokharel, Himalayan Journey Pvt Ltd.
Absent Al Purwa, Kuta Cemerlang Bali Jaya (KCBJ Tours & Travel)
Present Taufiq Rahman, Journey Plus
Present SanJeet, DDP Publications Private Limited
Present Peter Semone, Lao National Institute of Tourism and Hospitality (LANITH)
Absent Akbar Shareef, Rakaposhi Tours (Private) Ltd.
10
Absent Arjun Sharma, Le Passage to India Tours & Travels Pvt. Ltd.
Present Jae-Pil Sho, Travel Press – Korea
Absent Dilip Singh, Heritage Institute of Hotel & Tourism
Absent Kevin Tatem, SiteMinder
Absent Soon-Hwa Wong, Hertz Asia Pacific Pte Ltd.
Absent Bihu Wu, Beijing BES Tourism Consulting & Design Co., Ltd.
Absent Melvyn Yap, Silversea Cruises
Absent Michael Yates, Travelport
HOSPITALITY PROXIES TO THE BOARD
Absent Ben Montgomery, Centara Hotels & Resorts

Absent Jayantha Panabokke, Mahaweli Reach Hotel
Absent Thomas Reupke, Swissotel Le Concorde
Absent Hoi See Song, Plaza Premium Lounge Management Ltd.
LIFE MEMBERS
Present Inder Sharma, India
PATA STAFF
Sutarat Chalothorn
Chris Flynn
Pairoj Kiatthunsamai
Prapon Kongsiripipat
Elle - Yuwarin Nandidarbha
Parita Niemwongse
Halona Padiachy
Monica Pawa
Paul Pruangkarn
Kay - Kornchalee Tantimongkonsakul
Tippawan Thanjitpiyanont
Daniela Wagner
Wallace Wong
Board Meeting Minutes
1. Welcome and Call to Order – Mr Kevin Murphy, Chairman
PATA Chairman Kevin Murphy welcomed the members of the PATA Board to the PATA
Board Meeting in Bangalore and opened the meeting at 15.40 hrs.
1.1 Adoption of Agenda
The Chairman called for a motion for the adoption of the agenda; referred to the page 6 in
the working papers.
Mr SanJeet moved the motion.
Mr Shahid Hamid seconded the motion.
All were in favor. The agenda was approved.
11
2. Adoption of the Minutes – Leshan, April 2015 Meeting
The Chairman called for a motion for the adoption of the minutes and asked if there are any
comments on the minutes.
As there was no comment, Mr Peter Semone moved. Mr Akhtaruz Zaman Khan Kabir
seconded the motion. All were in favor. The minutes were approved.

Mr Mario Hardy, CEO
3.1 PATA to consider the opportunity for small businesses to join PATA
It was suggested by Mrs Ben Montgomery that though the membership fee of US$250
among RTA’s for small business might be not much, it helps to increase the number of
memberships. Mr Hardy informed that the Executive Board at its meeting the previous day
had endorsed the proposal to re-categorize the membership from 47 categories down to 16.
PATA is also in process of moving to a new CRM system. PATA will introduce the revised
category of membership at the meeting in Guam.
3.2 PATA to start a programme on one member brings one new member
It was recommended by Mr Shahid Hamid. Mr Hardy responded that PATA had moved
Chapter relation responsibilities to Membership and Ms Halona Padiachy had now taken
over the responsibilities and will develop activities to increase engagements with our
chapters and their respective members.
3.3 PATA to work out a scheme to drive all Chapter members to join the headquarters
It was proposed by Mr Suman Pandey that there might get more interest in recruitment if the
headquarters were to offer a certain percent incentive to the Chapters. Mr Hardy reiterated
that PATA will develop the programme for chapters and share with the Board at the next
meeting.
4. “Industry State of Play”

Mr John Koldowski, Special Advisor to CEO
Mr Koldowski presented the Asia Pacific Tourism Update, including the inbound to Asia
Pacific during January to June 2015 and key source market performances YTD.
5. Chairman’s Report
Chairman Murphy reported that the last Board meeting in Leshan was successful. Leshan
has beautiful attractions and the host provided great hospitality to all delegates. For
members who missed the meeting in Leshan they might want to put it on the wish list as a
place to see in China in the future.
Chairman Murphy will revisit Leshan again to attend the 2nd PATA Emei Summit which will
be held at Hong Zhu Shan Hotel on September 25.
12
From the Executive Board meeting on the previous days, the financial performance was
shown to have been improved. The future of second half of 2015 also looks positive. The
Chairman thanked for the great effort by PATA CEO and the staff.
In the membership area, the Chairman urged the Board members to instruct their staff to
better utilise the available services and realise the full value that PATA provides members.
The future survival of PATA depends on a renewed commitment to more collaborative self-
help and the initiatives that start from the members which can then be represented through
the work of the committee and board roles.
Chairman Murphy urged Board members to examine what more they might have done, what
more they can do to allow PATA to be productive and to do more for members in better
collaboration.
In terms of the relationship between PATA Executive Board and PATA (main) Board, while
the Executive Board meets more frequently to assist, guide and monitor the management
on members' behalf; however, the Executive Board needs more of main board members'
regular input and ideas to function as effectively as members may desire.
Chairman Murphy informed that all members have the benefit of a PATA staff team who are
dedicated, efficient and productive, so he urged Board members to reexamine what they
can do, what other ideas they can bring on from their organisations, what new directions,
and to better involve the younger generation to move the association forward.
5. Financial Report
Mr Basant Mishra, Secretary/Treasurer
Mr Pairoj Kiatthunsamai, CFO
The Chairman invited Mr Mishra to present the financial report to the Board.
Secretary/Treasurer Mr Mishra highlighted that the overall financial performance was still
improving. He is confident that at the end of 2015, PATA should be able to maintain a
reserve balance of US$ 1.1 million.
He advised that while the major source of income is from membership which is about 60
percent, so the more members we have, the stronger we can be. 30 percent of the income
is currently from events and 10 percent is from others. Once PATA has a more solid
reserve of US$ 2 million, the total of activities and service could be better.
He then invited the CFO Mr Kiatthunsamai to present the financial summary.
Mr Kiatthunsamai presented the 7 months performance of 2015 with comparison to 2014's 7

months performance and 2015 budget.
The summary of the financial result as of July 2015 showed the membership revenue of
$1.4M, the event programme revenue of $581K, the total expenses of $1.3M, the overall
bottom line result showed a surplus of $830K approximately.
Comparing to the same period (July) in 2014, the 2015 membership revenue was +$109K
better with +70% new members. On events, the revenue showed +$26K surplus with 2
more major events. The total expenses were $320K lower. The overall bottom line showed
a profit of +$366K.
Comparing to the budget of July 2015, the membership revenue was -$69K lower, the event
programmes was -$187K lower than budget due to the payment was slower. The total
expenses still maintained good performance by being lower than the budget at $265K. The
bottom line result was lower than the budget by -$16K.
13
Mr Kiatthunsamai then presented the graph of new membership as of August 2015
comparing with the same month in year 2013 and 2014. He reported that in August 2015
we got 134 new members which were 70% better than in August 2014.
The active members in 2014 was 650 members, in August 2015 is 777 members. The
target at the end of 2015 is 850 members and 1,000 members in 2016.
2015 Reforecast (12 months)
14
He then presented 2015 reforecast summary. The membership revenue will be $1.6 million.
Event programmes will make revenue at $832K as we have more events this year. PATA
Global Insights Conference in New Zealand in October got about 100 registrations and is
expected to create revenue of at least $30K.
The operating expenses were reforecasted at $2.6 million. The bottom line result will be
+$135K. The attached picture also shows the summary comparing to 2014 performance
and 2015 budget.
2016 Budget
Mr Kiatthunsamai presented the 8 years history of financial performance and highlighted a

5% target growth at the end of 2015 and 10% growth at the end of 2016.
The components of 2016 budget revenue and expenses were presented per the pictures
below.
15
Chairman Murphy thanked the CFO. As there was no comment or question raised, he then
asked the Board to approve the 2016 budget. It was moved by Mr SanJeet, seconded by
Mr Hamid. All were in favour. The 2016 budget was approved.
Coffee break.
7. Management Progress Report and Status of Present Membership

Mr Mario Hardy, CEO
PATA CEO Mario Hardy repeated the key priorities which were presented to the Board at
Leshan in April to the Board.
CEO's Priorities:
- Achieve Financial Sustainability
- Diversify PATA’s source of income
- Create and Innovate (deliver value added services)
- Increase engagement from Members and PATA's worldwide Chapter network
He reported that PATA is making progress on all fronts and remains focus on delivering
increased value for its members.
Membership
Year to date, PATA has welcomed 135 new members including Sri Lankan Airlines that has
just joined PATA a day earlier. The number of new member in 8 months was higher than
the full calendar year 2014.
Chapter Relations
Mr Hardy informed that PATA had reorganised Chapters liaison to be under Membership
department as to improve the connection with Chapters worldwide. Ms Halona Padiachy is
Membership and Chapter Relations Manager.
Website
PATA website continues to be updated every day by a dedicated team. PATA store was
officially launched with the reports and research publications that are now available to
download. It also provided archives, the many years of history are listed on the store which
some of them can be downloaded, some of them can be requested from PATA office.
PATA is preparing to launch its largest internal project, the migration of membership
database to an open source CRM system. It is important for PATA to work on the revised
membership categories before the CRM implementation.
Sustainability
PATA’s sustainability platform is continuously being updated with additional content and is
freely available to the public. PATA has added “Tourism Resilience” best practices to the
platform and encourages industry professionals to share relevant case studies.
CEO Challenge
Sponsored by TripAdvisor, it offered US$ 1 million in digital marketing campaign to a state,

province, region or secondary or tertiary city. The awards will be presented at the PATA
Aligned Advocacy Dinner in London, UK on November 2, 2015
16
PATAcademy-HCD
The next PATAcadey-HCD will be on December 1-3 at PATA Engagement Hub in Bangkok.
The theme is “Designing Our Future - The Grass is Greener Wherever We Stand”
2015 Events
By the end of 2015, PATA will have held 15 events which are 3-4 times more than the
number of events in previous year.
The upcoming events include:
 PATA Global Emei Summit in Leshan on September 24-26

 PATA Global Insights Conference in Auckland, New Zealand on October 12-13

th
9 PATA/UNWTO Forum on Tourism Trends and Outlook in Guilin on October 19-21
 PATA Aligned Advocacy Dinner in London on November 2
 PATA New Tourism Frontiers Forum Conference in Legaspi, Philippines on
November 25-27
2016 Events:
1. PATA Adventure Travel and Responsible Tourism Conference and Mart 2016 in
Chiang Rai, Thailand on February 17-19
2. PATA Annual Summit in Guam on May 18-21
3. PATA Travel Mart in Jakarta, Indonesia on September 7-9
4. PATA Global Emei Summit in Leshan in September
th
5. 10 PATA/UNWTO Forum on Tourism Trends and Outlook in Guilin in October
6. PATA New Tourism Frontiers Forum in Cox’s Bazar, Bangladesh, November 23-25.
Mr Hardy then informed the Board on the future events.
2017 PATA Adventure Travel and Responsible Tourism Conference and Mart will be held in
Luoyang, Henan province. This will be the first adventure mart in China.
2017 PATA Annual Summit will be held in Negombo, Sri Lanka. Negombo is the city that is
located close to the airport.
2018 PATA Annual Summit will be held in Pyeongchang-gun, South Korea. It is the county
that will host the 2018 Winter Olympics and the 2018 Winter Paralympics. Mr Hardy
introduced Ms Sung Ae Jung, the Director of International Cooperation Team of Korea
Tourism Organization and Ms Keunhee Lee from Korea Tourism Organization and Mr Jae
Pil Sho from Travel Press – Korea and PATA Life Member. Mr Hardy thanked for their
support to host the event in 2018.
8. Executive and Management Report

8.1 PATA Foundation Report
Mr Peter Semone, PATA Foundation Chairman
Mr Semone reported that the Foundation Board of Trustees presented at the meeting with a
special invitation to Ms Winnie Lau, Chairperson of PATA Hong Kong PolyU SHTM Student
Chapter which won the Chapter’s Award of Excellence to observe the meeting as to engage
young people to PATA Foundation.
He informed the Board that PATA Foundation has about US$ 500K in the bank account as a
result of the big event held at GTEF Charity Dinner in Macau in 2014 which raised about
US$ 370K.
The trustees discussed on the Nepal Earthquake Recovery Fund. He advised that the
Foundation had committed at the event in Leshan in April to donate US$ 10K to help Nepal.
17
He thanked to Macau Chapter, Sweden Chapter and the others who donated the money to
this fund which now raised about US$ 2,500, so the total of US$ 12,500 will be help the
Nepal tourism recovery projects.
Mr Semone advised that the Foundation is communicating with PATA Nepal Chapter for the
suitable project(s). The Foundation aims to mobilise the fund within 1-2 months.
For annual grant application, PATA Foundation received 66 applications submitted from 22
countries. The trustees agreed to grant US$ 63,500 in total including the annual scholarship
and sponsorships.
Three new projects are:
 Hospitality Skills Education for Poor and Marginised Women, Bali, Indonesia (US$
8,000)
 Preservation of Bangladesh’s Cultural Heritage (Folk & Baul Songs of the Haor
Region) (US$ 10,000)
 Sustainable Tourism in Yongding’s World Heritage Site: Capacity, Personal Value,
and Social Capital as the Mechanism, Fujian Province, China (US$ 5,000)
Two ongoing projects are:
 Sala Bai Hotel and Restaurant School, Siem Reap, Cambodia (consider as a
scholarship for a student per year) US$ 3,000 by 3 years
 Community Tourism Partnership Project, Sapa, Vietnam US$ 22,500
The trustees will look at the application process and refine it, make it easy to understand as
well as to aim on the alignment with PATA’s focus on human capital development
(scholarships) and responsible/sustainable tourism development.
Mr Semone also advised that in consideration of Mr Andrew Jones’ ascension to the Vice
Chairman position of PATA, the Trustees appointed Mr Stewart Moore to fill the vacant Vice
Chairman of the PATA Foundation Board of Trustees.
8.2 Honours Committee Report

Mr Jae-Pil Sho, Honours Committee Vice Chairman
Mr Sho reported that the Honours Committee did not have the quorum for the meeting in
Bangalore, however the recommendations for 2016 Honours Awards need to be made.
In order to move the process onward, the committee members have communicated via
email to review the nominations and vote for the award recipients.
With the endorsement from the Executive Board, it was recommended that
2016 Life Membership Award will be given to Mrs Phornsiri Manoharn from Thailand. Mrs
Manoharn was the former Chairman of PATA and former Governor of Tourism Authority of
Thailand. She is currently Vice Chairman of N.C.C. Management & Development Co., Ltd.
(Queen Sirikit National Convention Center, Thailand).
2016 Award of Merit will be given to Mr. Scott Supernaw, PATA Immediate Past Chairman.
Chairman Murphy asked the Board to endorse the recommendations. It was moved by Mr
Tan Chee Chye, seconded by Mr Kabir. All were in favour.
9. Category Meeting Reports and Discussion
18
9.1 Government/Destinations
Dato’ Azizan Noordin, Government/Destinations Committee Chairman
Dato’ Noordin reported that the meeting was well-attended with about 30 members from 15
countries. The CEO Mr Hardy provided the update on PATA's activities including the
enhancement of PATAmPower, PATA CEO Challenge and the new bi-monthly joint report
with UNWTO called UNWTO/PATA Tourism Updates.
The committee also received the presentations that provided the benefit and knowledge to
the government members. There were presentations on Current, Future Trend of India
Outbound by Mr Jameson Wong from Forward Data SL; Update on the Airline Industry and
Air Accessibility by Mr John Schubert from Boeing; Islands and their Issues by Mr John
Koldowski from Thammasat University.
9.2 Aviation
Mr John Schubert, Aviation Committee Chairman
Mr Schubert reported that there were about 15 attendants at the meeting and the members
received the presentation on Current Market Outlook by Boeing; presentation on Bangalore
International Airport's recent expansion and future development plan which is the third
largest airport in India by Mr Raj Andrade.
Mr Chris Flynn also presented on PATA's new partnership with Routes which includes a
new targeted event that is relevant to Aviation sector to be hosted at Routes Asia in Manila
in 2016.
9.3 Industry Council

Ms Anna Hong, Industry Council Vice Chairperson
Ms Hong reported that the council continued the discussion from the last meeting on the
strategic plan of the council including the new member recruitment and retaining.
The members discussed on the value and benefit of becoming member of PATA, shared
ideas of who could be the potential members, and the trend of the industry in the changing
environment.
The council received the questions from the CEO but due to the limit of meeting time, the
council will compile the answers and forward to PATA later.
9.4 Hospitality
Mr Philip Schaetz, Hospitality Committee Chairman
Mr Schaetz reported that there were 12 attendants at the meeting. The committee
discussed on the survey that was sent out to the hospitality category members; however
due to low response, the committee decided to resend the survey after the Bangalore
meeting.
The committee also discussed on the questions from PATA CEO and decided that the
questions will be added in the survey, so to receive the better outcome.
The committee received the presentation from Mr Bert van Walbeek about the Nepal
Recovery Task Force which shown the inside story of how PATA network could help each
other and the industry as a whole.
Then the committee shared the ideas on what the committee can do to drive more
membership and to retain members. Mr Schaetz advised that the committee will create a
19
series of report which should be of interest of the industry, the first report will be written by
Mr Schaetz and Mr van Walbeek on the topic related to the human capital development.
10. Advisory Committee Meeting Reports and Discussion
10.1 Human Capital Development

Dr Chris Bottrill, Human Capital Development Committee Chairman
Dr Bottrill presented the pictures taken at the PATA Youth Symposium commenced at Christ
University, Bangalore, India on September 4. Under the theme “Human Resources
Challenges and Opportunities for Tourism’s Next Generation”, over 200 students, alumni,
lecturers and industry professionals from India and overseas participated in the dynamic
event.
He then reported that the committee has revised terms of reference and now prepared an
action plan which is being implemented. The terms of reference will be proposed for
adoption at Board meeting and AGM in Guam. He informed that the committee has newly
crafted purpose and functions of the committee.
The committee discussed on how to implement the goals and analyse HCD data. They put
a task group together to identify current data, data needs, and prepare a proposal to the
Executive Board on how to generate relevant HCD knowledge for the organisation.
Mr Semone presented a concept paper to the committee called Passport For Success. This
builds from the success of a related initiative in Laos and involves PATA leading a skills
recognition program that will help those that work in the industry and will assist mobility of
tourism professionals based on competencies and qualifications.
The committee has formed a workgroup to assess current accreditation programs in the
region, partnership opportunities, and implementation details.
10.2 Sustainability & Social Responsibility

Dr Chris Bottrill, Sustainability & Social Responsibility Committee Vice
Chairman
Dr Bottrill reported that the new terms of reference and committee's purpose has been
confirmed by the committee and it will be proposed for adoption at Board meeting and AGM
in Guam.
The committee also developed the strategic action plan where they have identified goals
and actions from each function of the committee. They are forming working groups on
tourism sustainability, carbon reduction and waste management, green events, and human
rights in tourism.
Recent accomplishments include completion of the Indigenous Tourism and Human Rights
document. This has been distributed to all members. The findings of this project have been
presented at the GIZ pavilion at ITB and they will be presented at the Asia Pacific
Indigenous Tourism and Trade Conference in Vancouver.
Dr Bottrill advised that under the new terms of reference, the committee have reviewed the
committee composition and structure. They invited the members who had attended at least
half of the meetings in the past three years to form the nucleus of the new committee.
Under the terms committee members must commit to 3 of 4 meetings in their term. The
term is two years renewable once unless unopposed and then they may seek a second term
or they must stand down for a year to enable renewal in the committee.
20
They have announced a new call for membership which closed at the end of September and
expected to finalize committee membership by the end of October 2015.
11. Future Board Meetings
Future meetings of the PATA Executive Board and PATA Board meeting are scheduled as
follow.
May 18-21, 2016

PATA Annual Summit
Tumon, Guam
September 7-9, 2016

PATA Travel Mart
Venue to be advised
Jakarta, Indonesia
September 9-11, 2016

PATA Executive Board and PATA Board Meeting
Venue to be advised
Jakarta, Indonesia
12. Other Business (Q&A)
Mr Mishra thanked to PATA on behalf of the Ministry of Tourism and Nepal Tourism Board
for sending the PATA Task Force to help Nepal immediately after the earthquake. He also
thanked Mr Andrew Jones, Mr Bert van Walbeek, PATA Foundation Board of Trustees and
PATA Board for their kind support and contribution to Nepal.
Chairman Murphy commented that PATA Task Force on Nepal recovery has highlighted the
positive things which should be considered going forward and it presents the opportunity for
future contribution. The Task Force has proved the benefit to the destination and related
activities to it.
Mr Hamid proposed to have the Chapter celebration on PATA 65th Anniversary through the
Chapter Night or Travel Industry Night. He also proposed PATA to consider appointing an
ambassador of PATA.
Chairman Murphy noted this suggestion and will take that into consideration.
The Chairman thanked all attendants for their participation. The meeting was officially
adjourned at 1800 hrs.
________________
Draft submitted by Kay Kornchalee
Approved for circulation by:

Mr. Kevin Murphy (Chairman)
Mr. Mario Hardy (CEO)
21
Committee Meeting
Agenda
PATA AVIATION COMMITTEE
Guam
Venue: Salon 1
Friday, 20 May 2016
1445 – 1615hrs
AGENDA
1. Open Meeting
Welcome comments by Chair, Mr John S. Schubert, Boeing, Managing Director - Marketing

Asia Pacific and India
Self-introduction by Members, Staff Liaison, Regional Directors & Observers
Apologies
Adoption of the Agenda
Approval of the Minutes
Business arising from those Minutes - PATA Presidents Briefing
2. Chris Flynn – PATA Regional Director Pacific (15mins)

Chris will provide an overview on recent developments to broaden collaboration with
ROUTES including the recently held PATA Presidents Brief. An event held in conjunction with
ROUTES Asia in Manila. During this discussion we seek input and ideas from the committee
to help strengthen and grow this new collaboration.
3. PATA Update – Mario Hardy, PATA CEO (10mins)

Mario will provide a review of PATA’s recent activities in support of aviation sector
4. Presentation – Guam International Airport (20 Mins)

Pedro Roy Martinez, Deputy Executive Manager
Pedro will present on GUM’s expansion and future development plans
5. Air Nauru - Task Force (25mins)

Initial discussion to explore how PATA, in conjunction with Air Nauru, could develop a Task
Force to assist in the development of Marketing and Route Network expansion initiatives to
help improve access and grow visitation to the region.
(This session will include a 10 Min presentation by Chris Flynn on a unique regional aviation
concept based upon Capacity Purchase Agreements designed to increase access through
shared responsibilities.)
6. Election of New Aviation Committee Chair (10 Mins)

The committee will select a new Chairman to hold office for the next 12month period.
7. Any Other Business (5Mins)

Committee members are invited to raise any other matters for general discussion
Next meeting agenda items
8. Close of Meeting
22
GOVERNMENT / DESTINATION COMMITTEE MEETING
Friday, May 20, 2016
08:30 – 10:00 hours
Meeting Room: Royal Ballroom A
Guam, USA
AGENDA
0830 – 0840 Opening & welcome
 Welcome and opening remarks: Y. Bhg. Dato’ Haji Azizan Noordin
 Introduction of Members and Observers
 Apologies if appropriate
 Update on Chairman’s news
0841 – 0850 Nomination of the next Chairman and Vice Chairman
0851 – 0855 Adoption of the agenda
0856 – 0905 Acceptance of the Minutes from the previous meeting

 Status/updates on actions arising from the previous meeting
0906 – 0920 Updates from the PATA CEO
0921 – 0930 Presentation on:

Topic One: Guam inbound and outbound tourism industry
Speaker: Jon Nathan Denight, Managing Director
Guam Visitors Bureau
0931 – 0940 Topic Two: how DMOs and NTOs can embrace disruptive forces in
the industry to improve‎community development, dispersal, yield and
brand differentiation
Speaker: Oliver Martin / Greg Klassen
Partners Twenty31 Consulting Inc.
0941 – 0955 Open discussion & other business
0956 – 1000 Close of the meeting

Summary by Chairman
Next meeting: Banten province, Indonesia in September 2016
23
PATA INDUSTRY COUNCIL
Saturday, May 21, 2016
13:30 – 15:00
Venue: Dusit Thani Guam Resort
Meeting Room: Royal Ballroom B
Guam, USA
Chair: Ms. Sarah Mathews
Vice Chair: Ms. Anna Hong
AGENDA
1. Welcome 13:30 – 13:35

Mario Hardy, PATA CEO
2. Ratification of Chairmanship & Vice Chairmanship 13:35 – 13:40
3. Adoption of Agenda 13:40 – 13:45
4. Review and adoption of last meeting’s minutes 13:45 – 13:50
PATA Updates
5. PATA HQ Update 13:50 – 14:05
Mario Hardy, PATA CEO
 PATA Advocacy Agenda
 The next two years – PATA Strategic Business Plan
 PATA 2016-2018 Events Update
6. PATA Membership Survey Results 14:05 – 14:20
Carolyn Childs, MyTravelResearch
Market Updates
7. Hospitality Industry Update and Forecasts (TBC) 14:20 – 14:35
Frenady Uriarte, STR Global
8. Open Floor Q&A 14.35 – 14.50
9. Summary & Closing 14:50 – 15:00
 Any new business
 Action points
 Date & Venue of next meeting
 Closing remarks
24
HOSPITALITY COMMITTEE MEETING
16:30 - 18:00
Dusit Thani Guam Resort,
Guam
AGENDA
1. Welcome, Introduction and Update (10 minutes)
a. Opening of Meeting by Chairman of the committee meeting

b. Self-introduction by members/ introduction of observers
c. Apologies if appropriate
2. Adoption of Agenda
3. Adoption of the minutes of Meeting in Bengaluru on September 05, 2015
4. Matters arising from the minutes:
i. Hospitality Committee and members survey

ii. Sub-committees and topics: Employment Opportunities in Hospitality
iii. Online meetings
(10 minutes)
5. Election of Hospitality Committee Chairman and Vice Chairman positions.

(10 minutes)
6. Update and discussion for an Action Plan for the Committee going forward including
i. How to attract and retain Hospitality members in PATA

ii. Fee structure for membership
iii. Issues PATA could advocate on behalf of Hospitality Members
iv. PATA HQ support and working with other PATA Committees.
v. The Hotel Resilient Initiative update (Paul Pruangkarn)
(50 minutes)
7. AOB
a. Summary of Meeting
b. Action Points for reporting to PATA Main Board
(10 minutes)
8. Close of Meeting
25
HUMAN CAPITAL DEVELOPMENT COMMITTEE
1030-1200
Guam, USA
AGENDA
1. Introduction and Welcome
Self-introduction by members / Introduction of observers
Apologies if appropriate
Dr Chris Bottrill, Chairman
3. Adoption of Minutes of September 5, 2015 Meeting Bangalore, India

4. Topic: University of Guam, PATA Youth Symposium Update

Person: Chris Bottrill
5. Topic: HCD Action Plan Implementation Update

(see attached schedule)
6. Topic: HCD Workshops Initiative

Documentation for Distribution at Meeting
7. Topic: Employment Mobility in Asia Pacific Region

Presentation: ASEAN Agreement and Implications on Tourism Mobility:
Updates, Issues, Opportunities: Chris Bottrill
Presentation: Language and Tourism Employment Mobility: David
Topolewski, CEO Qooco
Discussion: Committee
Issue: Resources and Commitment toward initiatives
8. Topic: HCD Action Plan Implementation Review

Decisions on priorities and actions
9. Topic: PATA Youth Forum

Other Business:
26
SUSTAINABILITY & SOCIAL RESPONSIBILITY (SSR) COMMITTEE
8:30am-10:00am
Salon 1
Guam, USA
Chair: Mr. Stewart Moore

Vice Chair: Dr. Chris Bottrill
AGENDA
1. Welcome ~ 10 minutes (8:30-8:40)
a) Welcome and introduction
b) Adopt agenda
c) Review and adopt last meeting’s minutes
d) Review of actions taken since last meeting
2. Update ~ 10 minutes (8:40-8:50)

a) Update on PATA sustainability and social responsibility activities (prepared by Chi
Lo, PATA SSRC staff liaison, delivered by JC Wong, PATA Communications &
Marketing Assistance in Chi’s absence)
3. Discussion ~ 60 minutes (8:50-9:50)

a) Committee action plan (lead by Stewart Moore/Chris Bottrill, PATA SSRC Chair/Vice
Chair)
 Seek to review & approve committee action plan; seek to confirm to the board
 Allocate tasks, responsibilities, resources, partners and timelines
4. Summary and closing remarks ~ 10 minutes (09:50-10:00)

a) Summary of decisions taken
b) List of action points
c) AOB
d) Closing remarks
** Please note this agenda is subject to change
27
PATA FOUNDATION: BOARD OF TRUSTEES MEETING
1445 - 1615 hrs
Meeting Room: Living Room
Guam, USA
AGENDA
1. Welcome and Adoption of Agenda
Mr Stewart Moore, Vice Chairman
2. Approval of the Minutes of September 2015 Meeting, Bangalore, India

Mr Stewart Moore, Vice Chairman
3. Actions on the Minutes (~ 45 mins)

I. GTEF2016 & International Fundraising Consultancy
- reported by Mr Scott Supernaw
II. Review of Grant Criteria and Scholarships
- reported by Dr. Chris Bottrill and Mr Stewart Moore
III. Nepal Earthquake Tourism Recovery Project
- reported by Mr Basant Mishra
4. Grant Progress and Scholarships Summary

Ms Kay Kornchalee Tantimongkonsakul, Secretariat
I. EDIT, Hawaii
II. PATAcademy, Thailand
III. Hong Kong PolyU Winter School, Hong Kong SAR
IV. Capacity Building for Sustainable Tourism in Singhalila National Park, India
V. Preservation of Bangladesh’s Baul Song, Bangladesh
VI. Sala Bai School, Cambodia
VII. Sustainable Tourism in Yongding’s World Heritage Site, China
VIII. Hospitality Skills Education for Marginalised Women, Indonesia
IX. Community Tourism Partnership, Vietnam
5. China Project Prospects (~ 15 mins)

Mr. Bo Wu, PATA China
6. Financial Reports (~ 10 mins)

Mr Pairoj Kiatthunsamai, CFO
I. Audited 2015 Financial Statement
II. Monthly Financial performance as of March 2016
III. Grant Projects & Scholarships
IV. 2016 Budget
7. Trustee Member Nomination and Renewal (~ 5 mins)
8. Other Business
28
12th PATA CHAPTER COLLOQUIUM
Wednesday, 18 May, 2016
14:00 – 17:30 p.m.
Venue: Dusit Thani Guam Resort
Room: Royal Ballroom A
Guam, U.S.A.
AGENDA
13:30-14:00 Registration
14:00-14:05 Welcome
Ms. Halona Padiachy, Director – International Partnerships, PATA
- Welcome all delegates, introduce PATA Staff, invite PATA Chairman &
PATA CEO for welcoming remarks
14:05-14:10 Opening Remarks

Mr. Kevin Murphy, Chairman, PATA
14:10-14:20 Message from PATA HQ

Mr. Mario Hardy, CEO, PATA
14:20-14:25 Group Photo (all delegates)
14:25-15:15 PATA Chapter Updates

- Introduction & objectives of your Chapter
- Highlight of annual events/activities to date by the Chapter
- Share a success story and/or best practice
- What has been your biggest lesson in the past year?
14:25-14:35 Micronesia Chapter, Presented by Ms. Pilar Laguna
14:35-14:45 Japan Chapter, Presented by Mr. Hisao Yoshimura
14:45-14:55 Finland Chapter, Presented by Marco Simonen
14:55-15:05 Nepal Chapter, Presented by Suman Pandey
15:05-15:15 Philippines Chapter, Presented by Roberto Zozobrado
15:15-15:25 San Diego Chapter, Presented by Michie Vinje
15:25-15:55 Networking Coffee Break
15:55-16:15 PATA Student Chapter Presentations (Macau & Philippines)
16:15-16:30 New PATA Chapter Online Forum Discussion

Halona Padiachy, PATA
16:30-17:00 Youth Report Presentation & PATA HQ Updates

Halona Padiachy, PATA
17:00-17:30 Open Floor Discussion/Q&A
17:30 End of the Colloquium
29
Committee Meeting
Minutes
MINUTES
GOVERNMENT/DESTINATION COMMITTEE MEETING
Saturday, September 5, 2015
13:00 – 14:30 hours
Meeting Room: Neptune, 2/F
Sheraton Bangalore Hotel at Brigade Gateway
Bengaluru, India
Acting Chairman:
Dato’ Haji Azizan Noordin Tourism Malaysia, Malaysia
Members Present:
Mr. Ross Gregory Tourism & Events, Queensland, Australia
Mr. Akhtaruz Zaman Kabir Bangladesh Tourism Board, Bangladesh
Mr. Say Phalla Ministry of Tourism, Cambodia
Mr. Wayne H.L. Liu Taiwan Tourism Bureau, Chinese Taipei
Ms. Pilar Laguana Guam Visitors Bureau, Guam
Ms. Sungae Jung Korean Tourism Organization, Korea (ROK)
Ms. Maria Helena de Senna Fernandez Macau Government Tourist Office, Macau SAR
Ms. Malinee Nitikasetsunthorn Tourism Authority of Thailand, Thailand
Observers:
Mr. Arthur Hsieh Taiwan Tourism Bureau, Chinese Taipei
Mrs. Lee Keunhee Korea Tourism Organization, Korea (ROK)
Ms. Amanda Wan Macau Government Tourist Office, Macau SAR
Ms. Kathy Iong Macau Government Tourist Office, Macau SAR
Ms. Azizah Aziz Tourism Malaysia, Malaysia
Mr. Sipoom Nachootree Tourism Authority of Thailand, Thailand
Mr. Runeep Sangha PATA India Chapter, India
Mr. Poernomo Siswoprasetijo PATA Indonesia Chapter, Indonesia
Mr. Peter Semone Lanith, Lao PDR
Ms. Svetlana Pyatikhatka World Without Borders, Russian Federation
Mr. Imtiaz Muqbil Travel Impact Newswire, Thailand
Ms. Nancy Cockerell The Travel Business Partnership, UK
Ms. Helena Egan Trip Advisor, UK
Presenters:
Mr. Jamieson Wong Forward Keys, Singapore
Mr. John Schubert The Boeing Corporation, Singapore
Mr. John Koldowski College of Innovation, Thammasat University, Thailand
PATA Staff Liaison:

Mr. Prapon Kongsiripipat PATA Headquarters, Thailand
PATA Staff:
Mr. Mario Hardy PATA Headquarters, Thailand
Mr. Wallace Wong PATA Headquarters, Thailand
Ms. Halona Padiachy PATA Headquarters, Thailand
Ms. Daniella Wagner PATA Europe & the Middle East, UK
Mr. Chris Flynn PATA Pacific, Australia
30
The meeting was called to order at 13:15 hours. The Chairman - Dato’ Azizan - welcomed all
delegates to India and to the meeting.
The Chairman asked for comments, additions and/or changes to the Agenda. With none being
raised, he called for a motion to adopt the Agenda as tabled. Motion carried.
3. Approval of Previous Minutes (in China on September 21, 2014)
Dato’ Azizan then called for attendees to raise any comments or issues concerning the Minutes
of the last meeting held in Leshan, Sichuan Province, China on April 26, 2015. Since there were
none raised, he called for a Motion to adopt the Minutes. Motion carried. The Minutes were
adopted without modification.
4. PATA CEO Update
The Chairman thanked PATA CEO Mr. Hardy for his participation in the Government/Destination
Committee meeting and invited him to give an update on PATA activities.
PATA’s CEO raised a number of points including:
4.1 The second phase of the successful ‘Rise of the Young Asian Traveller’ research is now live
and would benefit from a wide geographic response range within Asia Pacific. Mr. Hardy
asked that all attendees spread the word and increase the number of respondents to the
survey. This second report - which is linked to the issue of dispersal - will be released in
December 2015.
4.2 PATAmPOWER has expanded its coverage to include regional- and city-level data and the
CEO asked that data from all member NTOs be provided to improve the density and spread
of the data for the benefit of PATA members.
4.3 Mr. Hardy mentioned that the relationship with the UNWTO is becoming stronger and
evidenced that by releasing a new bi-monthly, joint report entitled ‘UNWTO/PATA Tourism
Updates’.
4.4 The PATA CEO Challenge was presented and the CEO reminded attendees that the
challenge, which is in partnership with TripAdvisor, offers two first prizes of the equivalent of
US500,000 in marketing support. The theme is strongly linked to dispersion and the challenge
is open to all secondary cities and/or regions in the Asia Pacific region. The winners will be
announced in London just ahead of the World Travel Market in November 2015.
4.5 The CEO was pleased to announce that to date, PATA will have had 15 events, some five
times the number held throughout all of calendar year 2014.
4.6 Attendees were reminded that the five questions circulated by the CEO need the input of
members and he urged all present to deliver them to him as quickly as possible. The aim of
the questions is to solicit ideas and thoughts on future events and activities that PATA
could/should hold.
4.7 The PATA Academy is a successful venture and the second of these will be held during the
last quarter of 2015; next year will see three such training sessions.
That being the end of the CEO’s Update, the Chairman asked for questions from the floor. Mr. Ross
Gregory stated that in his experience, while PATAmPOWER was useful within Tourism Queensland,
the take-up from the industry was quite limited. He suggested that training in the use and application
of PATAmPOWER be considered for action.
31
5. Open Discussion
The Chairman referred to one of the questions on the CEO’s circulated list and mentioned that the
th
PATA Annual Conference slated to be held in April 2016, in Guam, would in fact be the 65
anniversary of the legal formation of PATA. He further suggested that attendees give thought to what
special events might be held and forward these suggestions and ideas to the PATA CEO.
Mr. Hardy asked whether or not attendees and members would be interested in some form of
community activity pre/post the AGM in 2016 and whether or not sustainability issues rated high on
their agendas. If they do, he would be interested in hearing what they might be and how PATA could
get involved.
The Chair agreed that this would be a good plan for PATA but that it would need the support of all
PATA members.
Ms. Azizah Aziz mentioned that Malaysia is a strong supporter of the PATA Academy and asked that
other committee members do the same so that the diversity and depth of the content delivered could
be increased.
The recent youth forum held just before the Board meeting was by all accounts a success and Mr.
Hardy stated that he was impressed by the enthusiasm of the young adults and the PATA members
alike. He further added that his hopes are for members to continually volunteer for such activities
either pre or post various PATA events.
6. Presentations
With no further discussion on the various PATA events and activities, the Chairman asked Mr.
Jamieson Wong of ForwardKeys to deliver his presentation. Mr. Wong focused on the current and
future trends of India’s outbound travel showing in particular how various intervention events can be
tracked forward in time to determine changes in booking trends and the influence of such
interventions.
Mr. Gregory asked if the data presented could be broken down into various categories such as
leisure and/or business travel to which Mr. Wong replied that this was indeed possible. Mr Gregory
further enquired as to whether or not the presentation would be available after the meeting to which
Mr. Wong replied that it would indeed be available for PATA members.
Mr. Hardy remarked that he had previously worked in organisations similar to ForwardKeys but the
latter differed in as much as the data was forward looking as opposed to being just historical in nature.
Mrs. Keun Hee Lee asked if these data were available for the Republic of Korea and whether or not
specific reports could be generated. Mr. Wong stated that yes, the data for Korea were available and
also that very specific tailor-made reports could be generated for users. He further suggested that
anyone interested in learning more should visit the ForwardKeys website where some examples of
user-specific reports could be found.
Mr. Muqbil stated that the coverage would not be 100% because of the substantial rail and road
linkages that exist across the region. Mr. Wong agreed confirming that the data presented represent
air travel bookings only.
The Chair asked for further questions of Mr. Wong. There being none he thanked Mr. Wong for the
presentation and asked the second speaker, Mr. John Schubert of the Boeing Company to take the
floor.
32
Mr. Schubert delivered Boeing’s very detailed perspective and outlook for worldwide aviation
development over the next 20 years, covering a variety of areas and elements. Some of the key
points were that:
i. Around 60% of the air traffic in Asia is handled by the Low Cost Carriers;
ii. Asia adds approximately 100 million new air trips each year;
iii. In 2014, the global aviation industry finally made a profit of around US$20 billion with Asia
accounting for US$5 billion of that total; and
iv. Air liberalisation was the single biggest positive factor fuelling growth in the global aviation
sector.
Mr. Schubert also indicated that the Boeing forecasts were unconstrained and that in reality,
destinations need to increase the rate of airport construction/expansion to keep abreast of growing
demand for aviation services. This equates to one very large airport in the region every year for the
next 20 years.
The Chairman thanked Mr. Schubert for his detailed and interesting presentation and called for
questions from the floor. There being none he then asked Mr. John Koldowski to deliver the final
presentation for the day.
Mr. Koldowski spoke on “Islands and their Issues” suggesting that islands in fact represent an early
warning system for all destinations in so far as critical issues seem to surface and become visible
there much earlier than in larger destinations. Using that as a base and coupling it with the rapidly
changing foreign inbound structure, he highlighted how Hawaii, the Maldives and Palau were all
facing issues but responding strongly.
He also included Las Vegas in the discussion arguing that being surrounded by desert, it was in itself
an island of sorts albeit with easier road/rail access. Mr. Koldowski then introduced the Seychelles
remarking that the destination was engaging traditional and social media in such a way as to raise
awareness of the destination very quickly over the last two years or so. He also remarked that one of
the strengths of the Seychelles approach was that the residents and industry alike were in full support
of promoting international tourism.
This led to a discussion of how our tourism system, while looking forward very well, does not
necessarily do as well in looking backwards to the suppliers and ultimately the residents of the
destination. Mr. Koldowski argued that this needs to change and the views of the residents must be
reflected in the policies and general development of tourism not just in the islands, but overall.
The Chairman thanked Mr. Koldowski and asked for questions. There being none the Chairman
thanked everyone for attending and for contributing to the meeting
7. Close of Meeting
Dato’ Azizan informed attendees of the next meeting to be held in Guam during May 18-21, 2016 and
declared the meeting closed at 14:45 hours.
Minutes recorded and prepared by Mr. John Koldowski and Mr. Prapon Kongsiripipat
Approved by Dato’ Azizan on October 1, 2015.
33
MINUTES
PATA AVIATION COMMITTEE MEETING
Sheraton Bangalore Hotel at Bridge Gateway
Bengaluru, India
Venue: Neptune, 2/F
Sunday, 6 September 2015
1330 – 1500hrs
Chairman:
Mr John Schubert  The Boeing Company
Members Present:
Mr John Schubert  The Boeing Company
Mr Ke Wei Peh Changi Airport Group (Singapore) Pte. Ltd.
Mr Satoshi Akiho All Nippon Airways Co., Ltd.
Mr Raj Andrede VP BDM & Strategy Bangalore Airport
Mr Sanjay Jayanth Routes and ASM,
Head of Business Development, Asia
Observers Present:
Mr Ross Gregory Tourism & Events Queensland
Mr Toni Goth Pro Sky, Germany
Mr Peter Semone Lao National Institute of Tourism and Hospitality
Mr Stewart Moore CEO, Earthcheck
Mr Andrew Jones CEO, Gardian Resorts
Mr Oliver Martin Partner, 2031 Consultancy
PATA Staff:
Mr Chris Flynn PATA Staff Liaison - Regional Director Pacific
Mr Mario Hardy PATA CEO
Mr Kevin Murphy PATA, Chairman
Mr John Koldowski PATA, Strategic Advisor
Apologies:
Mr Mohamed Sallauddin Malaysia Airports Holdings Bhd.
Mr Malcolm Andrews Adelaide Airport Ltd.
Mr Karun Budhraja Amadeus Asia Limited
Mr Mayur Patel Amadeus Asia Limited
Mr Simon Large Cathay Pacific Airways Ltd.
Mr Charles H. Ada II Guam International Airport Authority
Ms Kimberley Long-Urbanetz Hahn Air Lines
Mr Dan Burruss Hawaiian Airlines
Mr Eric Fong Macau International Airport
Mr Mark Clarkson OAG
Mr Scott van Eck Qantas Airways Ltd.
Mr Sheldon Hee Singapore Airlines Ltd.
Flg. Off. Suraphon Israngura Na Ayuthya Thai Airways International
Mr Carl Jones Vancouver Airport Authority
Ms Janice Murray Vancouver Airport Authority
Mrs Dewiyanti Selfie Garuda Indonesia
Mrs Handajani Handajani Garuda Indonesia
34
1. Opening & welcome
 Chairman John Schubert opened the meeting and asked for self-introduction by
members.
 Overall there were approximately 15 people who attended the Aviation
Committee
 Ke Weh - Moved
 Satoshi Akiho - Seconded
3. Approval of previous minutes

 Ke Weh - Moved
 Satoshi Akiho - Seconded
4. Business Arising from the minutes

 The development of a new platform to move the PATA aviation meeting into a
new paradigm – Discussed later in the minutes
5. PATA Update – Mario Hardy, PATA CEO

 Gave overview on activities
 Need to create better dispersal – links to regional airport activity
 PATA mPower can provide airports a dash bard that gives insights and
forecasting for region
 JK made the point the PATA Forecast now and historically are incredibly accurate
 Confirmed PATA held 15 Events in 2015
6. Presentation – John S. Schubert, Boeing Managing Director - Marketing  Asia

Pacific & India
John presented a detailed market overview and updated the committee on Boeings
product developments. Key aspects of the presentation included:
Key Observations:
 IATA Predicts global airlines profit of USD29billion in 2015
 Bulk of profit is due to oil price reduction supported by increased load factors and
better aircraft utlisation
 The Boeing outlook – forecasting airline requirements and usage toward 2034
 New technology is enabling carriers to fly further more cost effectively
 Boeing 787 has opened up 50+ new markets due to this efficiency
 The past 20 years has seen 5% annual average growth in aviation traffic
 Boeing philosophy ‘People go where they want to go when they want to go’
 Adding 2% to regional GDP will give you the expected RPK increase for the next
20years
 Expect 11% increase in productivity in the coming years which will creates
significant airport congestion.
 There will be a need to diversify operations to smaller more regional airports to
satisfy future demand and alleviate congestion
 Offered some of the development solutions being explored to determine the
congestion rates
 E.g. Boeing 777X has folding wings to remain a code E category aircraft with not
need for larger airport facilities.
 Beoing.com/CMO has all the data you require
35
7. Presentation – Bangalore International Airport
Mr Raj Andrade, Vice President – Business Development, Marketing & Strategy,
present on BLR’s recent expansion and future development plans, including their
approach to sustainability and community engagement.
Key Observations:
 BLR the fastest growing airport in India 2014
 New terminal development and additional runway and cargo terminal
 India’s most green airport
 India’s most efficient airport
 Positioned and brand as the gateway to S.
 Less than 2% of Indian population travel currently
 Cargo has huge growth potential in S India
 Air liberalization has and will continue to drive growth and expansion
 Air India induction into Star Alliance may have the potential to enable India to
become a natural hub
 Sales tax on aviation currently in SI is excessive @ 28%. Currently there is no
political will to change, as this could cause disruption in other transport sectors
 Bilateral agreements were always targeted to the four key Indian airports. This
has since changes to include an additional two. Bangalore being one.
 Indigo Airlines has all their aircraft services in Sri Lanka due to lower tax rates
and more attractive conditions. Recently built their own facilities
 Karnataka, the Bangalore region is the capital of Indian stat-up businesses –
mainly Tech Cos
 Air Asia India is now headquartered in BLR
 New airlines start ups servicing Tier 2-3 cities using ATR and Embraer Equipment
 BLR looking to establish a transfer hub to assist new airlines and ease
congestion
 BLR Brand supports Brand Karnataka
8. PATA & ROUTES – A New Partnership

Chris Flynn provided an overview on recent developments to broaden collaboration
with ROUTES. This includes a new ‘Targeted’ event to be hosted at ROUTES Asia.
See attached concept note.
 It was explained the need for this platform was to regenerate PATA’s position in
the aviation sector whilst delivering a new event that supports ROUTES
development agenda.
 It will be know as the ‘PATA Presidents Brief’.
 Part of the Aviation Committees future agenda will be a discussion to determine
the most disruptive developments industry wide and beyond, that have the
greatest potential to impact the sectors
 These observations will then determine the programme and potential speakers
for the next ROUTES meeting
9. Any Other Business (10 Min)

 List of questions from PATA CEO which we will send (Check?)
 The meeting is too short and needs to be extended to min 2hours
Close of Meeting – Meeting closed at 15.21
36
MINUTES
PATA INDUSTRY COUNCIL MEETING
Sunday, September 6, 2015
1330-1500 hrs
World Trade Center
Bengaluru, India
Chairwoman:
Ms. Sarah Mathews Head of Destination Marketing APAC, TripAdvisor
Vice Chairwoman:
Ms. Anna Hong Deputy General Manager, Shun Tak – China Travel Ship Management
Limited
Present:
Ms. Ratten Abdulhussein Pan Lanka Travels & Tours
Mr. Shigeo Adachi TOPTOUR Corporation
Mr. Dinesh Bista Soaltee Hotel Limited
Mr. Chris Bottrill Capilano University
Mr. George Cao Dragon Trail Interactive
Mr. Stephen Chang Fuller Express Corporation
Mr. Riyaz Cherukaramekathil Spiceland Holidays and Entertainments Private Limited
Ms. Nancy Cockerell The Travel Business Partnership
Mr. Kapil Goswamy Trans India Holidays
Mr. Jose Frohling GIZ
Mr. Vikram Madhok Abercrombie & Kent India Ltd.
Mr. Basant Mishra Venture Travel (Temple Tigers) Nepal
Mr. Andre van der Marck Khiri Travel Co., Ltd.
Mr. Darren Ng TTG Asia Media Pte. Ltd.
Mr. Henry Oh Global Tour Ltd.
Mr. Taufiq Rahman Journey Plus
Mr. Samrat Sanyal East Wind Holiday Tours Private Limited
Mr. Sanjeet Durga Das Publications Pvt. Ltd. (Trav Talk)
Mr. Peter Semone Lao National Institute of Tourism and Hospitality (LANITH)
Mr. Chee Chye Tan World Express Group
Mr. Scott Supernaw Tauck, Inc.
Ms. Rika Jean-Francois Messe Merlin
Observers:
Mr. Shahid Hamid PATA Bangladesh Chapter, Dhaka Regency Hotel & Resort
Mr. Sanjith Mukund Tauck, Inc.
Mr. Imtiaz Muqbil Travel Impact Newswire
Mr. Kevin Murphy Asiawide Hospitality Solutions
Ms. Svetlana Pyatikhatka World Without Borders
Mr. Runeep Sangha PATA India Chapter
Mr. Philip Schaetz Dorsett Hospitality International
Mr. Bert Van Walbeek SafeHotels Alliance
Apologies:
Dr. Wolfgang Arlt China Outbound Tourism Research Institute
Mr. Bob Bates Trans Niugini Tours
Dr. Kaye Chon School of Hospitality and Tourism Management HK PolyU
Mr. Zhen Dai Chengdu Culture & Tourism Development Group L.L.C.
37
Mr. Laurens Den Oever GfK Asia Pte.Ltd.
Mr. Wilfred Fan Agoda Services Co. Ltd.
Mr. Andrew Ford DFS Group Ltd.
Ms. Karin Gert Nielsen Atlantic Link
Mr. Michael Graham Titanic Quarter Limited
Mrs. Gloria Henderson HNL Travel Associates
Mr. Tony Higashi Okinawa Tourist Service Inc.
Mrs. Elly Hutabarat PanTravel
Mr. Tunku Iskandar Mitra Malaysia Sdn. Bdh.
Mr. Christopher Jacques M&C Saachi Asia Limited
Mr. Alexander Kesper Plan B (Tsunami Ready)
Mr. Theodore Koumelis TravelDailyNews International
Mr. Yany Kwan Vacations International Travel Service (Macau) Inc.
Dr. Juanita Liu University of Hawaii at Manoa
Mr. Thein Ko Major Kyi Myanmar Tourism Federation
Ms. Sarah Mathews Destination Marketing Senior Sales Manager APAC, TripAdvisor
Mr. Luzi Matzig Asian Trails Ltd.
Mr. Stewart Moore Earthcheck
Mr. Joe Nguyen comScore., Inc.
Mr. Yoshinori Ochi Japan Association of Travel Agents
Mr. Henry Oh Global Tour, Ltd.
Mr. Jesper Palmqvist STR Global
Mr. Suman Pandey Explore Himalaya Travel and Adventure
Ms. Denise Peng Beijing Qunar Software Technology Company Limited
Mr. Gerald Perez Leading Edge
Ms. Linh Phan Blue Dragon Tours
Mr. Ashok Pokharel Shangri La Tours (P) Ltd.
Mr. Thuppalai Prahlad DBA & Sons Travel & Tours
Mr. Al Purwa Kuta Cemerlang Bali Jaya (KCBJ Tours & Travel)
Mr. Yanyang Qu China International Travel Service Ltd. Head office
Mr. Akbhar Shareef Rakaposhi Tours (Private) Ltd.
Mr. Arjun Sharma Le Passage to India Tours & Travel Pvt. Ltd.
Mrs. Lai She-Jen Taiwan Visitors Association
Mr. Jae-Pil Sho Travel Press – Korea
Mr. Dilip Singh Heritage Institute of Hotel & Tourism
Mr. Kamika Smith Smith’s Motor Boat Service, Inc.
Mr. Anson Tan Skyscanner Pte. Ltd.
Mr. Kevin Tatem SiteMinder
Mr. Sinan Thourn BSB Cambodia (Travel/Tours/MICE) Co., Ltd.
Mr. Martin Tolan Anantara Vacation Club
Mr. Manh Tran Vietnam International Travel Corporation
Mr. Chunfeng Wang Beijing UTour International Travel Service Co., Ltd.
Mr. Soon Hwa Wong Hertz Asia Pacific
Mr. Bihu Wu Beijing BES Tourism Consulting & Design Co., Ltd.
Mr. Melvin Yap Silversea Cruises
Mr. Michael Yates Travelport
Mr. Rohizam Yusoff Creative Advances Technology Sdn. Bhd.
Mrs. Maries Zhai Hainan Ananda International Travel Service Co., Ltd.
PATA Staff:
Ms. Halona Padiachy PATA Manager – Membership Relations
Ms. Monica Pawa PATA Executive Membership Relations (South Asia/West Asia)
Ms. Daniela Wagner PATA Regional Director – Europe, Middle East, Africa
38
1. Agenda Welcome
Welcome & Introduction:
Vice Chairwoman (VC) Anna Hong opened the Industry Council (IC) meeting with apologies from
Chairwoman Sarah Mathews for not being able to attend the meeting. Everyone present at the
meeting introduced themselves and the company they represent.
Adoption of Agenda:
VC Hong asked the IC to review the Agenda and propose any additional items. Mr. Sanjeet,
asked to have a debate on the PATA Conference under other business.
Mr. Kevin Murphy suggested adding to the agenda a commitment from the IC, noting that the IC
has the largest representation of the Industry and on the PATA Board, with 25 members on the
Board, to have full representation of the 25 members, or their proxies, at future meetings of the
Board.
Ms. Nancy Cockerell asked a question to the VC regarding the list of questions the PATA CEO
has asked all Committees to consider. VC Hong advised the meeting would proceed with the
adoption of the minutes, an update on actions, a presentation from TripAdvisor on the 2015
Travel Barometer, followed by the CEO questions. VC Hong recommended that tangible
deliverables should be the goal of the meeting rather than just a discussion. VC Hong advised
that she’d prepared a rough analysis of the membership to help contribute to broadening the
Association’s membership in order to ensure full representation of the changing industry,
environment and community.
Review and adoption of last meeting’s minutes:

VC Hong asked the IC if any changes were required for the minutes of the last meeting.
Mr. Peter Semone moved to approve the minutes, seconded by Mr. Basant Mishra. Minutes
were approved without changes.
Review of action taken since last meeting:

VC Hong addressed the actions from the last meeting and opened the discussion to the floor to
raise any additional issues, challenges or items of focus outside of the ones previously
discussed. She noted some of the issues brought from the last meeting – Human Resources,
Training, Destination Capacity, technology, lack of participation on IC. No additional topics were
raised.
VC Hong recommended that the focus of IC should be on growing the business in a changing
environment. Based on the previous meeting from China, technology was raised as an issue,
specifically the use of cellphones in travel, whether the industry is equipped and ready to ensure
connectivity and taking the current opportunities. VC Hong asked the group if there was any
particular tasks that could be undertaken to advance the use of technology to grow the business.
She noted one of the biggest challenges for the business is the use of apps by consumers, who
are booking through apps rather than using direct ticket counters. She asked how the industry
could manage itself by embracing the technology.
Ms. Cockerell expressed concerns about whether it was an issue to be put on the list of priorities
for PATA. She noted that the recent struggles of the Association, with numbers of members and
staff down. She stated that the IC’s role is to recommend and prioritize issues that PATA can
deal with, in order to help PATA become the voice and authority of travel and tourism in the Asia
Pacific region. She felt that this was too big of an issue for PATA to deal with at present and
suggested that the focus should be more local and specific to the region.
Mr. Supernaw agreed and stated that PATA’s biggest challenge at the moment was in recruiting
new members and as a membership association PATA needs new and more members. He
noted that the association has recruited more new members this year to date than the previous
year as a whole, however more needed to be done. He expressed that as the largest committee
in PATA, the IC needs to do what it can to gain new members. He commented that there are
many benefits to being a member of PATA, especially those whose business is focused on
Inbound to Asia. He asked what members in Europe and North America are doing to enhance
the value of PATA to get the word out on the strong benefits of joining PATA. He suggested that
39
that may start at the Chapter level, but it is the responsibility of the IC to endorse and act up on
as aggressively as possible and recommended that this is an issue that should be addressed by
the IC.
Ms. Cockerell noted that PATA can’t be strong unless its members are strong and therefore up to
the IC to provide strong input into PATA’s activities and strategic thinking in order for the
Association to become strong and serve the members according to their needs.
VC Hong noted that there are two things to address the issues – one is how to increase
participation at meetings and the attractiveness of how to keep members, and secondly to
identify members who we’d like to join the association. She further stated that the industry has
changed tremendously over the years, particularly partners who would never have been
considered in the past.
VC Hong then shared her analysis of the current membership. She pointed out that some areas
that needed improvement are cruise lines and exhibitions and convention bureaus, attractions,
theme parks, online businesses, shopping and events. She then asked the members of the IC to
provide at least one company who they would like to invite to join PATA that’s currently missing
from the member profile. Shangri La Hotel brand was noted as one. Mr. Supernaw noted the
cruise lines – Holland America, Norwegian, Carnival, Silverseas, who all have offices in China.
He further stated that high speed trains should be targeted, as well as shopping centers such as
DFS, airport and duty free. Ms. Cockerell suggested city-level tourism offices. Mr. Semone
suggested recruiting casinos. VC Hong recommended OTA’s – specifically noting the big OTA’s
in China who have large sources of travel patterns and data which would be of tremendous value
to PATA members if they were members and could share that data with the membership.
Mr. Mishra raised the point that the discussion of recruitment and retention has been an ongoing
discussion for many years. He suggested that the real challenge is in making the offer of benefits
attractive enough so that companies actually become members. The second challenge he noted,
is retention. He recommended that the subject should be discussed in detail.
Mr. Semone expressed that the reason he attends the meetings is to learn, not to figure out how
to get new members. He asked the Council what the value is for coming to the meetings.
VC Hong suggested viewing it not as recruiting members, but rather to view it as completing the
travel industry profile of the Association. She further stated that members should be bringing in
insights and value and that would be the attraction for other members.
Mr. Andre van der Marck (Khiri), shared that he’d been attending PATA Travel Marts for many
years and asked if the question should be reversed – ask what value can PATA offer to new
companies and start-ups, not what value members can bring to others. He shared that Khiri
works with many start-ups in Europe who embrace technology in their business, and asked how
they would be compelled to join PATA as young entrepreneurs.
Mr. Chris Bottrill offered that the IC could be just the source to provide that value and noted the
item on the Agenda regarding the Terms of Reference for the IC. He asked what the terms of the
Committee are and whether they needed to be refreshed and gain clarity about what the point of
the exercise is. He pointed out that his understanding of the IC was that it was the pulse of the
industry and is a unique opportunity to have voices from around the region to express what’s
happening, what they see are the key priorities and sharing knowledge among members. He
noted that Chairwoman Mathews was currently working on discovering from members what the
key issues are. Growing membership and expanding the role of IC is needed and it needs to be
done because PATA is a knowledge transfer organization, insight organization and we help grow
business. He suggested that to have a productive exchange within this meeting that members of
IC share what they would like to contribute to which are really affecting their business and
operations at the moment and from that identify the themes. He noted that a few other
committees have been working aggressively and assertively on re-engineering the purpose and
function of the committees, and on a strategic action plan based on the functions of the
committee and a commitment from members as well as refresh of committee members.
40
He invited all members to share their compelling issues they are facing in their businesses and
move on from that to what is the purpose of the meeting moving forward as the messages from
members are different.
Mr. Samrat Sanyal asked why the Chapters couldn’t be given more decision making powers and
referred to the India Chapter who is organizing a Road Show and noted that this was very
beneficial to help grow the members for the India. He also commented on the South Asia
countries and why more focus isn’t provided to these countries to grow membership. He stated
that it is great that PATA is global, but that PATA needs to grow local as well and would be
where the Chapters would have a major role and work on the ground to grow membership. He
congratulated the India Chapter on the work they’ve done and reiterated that the Chapters
should have a bigger role in the formulation of PATA.
Mr. Vikram Madhok echoed Mr. Sanyal’s sentiments, stating that he believes a lot starts at the
Chapter level, and had shared this at previous meetings. He noted that the India Chapter does
several things to engage with Chapter members, who see value in becoming a member at the
Chapter level but don’t see the value of the International membership, which is PATA’s end
game. His goal, as is others is to network with more people who he believes he can do more
business with. If membership is not grown and perceived value not demonstrated they won’t join.
He went on to say that for Indian hotels many of the big brands have left because they are global
in nature. He stated that at the international level, PATA’s relevance is in question. He went on to
say that PATA is making a lot of noise, but questioned if we’re doing what we should be doing for
business. He discussed the past 5-10 years that PATA had several layers of engagement in
which businesses could connect, but that is no longer available. He suggested having a three-
year membership to increase membership and the groundswell has to come from members,
followed by a roadmap for what needs to happen internationally. At the strategic level we need to
be engaging with the big consortiums out of the America’s. We need to showcase our product
and the time has come to look at another conference.
VC Hong invited the group, for those who wanted to share, what are the compelling issues they
want to share.
Mr. Bottrill pointed out that several key issues have already come out of the discussion such as
whether to address membership at a global or regional level and how to create a roadmap to
engage with memberships, and how to create a strategic roadmap to engage with strategic
players and then how to bring all of this together in a conference.
Mr. Darren Ng shared that the challenges for him is keeping up with the technology changes and
knowing what is available to be more productive, shortcutting processes, reducing manpower.
Additionally, human capital development and skilled resources is another challenge.
Mr. Bottrill pointed out that Universities may not be seen as businesses, but they certainly are
and are presented with many challenges. One being the pathways and opportunities provided to
their students such as internships and practicums – experiential learning component. Many
education members are part of the IC, presenting opportunities for synergies for growth of
individuals and increase professionalism in the industry and seek ways to enable pathway
development. Universities sometimes have difficulty expressing to students what their pathway is
and how they can develop their professional careers in tourism.
Ms. Cockerell shared her perspective from a personal point as her work is related to analysis and
understanding world markets. She attends PATA because she expects to find the experts who
can help keep her abreast of the trends in the region – demands, supply, education and training
or policy development in different countries.
Mr. Riyaz Cherukaramekathil stated that in terms of membership growth in India, PATA as a
global brand isn’t doing anything great. He suggested that serious effort needs to be made
through the India Chapter to provide direct access to members for membership development.
Mr. Josee Frohling shared from a development cooperation perspective that PATA is important
for them to provide opportunities to connect with industry and tourism stakeholders to see how
41
they can strive for cooperation and to work with inclusive businesses, how to get and provide
support to the industry on challenges in terms of sustainability. As well as to learn from the
different sectors on the best practices to be able to replicate these ideas and successes.
Mr. Chee Chye Tan stated that PATA lost its momentum when a few major NTO’s from the
region were allowed to drop out of the membership. He further stated that the NTOs are very
important focal point for all of the stakeholders in a country because they rarely get support from
the area they operate. He shared an example from the Singapore Chapter, whose activities are
quite varied and able to continue to have two of their main members attend their meetings –
Singapore Airlines and Singapore Tourism Promotion Board. They are very important to the
industry in Singapore, without their support, he feels they wouldn’t be able to continue. He feels
that somewhere along the line we may have not done enough in our marketing to highlight all
that we stand for over the past 60 years that we allowed a number of large NTOs to drop.
Mr. Shigeo Adachi shared that in Japan they have similar membership issues. In 1999 they had
over 250 members, but since then membership has decreased to now only having 50 members.
They have asked Japan Airlines to come back to the Chapter and to headquarters. Recently the
most important mission of the Chapter has been recruitment of new and former members. The
most difficult thing has been to explain what all the benefits are. He noted that the PATA
Passport was a really good idea as it shared everything about the benefits and would like to
make use of the passport and copy the idea for the Chapter. He noted that he was the Chairman
until the end of August 2015. Due to the change in his position he is attending the meetings on
behalf of his new company.
Mr. Madhok noted that at the Chapter level they are faced with membership issues. He used the
example of the Roadshows that are organized each year, which are quite successful in terms of
engagement. He noted that there are certain Chapters around the world are receptive and others
not receptive to supporting their roadshows. When members want to engage they PATA as a
platform for business. When that is achieved, membership would grow. At the Industry level, he
is faced with trained manpower and poaching, he’s not sure how PATA can contribute to this. On
the positive side, the e-Visa has been introduced with several benefits and some challenges,
however it is a step in the right direction. He stated that infrastructure challenges
notwithstanding, India is poised to grow.
Mr. Peter Semone stated that PATA gives him the opportunity to contribute to a bigger thing than
himself or his work. He is able to learn and bring knowledge from his work and use PATA as the
vehicle to scale that. Being involved in development cooperation, the network he’s gained from
PATA has given him the ability to touch a lot of people. His desire in life is change a lot of
people’s lives and PATA gives him that avenue to do that. As a result of his PATA experience
he’s built a significant network around the world. Additionally, when he attends a PATA events he
wants to be able to have fun. He further stated that the IC meeting is not his favourite part of the
events. For him it is not productive to discuss how to grow the membership, he would prefer to
discuss real issues like how tourism can help the poor.
Mr. Bert van Welbeek echoed Mr. Semone’s sentiments from his own personal point of view and
as an ex committee member, the fun, working together and building the network is very
important. He stated that from a trends perspective, by 2020 there would be more people
traveling outbound from Asia than inbound into Asia, meaning the structure in place now – Asian
inbound companies and outbound companies in the rest of the world – will not be relevant. He
stated that PATA has not thought about this much, where Inbound European companies will
want to be a member and Outbound Asian companies will want to be members. He further stated
that the role of the IC, when we was an active member, was to look at future trends and to make
recommendations to the Board for further consideration. He suggested having a smaller
committee within IC to start looking at these trends. Ms. Cockerell noted that PATA needs to
continue to be a specialist in Asia Pacific in order to increase and strength it’s role and the voice
of authority on tourism. She further noted in the past, the IC would get together with other
committees – research, technology etc. – and provide proposals to the greater advisory council
which would then be present to the Board.
42
VC Hong stated that it seemed that the IC was talking about re-inventing the wheel and that
membership was in fact not an issue, but rather the “fun”, interests and attractions of PATA. She
noted that in the past three meetings she has not enjoyed talking about the same things all over
again.
Mr. van der Marck stated that he is in alignment with some of the other members. Good staff,
and good positions are big issues – how can PATA help in that area. In regards to sustainability,
he thinks this will be a huge issue in the future as well – think about who to “team up” with. It
would be great if PATA could become the standard in the industry, which would provide a
compelling offer to members. There are a lot of initiatives available that are continually changing.
He also stated that its important to support each other around the world for Roadshows etc.
PATA could provide more support on this and information – for example who are the niche
operators in Australia who are sustainable, etc.
Mr. Sanyal shared that the part of India from where he comes is very small and not on the map
with no brand hotels. Most of the businesses are homestays and small businesses, village
tourism etc. which the local community has build, but they are very much interested in tourism.
They don’t have the global, let alone the Indian link and he would like to see PATA providing
support to these communities and playing a role in uplifting their lives. In regards to membership
he asked if there are mechanisms in place to try to retain members who wish to terminate their
membership. Bringing in more government members is where the Chapters can play a role as he
feels they coordinate better than the staff at PATA HQ. He feels that the state governments
should be brought in as they create policy. Through them the communities can be helped by
providing them with capacity building and linking them to the global community.
Mr. Taufiq Rahman shared that when he took over the Chapter two years ago they had 12 PATA
HQ members and now they have 35 PATA HQ members, with a plan to have at least 50
members. The biggest question is always what are the benefits of PATA. The biggest challenge
they are facing now is capacity building and training and how PATA can support a strategic
marketing plan for Bangladesh. He noted that Mr. Imtiaz Muqbil had been previously invited to
provide training in Bangladesh for stakeholders and media, which was highly beneficial. He
would like to see these kinds of activities from PATA.
Ms. Ratten Abdulhussein shared that technology and human resources are two big challenges
for them. Regarding the IC she noted the use of the resources available – i.e. the technology
forum, the younger people who are coming up with new ideas on how to sell tourism – none of
them were represented in the IC. She pointed out that most of the members at the meeting were
from very traditional areas of tourism and that the IC was missing out on a whole area of young
people who are innovating. The opportunity for cross-learning is great and their absence in the
forum was quite big.
Mr. Supernaw stated that he’d heard two main things – What’s in it for me? He noted that most
people had moved past the traditional networking that had been done when they first came to
PATA since so much of it was now done online. He noted that knowledge transfer and human
capital development are big issues – China will need 1 million people in the hotel business in the
next 5 years to cover their needs and 100,000 pilots to accommodate the new routes. Attracting
knowledgeable speakers and people to participate in the events is going to spread the brand of
PATA to address the issues that are industry wide that could trickle down to benefit the
company. He went on to say that networking will continue to be a benefit, but for that to have an
impact we will need to have people participating in the events. He suggested that PATA be more
involved in addressing the intangibles such as sustainability, HCD and global connectivity. He
further stated that membership needs to grow as it provides a snowball effect – as members
grow, will have more knowledge, more business opportunities and ways to spread the brand
more effectively.
Mr. Sanjith Mukund echoed others sentiments. He noted that the technology forum held earlier in
the day was a great educational takeaway for him. At the Chapter level he noted that the India
Chapter does a lot but there could be more in terms of training to frontline and mid-level staff.
43
Ms. Rika Jean-Francois stated that the common goal is to empower the locals and develop smart
communities and to really care about the local communities. From the Messe Berlin/ITB is to
further cooperate in education and sustainability for different partnerships as we all have a
common global goal to preserve nature/our product and that we should all be working together
on that and not competing. What she would like to get from PATA is to use the networking, along
with education and partnerships to use the global platform to work together.
Mr. SanJeet would like to see more market intelligence shared. PATA seems to be becoming
everything for everyone. What is it at the local level vs the global level to tackle the different
issues – what stays with the Chapter and what stays with HQ. Thirdly, he would like to explore
the concept of asking members to work with PATA members to establish work ethic, etc. This
would grow business globally. He also suggested not to reinvent the wheel – look at what was
done in the past and what was working and then take it forward.
Mr. Dinesh Bista shared that the membership value proposition is three-fold – networking
opportunities, sharing knowledge, advocacy at the national and international level. He stated that
these are the three things to continue working on and understanding how to continue updating
and improving it. He noted that he’s shared feedback in the past through surveys and to what
extent the feedback was evaluated and implemented. He noted that the feedback forms could
have a lot of value within them and reported on.
Mr. Mishra stated that PATA needs to evaluate its strength as a brand. Surviving 65 years shows
its strength and brings together so many different people who are experts in different areas. The
major source and strength is the membership and we need to strategize on how to recruit new
members and retain them as well. He further stated that strengthening the Chapters is important
and that they also need to be more proactive in asking for what they need. He noted that the
bridge between HQ and the Chapters need to be strengthened. He suggested identifying 2-3 key
areas where we need drastic improvement.
Mr. van Welbeek suggested to the VC asking Mr. Muqbil for his suggestions as well.
Mr. Imtiaz Muqbil shared that he is currently writing a history of the Asia Pacific travel and
tourism industry, having covered it since 1981. Included is a chapter titled “The Rise & Fall of
PATA” which is an analysis of what PATA did right and wrong over the years. One of the
conclusions from that is since moving to Asia in 1998 the Association has had 4 CEO’s, three of
whom didn’t understand Asia at all. He suggested that this is one of the main reasons the
Association went into a slump – because these CEOs did not understand the operating
environment. He went on to say that the current CEO is quite good at understanding what is
going on in Asia and the people of Asia. He suggested that many of the comments from this
meeting would be useful for the CEO as he works on turning around the organization. He stated
that there wasn’t anything that he would disagree with, but that the difference now is that there is
a CEO who understands Asia so the turnaround has already begun. He feels that the era of
making wrong decisions is over, with a CEO who is now making all the right decisions.
Ms. Svetlana Pyatikhatka shared her experience of her Association. Members join as it is the
biggest platform for discussion and the analytics and statistics. She suggested that this may be
the same in PATA. She recommended PATA provide a platform for exchanging experiences and
knowledge. She advised that when she received access to the publications, there wasn’t much
available and not very interesting research. She recommended providing more free access to
research.
Mr. George Cao pointed out that many people had expressed their desire for more information
about technology and questioned whether PATA was the forum to receive that knowledge given
the number of other organisations who specialize in this. He suggested that as a membership
organisation PATA should focus on what its membership knows and how others can use those
solutions. He suggested publishing that information in a solutions catalogue including member
reviews, which would be helpful members such as himself to know what the membership needs
so he and others can develop those solutions.
Mr. Bottrill offered to capture the themes. He suggested that members would be walking away
from the table with some knowledge about what is happening in the region and what the
44
challenges are. He suggested that a range of themes have already been identified, which also
address some of the advocacy issues related to the questions posed by the CEO. He noted that
as the Chair of both the Sustainability and HCD Committees, he would be happy to bring back
selected items to each of those committees to hear the voice of the industry in those areas.
VC Hong noted that in the last meeting the Chairwoman had presented the draft Terms of
Reference as presented on the screen. She agreed to provide the TORs to the members via
email.
Ms. Padiachy apologized for not sending it out previously, as she was not aware this was
available prior to this day.
Ms. Cockerell suggested the CEO list of questions to be sent to the members via email to
respond. She also requested the minutes be provided shortly after the meeting to be able to
follow-up earlier.
Ms. Padiachy provided an update on PATA HQ activities and events over the following year. She
explained what the PATA CEO Challenge was. The PATA Store was recently launched and she
suggested that members log in to access all the publications. She provided an update on
marketing, the new business card brand and the PATA passport with the membership benefits.
She noted that the secretariat was in the process of researching a new CRM to implement within
the next year. She provided the floor to Daniela Wagner for an update.
Ms. Daniela Wagner gave an update on the Connecting Travel platform.
VC Hong suggested tabling the item from the PATA Chairman and Mr. SanJeet:
1. Commitment from IC to have full representation of the 25 members or proxies at future
Board meetings
2. Debate on the PATA conference
The meeting was dismissed.
45
MINUTES
PATA HOSPITALITY COMMITTEE MEETING
1300-1430 hrs
Sheraton Bangalore at Brigade Gateway
Bengaluru, India
Chairman:
Mr Philip Schaetz Dorsett Hospitality International
Members Present:
Mr Andrew Jones Sanctuary Resorts
Mr Bert van Walbeek Safehotels Alliance AB
Mr Kevin Murphy Asiawide Hospitality Solutions
Mr Eric Hallin Rembrandt Hotel
PATA Staff:
Mr Paul Pruangkarn
Ms Halona Padiachy
Mr Mario Hardy
Apologies:
Mr Hiran Cooray Jetwing Hotels Ltd
Mr Dean Kimble MGM Resorts International
Mr Bo Li Kempinski Hotel Beijing - Lufthansa Center
Ms Ben Montgomery Centara Hotels & Resorts
Mr Jayantha Panabokke Mahaweli Reach Hotel
Mr Thomas Reupke Swissotel Le Concorde
Mr Hoi See Song Plaza Premium Lounge Management Ltd
Observers:
Mr Shigeo Adachi Tonichi Travel Service
Mr Shahid Hamid Dhaka Regency Hotel
Ms Angie Ng Dorsett Hospitality International
Mr David Teoh Dorsett Hospitality International
Mr Oliver Martin Twenty31

a. Chairman Philip Schaetz opened the meeting and asked for self-introduction
by members followed by observers.
b. Overall there were approximately 13 people who attended the Hospitality
Committee.
The Chairman noted that PATA CEO Mario Hardy had sent a letter to each Committee
Chair seeking their support and feedback to 6 specific questions regarding the direction
of the organisation. This item would be added to the agenda, if there were no objections
from the Committee members.
46
Mr Schaetz then called for an adoption of the agenda, which was accepted by the
Committee.
3. Adoption of previous minutes
Mr Schaetz moved onto the adoption of the minutes of Leshan on April 26, 2015, which
was accepted by the Committee.
4. Matters arising from the minutes and review of previous requests by the
Committee for consideration by the Secretariat
The Chairman noted that the primary matter that arose from the previous meeting in
Leshan concerned attracting more hospitality members to the Association. In order to
gain a better understanding of the needs of current members and the reasons for
cancellation from former members, Mr Schaetz informed the Committee that he
requested the Secretariat to send out a survey to both groups to gain a better
understanding for attracting and retaining hospitality members.
5. Hospitality Committee Survey
Mr Schaetz went on to further explain to the Committee that the survey was sent to 110
members and 94 former members, however the survey responses were extremely low,
as only 5 current members and 2 former members responded.
Due to the low response rate and possibly the timing of the message, the Chairman
suggested that the survey be resent and asked the Committee members to help promote
the survey to other members. He also asked for any other ideas or suggestions on
getting more responses to the survey.
Mr Oliver Martin asked if the survey was sent through personalised emails, to which Ms
Halona Padiachy responded that the message was sent via one email blast through
Mailchimp. Mr Martin suggested that personalised emails maybe more effective along
with personal follow up emails.
He also thought the timing may have been the primary factor for the low rate of response
as many messages were being sent to members leading up to PATA Travel Mart 2015,
as other messages were being sent out by the Secretariat at the same time.
Mr Eric Hallin asked if the Committee members could have a chance to look at the
survey, to which Mr Schaetz noted that a copy would be sent to all Committee members
for their input and feedback.
Mr Martin also suggested that the next survey be kept short and to the point, which may
hopefully get better responses from members.
As there was no other feedback from the Committee members, the Chairman moved
onto the next agenda item.
6. Task Force Nepal – an insider story
Mr Bert van Walbeek gave a presentation on the PATA Nepal Tourism Rapid Recovery
Task Force, which was led by Mr Andrew Jones and coordinated by him.
He first began to explain how in the aftermath of the earthquake on April 25, 2015 in
Nepal, he had sent a private email to the PATA Nepal Chapter offering his condolences
47
and help if needed. He also wrote to the Nepal Tourism Board offering any assistance.
Both organisations agreed that they needed assistance in the aftermath of the incident to
help the tourism industry in the country to recover quickly. With that, Mr van Walbeek
coordinated with the Secretariat to set up a PATA Rapid Recovery Task Force to go to
Nepal and help brainstorm ideas on how to help the country recover.
Mr van Walbeek travelled to Nepal with Mr Jones to brainstorm ideas on recovery with
the PATA Nepal Chapter and local stakeholders. With that, they used this as a blueprint
to create 8 teams of experts, which would help develop the PATA Rapid Recovery Task
Force Report.
After several days of intensive email exchanges and Skype calls, the Task Force
provided 78 short-term recommendations that could be implemented until October that
could help Nepal recover.
The finalised report was presented to Nepal’s Minister of Tourism and made public on
the PATA publications store. Mr van Walbeek also noted that PATA had provided free
booth space at PATA Travel Mart 2015, a gift worth US$20,000.
As he finished his presentation, Mr van Walbeek stated that this was a perfect example
of how members through the Secretariat can cooperate with each other and highlighted
the advantages of the PATA network that members should be taking advantage of.
The Chairman thank Mr van Walbeek for his presentation and agreed that this was a
great example of what can happen if members get more involved. He added that his
business had used the PATA networks to develop a recent road show in Indonesia,
which resulted in direct tangible business for his organisation.
7. AOB
The Chairman next moved onto the six questions asked by PATA CEO Mario Hardy.
Q1: PATA has already arranged a number of activities to raise the awareness and
address the advocacy themes stated above. What else may we do, in a practical and
cost-effective manner, to achieve even better results?
Mr van Walbeek stated that more awareness in the Hospitality Industry was needed from
the Secretariat. The Committee also needed to discuss how to better get 20 people
together for the Committee meetings. He suggested possibly having sub-committees
within the Committee, which may be more effective in taking actions on important items.
Mr Shahid Hamid noted that the Board needed a quorum for it to be effective; the same
principle should apply for the Committee. Mr Kevin Murphy noted that, even though the
Board needed a quorum, the same time and effort could not be possibly done for the
Committee in getting it to convene at events. He added that the activities of the
Committee should focus on driving new membership. Mr Murphy then took the
opportunity to introduce a representative from MGM to the Committee.
Mr Andrew Jones asked if they needed to better communicate to potential new

members, and how. Mr Murphy suggested that this might be possible though a specific
flyer targeted to members, which could be colour coded according to category
membership. Mr van Walbeek suggested compiling a list of members and asking for their
feedback in order to help create this flyer.
48
Q2: What, if any, other issues come to mind that we need to address on behalf our public
and private sector members?
The Chairman noted that Mr van Walbeek had researched some topics that were
relevant to all stakeholders in the Hospitality industry and that the Committee can
discuss all of them at after going through the rest of the questions.
Q3: What suggestions do your committee members have for the themes of the PATA
Academy-HCD programmes taking place in 2016?
Mr Shahid Hamid first suggested that the programme be held in other places outside of
Bangkok, however Mr Jones noted that the cost involved would be difficult. He added
however that there would be a PATAcademy-HCD sometime in 2016 in China, however
it would be hosted by a Chinese organisation. Having the programme without this type of
sponsorship would make it expensive to hold in other destinations.
Mr Andrew Jones stated that one theme could be on destination resilience. He added
that the Secretariat had one programme, which focused on Hospitality, specifically
Human Capital Development. This programme was not as successful as in other ones as
it was too focused. He noted that programmes that were broader base would be better;
therefore something on the entire destination would be more marketable.
Q4: Our research reports are well written, incisive and very popular. What themes for re-
search reports should we be addressing in 2016?
Again, the Chairman pointed to Mr van Walbeek’s research that can be discussed after
going through the rest of the questions.
Q5: PATA celebrates its 65th anniversary in 2016 and we plan to mark this momentous
event at our Annual Summit in Guam and with activities throughout the year. What
suggestions do your committee members have about how we may best celebrate this
‘Sky Blue’ anniversary?
The Committee did not have any suggestions.
Q6: Would you be interested in participating in a legacy project giving back to the
community either before or after a PATA event? If yes, with what frequency and what
activities would you suggest?
The Chairman noted that the PATA Annual summit in Guam would be a good
opportunity to doing something that could tie into the 65th Anniversary question as noted
previously. Possibly a beach clean up event.
Mr van Walbeek suggested asking a local hotel association to be involved in this type of
activity as well.
With no other comments regarding the questions, the Chairman moved onto Mr van
Walbeek’s research into potential Hospitality advocacy themes and research
opportunities, which he handed out to the Committee members.
Mr van Walbeek explained to the Committee that they should focus on otwo or three
issues. He suggested that they form a sub-committee to analyse these topics and
provide recommendations to the Committee. Mr Hamid agreed that this was a good idea
and suggested that one of the advocacy themes can be “Employment opportunities in
hospitality.” Mr Eric Hallin suggested they look into the topic of “Mutual learning
49
opportunities: the sharing economy and the lodging industry,” especially as companies
like Airbnb are disrupting the industry. Mr Hamid noted that all the themes listed are all
relevant and linked in some way.
Mr Philip Schaetz asked the Committee if they were committed into taking on these
issues as he agreed with Mr Hamid that they are all very relevant to the hospitality
industry.
Mr Bert van Walbeek suggested the Committee take small steps first, and Mr Schaetz
added that they just pick one theme to focus on.
Mr Hallin suggested “Employment opportunities in hospitality,” and that if the Committee

took it upon themselves, they need to focus on it completely.
Mr Jones noted that they could work with the Human Capital Development Committee in
a joint effort. The Chairman stated that they should go with this theme and focus on it
completely as it is an important issue not just for the Committee but the entire industry.
Mr Jones added that for the Committee to be more effective, especially in regards to
working on this theme, they should have follow up meetings online in December and
June similar to the Human Capital Development Committee and the Sustainability
Committee. This is something they should consider.
Mr van Walbeek agreed that this was a good idea as the Secretariat has the resources
to have group meetings online. Mr Hallin also agreed and noted that this method would
be much easier for all Committee members to participate.
8. Close of Meeting
As there was no other business, the Hospitality Committee meeting was closed at 1430
hours.
50
MINUTES
PATA HUMAN CAPITAL DEVELOPMENT COMMITTEE
1030-1200 hrs
Meeting Room: Neptune, 2/F
Bengaluru, India
Chairman:
Dr Chris Bottrill Capilano University, Canada
Committee Members:
Mr Peter Semone Lux-Development Project LAO/020, Laos
Ms Veera Pardpattanapanich Dusit Thani College, Thailand
Mr Andrew Jones Sanctuary Resorts, Hong Kong
Dr Markus Schuckert The Hong Kong Polytechnic University, Hong Kong SAR
PATA Staff:
Ms Parita Niemwongse PATA, Thailand
Apologies:
Prof Kaye Chon The Hong Kong Polytechnic University, Hong Kong SAR
Dr Fanny Vong Institute for Tourism Studies, Macau SAR
Mr Thomas Bingham University of Hawaii at Manoa, USA (Proxy of Dr Juanita Liu)
Dr Tony Tongqian Zou Beijing International Studies University, China
Ms Ben Montgomery Centara Hotels and Resorts, Thailand
Mr Stuart Lloyd Hotheads, China
Observers:
Mr Kevin Murphy Chairman, PATA
Mr Steward Moore EarthCheck, Australia
Mr Shahid Hamid Dhaka Regency Hotel & Resort, Bangladesh
Dr Ahmed Solih Ministry of Tourism, Maldives
Mr Imtiaz Muqbil Travel Impact Newswire, Thailand
Mr Shigeo Adachi PATA Japan Chapter
Mr Akhtaruz Zaman Khan Kabir Bangladesh Tourism Board
Mr Poernomo Siswoprasetijo PATA Indonesia Chapter
Mr Thok Sokhom Ministry of Tourism, Cambodia
Mr Say Phalla Ministry of Tourism, Cambodia
Mr Oliver Martin Twenty31 Consulting Inc, Canada
Mr Bert van Walbeek Safehotels Alliance AB, Thailand
Ms Puvaneswary Selvadurai TTG Asia
Ms Suratminah Handayabi TTG Asia
Mr Ross Gregory Tourism and Events Queensland, Australia
Prof Suresh Pai Christ University, India
Ms Pilar Laguana Guam Visitors Bureau, Guam
Mr Theodore Lai Cornell-Nanyang Institute of Hospitality Management, Singapore
Mr Jose Manuel Froehling GIZ, Germany
Number of Attendees 5 committee members and 19 observers
Dr Chris Bottrill, Chairman opened the meeting at 1030.
Adoption of Agenda
51
The Chairman introduced the Agenda calling for comments/discussion and/or changes/additions. There
being none the Agenda was accepted as tabled.
Moved: Mr Peter Semone

Seconded: Ms Veera Pardpattanapanich
Adoption of Minutes of last Meeting
The Chairman introduced the minutes from the last meeting (April 25, 2015), calling for comments and/or
changes. There being no further comments, the minutes were accepted as representing a true and accurate
report of that meeting.
Moved: Mr Andrew Jones

Seconded: Ms Veera Pardpattanapanich
Action on the Minutes

Topic: Christ University, Bangalore Youth Symposium Review. Guam Symposium Proposal and
Topic
The PATA Youth Symposium Sept 2015 commenced at Christ University, Bangalore, India on September 4.
Under the theme “Human Resources Challenges and Opportunities for Tourism’s Next Generation”, over
200 students, alumni, lecturers and industry professionals from India and overseas participated in the
dynamic event.
The symposium was facilitated by Dr. Chris Bottrill, and speakers included Prof Suresh Pai, Associate
Dean – Management, Christ University; Dr (Fr) Abraham Vettiyankal Mani, Pro-Vice Chancellor, Christ
University; Mr Mario Hardy, Chief Executive Officer, PATA; Y. Bhg. Dato’ Haji Azizan Noordin Dato’ Haji
Azizan Noordin, Deputy Director General (International Promotions), Tourism Malaysia; Philip Schaetz,
Senior Vice President of Sales and Marketing, Dorsett Hospitality International, Hong Kong SAR; Bert van
Walbeek, Vice President Area Business Development Asia Pacific, Safehotels Alliance AB, Thailand.
All participants shared their views in roundtable discussions on the following topics: What do you believe
makes a great tourism employee? How will your job in tourism change in the next ten years? And In what
ways could we enhance respect for a career in tourism?
Prof Suresh Pai as the host of the symposium extended his appreciation to PATA and all the international
delegates for arriving at Christ University, Bangalore from different corners of the world. He also announced
that Christ University was the newest member into the PATA under the Education Category.
The next PATA Youth Symposium in May 2016 will be in Guam. Ms Pilar Laguana representing Guam
Visitors Bureau stated that University of Guam as well as Community college will coordinate to host the
PATA Youth Symposium in May 2016. The committee members discussed and proposed the following
themes including ICT, heritage, culture of Pacific Islands, indigenous, smart tourism integrated with young
generation, tourism as a driving force for peace, Pacific Island festivities and environment.
Pilar Laguana mentioned that we could work with the University of Guam and Community College to
develop the appropriate theme and content relevant to the locals such as climate change and its impact
toward life and future career.
Topic: Committee Membership. Update and Call for Nominations

HCD Committee has now gone through the process of revising terms of reference and confirming
membership of HCD committees. This process will enable the committee to work more efficiently with
committees consisting of active and involved members. The current committee member as of September
2015 are as follows:
52
1. Dr Chris Bottrill (Chair), Dean, Faculty of Global and Community Studies, Capilano University,
Canada
2. Dr Markus Schukert (Vice Chair), Assistant Professor, School of Hotel & Tourism Mgmt, The Hong
Kong Polytechnic University
3. Mr Andrew Jones, Guardian, Sanctuary Resorts, Hong Kong SAR
4. Mr Peter Semone, Chief Technical Advisor, Lao National Institute of Tourism and Hospitality
(LANITH)
5. Ms Ben Montgomery, Director of Business Relations Management, Centara Hotels & Resorts
6. Mr Stuart Lloyd, Chief Hothead, Hotheads
7. Dr Thomas Bingham, Dean, University of Hawaii at Manoa
8. Dr Fanny Vong, President, Institute For Tourism Studies
9. Ms Veera Pardpattanapanich, Rector, Dusit Thani College
10. Prof Kaye Chon, Dean and Chair Professor, School of Hotel and Tourism Mgmt, The Hong Kong
Polytechnic University
11. Dr Tony Tongqian Zou, Dean, Professor, School of Tourism Management, Beijing International
Studies University, Director, China Centre for Heritage Tourism Research
Term of Appointment
The term of appointment for a committee member is two years and a committee member can serve for two
consecutive terms. As a committee member you are required to attend at least three of four regular
meetings held in each term at the April/May and September PATA Board meetings. The committee also
aims to schedule at least one conference call meeting in between the regularly held Board meetings. As a
committee member you will be asked to take a leadership role in at least one action item of our Committee
Action Plan which is revised annually.
New Membership
Prior to the committee meeting, a call for new members was made through the PATA network. The process
for nominations is as follows:
• Nominations will be received until close of business, September 30, 2015 (Bangkok time)
• Self nominations are acceptable
• As a nominee, you must be a member of PATA in good standing
• Please submit a bio (200 words max) highlighting your background in tourism and hospitality Human
Capital Development or sustainable & socially responsible tourism. Please also include a CV and contact
details
Veera Pardpattanapanich proposed that majority of committee members were educational institution, the
committee should comprise of representatives from various sectors of the industry and media.
Peter Semone suggested that the committee should target international donors as potential committee
members as well as representatives from Ministry of Education. However, we must have the tangible
benefits to attract their interest. We should consider seeking membership through organizations that invest
significantly in human resource development
Andrew Jones mentioned that members from other committees should be potential members.
Prof Suresh Pai said even though members represented educational institutions but their extensive
experience from their previous career in other sectors of the industry might be beneficial for the committee
Therefore, their contribution, commitment and experience were important.
Steward Moore suggested that HR people of major hotel groups should join the committee. Kevin Murphy
mentioned that the PATA membership also has the same target in hotel sectors. Benefits in HCD would be a
tool for member recruitment.
Topic: HCD Action Plan Update on Initiatives and Activities

Person: Chris Bottrill reported the committee action plans:
Two specific items of the action plan were addressed:
- To engage PATA members and facilitate dialogue on HCD issues with the region through meetings,
53
forum, discussion groups, blogs, web site, social media. Proposed actions include: Engage
members through meetings, forums, discussion groups and blogs and build upon Youth Forum,
Youth Symposium and Student Chapter to engage with future talents.
- To advise PATA on key data needs for enhancing quality and performance of tourism related HCD
in the region Proposed actions include: Identify measure and indicator for benchmark data to
analysis within sectors; identify reliable and consistent data source; initiate a survey programme for
implementation on HCD issues that is transferable for implementation at a chapter level.
Chairman proposed that as HCD is a strategic priority for PATA, we should be a source of knowledge on the
status and trends of HCD in the region. A conversation followed on the types of HCD data that exists in the
region.
Committee members suggested that PATA should work with other organisations including ILO, UNWTO,
WTTC and major consulting firms in terms of collecting relevant HCD data.
Chairman proposed to set up a working group on data needs for the orgnisation and called for support and
contributions from the committee. It was proposed that we identify current data sources, data needs, and to
prepare a proposal to the Executive Board on how to generate relevant HCD knowledge for the
organization.
A range of HCD themes that we require date on followed with focus turning to the issue of retention.
Veera Pardpattanapanich mentioned that we should make young generation to understand their future
career growth in travel and tourism industry so we can keep them in our industry.
Pak Sokhom mentioned that many sectors in Cambodia that lack understanding in benefits of travel and
tourism. Ministry of Tourism and developing partners were not aware of the importance of collaboration
between public and private sectors and policy makers. Young generations also didn’t realise the career
growth in travel and tourism industry. It was also crucial to let them aware of tourism as a tool for poverty
alleviation.
Sam Mercer Funding Proposal: Passport to Success

Person: Peter Semone
Peter Semone presented the Passport for Success. It is a skill training programme targeting those with
disadvantage background. Based on ASEAN standards framework, modules range from two to four days,
after which participants are assessed by demonstrating competency in the subject. Those passing the
assessment obtain a 'Statement of Attainment' records in a personal 'Passport for Success' booklet.
Some questions from the committee including Markus Schukert asked about the accessibility of the
programme for instance e-leaning process. Veera Pardpattanapanich mentioned that each country has
their own certified body, accredited by Ministry of Education and Ministry of Labour. In ASEAN, some
certified bodies were officially appointed. The question was would the programme reconised internationally?
Peter Semone reported that the major target of Passport for Success was for those with disadvantage
background. It was designed as face to face training. To make it successful, it needed to be recognised by
private sectors who were employers.
Chairman proposed Peter Semone to re-submit the proposal with budget and implementation details to the
committee.
Chairman proposed the conference call of committee meeting in November 2015 and June 2016. Date to
be confirmed.
CEO’s Initiative Current Activities

Chairman reported to the committee on behalf of Mario Hardy, PATA CEO on current advocacy theme of
the Association which are as follows:
54
1. The dispersion of tourist (Disproportionate growth of tourism)
2. Understanding the effects of the AEC in tourism
3. Human Capital Development
4. Sustainability (sustain.PATA.org)
5. Crisis Management and tourism resilience
The Committee has been asked to submitted their feedbacks of followings CEO’s questions to Parita
Niemwongse.
CEO’s Questions
Q1: PATA has already arranged a number of activities to raise the awareness of address advocacy themes.
What else may we do, in a practical and cost-effective manner, to achieve even better results?
Q2: What’s if any, other issues come to mind that we need to address on behalf our public and private
sector members?
Q3: What suggestions do your committee members have for the themes of the PATAcademy-HCD
programme taking place in 2016?
Q4: Our research reports are well written, incisive and very popular. What themes for re-search reports we
be addressing in 2016?
th
Q5: PATA celebrated its 65 anniversary in 2016 and we plan to mark this momentous event at our Annual
Summit in Guam and with activities throughout this year. What suggestions do your committee members
have about how we best celebrate this ‘sky blue’ anniversary?
Q6: Would you be interested in participating in a legacy project giving back to the community either before or
after a PATA event? If yes, with what frequency and what activities would you suggest.
The meeting adjourned at 1210.
Prepared by Parita Niemwongse (Staff Liaison)

Approved by Dr Chris Bottrill, Chairman
Sent to all Committee Members.
ENDS
Action Items:
1. Process nominations for committee membership and select new members
2. Hold conference call meeting with all committee members in November, 2015
3. Form a working group on HCD data needs for the Organization with the goal of preparing a proposal
for relevant data generation
4. Review Passport for Success proposal for Sam Mercer Funding following submission of further
details and potentially form working group for implementation
55
MINUTES
PATA SUSTAINABILITY AND SOCIAL RESPONSIBILITY COMMITTEE

8:30-10:00 hrs
Meeting Room: Jupiter 1, 2/F
Sheraton Bangalore Hotel at Bridge Gateway, Bangaluru, India
Chair:
 Mr. Klaus Lengefeld, Leader of the Sector Project Sustainable Development through
Tourism, GIZ (Deutsche Gesellschaft fur Internationale Zusammenarbeit), Germany
Vice Chair:
 Dr. Chris Bottrill, Dean, Faculty of Tourism and Outdoor Recreation, Capilano University,
Canada
Members Present
 Dr. Chris Bottrill, Capilano University, Canada
 Ms. Hanna-Leena Halsas, PATA Finland Chapter, Finland
 Mrs. Rika Jean-Francois, ITB Messe-Berlin, Germany
 Mr. Andrew Jones, Sanctuary Resorts, Hong Kong SAR
 Mr. Stewart Moore, EC3 Global, Australia
Via teleconference:
 Mr. Klaus Lengefeld, GIZ, Germany
Observers
 Mr. Shigeo Adachi, Tonichi Travel, Japan
 Ms. Colleen Cabedo, Guam Visitors Bureau, Guam
 Mr. Jose Froehling, GIZ, Germany
 Mr. Ross Gregory, Tourism Queensland, Australia
 Mr. Mario Hardy, PATA, Thailand
 Ms. Pilar Laguana, Guam Visitors Bureau, Guam
 Mr. Oliver Martin, Twenty 31, Canada
 Mr. Imtiaz Muqbil, Travel Impact Newswire, Thailand
 Mr. Kevin Murphy, Asiawide Hospitality Solutions, Thailand
 Ms. Regina Nedlik, Guam Visitors Bureau, Guam
 Mr. Darren Ng, TTG, Singapore
56
 Mr. Ahmed Salih, Ministry of Tourism Maldives
 Mr. Peter Semone, LANITH, Laos
 Mr. Marco Simonen, Matka Nordic Travel Fair, Finland
 Mr. Bert van Walbeek, Safehotels, Thailand
Apologies
 Mr. Matthias Beyer, mascontour GmbH, Germany
 Mr. Randy Durband, GSTC, USA
 Mr. Naut Kusters, Travelife/ECEAT, The Netherlands
 Mr. Benjamin Lephilibert, LightBlue Environmental Consulting, Thailand
 Mr. Willem Niemeijer, Khiri Travel, Thailand
 Ms. Deirdre Shurland, UNEP Global Partnership for Sustainable Tourism, France
 Mr. Anthony Wong, Managing Director, Asian Overland Services Tours & Travel, Malaysia
PATA Staff Liaison

 Ms. Halona Padiachy, Manager – Mmbership & Chapter Relations, PATA, Thailand
Apologies
 Ms. Chi Lo, Sustainability & Social Responsibility Specialist, PATA, Hong Kong SAR
1. Call to Order
a. Welcome and Introduction
Vice Chair, Dr. Chris Bottrill welcomed all attendees and called the meeting to order at 8:30 hours.
Meeting attendees introduced themselves.
b. Adoption of Agenda
Chris presented the agenda and called for any additions. There was one addition to the agenda,
the CEO’s request for feedback. Chris sought motion to approve the agenda, moved by Andrew
Jones, seconded by Rika Jean-Francois. The motion to approve the agenda was carried.
c. Review & adopt last meeting’s minutes; review of actions taken since last meeting
Chris reviewed the action items from the previous meeting’s minutes:
 Revise the Terms of Reference (to be addressed in this meeting)
 Seek alignment of the Chair & Vice Chair elections (to be addressed in this meeting)
 Provide a communiqué on driving website traffic
 Align the work that’s been done from feedback on strategic direction and action items
(completed)
 Seek feedback from the committee (completed)
 Set up another teleconference (to be addressed in this meeting).
57
Chris asked for the adoption of the last meeting’s minutes. There were no changes. Stewart
Moore motioned to approve the minutes, seconded by Rika. The motion to adopt the last
meeting’s minutes was carried.
2. Updates
a. CEO Update
Mario noted that he sent to Committee Chairs & Vice Chair a list of questions to get feedback from
each of the members in the committees about PATA’s current and future activities, asking for
recommendations in certain areas, which Chris will cover later in the meeting.
Mario noted that the sustain.pata.org website has been up and running for over a year now, with
increasing traffic, which is very good news. Mario acknowledged Stewart’s and Klaus’ teams for
their contributions. Additionally, Mario mentioned a new addition to the site, a component that
addresses tourism resilience and issues of crisis management. Mario invited attendees to
contribute more content for the platform.
Other sustainability activities at PATA include the PATAcademy-HCD, to be held the first week of
December in Bangkok. The theme is sustainability, with a strong, interactive curriculum. PATA is
seeking theme suggestions for future PATAcademies.
b. Update on PATA sustainability & social responsibility activities & events

Halona Padiachy described the activities that are being undertaken in SSR at PATA, as prepared
for her by Chi:
 Sustain.pata.org:
o Continued development and improvements
o Please contact Chi to submit a blog article on sustain.pata.org
o Please submit case studies to Chi
 Partnerships:
o New partnership with IUCN for capacity building, knowledge sharing, networking,
and mutual promotion
o Renewed agreement as WTTC Tourism for Tomorrow Awards Supporter 2016
 Trainings:
o 2 Travelife Sustainability Trainings; Travelife will also be doing those trainings
across the Mekong Region over the next few months; has been shared with
chapters
o GSTC Training upcoming
 Sustainable Tourism Awards Programme:
o Secured funding from UNEP
58
o Will be held in Legazpi, Philippines in November
o Awards seek to recognise excellence in sustainable tourism amongst
accommodations, tour operators, destinations, and communities
o Seeking name for the Awards, so please visit the Facebook page to vote
 PATAcademy-HCD:
o Sustainability theme, just launched; please visit website for full programme
c. Update from the Chairman

Klaus Lengefeld explained that due to internal reasons within the German Government and
German Development Corporation, he has been unable to be very active in the SSRC. Klaus
explained that they are trying to incorporate other GIZ programmes into the PATA sustainability
activities, for example, the GIDRM program, which is ongoing and is connected with tourism
resilience and crisis management. Klaus noted that PATA could play an important role in assisting
development and aid programmes internationally. He gave an overview of additional GIZ activities,
including human rights and migration and trafficking issues and the role tourism can play, and
climate change and aviation. Klaus noted that PATA and similar organisations should provide
ICAO with increased support, which can be implemented by SSRC. Klaus proposed that PATA
may explore a relationship with Iran on cultural heritage and sustainable tourism issues.
3. Discussion
a. Terms of Reference and Committee Action Plan
Chris provided background to the Terms of Reference and Committee Action Plan: as mentioned
in the last committee meeting, the SSRC was charged with the responsibility of writing a new
Terms of Reference, a framework that provides consistency in the committee’s actions. The
proposed committee purpose is to provide guidance to PATA for enhanced sustainability and
social responsibility practices and outcomes in the (global) tourism sector.
The functions of the committee are as follows:

I. To engage PATA members, facilitate dialogue, and identify key global and regional
(Pacific   Asia) tourism related SSR issues
II. To help identify, generate, and share relevant SSR knowledge to members, the sector,
key   stakeholders and globally as relevant
III. To recommend key SSR strategies and actions for PATA to advocate, engage
stakeholders,   and improve conditions of the sector
IV. To review, recommend and evaluate PATA SSR strategic partnerships and alliances that
will   contribute to improvements in tourism related SSR issues
V. To identify and help generate and facilitate PATA SSR projects, events and other
  educational initiatives in alignment with recommended advocacy issues
59
VI. To recommend operational methods and measures to PATA for enhanced SSR
  organizational practices
VII. To facilitate, communicate and coordinate activities of SSR special topic working groups
or   sub-committees established from time to time.
Chris invited comments on the revised functions and purpose of the committee. Klaus noted that
the purpose should incorporate the idea of mainstreaming sustainability throughout PATA and
PATA members’ activities. He would like to reformulate the purpose:
Option a) to provide guidance to PATA as organization and to its different organs
(Committees, Councils, Chapters) for enhancing the sustainability & social responsibility
(SSR) of tourism development and operations in Asia-Pacific.
Option b) to provide guidance to PATA as organization and to its different organs
(Committees, Councils, Chapters) for mainstreaming sustainability & social responsibility
(SSR) into tourism development and operations in Asia-Pacific.
Kevin Murphy noted that PATA’s position and advocacy role can and should make suggestions to
governments relative to infrastructure development from a sustainability point of view. PATA is in
a position to bring information and guidelines in a digestible way so that developments private
sector or otherwise to enhance sustainability at a local level. The role of the SSRC should be
therefore to make sure that the message goes beyond guidance of best practice.
Stewart Moore agreed with the notion of broadening of the purpose of the committee.
Andrew Jones said that although PATA is a regional organisation, in reality, the network and
scope is global; therefore the committee should have a more global outlook.
In summary, Klaus is seeking a broader purpose statement and would be content to keep a more
general statement, and does not have to include Asia Pacific necessarily. He would use the
keywords of “mainstreaming sustainability.”
Chris suggested the purpose to be amended to: “to provide guidance to PATA for enhanced
sustainability and social responsibility practices and outcomes for the purpose of mainstreaming
sustainability in the tourism sector.”
Klaus moved to approve the amendment, seconded by Andrew; so carried.
There were no further comments or suggestions to the functions.
60
Halona shared SSRC members’ feedback on TORs; Chris assured that they would be
comfortable with the change:
Matthias Beyer: endorses TORs
Randy Durband: votes in favor of accepting TORs as is, or please inform him of any
alternate wording
Naut Kusters: no comments on TORs
Benjamin Lephilibert: no comments on TORs
Willem Niemeijer: endorses TORs
Deirdre Shurland: no additional comments on SSRC TOR
Given confirmation from absent members, Chris motioned to the floor to approve the TORs.
Andrew motioned, seconded by Hanna. The new TORs were adopted.
Peter Semone then noted that given the change in the purpose of the committee, the functions
and TORs should also reflect that. Chris suggested to incorporate it as an action plan item.
b. Committee Membership
Chris explained that in order to keep momentum going, we have conducted an audit of the
committee since 2012 and identified active members, those who have attended at least half the
meetings in the last 3 years. For those who have not attended meetings in the last 3 years, they
were not renewed as committee members. Members who have contributed now form the nucleus
of the committee. They are:
 Matthias Beyer
 Chris Bottrill
 Randy Durband
 Rika Jean-Francois
 Andrew Jones
 Naut Kusters
 Klaus Lengefeld
 Benjamin Lephilibert
 Stewart Moore
 Willem Niemeijer
 Deirdre Shurland
In advance of the committee, a notice was sent out to all PATA membership calling for
nominations for up to 8 additional members. Once the Chair & Vice Chair positions have been
determined, the Chair & Vice Chair would be involved in reviewing applications.
Committee members are asked to attend 3-4 meetings per term. Each term is for 2 years and is
61
renewable once. If unopposed, members may renew again, if opposed, members must stand
down, with the idea of continual refreshing of the committee.
Chris asked the meeting attendees what they would like to see in the committee, keeping in mind
sector, gender, and geographical representation.
Hanna suggested that more operational level or DMC representation in the SSRC. Andrew would
like to see more practitioners and role models. Stewart also suggested representation from the
investment and construction side. Andrew also suggested cross-pollination between committees,
including Destinations and Aviation committees. Klaus called for “Associate Membership” for
those who are unable to fulfill the formal requisites but who can share practices and experiences.
Rika suggested that there should be at least one representative of each Asian state. Chris
reiterated that the first order of business was to attain a functioning meeting. Peter suggested
including media. The idea of an Associate Membership can be revisited in the future.
4. Leadership
a. Chair & Vice Chair Elections
Under the new TORs there is a revised process for electing the Chair and the Vice Chair. Chris
proposed that immediately following the meeting there will be a call for nominations for Chair &
Vice Chair. The committee will elect the chair and provide recommendation to the PATA Chair
and CEO who will confirm. The Chair will be selected through private ballot facilitated by Chi. The
elections will be brought into alignment with when it actually should take place. The term of the
next Chair/Vice Chair will be 18 months, not 2 years, to be aligned with the 2017 summit. Each
committee member will have one vote.
The Chair must play an active role in the committee, must be active in the community, must be
connected to the activities that are happening at PATA and must understand where priorities lie.
The Chair must attend meetings.
The committee will also elect a Vice Chair, who shall assist the Chair in the duties and will act in
place of the chair in their absence. The newly elected Chair & Vice Chair will be critically involved
in seeing through the recommendations that came about in this meeting.
There were no further comments from the committee; this item was confirmed, consistent with the
adopted new TORs.
b. Committee Action Plan

Chris provided some background on the Committee Action Plan based on the revised functions of
62
the SSRC:
I. To engage PATA members, facilitate dialogue, and identify key global and regional
(Pacific Asia) tourism related SSR issues
Proposed Goals:
 To capitalize on the collective knowledge of the PATA network on SSR matters
 To engage membership to identify critical emerging SSR issues at a global and
regional (Pacific Asia) level
Proposed Actions
 Engage members with consistency over SSR matters through meetings, forums,
discussion groups, PATA Conversations, and blogs
 Ensure SSR is a regularly and actively addressed topic in Hub-City forums, PATA
summits, and other relevant events
 Utilize the PATA website and social media for SSR related dialogue
 Work with HCD committee to identify opportunities to engage youth on SSR topics in
the PATA Youth Forums, Symposium’s and students chapter events.
II. To help identify, generate, and share relevant SSR knowledge to members, the sector,
key stakeholders and globally as relevant
Proposed Goals
 To develop PATA’s prominence as a key source of information and ideas on SSR
issues globally and specifically in the Asia Pacific region
 To share collective knowledge/intelligence of the organization on SSR issues
amongst stakeholders through various communication methods
Proposed Actions
 Continue to gather and build the PATA sustain website portal
 Commit PATA resources to building and sharing knowledge on prioritized SSR issues
 Seek funding for prioritized SSR issues special projects to enhance and share knowledge
with members and the sector (see Function V)
 Provide recommendations for the annual PATA responsible tourism conference
 Utilize network to enhance opportunities for PATA representation at SSR themed
conferences and forums
 Initiate a survey program for implementation though the PATA central office on SSR
issues that is transferable for implementation at a chapter level
63
 Develop guidebooks to industry, government and advocacy/NGO’s on identified SSR
themes and priorities to encourage accountability
 Identify and share knowledge, research, and various data sources to help build on-line
PATA SSR resources (website and mPower)
III. To recommend key SSR strategies and actions for PATA to advocate, engage
stakeholders, and improve conditions of the sector
Proposed Goals:
 To enhance integrity of PATA and the tourism sector by advocating on selected social,
economic, and environmental conditions impacted by tourism and affecting positive
change
 To utilize the network and influence of PATA for positive change on selected SSR
issues
Proposed Actions
 Utilize SSR survey data and review global and regional SSR issues as a standing item
at every committee meeting – identify emerging issues and threats
 Identify and prioritize five key advocacy issues annually and report out on these as
recommendations at each Board meeting
 Prepare an engagement plan for recommendation to the PATA Board for raising
awareness on prioritized key issues
IV. To review, recommend and evaluate PATA SSR strategic partnerships and alliances
that will contribute to improvements in tourism related SSR issues
Proposed Goals:
 To assist PATA develop relationships that assist in the fulfillment of PATA SSR
priorities
 To explore partnership possibilities that will facilitate knowledge sharing and
distribution on SSR issues
 To enhance opportunities for SSR sector professionals to gain benefit from
association with PATA
Proposed Actions
 Pro-actively build relationships with organizations that advocate and implement
positive change on SSR issues
 Explore potential associations with organizations with broader SSR objectives for
64
synergies on tourism issues and provide recommendations on strategic benefits to the
Board and CEO
 Specifically discuss benefits of PATA association with SSR professional members
and identify ways to increase related outcomes
V. To identify and help generate and facilitate PATA SSR projects, events and other
educational initiatives in alignment with recommended advocacy issues
Proposed Goals:
 To explore and recommend specific projects in alignment PATA strategic goals and
advocacy priorities on SSR issues
 To identify specific educational initiatives in SSR in on related advocacy issues
 To identify specific capacity building initiatives for enhanced performance in SSR
issues within the sector
Proposed Actions
 Implement projects on selected SSR issues, identify measures of change, assess
outcomes, and communicate results to illustrate positive practice
 Assist in the development of content for the HCD PATA Workshops program on SSR
issues
 Identify opportunities for additional SSR training and knowledge transfer programs in
alignment with Functions II
 Assist Responsible Tourism PTM talks facilitators where and when appropriate
 Explore potential of identifying and investigating an SSR issue of note for host
communities of each September PATA event assist the host community raise
awareness and potentially raise support to address the issue
VI. To recommend operational methods and measures to PATA for enhanced SSR
organizational practices
Proposed Goals:
 Assist PATA fulfill goals of the revised December 2014 SSR policy
Proposed Actions
 Implement work groups on specific issues (see item VII)
VII. To facilitate, communicate and coordinate activities of SSR special topic working
groups or sub-committees established from time to time.
65
Proposed Goals:
 Support PATA in its efforts to operate responsible events and meetings
 Engage all areas of the PATA organization in SSR issues and activities
Proposed Actions
 Invite submissions from members on approaches to address priority issues
 Prepare committees on the following areas for immediate implementation:
o Events
To implement, Chris suggested that SSRC members build working groups on selected themes to
make progress. Further implementation items include TORs to be recommended to the board,
review of the Draft Action Plan through 2015, identification of measurable outcomes, finalising the
action plan by April/May 2016 meeting, re-establishment of committee membership, prioritising
action plan items, and assigning tasks to SSRC members.
Peter noted that the PATA Foundation has some funding for research resources, which may be of
help to the committee.
The committee’s role is to identify initiatives and prioritise and try to mobilise resources to achieve
initiatives.
c. Upcoming meetings:
The next meeting will be in Guam in May. Chris suggested to hold a conference call in between
meetings, November and June. All members agreed.
d. Human rights:
The Indigenous and Human Rights in Tourism Study, supported by WINTA, GIZ, Mekong Tourism,
Capilano, and PATA, was released recently The report provides checklists for accountability to
identify key human rights themes, drawn from the UN Declaration on Human Rights and aligned
to tourism. Chris suggested to form a working group on human rights. He volunteered himself;
Rika volunteered, as did Klaus.
e. CEO’s questionnaire to the committee:

i. PATA has already launched a number of activities to raise the awareness and address the
advocacy themes stated above. What else could PATA do to achieve even greater results?
 Chris will compile and send to committee for further feedback
ii. What, if any, other issues and opportunities that both the public and private sector members would
like PATA to address on its behalf?
66
iii. What suggestions do the members have for the themes of the 2016 PATA Academy-HCD?
 Andrew suggested a tourism resilience themed PATAcademy HCD.
iv. What themes for research reports would members like to see in 2016?
v. Next year will be PATA’s 65th Anniversary which we plan to celebrate at our Annual Summit in
Guam, and also with activities throughout the year. What suggestions do members have on how
we can best celebrate this “Sky Blue Anniversary”?
vi. Would you be interested in a legacy project, giving back to the community either before or after a
PATA event, and with what frequency, and what activities would you suggest?
 Andrew suggested an environmental activity, such as a beach cleanup in Guam
5. Summary and closing remarks

a. Summary of decisions taken & action points:
 Go to an immediate election
 Amend TORs to include new purpose which incorporates mainstreaming sustainability;
incorporate mainstreaming sustainability as an action plan item
 Set schedule for upcoming teleconferences
 Bring forth the newly revised TORs to the board at the 2016 AGM
 Develop working groups in the topics of:
o Tourism as a tool for sustainability and alleviation of poverty
o Human rights in tourism
o Carbon reduction and waste management strategies to meet policies and
needs
o Green events
c. Closing Remarks
There being no other matters, the Vice Chair thanked all attendees for their contributions.
The meeting closed at 10:05 hrs.
Minutes recorded by Halona Padiacy, prepared by Chi Lo, approved by Chris Bottrill
67
MINUTES
PATA FOUNDATION BOARD OF TRUSTEES MEETING
1600-1800 hours
Bangalore, India
Present:
Chairman
Mr Peter Semone, Lao National Institute of Tourism and Hospitality (LANITH), Lao PDR
Trustees:
Dr Chris Bottrill, Capilano University, Canada
Mr Andrew Jones, Sanctuary Resorts, Hong Kong SAR
Mr Basant Raj Mishra, Venture Travel (Temple Tigers) Nepal
Mr Stewart Moore, EC3 Global, Australia
Mr Inder Sharma, Select Holiday Resorts Ltd.
Mr Scott Supernaw, Tauck Inc., USA
Ex-Officio:
Mr Mario Hardy, CEO, PATA
PATA Staff:
Mr Pairoj Kiatthunsamai, CFO, PATA
Ms Kay Kornchalee Tantimongkonsakul, Manager - Internal Affairs, PATA
Observers:
Ms Winnie Lau, PATA Hong Kong PolyU SHTM Student Chapter
Mr Kevin Murphy, PATA Chairman
Absent with Apologies:

Mr Hiran Cooray, Jetwing Hotels Ltd., Sri Lanka
Mrs Gloria Henderson, HNL Travel Associates, Hawaii USA
Mr Nobutaka Ishikure, Goltz et ses Amis, Japan
Mr Stephen Pearce, Tourism Vancouver, Canada
Mr Shukun Zhang, Tourism School of Hubei Vocational-Technical College, China
1. Welcome and Adoption of Agenda
Mr Peter Semone, the Chairman welcomed all attending. He introduced Ms Winnie Lau,
Chiarperson of PATA Hong Kong PolyU SHTM Student Chapter which won the Chapter’s
Award of Excellence to the attendants and informed that Ms Lau was invited to observe the
meeting as to engage young people to PATA Foundation as was agreed earlier.
Chairman Semone called the meeting to order and asked for a motion to adopt the agenda.
It was moved by Mr Jones and seconded by Dr Bottrill. The agenda was adopted as
presented.
68
2. Approval of the Minutes – Leshan Meeting, April 2015
The trustees reviewed the minutes of the last meeting held in Leshan, China and the
addendum to the minutes. As there were no comments, the minutes were moved by Mr
Moore and seconded by Mr Mishra. The minutes were approved as presented.
Chairman Semone reported that there were some action points raised from the last meeting
in Leshan. He then firstly invited Dr Bottrill to provide the summary of his trip to Didi village
in April.
I. Didi Village Project
As the Foundation is looking for a project in China, Dr Bottrill made a follow-up visit at the
Didi village after the meeting in Leshan in April. Dr Bottrill showed the pictures and video
taken at the village. He advised that the hospitality service of the local people is exceptional
but they will need the training on how to do it well. The village also requires a lot of work to
get the right product.
Dr Bottrill ended his presentation with the proposal to send in one training team of four
people to do one week assessment and training program. Also, to assess the regional
product potential and further needs. The broad cost is about US$16,000 - 18,000 which will
result with a more detailed proposal of the project.
Dr Bottrill informed that he did not commit anything to Leshan government. The visit was
only the analysis stage. He commented that the Foundation could not commit anything at
this time because the village will not be highly attractive to the inbound tourists.
II. GTEF 2016
Chairman Semone retold what had been discussed at the last meeting in Leshan about the
coordination with Macau organiser and hiring the fund raiser for the charity dinner event. As
informed earlier, the Macau organiser decided that there will not be the charity gala dinner at
the GTEF 2015, but postponed to GTEF 2016.
PATA CEO, Mr Hardy advised that he has not had any update from Macau organiser
regarding the GTEF 2016 yet as they are focusing on GTEF 2015 event which will take
place this October.
He mentioned the economy in Macau has been severely impacted many times recently, so
the activities in 2016 will still be in question. Mr Hardy will have further conversation with the
Macau team at the GTEF this year.
Mr Supernaw advised that he has been checking at the fundraising organisation and found
an international fundraising consultancy in Hong Kong that shows a good profile. Mr
Supernaw suggested that the Foundation could look into something that could go beyond
the GTEF event and make it the annual fundraising effort including the electronic form.
Mr Supernaw volunteered to explore more information, get in touch with the company, make
the assessment and get the proposal.
69
III. Nepal Earthquake Tourism Recovery Fund
Chairman Semone referred to the addendum to the minutes which was the email
communication he sent to the trustees after the Nepal earthquake and that the trustees
agreed to help Nepal's recovery and put US$ 10,000 from PATA Foundation. The additional
donation raised for this campaign was about US$ 2,500 and expecting to receive one more
danation from PATA New York Chapter, so estimately total fund is US$ 13,000-15,000.
The discussion on how to utilise the money will be discussed at the later agenda.
4. Financial Reports
PATA CFO Mr Kiatthunsamai presented the financial performance as of June 2015 and
reported that the balance of the Foundation’s account was about US$490K. He advised that
based on past experience, this amount can be spent in 6-7 years, under the assumption the
Foundation will grant US$ 60K-70K per year.
Mr Kiatthunsamai also reported that the estimate net surplus at the end of 2015 will be US$
300K.
The net amount received from GTEF Charity Dinner was US$ 365,878. The approved grant
amount was about US$ 50K and the outstanding commitment grants in 2015 will be around
US$ 28.5K.
Chairman Semone reiterated the CFO's suggestion that based on the performance the
Foundation should commit at this meeting for the amount of grant at US$ 70K and which will
allow the Foundation to operate for 6 more years in case of no additional money is raised.
The trustees agreed with the recommendation.
Mr Kiatthunsamai added the final point on the outstanding from Philippines project (Disaster
Relief Fund) that it will be giving to Nepal US$ 10K and will be left US$ 9K in the account.
The Nepal Recovery fund has US$ 12K approximately.
5. Marriott Foundation China Hospitality Education Initiative (CHEI)
Chairman Semone provided a brief report on the Marriott Foundation China Hospitality
Education Initiative that he had been contacted through Mr Joe McInerney, the former PATA
CEO.
The initiative’s purpose is to enhance hospitality education, leading to rewarding careers for
the next generation of China hospitality leaders. The initiative’s focus is on universities and
vocational schools and offering several programs to faculty members and students that
expose them to real-life hospitality operations and experiences.
They created the network of about 40 tourism schools around China and organise an annual
Teaching Conference which was funded with about US$ 5-6 millon. The conference offered
educators new training and educational products, workshop, industry trends, networking with
colleagues and industry leaders. Teachers also get the internship in the Marriott hotels to
get the practical work experiences.
The reason they contacted PATA Foundation is that they are looking for the organisation
that they will hand over this initiative. Unfortunately this is not the thing PATA Foundation
could implement; however, the network from the Marriott Foundation would be useful for
PATA to follow up.
70
For PATA Foundation, it could be an apportunity to get a specific proposal on education and
training to approach for the fund from them.
6. Scholarships Review
Chairman Semone asked the secretariat to provide the brief explanation of the Executive
Development Institute for Tourism Programme (EDIT) in Hawaii and the Executive
Development Programme in Hospitality at Hong Kong PolyU Winter School (HKWS), and
Chairman Semone explained on the PATAacademy sponsorship to the trustees.
In conclusion, the trustees agreed to continue with the scholarship and sponsorships for
another year and this agenda will be tabled for review again at the next meeting in Guam.
I. The Executive Development Institute for Tourism Programme (EDIT), Hawaii
It was agreed to remain the same which is to provide one scholarship worth US$
5,000.
II. PATAcademy, Bangkok
It was agreed to provide up to two sponsorships which cover the registration fee
to the recipients from the less developed countries per each academy. There are
two academies organised in Bangkok.
III. Executive Development Programme in Hospitality, Hong Kong SAR
It was agreed to provide six sponsorships which cover the registration fee of one
module and three nights’ accommodation.
Dr Bottrill commented that as the donor, the Foundation should consider what the benefits
we will get in return from providing these scholarships.
Mr Moore commented that they are the good initiatives but the Foundation should get the
recognition and build the story or profile through the media leverage.
Mr Murphy suggested the Foundation could look for the programme in other educational
institutions and other areas of experiences to create the variety of benefit to the members.
Dr Bottril also added that the form of scholarship could also work with the Youth Symposium.
Mr Moore and Dr Bottrill will work out on the scholarship criteria.
7. Grant Progress Summary
i. Sala Bai Hotel and Restaurant School, Cambodia
Chairman Semone advised that the current project is almost ending and the school
submitted the new 3-year proposal of US$ 10K by 3 years for consideration. He commented
that this proposal which is to sponsor 4 students' expenses could be packaged as the
scholorship. The proposal will be subject to consideration as part of the next agenda,
Review of Grant Applications.
Mr Hardy provided an update on the expansion of the project location. The new campus of
the school will expand the programme to more students as well as an additional training
71
section. They plan to move from the current site to new school in November 2015. The new
site will increase student capacity by 50 percent. The total cost per one student is about
US$ 3,000 per year.
The trustees discussed that PATA Foundation in the next 3-4 years could create one PATA
Foundation Scholarship for Sala Bai School and awarded by PATA Foundation's criteria and
that the Foundation could tell the story of the recipient and build PATA Foundation's
portfolio.
ii. Capacity Building for Sustainable Nature Tourism in Singhalila National Park, India
The final installment is planned for disbursement in December. The project is going well as
planned.
iii. Vocational Training Restaurant for Marginalised Youth in Luang Prabang, Lao PDR
They have some difficulties to buy some kitchen equipment in Laos, so they planned to look
for the items in Thailand in September. The final installment is pending untile they confirmed
the purchase.
iv. Community Tourism Partnership Projects, Vietnam
The project has submitted the request for 2nd year tranche of US$ 22,500 in order to
complete the ongoing project at Tha Phin and Lao Chai. The proposal will also be subjected
for consideration as part of the next agenda, Review of Grant Applications.
8. Review of 2016 Grant Applications
Chairman Semone informed the trustees that this year the Foundation receieved 66 grant
applications which is the highest record. There were 11 projects that meet the administrative
compliance and fit for the Foundation.
From the agreed maximum amount of fund spending of US$ 70K for this grant cycle, it was
deducted for scholarship and sponsorship about US$ 15K, therefore there are US$ 55K
available for the new projects and ongoing projects' new proposals i.e Sala Bai School in
Cambodia and Community Tourism Partnership in Vietnam.
There were 5 applications from Nepal seperated from the other countries to be considered
specifically for Nepal Tourism Recovery Fund (US$ 12,000 separated from normal fund).
However, there was only one project in Nuwakot that related to the Nepal Earthquake.
Mr Mishra suggested to move the project in Mugu District to be considered as normal

application with other countries. For Nuwakot project, the size of project is very big, so it
may be not fit for PATA Foundation. He also suggested Chairman Semone to contact PATA
Nepal Chapter for the smaller proposed projects related to recovering Nepal tourism from
the earthquake. The size of the project could be around US$ 3,000-4,000 each so 3-4
projects could be granted.
Mr Hardy commented that the Foundation should inform the donors about the projects finally
supported in Nepal.
Mr Sharma also suggested the Foundation should do something concrete and everlasting
such as reconstruction of monument type of project.
72
Due to the limit of time, Chairman Semone asked the trustees to meet again to discuss this
agenda over the lunch at the next day. He also requested the trustees to review the
applications and come back with top 3 preferences. This agenda was paused.
Addition to Minutes
Board of Trustees Meeting on September 6, 2015 at Bene Restaurant
The trustees discussed and reviewed the 2016 grant applications. With the consent of the
trustees, they have agreed and approved 2 ongoing projects and 3 new projects for a total
commitment of US$ 48,500 at the meeting.
Two ongoing projects are:
 Sala Bai Hotel and Restaurant School, Siem Reap, Cambodia (1 year) US$ 3,000
(consider as a scholarship for a student per year)
This project was agreed for partial fund i.e US$ 3,000 of 10,000 by 3 years. Need a
story of the student who received the fund.
 Community Tourism Partnership Project, Sapa, Vietnam (1 year) US$ 22,500
Three new projects are:
 Hospitality Skills Education for Poor and Marginised Women, Bali, US$ 8,000
Indonesia (3 months)
This project went in a form of scholarship to support 3-4 students’ costs instead of
their working plan. Chairman Semone will contact the project administrator for
clarification.
 Preservation of Bangladesh’s Cultural Heritage (1 year) US$ 10,000

(Folk & Baul Songs of the Haor Region)
The trustees asked the secretariat to ask for the clip video from the project
administrator. Also, if possible to ask if they could perform at the PATA New Tourism
Frontiers Forum at Cox Bazaar.
 Sustainable Tourism in Yongding’s World Heritage Site: Capacity, US$ 5,000

Personal Value, and Social Capital as the Mechanism, Fujian
Province, China (1 year)
This project was agreed for partial fund i.e US$ 5,000 of 10,000. The trustees
requested that the research to have the context of HCD and SSR scope. The
secretariat to contact the project administrator accordingly.
Mr Murphy suggested that PATA should give one or two years membership to the awarded
project’s organisation.
73
9. Nomination of Vice Chairman
Chairman Semone advised that due to Mr Andrew Jones was elected as PATA Vice
Chairman, he would have to step down from the PATA Foundation Vice Chairman position
but remain as a Board of Trustee.
Mr Stewart Moore was nomitated. Chairman Semone asked for additional nominations of
which there were none. It was agreed to elect Mr Moore as the Vice Chairman.
10. Agreement to use electronic working papers
The trustees advised that the hard copy of working papers are still necessary as they are
easy to review.
11. Any Other Business
PATA-WWF Bagh Mitra Awards 2014
Mr Sharma provided the summary of the project which was funded by PATA Foundation
several years ago. This project was established for conservation of the dwindling tiger
population in India, jointly operated by PATA India Chapter and WWF-India. With the base
fund, Mr Sharma and Chairman of WWF-India raised millions of rupees and created a
nucleaus fund to reward the efforts of individuals and organisations to save the tiger
annually.
This year’s award ceremony was held on July 29th. The report had been shared the the
trustees.
PATA Life Member Involvement
Mr Supernaw suggested that PATA Foundation should get PATA Life members involved in
the fundraising activities in order to take advantage of their names to raise more funds.
There was also a discussion regarding the silent auction and on how to make it more
attractive and successful as a annual fundraising activity. The activity should be reactivated.
As there were no other business raised, the meeting was adjourned at 18.10 hrs. with due
appreciation to all who attended.
/KT
September 26, 2015
74
Financial Report
Management
Progress Report
Progress Report:
PATA Second Quarter Update 2016
Dear Industry Friends and Colleagues,
As we commemorate the 65th Anniversary of PATA it is only fitting that we begin our celebrations during the PATA Annual
Summit 2016 in Guam, USA, generously hosted by the Guam Visitors Bureau. The Association’s roots lie firmly in the Pacific,
having held its inaugural conference in 1952 at the Royal Hawaiian Hotel in Honolulu. The founder member organisations
attending this conference included the Government of Guam and it is therefore highly appropriate that our Annual Summit
takes place on Guam in the days immediately preceding the 12th Festival of Pacific Arts.
This year we have provided even greater value to our members and delegates attending the event by partnering with
UNWTO to organise the half-day UNWTO-PATA Ministerial Debate on Pacific Island Tourism. We have also developed a
dedicated PATA Annual Summit mobile application for our delegates to view the programme, engage with each other, stay
updated on any developments, explore the destination and receive discounts at local establishments.
In 2015 we were delighted to welcome 178 new members and it is pleasing to see this trend continue in the first four
months of 2016 with a further 50 new members joining the Association including Abu Dhabi Tourism & Culture Authority,
Nauru Air Corporation, Atlantis The Palm, Trendi Travel, HanaTour USA, Sekolah Tinggi Pariwisata Bandung (Bandung Institute
of Tourism), G Adventures, John Gray’s Sea Canoe Co., Ltd., Discover Maldives Pvt. Ltd., Mohamed Al Mulla Tourism & Travel,
Secret Indochina and Travelog.com. Our membership now stands at 821 including 95 government, state and city tourism
bodies, 29 international airlines, airports and cruise lines, and 63 educational institutions. Of course, the PATA network also
embraces our 41 Chapters with their 5,600+ members and, equally importantly, the 15 Student Chapters with more than
7,000 members. Our global reach is broadening day by day through our communications channels and via the 18,000+
followers of PATA on various social media platforms.
The PATA Adventure Travel and Responsible Tourism Conference and Mart 2016 in Chiang Rai, Thailand, hosted by the
Tourism Authority of Thailand, was a huge success. The event, with 278 delegates from 34 destinations, included a ‘Bloggers’
Lounge’, organised in partnership with the Professional Travel Bloggers Association (PBTA) where delegates connected with
this new breed of travel writers. The influence of the travel bloggers in attendance provided an added dimension to the
event with the hashtag ‘ATRTCM2016’ generating nearly one million social media impressions during the three-day event.
Preparations are well in hand for PATA Travel Mart 2016 in Greater Jakarta, Banten Province, Indonesia from September
7-9. New aspects to this year’s event includes the PATA Travel Innovation Forum in partnership with Phocuswright and
Connecting Travel, the Bloggers Forum in partnership with PBTA, and the Digital Hub exhibition area. Our busy calendar
also features the PATA Global Insights Conference 2016 on September 30 in Auckland, New Zealand, the 10th UNWTO/PATA
Anniversary Forum on Tourism Trends and Outlook from October 20-22 in Guilin, China and the PATA New Tourism Frontiers
Forum 2016 from November 23-25 in Cox’s Bazar, Bangladesh. It will be a pleasure to meet you at these exciting events.
New publications for 2016 include ‘Stepping Out of the Crowd’, our second study into the travel habits of young Asian
travellers, and a research report that examines the link between peace and tourism entitled ‘How Travel & Tourism Benefits
from Peace – A Statistical Analysis of the Asian Experience’. We have also published the first edition of Issues & Trends 2016,
Asia Pacific Visitor Forecasts 2016-2020 Executive Summary and the Annual Tourism Monitor Early Edition. The monthly
PATA Visitor Economy Bulletin is once again covering a wide range of relevant issues for our industry.
Finally, our focus upon human capital development continues at the next PATAcademy-HCD on June 13-15 with an in-depth
look at how best to capitalise on the 100 million - plus Chinese outbound market.
As we strive to help our members to build their businesses I thank you all for your continued support.
Yours sincerely,
Mario Hardy
Chief Executive Officer
Pacific Asia Travel Association
PATA, in an exclusive partnership with TripAdvisor®, is once again looking for
new and emerging destinations to take part in the PATA CEO Challenge 2016.
The awards programme embraces the uniqueness and diversity of different
heritages, cultures, customs and nature of world destinations. TripAdvisor
will once again work with the two winning entries in developing and creating
a digital marketing campaign to showcase their destination to a global
audience. Each campaign is valued at US$500,000. The PATA CEO Challenge
2016 is open to all regions, states and provinces. This year the rules have
been amended to include those smaller nations that currently attract less than
100,000 international visitor arrivals in a calendar year.
For more information about the CEO Challenge, For more information about the PATA CEO Challenge 2016, please visit
www.PATA.org/PATAceochallenge or email PATACEOchallenge@PATA.org.
Aligned Advocacy
in Action
Photo: PATA CEO Mario Hardy and UNWTO Secretary General Taleb
Rifai at the PATA Fourth Aligned Advocacy Dinner at Stationers’ Hall in
London, United Kingdom on November 2, 2015
Travel and tourism provides the From this feedback we have We are constantly talking with and,
perfect opportunity for people from identified five main advocacy more importantly, listening to the
various backgrounds to share their themes that are currently at tourism community at large.
stories with each other in the hope the centre of all PATA activities:
that we can better understand each research, training, seminars, awards We are also not alone. Two years
other as humans, regardless of our programmes, conferences and our ago the Global Travel Association
race, faith or our beliefs. Advocacy communications. Coalition (GTAC) was formed. GTAC
is inherent to almost any trade is an active coalition that embraces
association; it is part of who we 1. Dispersal of tourists. Essentially, the world’s eight leading tourism
are and what we do. But what does how to help distribute the related associations (ACI, CLIA, IATA,
advocacy mean? It means speaking number of tourists throughout ICAO, PATA, UNWTO, WTTC and WEF),
on behalf of a group of individuals a region, various islands or speaking with one influential voice
with the aim of influencing decisions country. on issues and challenges facing the
within political, economic, and 2. Visa facilitation. The push for industry at large. Each association
social systems and institutions. It countries to either remove visa has its own set of priorities but, on
can include many activities that an restrictions or enable e-Visas. certain topics, we work as one unit to
organisation undertakes including 3. Human Capital Development. express a unified view. We agree on
media campaigns, public speaking, Working with educational an annual basis what should be on
and commissioning and publishing institutions to help promote the agenda and we then review our
research. tourism as a sector with a plans and activities on a quarterly
future to the next generation of basis.
During the past 12 months PATA professionals.
has been meeting with tourism 4. Sustainability. Protection of our We also review our own priorities
ministers, private sector members, environment and the sustainable by listening to you, our members.
chapter representatives and non- development of travel and We believe that our industry needs
members from the travel and tourism tourism for the benefit of local to stand together and collaborate
industry to listen and understand communities. closely and effectively for the
the challenges and opportunities 5. Tourism Resilience. Ensuring that sustainable, long-term development
that destinations face. Through these our industry is well prepared in of the tourism sector. We stand
meetings we have been able to times of crisis. together so that we may all benefit
identify what our advocacy agenda from the force for good that tourism
should be and how we may better These advocacy themes are central can bring.
promote the good work that PATA to our activities but they are not
does and the help that it provides. exclusive. We will, from time to time, We are listening! We are your voice!
react to new situations that may
impact upon our industry.
PATA STRATEGIC
BUSINESS PLAN 2016
January 10th, 2016
Author: Mario Hardy

PATA CEO
Pacific Asia Travel Association - Copyrights 2016 - Confidential

CONTENT
Page
INTRODUCTION 1
HISTORY OF PATA 2
THE PATA BRAND 3
STRATEGIC GOALS 4
CONCLUSION 6

INTRODUCTION
The Pacific Asia Travel Association (PATA) Strategic Business Plan 2016 (SBP) seeks to set clear
and focused goals to achieve sustained growth of the membership, increased revenues for
financial stability and the development of the organisation as a trusted partner and advocate for the
travel and tourism industry to, from and within the Asia Pacific Region.
The industry is in a constant state of evolution as economies change and technologies develop.
PATA needs to anticipate such changes and manage its evolution accordingly. The association
landscape has also been fundamentally transformed over the last 20 years with numerous NGO’s
and private organisations tapping into niche markets and providing resources and networks of
varying competence to concentrated audiences. All traditional associations are finding themselves
fighting to hold the attention and loyalty of their memberships. Having a rich and long history, with
access to a large network, is no longer reason enough to continue or accept membership.
Members demand more value, for lower fees, provided on-demand and via multiple channels. In
order to survive and thrive in this changing landscape, PATA must now seek ways to enhance
membership benefits through value-added programme delivery and demonstrate its relevance in
the marketplace to take it into the next generation. Fundamental transformation in mindset,
operating capability and teamwork are essential for sustained success.
What this business plan does not aim to do is to satisfy the needs and demands of all stakeholders
in every corner of the Asia Pacific region. In order to achieve success, PATA must first make a
targeted approach and focus on a few key areas in which growth and goals can be realised.
Despite PATA’s wide reach across the globe through member chapters and affiliations, resources
are finite and the organisation cannot be everything to everyone at once. This Plan, therefore,
takes a realistic approach to defining the strategic outcomes for the organisation, with an aim to
maximise resources by streamlining efforts and communicating results more effectively.
Pacific Asia Travel Association - Copyrights 2016 - Confidential Page 1

HISTORY OF PATA
Incorporated as a not-for-profit membership association in 1951 in Hawaii, U.S.A., with the goal of
acting as a catalyst for developing Asia Pacific travel and tourism in partnership with private and
public sector members, PATA’s mission, since inception, has been to enhance the growth, value
and quality of travel and tourism to, from and within the region. The PATA vision has been to be
the leader of Asia Pacific travel and tourism.
In 1998, PATA moved its head office from San Francisco, California, to Bangkok, Thailand and
currently maintains representation in London, UK; in Sydney, Australia and a growing presence in
Beijing, China, with 41 Chapters around the globe. It is also, since late 2012, a founding member of
the Global Travel & Tourism Association Coalition (GTAC) comprising eight separate
organisations.
PATA legend and founding member Matt Lurie said that PATA pioneered the way in which tourism
was managed and promoted today; it provided, as he put it, a ‘new way forward’. A key element of
this was the need for accurate research and intelligence. PATA members needed to think outside
the box and make changes that would have wide-reaching influence across the industry. This is
what PATA did at its inception and what gave the founding members so much passion. He said
that this could, and should, happen again. The current and ongoing efforts of the organisation to
reinvent itself and remain relevant are a testament to that sentiment.
At the end of 2011 PATA introduced a "Next Gen" strategy that recognised the need for PATA to
make significant changes, including important shifts:
From traditional to digital

From quantity to quality
From reactive to proactive
During the course of the years 2011-2014 the above strategies were advanced considerably with
a full digital transformation completed in 2014. This continues to evolve with current technology
and social media trends.
During the years of 2012-2014 PATA's CEO at the time successfully elevated the position of the
organisation in the eyes of governments, other trade associations and its members. PATA was
once again invited to sit at the top table and interact at the highest level. Today, Tourism Leaders
are once again seeking advice and guidance from PATA.
Transformative Year 2015
In 2015 the Association continued on its transformation from traditional to digital, delivering both in
quantity and quality and became much more proactive in responding to the needs of the industry.
At the time of writing this report, the Association had reached 175+ new members, delivered over
15 profitable events, published new sponsored research reports, created new human capital
development programmes and, importantly, achieved a record financial performance.
The success of year 2015 can be attributed to good planning, increased productivity and razor-
sharp focus from the PATA headquarters team and our overseas representatives.

Page 2
THE PATA BRAND
For 65 years PATA has defined itself as the only Association that promotes the development of the
complete visitor economy in the Asia Pacific region. The PATA brand was once recognised as the
go-to resource for valuable industry data and for connecting with others in the industry. Over time
the Association has gone through significant changes and now faces new external challenges.
There is still a huge amount of respect in the industry for the PATA Brand and what it represents,
especially with government entities and other international institutions.
It is critical for the Association to continue to build on brand recognition, especially with younger
generations. This can be achieved by using appropriate communications channels and brand
attributions and values that a younger audience can relate to.
In 2015, the PATA Passport brand was introduced with tremendous success. It represents our
members’ passport to business, to networking and to insights. It has achieved its objective of
making noise in the industry, gaining considerable brand recognition and respect. PATA will
continue to build on this theme in 2016 with the objective to make it even more relevant to our
members and to the industry at large.
One of the Association's most valuable assets is its brand and it needs to be protected. The PATA
Management and Executive Board must commit to protect it. This means it should not be loaned to
everyone who asks. Third party organisations that wish to use the PATA brand should be carefully
vetted to ensure that they respect the values of the brand.

Page 3
STRATEGIC GOALS
The Association is still in its transformation phase. We need to deliver several more consecutive
years of prudent financial management and robust financial performance in order to ensure that
the foundations are sufficiently strong to support our long-term goals.
To succeed, the Association will direct its resources towards four core objectives:
Achieving and maintaining Financial Sustainability

Creating and Innovating across the broad spectrum of PATA activities – and, in doing so,
delivering Value-Added services to our members
Diversifying PATA's source of income by identifying and capturing new revenue streams
Increasing Engagement at every level with members and the chapter network
Achieving Financial Sustainability
In order to be financially sustainable the Association needs to draw sufficient funds from its various
activities to cover fixed and variable operating costs whilst at the same time replenishing cash
reserves to ensure a secure future. This objective will be achieved by ensuring that the
management team undertakes sufficient advance planning, increases productivity and remains
sharply focused. The management team will also continue to manage and control expenses
carefully without impacting upon investment needs to deliver on its innovation promise.
Some years ago PATA increased its geographical footprint, embracing 53 new economies -
national and regional. These markets present exciting, yet challenging, membership opportunities
but have yet to be exploited fully. There is also growing interest from countries outside the PATA
region that wish to better understand Asia's potential as a region that contains so many
increasingly influential source markets. The public and private sectors within these destinations
present considerable opportunities for new memberships and new partnerships.
Creating and Innovating (Delivering Value-Added Services)
To deliver on these objectives, PATA must focus upon activities that build and add value to its
membership base. PATA must also communicate effectively this value proposition in order to
retain existing members and acquire new members. Demonstrating the value proposition to
members and influencers will require a shift from "push" and hard sell to more "pull" and
relationship-based selling. All activities will gradually shift from traditional to refined relationship
building.
To succeed and be truly innovative the Association needs not to think outside the box but instead
to kick the box, rewire the box and eventually crush it. It needs not to look at others but rather
become the one true association that every other similar organisation aspires to be like.
The above should translate into transformative and engaging events, training that inspires and
research that motivates the industry to take action.

Page 4
Diversifying PATA's source of Income
To make PATA financially sustainable it is imperative that the organisation undertakes activities
that diversify revenue sources and generate ancillary revenue in addition to membership fees.
Where possible and necessary the Association can/should consider working with partners to
develop innovative solutions that enhance the value of membership and financially contribute to
the revenue objectives of the organisation. Additional innovative event concepts, training and
research should also be part of the diversification of the source of income.
Increase Engagement with members and chapter network
By optimising PATA’s human resources and intellectual capacity, the organisation will have the
ability to enhance its digital capability by developing and implementing digital systems and
processes. Automating manual processes such as online membership and events registration and
purchasing a multitude of products and services online will see the Association moving towards a
self-service environment that allows members to easily and seamlessly engage with PATA through
various channels (digital and social media) and platforms (tablets and smart phones).
However, we do understand that digital engagement with our members will not suffice and this is
why the Association also needs to engage with members and chapters in person at PATA events,
other major industry events and at events and activities organised jointly with our network of
chapters.

Page 5
CONCLUSION
As stated in the introduction, several external uncontrollable factors can and will impact upon the
future success of the organisation. In order for PATA to thrive well into the future, three core
principles must be adopted and instilled within the culture of the Association:
Adopting an ‘Innovation’ mindset while still being respectful of PATA’s history

Being ’Agile’, capable of adapting and responding quickly to changing situations
Remaining totally focused at all times on achieving the Association's objectives – and
having the ability to say ’NO’ to distractions
Based on these principles, three main areas of focus require significant attention to drive growth
and stability within the organisation:
• Our People
• Our Brand
• Our Finances
Tactical Action Plan
Each functional department head is responsible for drafting its team's yearly action plan with inputs
from all key areas of the organisation (marketing, communications, finance, IT). The Chief of Staff
is responsible for monitoring the development of the action plans and their delivery.

Page 6
2016 Budget Summary
PATA BUILDS YOUR BUSINESS | NETWORK | PEOPLE | BRAND | INSIGHTS
Engaging since 1951

Summary financial performance
Audited Audited Audited Audited Budget
2012 2013 2014 2015 2016
Unit : USD
REVENUE
Membership 1,711,468 1,704,041 1,591,288 1,613,445 1,774,813

Event programs 811,777 829,153 718,710 1,175,616 938,692
Research & Intelligence 93,025 233,698 156,788 100,431 112,000
Human Capital Development 67,252 82,110 104,741 122,827 161,000
Other income 100,382 120,014 56,360 92,815 50,800
Total 2,783,904 2,969,016 2,627,886 3,105,134 3,037,305

DIRECT EXPENSE
Membership 164,127 39,574 106,554 29,834 25,000
Event programs 152,813 267,689 420,291 106,829 392,000
Research & Intelligence 124,643 125,756 66,566 106,578 80,500
Human Capital Development 32,257 91,795 64,530 80,214 73,000
Total 473,840 524,814 657,941 323,455 570,500

OPERATING EXPENSES
Staff cost 1,362,394 1,258,980 1,586,119 1,499,655 1,524,095
Travel 299,150 377,854 289,429 165,666 196,391
Professional fees 245,773 329,144 319,288 164,372 165,210
Occupacy 185,059 189,326 189,328 179,758 168,110
Marketing expenses 105,662 18,816 15,361 56,492 50,000
Others 250,963 236,216 279,184 267,670 226,882
Total 2,449,001 2,410,336 2,678,710 2,333,613 2,330,688

Bottom line results (138,937) 33,866 (708,764) 448,066 136,117
Undesignated - General fund 960,752 994,618 285,853 733,919 870,036
Based on 2016 budget, our fund reserve expects to be increase to USD 870K and planning to refill cash reserve up to USD 1.5M
in year 2018.
2016 Budget | Confidential 95

Nominations
Board Nominations
The Nominating Committee of the Board in accordance with Article III (1) and V(3) of
the By-Laws hereby submits the following nominations to the Board for information
Government / Destination (by name)
Auckland Tourism, Events and Economic Development Ltd.

Beijing Municipal Commission Tourism Development
China National Tourism Administration
Guam Visitors Bureau
India Tourism Development Corporation Ltd.
Marianas Visitors Authority
Ministry of Hotels & Tourism, the Republic of the Union of Myanmar
Ministry of Tourism, Government of India
Ministry of Tourism, Indonesia
Ministry of Tourism, Maldives
Sabah Tourism Board
Tourism Administration of Guangdong Province
Tourism Fiji
Aviation (by name)
Adelaide Airport
Guam International Airport Authority
Malaysia Airports Holdings Bhd.
Chapter (by region)
Asia
Mr. Sinan Thourn Mr. Setyono Djuandi Darmono
Chairman Chairman
PATA Cambodia Chapter PATA Indonesia Chapter
Cambodia Indonesia
Europe Americas
Mr. Chris Crampton Mr. James Ferguson
Chairman Secretary
PATA United Kingdom Chapter PATA San Diego Chapter
UK USA
96
Hospitality Board Member
Mr Shahid Hamid Mr Jayantha Panabokke

Executive Director Managing Director
Dhaka Regency Hotel & Resort Mahaweli Reach Hotels Plc.
Bangladesh Sri Lanka
Mrs Ben Montgomery

Director of Business Relations
Management
Centara Hotels & Resorts
Thailand
Hospitality Proxies to the Board (by last name)
Mr Eric Hallin Mr Bo Li
General Manager Deputy Managing Director
Rembrandt Hotel Corporation Limited Kempinski Hotel Beijing - Lufthansa
Thailand China
Premier Partner
Dr Zoe Hibbert
Head, Asia Pacific Corporate Communication
Visa Worldwide Pte Ltd
Singapore
Supervisory Board – Finance (ref. Bylaws Article V.5)
Mrs. Gloria C Henderson

Travel Consultant
HNL Travel Associates
USA
Dr. Kaye Chon

Dean and Chair Professor
School of Hotel and Tourism Management
The Hong Kong Polytechnic University
Hong Kong SAR
Mr. Hiran Cooray

Chairman
Jetwing Hotels Ltd.
Sri Lanka
97
Industry Council Nominations
In accordance to Article III (1) and V(4) of the By-Laws, the Industry Council
Nominating Committee hereby reports our nominations to the Board as follows:
Industry Board Members – 2 years’ term (by last name)
Dr. Wolfgang Georg Arlt Mr. SanJeet

Director Publisher
China Outbound Tourism Research DDP Publications Private Limited
Institute (COTRI) India
Germany
Mr Dany Bolduc Mr Peter Semone

VP/GM - APAC Chief Technical Advisor
Revinate Lao National Institute of Tourism and
Singapore Hospitality (LANITH)
Lao PDR
Mr. George Cao Mr Jae Pil Sho

President Editor & Publisher
Dragon Trail Interactive Travel Press - Korea
China Korea (ROK)
Mrs. Rika Jean-Francois Mr Marco Simonen

Regional Manager South Asia & Pacific Sales Manager – International Sales
Messe Berlin / ITB Berlin MATKA – The Nordic Travel Fair
Germany Finland
Mr. Abdul Iyer Mr. Kamika Smith

Head Strategic Planning General Manager
Sabre Asia Pacific Pte. Ltd. Smith's Motor Boat Service, Inc.
Singapore USA
Mr. Theodore Koumelis Mr Kevin Tatem

Managing Director Senior Business Development Manager –
TravelDailyNews International APAC
Greece SiteMinder
Australia
Mr Jesper Palmqvist Mr Michael Yates

Director, Asia Marketing Director, Asia Pacific
STR Global Travelport
UK Hong Kong SAR
Mr. Taufiq Rahman

Chief Executive & Proprietor
Journey Plus
Bangladesh
98
Industry Council Proxies to the Board – one year term (by last name)
Mr Dinesh B. Bista Dr Chris Bottrill

Executive Chairman Dean, Faculty of Tourism
Soaltee Hotel Limited and Outdoor Recreation
Nepal Capilano University
Canada
Mr Umberto Cadamuro Mr Willem Niemeijer

Chef Operating Officer Founder & CEO
PACTO Tours Khiri Travel Co., Ltd.
Indonesia Thailand
Mr Abdul Muyeed Chowdhury Mr Henry Oh, Jr.

Chairperson and CEO Vice Chairman
Tiger Tours Limited Global Tour, Ltd.
Bangladesh Korea (ROK)
Mr Eduard Geroge Mr Gerald Perez

President Managing Director
Phoenix Voyages Group Ltd. Leading Edge
Vietnam Guam
Mr Yany Kwan Ms Duangmala Phommavong

Managing Director Managing Director
Vacations International Travel Exotissimo Travel Laos Co., Ltd.
Service (Macau) Ltd Lao PDR
Macau SAR
Mr Vikram Madhok Mr Akbar Shareef

Managing Director Managing Director & Chef Executive
Abercrombie & Kent India Ltd. Rakaposhi Tours (Private) Ltd.
India Pakistan
Ms Sarah Mathews Mr W. Scott Supernaw

Head of Destination Marketing APAC Managing Director, International
TripAdvisor Tauck Inc.
USA USA
Mr Basant Misha Mr James Thornton

Executive Chairman Managing Director
Venture Travel (Temple Tigers) Nepal Intrepid Travel
Nepal Australia
Mr Stewart Moore Mr Chunfeng Wang

Chef Executive Officer VP- Development
Earthcheck Beijing UTour International Travel
Australia Service Co., Ltd.
China (PRC)
Mr Darren Ng
Managing Director
TTG Asia Media Pte. Ltd.
Singapore
99
CHANGES TO THE BOARD
The following PATA Board members have notified PATA of replacement nominees as March
21, 2016.
Government/Destinations
1. Papua New Guinea Tourism Promotion Authority has nominated Mr Eric Mossman,
Acting CEO to replace Mr Peter Vincent.
Chapter
1. PATA Finland Chapter has nominated Mr Marco Simonen, Chapter Chairman to

replace Mrs Hanna-Leena Halsas.
The Board has three options:

1. To accept the nomination.
2. To request the nomination of another person from the same organisation.
3. To request the Nominating Committee to recommend another person from another
organisation in the same membership category.
The CEO recommends that the nominated replacements as indicated be approved by the
Board.
100
FUTURE PATA EXECUTIVE BOARD AND PATA BOARD MEETING
Future meetings of the PATA Executive Board and PATA Board meeting are scheduled
as follow.
September 7-9, 2016

PATA Travel Mart
Indonesia Convention Exhibition (ICE)
Greater Jakarta
Banten Province, Indonesia
September 9-11, 2016

PATA Executive Board and PATA Board Meeting
Indonesia Convention Exhibition (ICE)
Greater Jakarta
Banten Province, Indonesia
101
PATA PREMIER PARTNER
www.PATA.org
PATA PREMIER MEDIA PARTNER
Pacific Asia Travel Association

Head Office
28th Floor, Siam Piwat Tower
989 Rama I Road, Pathumwan
Bangkok 10330, Thailand
Tel: +66 (0)2 658-2000
Fax: +66 (0)2 658-2010 PATA STRATEGIC PARTNERS
Email: membership@PATA.org
PATA China
Beijing, China
Tel: +86 (0)10 6500-1397
Fax: +86 (0)10 6500-1497 PATA PREFERRED PARTNERS
Email: china@PATA.org
PATA Pacific
Sydney, Australia
Tel: +61 (0)40 983-9225
Email: pacific@PATA.org
PATA Europe, West Asia, Africa

London, UK
Tel: +44 (0)7932 074-978
Email: europe@PATA.org
MEDIA PARTNER PATA ALLIANCE PARTNER
PATA GOLD AWARDS SPONSOR
PATA_HQ
PATA_HQ
PATA_News
PATA_HQ

PATA Board Working Papers Guam 2016

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

PATA Board Working Papers Guam 2016

Uploaded by

Copyright:

Available Formats

PATA Board Meeting

Agenda & Working Papers

May 21, 2016

Meeting Programme ------------------------------------------------------------------------------------- 4

Board Meeting Agenda --------------------------------------------------------------------------------- 7

Board Meeting Minutes --------------------------------------------------------------------------------- 9

Committee Meeting Agenda (May 2016: Guam, USA)

Minutes (September 2015: Bangalore, India)

- Government / Destination ---------------------------------------------------------------- 30

Audited 2015 Financial Statement --------------------------------------------------------------- 75/1-12

Management Progress Report ---------------------------------------------------------------------- --- 87

Strategic Business Plan 2016 ------------------------------------------------------------------------- 89/1-6

2016 Budget ------------------------------------------------------------------------------------------------- 95

Board Nominations ------------------------------------------------------------------------------------- --- 96

Industry Council Nominations --------------------------------------------------------------------------- 98

Changes to the Board ------------------------------------------------------------------------------------ 100

And the following sponsor organisations that have supported us generously

Official Venue: Official Airline:

Pacific Daily News Stations of KUAM Sponsor for Youth Participation in

Guam International Airport Guam Economic Development Triple J Enterprises

Sponsor for Youth Participation Welcome Fiesta Beverage Sponsor:

Complimentary Tours on May 18 and 22:

Official Venue of the PATA Foundation Charity Gala Dinner on May 20

Delegate Lunch on May 21:

Supporting Media Partners:

16-21 May (Monday – Saturday)

Click for tour programme

0900-1700 Media Center for International and Local Media Cellar

19 May (Thursday): One-day conference

Time Meetings / Function Venue

1200-1330 Buffet Lunch hosted by BBC World News Grand Ballroom

About the Festival

The 27 Pacific Island Countries and Territories expected at the

20-23 May (Friday-Monday)

Departure transfer from official hotels to Airport

End of the PATA Annual Summit 2016

Self-paying pre or post tour options

1. Welcome and Call to Order - Mr Kevin Murphy, Chairman

2. Adoption of the Minutes - Bangalore, September 2015 Meeting

3. Action on the Minutes

*** Coffee break ***

6. Ratification of 2016-2017 PATA Chairman and

7. Management Progress Report

8. Nominating Committee Nominations

9. Industry Council Nominations

10. Executive and Management Report (Chair / Staff)

12. Advisory Committee Meeting Reports and Discussion

13 2017 Annual Summit Host Presentation

14. Changes to the Board

15. Future Board Meetings

16. Announcement of 2016-2018 PATA Executive Board

17. Any Other Business (Q&A)

Present Chairman : Kevin Murphy, Asiawide Hospitality Solutions

2015/2016 EXECUTIVE BOARD

Absent Setyono Djuandi Darmono, President University

2015/2016 EXECUTIVE BOARD NON-VOTING

Present Maria Helena de Senna Fernandes, Macau Government Tourist Office

2014/2015 PATA BOARD

Present Ratten Abdulhussein, PATA Sri Lanka Chapter

INDUSTRY COUNCIL PROXIES TO THE BOARD

Absent Wolfgang Arlt, China Outbound Tourism Research Institute

HOSPITALITY PROXIES TO THE BOARD

Absent Ben Montgomery, Centara Hotels & Resorts

Present Inder Sharma, India

* Coffee break *