retailindia.typepad.

com

This site could be a one-stop site for you if you are seeking to ram up some information about
the retail business scenario of India. This site provides you with a treasure trove of details on the
various key players on the Indian retail scene. It furnishes you with reports and reviews about the
current trends in the retail industry. This is a site which provides you with links of the major
retailing outlets of India like Pantaloons, Globus, Provogue, West side, Shoppers Stop and Wills
lifestyle. In this site you can also get some expert suggestions too if you are interested in
investing in a retail business.

indiaretailing.com

This is another gem of site for all those people who are interested in retail business in India. This
insightful site is a powerhouse of information on the retail industry enlisting the major retail
franchises of India. If you are interested in starting up your career in retail this site provides you
with some authentic tips on how to go about it. The current trends and impulses of the Indian
retail industry are also analyzed and reviewed in this site. The major retailing event around the
globe such as information on World retailing congress etc. are also harped on in this site.

centralbankofindia.com

This article brings to you an erudite discourse on the retail scene in India. According to this
article the recent retail boom in India can be accounted to the enlarged consumer population on
India who are willing to pay more for quality lifestyle products these days. The involvement of
Banks and financial institutions has opened new vistas for the retail chains which are
mushrooming in an unprecedented manner in India. So read on and get the necessary know how
about Indian retail business from this site.

networkmagazineindia.com

This site gives you a detailed article on Pantaloons Retail India Ltd (PRL) which is one of the
key players in the Indian retail scene. This company has got ambitious plans to augment its retail
business in India and it is going to take the help of Information technology to materialize its
goals. The key to the success of the IT enhanced retail strategy lies in the ability to network all
nationwide company locations in a secure and organized manner. Previously all locations
including retail outlets and warehouses were not connected directly to the head office. But now
the VPN network will link all company locations including retail outlets and the manufacturing
unit in phases.

tata.com

This is an insightful and futuristic study of the present trends and future opportunities of retail
business in India. According to the writer of this article, Pankaj Gupta who is the practice head
of consumer and retail for Tata Management group, Indian retail industry has the potential of
turning into a Rs 40,000crore industry by 2015.This article also regales you with myriads of
details on the Indian retail scenario which is the ninth largest retail market in the world with an
estimated annual retail sale of over 215 billion US dollar in the year 2005.

timesofindia.com

This article brings in good tidings for Indian consumers for it heralds the foray of world retailing
giant Walmart into Indian retailing scene. Walmart has collaborated with Sunil Mittal's Bharti
Enterprise which is a reputed retailing company of India. Walmart and Bharti enterprise will
jointly open retails stores all over the length and breadth of India by the end of 2007. This tie up
indicates that retail industry is now luring with players of Indian industry as both Tata and
Reliance the two topnotch industrial houses of India have started eying the retail market.

fibre2fahion.com

This article informs you about the recent expansion bid by retail giant Pantaloons Retail India
Limited. They plan to augment their retail space to 3 million square feet across twenty five cities
of India where twelve crore Indians will be able to shop this year. In this article Pantaloons retail
head Kishore Biyani clarifies the stand that Pantaloon Retail Indian limited is going to take
regarding its business strategy. He also throws light on the position of Pantaloons in the Indian
retail scenario.

znetindia.com

SAP India is the market leader in providing business software to retailers in India as well as the
other parts of the globe. With this article SAP India Ltd declares its latest initiative to open a
SAP center of Excellence for Retail and thus it tries to capture the highly competitive Indian
retail market. They have rightly recognized that Indian retailer are increasingly relying on
technology as a key force in helping them excel and is looking for guidance for technology
initiatives to make their functioning more smooth. According to SAP representatives working
with Sun and SAP, retailers can shorten their development and deployment schedule by several
months and ultimately save a lot of man-hours.

channeltimes.com

This article elaborates on the successes of retail giant HP which has attained the high water mark
of opening 700 retail outlets across India. These reseller retail stores pf HP India carry the entire
portfolio of HP's imaging and printing products from ink jet printers, scanners, all-in-one
devices, entry-level laser printers, Compaq Presario home PCs to Presario notebooks. Here HP
head Mr Mathur rightly boasts of a highly successful retail strategy that has enabled HP to
enhance the number of it retail outlets from 450 to 700 within a mere span of six months.
ibef.org

This article underscores the plethora of changes that Indian retailing sector is undergoing in the
recent years. It then informs about the upcoming India Retail Report 2007 which is to be a truly
international presentation in a coffee table format. This India Retail Report 2007 will also carry
visionary thoughts of Shri Kamal Nath, Dr. Ajay K Dua, Secretary, Department of Industrial
Policy & promotion, Ministry of Commerce & Industry. It will also incorporate 40 thought
leaders from the retail industry covering almost every aspects of retail business. This report will
profile formats and retailers of India. The study, full of facts and figures, published in this report
is expected to reveal many interesting facets of the Indian retail industry that could open up
newer vistas of business both for the established retails biggies and the new comers as well.

Sum up the retail industry of India with the help of this page.

If you still need more information on any other topic please visit www.bestindiansites.com

COMPANY PROFILE:

Pantaloon Retail (India) Limited, is India’s leading retailer that operates multiple retail formats
in both the value and lifestyle segment of the Indian consumer market. Headquartered in
Mumbai (Bombay), the company operates over 10 million square feet of retail space, has over
1000 stores across 61 cities in India and employs over 30,000 people.

The company’s leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a
uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the look, touch
and feel of Indian bazaars with aspects of modern retail like choice, convenience and quality and
Central, a chain of seamless destination malls. Some of its other formats include, Depot, Shoe
Factory, Brand Factory, Blue Sky, Fashion Station, all Top 10m Bazaar and Star and Sitara.

The company also operates an online portal, futurebazaar.com.

A subsidiary company home Solutions Retail (India) Limited, operates Home Town, a large-
format home solutions store, Collection i, selling home furniture products and E-Zone focused
on catering to the consumer electronics segment.

Pantaloon Retail was recently awarded the International Retailer of the Year 2007 by the Us
based National Retail Federation (NRF) and the Emerging Market Retailer of the Year 2007 at
the World Retail Congress held in Barcelona.
Pantaloon Retail is the flagship company of Future Group, a business group catering to the entire
Indian consumption space.
Pantaloon is not just an organization - it is an institution, a centre of learning & development. We
believe that knowledge is the only weapon at our disposal and our quest for it is focused,
systematic and unwavering.

At Pantaloon, we take pride in challenging conventions and thinking out of the box, in travelling
on the road less traveled.

Our corporate doctrine ‘Rewrite Rules, Retain Values’ is derived from this spirit.Over the years,
the company has accelerated growth through its ability to lead change.

A number of its pioneering concepts have now emerged as industry standards.

For instance, the company integrated backwards into garment manufacturing even as it expanded
its retail presence at the front end, well before any other Indian retail company attempted this.

It was the first to introduce the concept of the retail departmental store for the entire family
through Pantaloons in 1997.

The company was the first to launch a hypermarket in India with BigBazaar, a large discount
store that it commissioned in Kolkata in October 2001.
And the company introduced the country to the Food Bazaar, a unique 'bazaar' within a
hypermarket which was launched in July 2002 in Mumbai. Embracing our leadership value, the
company launched all in July 2005 in Mumbai, making us the first retailer in India to open a
fashion store for plus size men and women.
Today we are the fastest growing retail company in India.
The number of stores is going to increase many folds year on year along with the new formats
coming up.
The way we work is distinctly "Pantaloon". Our courage to dream and to turn our dreams into
reality – that change people’s lives, is our biggest advantage.
 Pantaloon is an invitation to join a place where there are no boundaries to what you can achieve.
It means never having to stop asking questions; it means never having to stop raising the bar. It is
an opportunity to take risks, and it is this passion that makes our dreams a reality comes enter a
world where we promise you good days and bad days, but never a dull moment! passion that
makes our dreams a reality come enter a world where we promise you good days and bad days,
but never a dull moment!

FUTURE GROUP:

Future Group is one of the country’s leading business groups present in retail, asset
management, consumer finance, insurance, retail media, retail spaces and logistics. The group’s
flagship company, Pantaloon Retail (India) Limited operates over 10 million square feet of retail
space, has over 1,000 stores and employs over 30,000 people.

Future Group is present in 61 cities and 65 rural locations in India. Some of its leading retail
formats include, Pantaloons ,Big Bazaar, Central, Food Bazaar, Home Town, ezone, Depot,
Future Money and online retail format, futurebazaar.com.
Future Group companies includes, Future Capital Holdings, Future Generali India, Indus League
Clothing and Galaxy Entertainment that manages Sports Bar, Brew Bar and Bowling Co.

Future Capital Holdings, the group’s financial arm, focuses on asset management and consumer
credit.

It manages assets worth over $1 billion that are being invested in developing retail real estate and
consumer-related brands and hotels.

The group’s joint venture partners include Italian insurance major, Generali, French retailer
ETAM group, US-based stationary products retailer, Staples Inc and UK-based Lee Cooper and
India-based Talwalkar’s, Blue Foods and Liberty Shoes.
Future Group’s vision is to, “deliver Everything, Everywhere, Every time to Every Indian
Consumer in the most profitable manner.”the group considers ‘Indian-ness’ as a core value and
its corporate credo is- Rewrite rules,Retain values.
Mr. Kishore Biyani
Managing Director (FUTURE GROUP)
Major Milestones

1987 Company incorporated as Manz Wear Private Limited. Launch of

Pantaloons trouser, India’s first formal trouser brand.

1991 Launch of BARE, the Indian jeans brand.

1992 Initial public offer (IPO) was made in the month of May.

1994 The Pantaloon Shoppe – exclusive menswear store in franchisee format

launched across the nation. The company starts the distribution of
branded garments through multi-brand retail outlets across the nation.

1995 John Miller – Formal shirt brand launched.

1997 Pantaloons – India’s family store launched in Kolkata.

2001 Big Bazaar, ‘Is se sasta aur accha kahi nahin’ - India’s first hypermarket
chain launched.

2002 Food Bazaar, the supermarket chain is launched.

2004 Central – ‘Shop, Eat, Celebrate In The Heart Of Our City’ - India’s first
seamless mall is launched in Bangalore.

2005 Fashion Station - the popular fashion chain is launched

aLL – ‘a little larger’ - exclusive stores for plus-size individuals is launched

2006 Future Capital Holdings, the company’s financial arm launches real
estate
funds Kshitij and Horizon and private equity fund Indivision. Plans forays
into insurance and consumer credit.
Multiple retail formats including Collection i, Furniture Bazaar, Shoe
Factory, EZone, Depot and futurebazaar.com are launched across the
nation.
Group enters into joint venture agreements with ETAM Group and
Generali.
Our culture
At Pantaloon, Empowerment is what you acquire and Freedom at Work is what you get. We
believe our most valuable assets are our People. Young in spirit, adventurous in action, with an
average age of 27 years, our skilled & qualified professionals work in an environment
wherechange is the only constant.

Powered by the desire to create path-breaking practices and held together by values, work in this
people intensive industry is driven by softer issues. In our world, making a difference to
Customers’ lives is a Passion and performance is the key that makes it possible.

Out of the Box thinking has become a way of life at Pantaloon and living with the change, a
habit.
Leadership is a value that is followed by one and all at Pantaloon. Leadership is the quality that
motivates us to never stop learning, stretching to reach the next challenge, knowing that we will
be rewarded along the way. In the quest of creating an Indian model of retailing, Pantaloon has
taken initiatives to launch many retail formats that have come headed for serve as a benchmark
in the industry.

Believing in leadership has given us the optimism to change and be successful at

it. We do not predict the future, but create it.

At Pantaloon you will get an opportunity to handle multiple responsibilities, and therein, the
grooming to play a larger role in the future. Work is a unique mix of preserving our core Indian
values and yet providing customers with a service, on par with international standards.

At Pantaloon you will work with some of the brightest people from different spheres of industry.
We believe it’s a place where you can live your dreams and pursue a career that reflects your
skills and passions.

New discoveries in retail

In the financial year 2006-07, the company’s retail businesses discovered new categories across
formats, new sets of consumers and fresher and contemporary merchandise. We have been able
to offer more in the established businesses and gain favourable acceptance with new concepts. In
addition, concerted expansion plans saw retail space increase to over 5.2 million square feet at
the end of 2006-07. This expansion mode was characterized by a two pronged approach.

By dominating the cities the company was already present in and by bringing the benefits of
modern retail to towns and cities like Mangalore, Palakkad, Surat, Indore, Kanpur, Haldia, Agra,
Coimbatore, Jaipur and Panipat. The company has also undertaken significant private label
initiatives in food, in general merchandise and in the consumer durables and electronics
categories.
Strategic alliances have also been forged with established domestic and international
brands. However, the most significant development was the internal realignment the company
undertook within each of its retail businesses.

To embark on a more detailed approach towards value creation and increasing efficiency, the
company reviewed its business operations and adopted a more focused approach by creating an
integrated support unit or Line of Business.
Augmenting the retail front-end team, Line of Business (LoB) units have been
created in the three most critical businesses – food, fashion and general merchandise.

Formed during the second half of 2006-07 these business units focus on introducing optimum
operational efficiencies.
Thus, these units ensure that back - end measures are appropriately taken care of
and the right kind of merchandise reaches the stores in the best possible time, at the right price.
These teams focus on product consolidation and suitability, margin improvement, and vendor
rationalization, thereby ensuring that the sourcing benefits are made available to the front – end
team.

The company’s efforts over the next couple of years would entail a combination of
Expansion and process upgradation and implementation.
The emphasis will be on the next discoveries to be made in the retail space that will lead to
expansion.
At the same time, there will be an increased focus on micro detailing aspects
Including process, product and operational efficiencies thereby contributing positively to the
company’s bottom-line.

discovering fresh fashion

 It
was the first Pantaloons store in Kolkata that set off a chain of discoveries that have led us to
where we are today. Ten years later, we have launched our largest Pantaloons store in
Kankurgachi in Kolkata.
Spread across 85,000 square feet, the store is the first among a series of
large format stores that will be launched across the nation.
After consolidating its Fresh Fashion positioning, Pantaloons embarked on a major expansion
during the year 2006-07.
In 8 cities,11Pantaloons stores were opened with 7 of them opening in the single month of March
2007. The total count of Pantaloons stores as on 30th June 2007 stood at 31with the total area
under retail close to 1 million square feet. In order to maintain the top of the mind association
with fashion in
India, Pantaloons continued to be the title sponsor for the Femina Miss India 2007 pageant. In
addition, Bipasha Basu and Zayed Khan were roped in as brand ambassadors in the month of
August 2006. The success of this initiative was evident in the increased sales for the ‘Haldi
Gulal’ range as well as the ‘Svayam Utsav’ summer collection that were endorsed by Bipasha
and Zayed.
The private label apparel share during the year was in excess of 70 percent. The year also
witnessed categories like Winter-wear and Ethnic Ladies-wear strengthening their presence in
the stores.
The increasing success of the store brand is evident from the fact that the store’s loyalty
programme, Green Card, added 200,000 new members.
Pantaloons will see a significant expansion during the coming year with an increase of nearly
0.50 million square feet of retail space and an addition of about 15 stores. Pantaloons will look at
dominating cities where it has a first entrant advantage and will scale up sizeably with larger
stores, additional categories and retail formats.
The year 2007-08 will witness considerable focus in the North and East regions. Delhi and the
NCR area along with Punjab, Chandigarh and Ludhiana will see the next stage of expansion.
Cities like Ranchi, Guwahati and Siliguri in the East will also discover Fresh Fashion.

discovering more value

 In
2006-2007, more Indians discovered the value of shopping in Big Bazaar. And with the
launch of each store, we discovered more value in terms of operational efficiency. Big Baazaar
launched 27 new stores in 22 cities, covering over 1.40 million square feet. As of June
2007,there were 56 Big Bazaar stores across 43 cities. While Big Bazaar continued to expand in
the large cities, it also tapped consumption potential in smaller cities like Agra,
Allahabad,Coimbatore, Surat, Panipat, Palakkad, Kanpur and olhapur.

The year under review also witnessed realigning of business teams with shared
experience in category management, sourcing, front-end operations and business planning. In
addition, separate teams have been formed to look into all aspects of new store launches and to
manage mature stores. This provides more flexibility and focus in expansion plans.

The increase in SKUs in existing categories and the introduction of new categories encouraged
the opening of larger stores or Super Centres, measuring 100,000 square feet or more.
There are now 5 Big Bazaar Super Centres. Considering this scale of expansion, technology
plays a significant facilitating role.
The introduction of SAP in 2005-06 and its rollout during the year, positively impacted the
business.
Big Bazaar has initiated the process of Auto Replenishments Systems, thus improving
operational efficiencies and productivity.
The company has also rationalized nearly 250 vendors
through better vendor management in terms of potential to expand, and for inclusion and
upgradation to the online B2B platform.
The company plans to open over 60 stores across India in FY 2008, and the opening of the 100th
Big Bazaar store will mark the fastest ever expansion by a hypermarket format.

discovering the new consumer

Based on the company’s in-house consumer data and research, and in cognizance with
observations on customer movements and the shopping convenience factor, Food Bazaar has
initiated certain refurbishments and layout design across all stores. The intention is to
continuously change with the times and demands of the evolving Indian consumer.
Food Bazaar also witnessed healthy expansion during the year 2006-07, making its presence felt
in nearly 26 cities and adding 40 stores during the year under review. The total count of Food
Bazaars as on 30th June 2007 stood at 86 stores. The year under review witnessed the company’s
private label programme gaining significant traction. The brands have been very competitive
visà-vis the established brands in quality and price terms, and have in fact scored better than
national or international players in certain categories.
The share of private labels as a percentage of total Food Bazaar revenues has increased
significantly and comprise nearly 50 merchandise categories.
While Fresh & Pure brand entered categories like cheese slices, frozen peas, honey, packaged
drinking water and packaged tea, the Tasty Treat brand received a very favorable response in
new categories like namkeens and wafers. In the home care category, Caremate launched
aluminum foil and baby diapers while Cleanmate launched detergent bars and scrubbers.
A new format ‘BB Wholesale Club’ was launched and 4 such stores have been opened so far.
To be managed by Food Bazaar from the ensuing financial year, this format sells only
multipacks and bulk packs of a select range of fast moving categories and caters to price
sensitive customers and smaller retailers.
The company has also forged tie-ups with established companies like ITC, Adanis, DCM
Group,USAID and other farm groups in Maharashtra and Madhya Pradesh to source directly
from them.
These alliances are expected to drive efficiencies as well as bring better products to consumers.
By the end of FY 07-08, the total number of Food Bazaar stores is expected to be 200.
Future ideas
Discovering new opportunities
Future Ideas is the Innovation, Design & Incubation cell within Pantaloon Retail that stems from
the core proposition - ‘Protecting and preserving the soul of a small business or enterprise within
a large organisation.’ Future Ideas deals with the whole aspect of idea creation, scenario planning
activities, alternate approaches to an issue, providing varied outcomes and solutions to a problem
and handholding the activity till its success parameters are satisfied.

A unique initiative in corporate India, Future Ideas rests on a tripod that can
be classified as Innovation driven, Design Management approach and an Incubation
chamber,each with its own uniqueness, yet with common objectives. The Design Management
team looks at each observation made by the Innovation team, and brainstorms by using a
collaborative and holistic approach. The resultant ideas are then nurtured within the Incubation
cell. The Incubation team comprises of business teams, mentored by the Innovation and Design
teams.

They are people who are released from their original businesses or concepts and made part of the
entire ideation process at Future Ideas. They remain at Future Ideas till project completion stage
when the success parameters for running the business are met.Future Ideas draws inspiration for
most of its activities and projects, keeping in mind the new genre of aspirational Indians. At any
point of time Future Ideas would work on about 20 varied projects within the Future Group.
Some of the formats that are now being incubated by this team include Top10, Depot, Star
&Sitara and Talwalkars’ Fit & Active.

The team is also working on ideas around small format nofrills stores, rural retailing, fashion for
the masses and on projects involving women and self-help groups.

D iscovering new segments

Depot, in many cities, is the first modern retailer in books and music and the
response has been overwhelming. The core differentiators of Depot are its young, colorful and
vibrant stores, strong regional range, affordability and a private label publishing program –
Depot Exclusives. In its first year of operation, Depot has launched 6 stand-alone stores and 50
cut-ins.
Along with its expansion in major cities, Depot debuted in smaller towns like Rajkot,
Vadodara,Haldia, Thrissur, Palakkad and Tiruvanantharam.

The Depot Exclusives (released solely in Depot) catalogue expanded rapidly with over 100 titles
across genres like children’s books, cookery, regional literature etc. Reputed authors/ imprints
like Nita Mehta and Sanjeev Kapoor in cookery, Disney in children’s books etc., have been
associated with the company. Depot has also tied-up with the UK based publisher of children’s
books, Small World, to co-publish a series of toddlers’ interactive books.

In FY 2007-08, the total Depot footprint should cross over 100 stores.
The Health, Beauty & Wellness business opened 35 new outlets in the beauty products, services
and holistic health care formats Multiple formats operate in this segment, including Tulsi, the
pharmacy chain and Star & Sitara, the beauty products cut-ins and Star & Sitara Salons. The
largest format, Beauty Free offers unique combination of products, services and holistic health
offerings.
To capture the increasing consumption spend on wellness and preventive health care, the joint
venture between Pantaloon Retail (I) Limited and Talwalkar Better Value Fitness opened its first
‘Talwalkars Fit & Active’ health centre at Orchid City Centre, Mumbai in April 2007.

Spreadover 5,200 square feet, it is the country’s first health centre to offer health, fitness and
gym services within a modern retail and consumption environment.
The venture is also looking at innovative value added offerings in the fitness space as well as
developing a Spa model for the Fit & Active brand across the country, by increasing its presence
to nearly 50 such centers in the near future.

Equal Opportunity
The company believes that in order to build a sustainable business environment, the composition
of its talent base needs to reflect the diversity that exists in our country and among its customers.
Therefore the company ensures that the proportional representation of different communities in
the Indian population is mirrored in its employee profile. The majority of employees in the
company come from socially and economically marginalized sections of the society. Close to
46% of the employees in the organization are women and the average age within the
organization is 27 years.
The effectiveness of its talent management initiatives is reflected in the fact that the annual rate
of attrition is 8.12%, much below industry levels. The company plans to strengthen its employee
platform to about 30,000 people by FY 08, from nearly 18,000 people as on FY 07.

Human Resource Initiatives

Pantaloon Retail believes that one of its sustainable competitive advantages will continue to be
the people who are part of the organization. Being in service industry, the Company places a lot
of focus is placed on attracting, training, incentivising and retaining talent.
The vision is "To provide an environment that creates happy people who have a meaningful life
and add value to business and society." With over 18000 employees at an average age of 27
years, the Company prides itself on being a young and energetic organization, driven through the
'The Pantaloon People Management System'. This is
built on 5 pillars of people based growth, namely - Culture Building, Performance Management
through Balanced Scorecard, People Processes, Management Processes and Leadership
Brilliance.
Training A competent Learning & Development Team is responsible for training employees at
all the levels across the countr y, focusing on primary and secondary research intovarious aspects
of retail and assessment of training needs across Knowledge, Skills & Attitude areas.

The emphasis is on creating product and process knowledge through well defined
programs like Praarambh and Parikrama.
For the critical front line staff, the Company's unique outbound residential training program
Gurukool focuses on integrating the mind, body and soul and brings about measurable
attitudinal and behavioral changes.
The program has covered nearly 4,500 employees.
The SMILE initiative for training of new Store Manager's has been created and disseminated to
over 100 store managers by this team.

Future Group Manifesto

“Future” – the word which signifies optimism, growth, achievement, strength, beauty,
rewards and perfection. Future encourages us to explore areas yet unexplored, write rules yet
unwritten; create new opportunities and new successes. To strive for a glorious future brings to
us our strength, our ability to learn, unlearn and re-learn, our ability to evolve.
We, in Future Group, will not wait for the Future to unfold itself but create future scenarios in
the consumer space and facilitate consumption because consumption is development.
Thereby, we will effect socio-economic development for our customers, employees,
shareholders, associates and partners.
Our customers will not just get what they need, but also get them where, how and when they
need.
We will not just post satisfactory results, we will write success stories.
We will not just operate efficiently in the Indian economy, we will evolve it.
We will not just spot trends, we will set trends by marrying our understanding of the Indian
consumer to their needs of tomorrow.
It is this understanding that has helped us succeed.
And it is this that will help us succeed in the Future. We shall keep relearning. And in this
process, do just one thing.

Group Vision
 Future Group shall deliver Everything, Everywhere, Every time for Every Indian
Consumer in the most profitable manner.

Group Mission
• We share the vision and belief that our customers and stakeholders shall be served only
by creating and executing future scenarios in the consumption space leading to economic
development.
• We will be the trendsetters in evolving delivery formats, creating retail realty, making
consumption affordable for all customer segments – for classes and for masses.
• We shall infuse Indian brands with confidence and renewed ambition.
• We shall be efficient, cost- conscious and committed to quality in whatever we do. We
shall ensure that our positive attitude, sincerity, humility and united determination shall
be the driving force to make us successful.

Core Values
Indianness:

Confidence in ourselves.
Leadership:

To be a leader, both in thought and business.

Respect & Humility:

To respect every individual and be humble in our conduct.

Introspection:

Leading to purposeful thinking.

Openness:
To be open and receptive to new ideas, knowledge and information.
Valuing and Nurturing Relationships:

To build long term relationships.

Simplicity & Positivity:

Simplicity and positivity in our thought, business and action.

Adaptability:

To be flexible and adaptable, to meet challenges.

Flow:
To respect and understand the universal law of nature

MANAGEMENT STYLE
The organization structure for Big bazaar is flat in nature. For Big bazaar, the divisions are
apparel, non apparel and the new business division, which includes gold, footwear and the shop
in-shops. For Food Bazaar, a separate teem has been created which again works independently.
About 1,800 people work for Big bazaar directly. Support and ancillary services comprise
another 400 people. A new trainee is put through a basic three day training program before going
on the shop floor. Evaluation is done every six months.

THE STRATEGY
Saving is key to the Indian middle class consumer. The store, which would be created, had to
offer value to the consumer. Keeping this in mind, the concept of Big bazaar was created.
In India, when a customer needs something for the home, a typical thought is to seek it from the
bazaar. A bazaar is a place where a complete range of products is always available to the
consumer. This is true across India. As the store would offer a large mix of products at a
discounted price, the name Big bazaar was finalized.
The idea was to re-create a complete bazaar, with a large product offering (at times modified to
suit local needs) and to offer a good depth and width in terms of range. The mind to market for
the first store was just six months.
Price was the basic value proposition at Big bazaar. The Big bazaar outlets sold a variety of
products at prices, which were 5 to 60 percent lower than the market price. The line “Isse sasta
aur achha kahin nahin” emphaised this.

INTRODUCTION
A retailer or retail store is any business enterprise whose sales volume comes primarily from
retailing. Retail organizations exhibit great variety and new forms keep emerging. There are
store retailers, non store retailers, and retail organizations. Consumers today can shop for goods
and services in a wide variety of stores. The best-known type of retailer is the department store.
Japanese department stores such as Takashimaya and Mitsukoshi attract millions of shoppers
each year. These stores feature art galleries, cooking classes, and children’s playgrounds.

A retailer is at the end of the distributive channel. He provides goods and service to the
ultimate consumers. This he does through his small organization, with the help of a few
personnel. In an individual retail store there is not much scope for organization except in the
sense that the shopkeeper has to organize apportions his time and resources. The need for
organization becomes essential as soon as he hires people o enters into partnership or takes the
help of members of his family in running his store. A retailer deals in an assortment of goods to
cater to the needs of consumers. His objective is to make maximum profit out of his enterprise.
With that end in view he has to pursue a policy to achieve his objective. This policy is called
retailing mix.

A retailing mix is the package of goods and services that store offers to the customers for sale.
It is the combination of all efforts planned by the retailer and embodies the adjustment of the
retail store to the market environment.
Retailing mix, a communication mix and a distribution mix. The maximum satisfaction to the
customers is achieved by a proper blend of all three.
The success of the retail stores, therefore, depends on customers’ reaction to the retailing mix
which influences the profits of the store, its volume of turnover, its share of the market, its image
and status and finally its survival.

RETAIL
Retailing is the set of business activities that adds value to the products and services sold to the
consumer for their personal or family use.a "retailer" buys goods or products in large quantities
from manufacturers or importers, either directly or through a wholesaler, and then sells smaller
quantities to the end-user. Retail establishments are often called shops or stores. Retailers are at
the end of the supply chain.
Manufacturing marketers see the process of retailing as a necessary part of their overall
distribution strategy.
The term "retailer" is also applied where a service provider
services the needs of a large number of individuals, such as a public utility, like
electric power.
• Retailing is an important institution in our society,
• Retailing provides considerable value to consumers while giving people opportunities for
rewarding and challenging careers.
• Retail formats and companies are now major factors in the industry.
• The key to successful retailing is offering the right product, at the right price, in the right
place, at the right time, and making a profit.
• Retailers must understand what customers want and what competitors are offering now
The World of Organized Retailing
• Retailers are using sophisticated communications and information systems to manage
their business. The use of new technologies helps retailers reduce their operations costs,while
better serving their customers.
• To compete against non-store retailers, stores are now becoming more than just places to buy
products.
They are offering entertaining and educational experiences for their customers.
• In this dynamic environment, entrepreneurs are launching new companies and concepts and
becoming industry leaders, while traditional firms have had to rethink their business.
• Retail managers today must make complex decisions on selecting target markets and
retail locations, determining what merchandise and services to offer, negotiating with
supplier and distributing merchandise to stores, training and motivating sales associates,and
deciding how to price, promote and present merchandise.
RETAIL MIX .
The retail mix is the combination of factors retail used to satisfied customer needs and influences
their purchase decision. Its include the type of merchandise and services offered, merchandise
pricing, advertising, promotional programs store design merchandise display, assistance to
customer provided by salespeople, and convenience of the store’s location.
  Retail mix is the term used to describe the various elements and methods required
 To formulate and execute retail marketing strategy.
 Retail managers must determine the optimum mix of retailing activities and coordinate
 The elements of the mix.
 The aim of such coordination is for each store to have a distinct retail image in
 consumers’ mind.
 The mix may vary greatly according to the type of the retailer is in, and the type
of product/services.
 While many elements may make up a firm’s retail mix, the essential elements may
include:
 Store location,
 merchandise assortments
 Store ambience,
 customer service,
 price,
 Communication with customer
 Personal selling
 Store image
  Store design
 Sales incentives
 People
 Process
 Physical evidence

Composition of retail mix

Place
Product
Price
Promotion
People
Process
Physical Environment
Key element

1)Place (store location)

 Target market
 Channel structure
 Channel management benefits
 Retailer image
 Retail logistics
 Retail distribution

2)Product (merchandise)
 Product development
 Product management
 Product features and Branding
 Packaging

3)Price
 Costs mixes
 Profitability
 Value for money
 Competitiveness
 Incentives
 Quality
 Status
 After-sales services
4)Promotion
 Developing promotional
 Advertising management
 Sales promotion
 Sales management
 Public relations
 Direct marketing
5)People
 Staff capability
 Efficiency
 Availability
 Effectiveness
 Customer interaction
 Internal marketing

6)Process element
 Order processing
 Database management
 Service delivery
 Queuing system
 Standardisation

Retail mix planning

Retail mix plan consists of:
 Setting objectives
 Systematic way of identifying a range of options..
 Formulation of plans for achieving goals
 Logical sequence of retailing activities

Importance of Retail mix planning

 Hostile and complex retail environment
 External and internal retail organisation factors interact
 Maximising revenue
 Maximising profit
 Maximising return on investment
 Minimising costs
 Each element has conflicting needs
 All these variables interact
 All these variables result in optimum compromise.
Approaches to planning

Top down approach

 Retail management sets goals and plans for all levels of management.

Bottom up approach

 Various units prepare own goals and plans sent up for approval.
It is the effective blending of all the elements of retail mix activities within the
retail organization that determines the success of retail management.
Discuss this statement and explain with retail examples how the elements of
retail mix could be blended to ensure the success of retail operation.
 OBJECTIVE
PRIMARY OBJECTIVE :

 To study the effectiveness of retailing mix in the store.

SECONDARY OBJECTIVES :
 To identify the performance of store operations.
 To understand the quality of services maintained in the store.
 To determine the performance of sales persons in the store.
 To understand the availability of products in the store.
 To identify the effectiveness of atmospherics in the store.
RESEARCH METHODOLOGY
• Type of research
Descriptive
• Type of data
Primary data
• Data collection method
Data is collected through structured
questionnaire.
• Sampling
Convenient sampling
• Sample size
100
• Data analysis technique
Quantitative
• D Bar charts, pie charts.

ata analysis tool

FINDINGS
FINDINGS
✔ Store performing well in attracting the customers.
✔ Big bazaar provides better shopping experience.
✔ Brands and products availability in big bazaar is not up to the mark.
Especially in apparels.
✔ Noisy and unpleasant environment is irritates customer.
Air conditioning is really good.
✔ Discounts and offers doing well in the store.
✔ In offer days the store management is good.
✔ Home delivery services are not used by customer.
✔ Product display and signage is good.
✔ Quality in products is not up to the mark.
✔ Location of big bazaar is outstanding. It is situated central business district (CBD)
✔ Parking facility in big bazaar is good.
✔ Cleanliness and hygiene maintained in the store is up to the mark

 “discovering more value”

The above statement is true spotted by the above data.
 RECOMMENDATIONS
 Create awareness & manage home delivery services properly.
 There should be proper assortment of various product categories.
 Proper signage should be there so that customer can locate the products easily.
 Cleanliness and hygiene should be maintained regularly.
 Proper training should be provided to sales person so that they can deal with the customer
efficiently.
 Various schemes and offers can be provided to them and attract new customers (Use
pull strategy).
 No. of cash counter needs to be increased keeping in view customer traffic intensity.
 Quality in products should be increased up to mark.
LIMITATION
1. Time limit is the major constraint.
2. Some respondents refuse to co-operate.
3. Some respondents replied half heartedly.
4. Some respondents gave incomplete information.
5. The survey was conducted in very general way as no other variable such as their
education level, occupation and sex.

MORE INTRODUCTION:

Mr. Kumar Mangalam Birla, Chairman, Aditya Birla Group, today unveiled the brand name
under which the Group's retail business will operate —"more."

Addressing the media in Mumbai, Mr. Birla said, "We believe that the Indian consumer today is
underserved. Even though we have many shopping outlets in India, many of them do not offer
the kind of shopping experiences that people in most other parts of the world are used to, and
even take for granted. As a result, spends by Indian consumers on their day-to-day needs and
special shopping occasions are much less than they ought to be."

"Part of the reason for the underdevelopment of the Indian shopping environment is the lack of
suitable infrastructure — whether it be the lack of economically viable real estate, a developed
supply chain, the availability of trained manpower or backward linkages with suppliers. Our
mission is to change the way people shop.

We will give the Indian consumers a fundamentally better shopping experience. We will offer
them more than what they expect. Hence the brand — more", averred Mr. Birla.

"We intend to be among the leading players in India," stated Mr. Birla.

Elaborating on Aditya Birla Retail's strategy, he said that they would provide multi-shopping
formats, a series of conveniently located neighbourhood supermarkets that would stock the daily
and weekly household shopping needs and destination hypermarkets that cater to monthly and
event-based shopping needs.

The Group envisions having a national presence with both these formats in the not-so-distant
future.
Mr. Birla announced that the first supermarkets under the more. brand name would open shortly
in Pune and then quickly expand to other major cities in India.

Aditya Birla Retail intends to differentiate itself by providing very competitive prices and the
right selection of products in a friendly and exciting environment. Over time, they will be
developing their own products.

To ensure the freshest supply of fruits and vegetables to customers, the company is building
linkages directly with the farmers. They are also in the process of architecting a supply chain to
connect households more directly to farmers and towards this invest appropriately in backend
infrastructure.

In January this year, the Group had acquired Trinethra Super Retail which has given them more
than half a million square feet of selling area and a strong presence in the supermarket business
in the four southern states of Andhra Pradesh, Karnataka, Tamil Nadu and Kerala, where it is the
No.1 retailer. Plans to increase its penetration in the south and initiate a pan-India roll-out are on
the anvil.

Across all of Aditya Birla Retail's formats, the brand name will be common, i.e. more.

The company does not intend having a joint venture partner given that the Aditya Birla Group
has the necessary competencies in house. The investment in retail will not be out of any of the
listed companies in the Aditya Birla Group, informed Mr. Birla.

Mr. Sumant Sinha, the CEO of the retail business said, "more” is an aspirational brand for an
aspirational country.

We have a bright and committed, enthusiastic team that represents the best experience from India
and globally.

Already on board are Mr. Andrew Denby to head the supermarkets, and Mr. Russell Berman, for
the hypermarkets. We are all very excited about our business".
Mr.Kumar Mangalam
Managing director (ADITYA BIRLA GROUP)
MILESTONES
1857: The foundation of the Birla group of companies laid by Seth Shiv Narayan birla-cotton
trading operations commenced at pilani rajasthan.

1919: Ghanshyamdas birla,grandson of shiv narayan birla sets up the first Birla jute mill,
marking his entry into the manufacturing sector. Rapid business expansion followed.

1947: Grasim is incorporated. It commences operations with a small rayon weaving unit
at Gwalior, MP.

1958: Hindalco is incorporated.

1962: Hindalco commences production at its aluminium complex at Renukoot, UP.

1965: Mr. Aditya Birla, grandson of the legendary Ghanshyamdas Birla, starts the
Eastern Spinning Mills & Industries.

1966: The Indian Rayon Corporation Ltd is acquired.

1967: Hindalco sets up a captive power plant at Renusagar – a significant strategic

move.

1969: Mr. Aditya Birla sets up Indo Thai Synthetics Company Ltd, the Group's first
overseas company

1973: P.T. Elegant Textiles established to manufacture spun yarn. It marked the
Group's first venture in Indonesia.
1974: Thai Rayon, the Group's Viscose Rayon Staple Fibre business incorporated in
Thailand.

1975: The Indo Phil Group of companies, the first Indo-Filipino joint venture commences
production of spun yarn.

1977: Pan Century Edible Oils incorporated in Malaysia. It went on to become the
world's largest single-location palm oil refinery.

1978: Thai Carbon Black, the Group's first carbon black company incorporated in
Thailand.

1982: P.T Indo Bharat Rayon established. It was the first producer of Viscose Staple
Fibre in Indonesia.

1984: Thai Polyphosphates and Chemicals commences production of sodium

phosphates in Thailand.

1985: India's first gas-based fertiliser plant in the private sector – Indo Gulf – goes on
stream at Jagdishpur, UP.

1986: The Birla Growth Fund set up to finance industrial equipment, plants and machinery, and
consumer durables, as well as for stock market operations.

1987: Indian Rayon is renamed Indian Rayon and Industries Limited (IRIL), to reflect its
wide horizon of activities. Thai Acrylic Fibre is incorporated to produce fibre and tow.

1988: The government liberalises the petroleum industry. The Aditya Birla Group enters
into a joint venture with Hindustan Petroleum Corporation Ltd to set up a three-million-
tonne refinery, Mangalore Refineries and Petrochemicals Ltd (MRPL), at Mangalore,
Karnataka.

1989: Thai Peroxide commences manufacturing of hygrogen peroxide solutions in

Thailand.

1990: Mr. Kumar Mangalam Birla gets actively involved in the Group's operations.

1991: Pan Century Oleochemicals commences production of fatty acids and glycerine in
Malaysia

1992: Thai Epoxy and Allied Products commences production of epoxy resins in
Thailand.

1994: The Birla Growth Fund is renamed Birla Global Finance Limited, as its span of
operations expands. Alexandria Carbon Black, the Group's first joint venture with the
Egyptian government, is established.
1995: The Group enters the telecommunications sector through a joint venture with
AT&T (USA). Thai Sulphites & Chemicals is incorporated to manufacture sodium
sulphite and sodium metabisulphite

1996: To honour the memory of the late Aditya Birla, a new corporate logo – Aditya, the
rising sun – is launched. All Group companies are consolidated under the umbrella of
the Aditya Birla Group, led by Mr Kumar Mangalam Birla. P.T. Indo Liberty Textiles is
incorporated to manufacture yarn in Indonesia.

1998: The Group forms a 50:50 joint venture company with Tembec Inc. of Canada,
called A.V. Cell Inc., to supply pulp for the Group's VSF operations. Grasim acquires
Dharani Cement and Shree Digvijay Cement to consolidate the Group's leadership
position in cement. The cement businesses of Indian Rayon and Grasim are
consolidated into a single division of Grasim – the biggest restructuring ever by any
corporate entity in India. The Group forays into copper with the commissioning of Indo
Gulf's copper smelter – the largest of its kind in India. Thai Organic Chemicals begins
commercial operations of chlor-alkali and epichlorohydrin.

1999: A joint venture with financial services major Sun Life of Canada is inked, as part
of the overall restructuring of the Group's financial services business.

2000: Indian Rayon acquires Madura Garments and selected overseas brand rights,
taking the Group to the top of the league in the branded apparels sector. The Group
forays into e-business through a strategic alliance of its software arm, Birla Software
and Consultancy Services (BCSS), with Lawson Software (USA). Gyanodaya', the
Institute of Management Learning of the Aditya Birla Group, inaugurated. Hindalco
acquires Indal. The Indal board is reconstituted. Mr Kumar Mangalam Birla became
Indal's new chairman. The Group holding went up to 74.6 per cent, and further
increased to 96 per cent in FY03. The Insurance Regulatory Development Authority
(IRDA) grants registration in principle to Birla Sun Life Insurance Company. Indian
Rayon acquires major world rights for international apparel brands Louis Philippe, Allen
Solly and Peter England. The Group announces its intention to launch a 450 MW 'Green
Power Project' in Karnataka. The merger of Birla AT&T and Tata Cellular is completed.

2001: Grasim acquires 2.50 crore shares – representing just over 10 per cent of the
equity – in L&T from Reliance Industries Ltd. Birla Consultancy & Software Services
spun off; becomes a separate entity called Birla Technologies Ltd. Indian Rayon
acquires a stake in PSI Data Systems, in one of the largest cash transactions in the
Indian technology sector. Grasim closes its pulp plant at Mavoor as a part of its
restructuring initiation.

2002: The Grasim board approves an open offer for purchase of up to 20 per cent of the
equity of L&T, in accordance with the provisions and guidelines issued by the Securities
& Exchange Board of India Regulations, 1997. Grasim increases stake in L&T to 14.15
per cent (351.84 lakh shares). Landmark corporate restructuring of Hindalco and Indo
Gulf. The fertiliser business of Indo Gulf to be demerged into a separate company called
Indo Gulf Fertilisers. Indo Gulf's copper business to be merged with Hindalco, creating a
non-ferrous metals powerhouse. Grasim divests its Gwalior unit to Melodeon Exports
Limited, and consolidated textile operations at a single location in Bhiwani, MP, which
will manufacture both 'Grasim' and 'Graviera' brands. PSI Data Systems acquires Birla
Technologies Ltd, bringing the Group IT services business under one umbrella. Indal
acquires a controlling stake in Anapurna Foils Ltd (AFL), to augment its position in the
foil and packaging sectors. Subsequently AFL is merged with Indal. The Group receives
The Economic Times' "Corporate Citizen" of the year award.

2003: Mr. Kumar Mangalam Birla, Chairman of the Group, selected as Business India's
Businessman of the Year - 2003. Mr. Kumar Mangalam Birla selected as The Economic
Times' Business Leader of the year. The Group is ranked 16th in India's first ever
survey of 'Great places to work in', published in Business World magazine. The Group's
joint venture concern, Birla Sun Life Insurance, is ranked 9th in the same study. The
Group is ranked 20th in a study on the 'Best Employers in India', conducted by Hewitt
Associates and Business Today. Hindalco receives the Asian CSR Award for its "Rural
Poverty Alleviation Programme". The Asian CSR Awards are Asia's premier awards
programme on corporate social responsibility. The Group acquires the Mount Gordon
Copper mines in Australia, another strategic step in becoming a globally competitive
copper player. Liaoning Birla Carbon, the Group's first carbon black company in China,
is incorporated. Indian Rayon acquires TransWorks, a leading Indian ITES / BPO
company. The board of engineering major Larsen & Toubro Ltd (L&T) decides to
demerge its cement business into a separate cement company (CemCo), in which L&T
will retain 20 per cent of its equity with the balance to be distributed to their
shareholders in proportion to their shareholding in L&T. As a consequence, Grasim to
acquire an 8.5 per cent equity stake from L&T and then make an open offer for 30 per
cent of the equity of CemCo, to acquire management control of CemCo. The Group
divests its entire 37.38 per cent equity stake in Mangalore Refineries and
Petrochemicals Ltd (MRPL) to the Oil and Natural Gas Corporation (ONGC). Birla
Copper acquires the Nifty Copper Mines in Australia, as part of a strategic plan to make
the company an integrated copper producer, and source raw material for its copper
smelter at Dahej, Gujarat. Indian Rayon formally launches its insulators joint venture
with NGK Insulators Ltd., Japan, christening it as "Birla NGK Insulators Private Limited.
Birla Copper, a strategic business unit of Hindalco, is accorded London Metal Exchange (LME)
registration. Its copper cathodes are approved as 'Grade A' copper brand by LME.

2004: Board reconstituted with Mr. Kumar Mangalam Birla taking over as Chairman.
Completion of the implementation process to demerge the cement business of L&T and
completion of open offer by Grasim, with the latter acquiring controlling stake in the
newly formed company UltraTech. Grasim, Nagda, receives the FICCI Annual Award
2003-2004 in recognition of corporate initiaitve in rural development. Aditya Birla
Chemicals (India) Limited, Rehla, Jharkhand, receives the FICCI Annual Award 2003-
2004 in recognition of corporate initiative in family welfare. Hindalco recieves India CFO
Award 2004 for excellence in finance in a large corporate. Scheme of Arrangement
announced to merge Indal with Hindalco. Indian Rayon completes its brownfield
expansion of 40,000tpa at Hi-Tech Carbon, Gummidipundi, taking total capacity to
1,60,000tpa. Deming Award for Indo Gulf. Indal won FICCI Award 2002-2003 for
'Corporate Initiative in Rural Development’.

2005: Indian Rayon re-christened as Aditya Birla Nuvo. Aditya Birla Group to set up a
world-class aluminium project in Orissa. The Aditya Birla Group signs a framework
agreement to acquire St Anne Nackawic Pulp Mill, Canada.

2006: Hindalco enters into a joint venture with Almex USA Inc. TransWorks Information
Services announces success of bid to acquire Minacs Worldwide. Grasim Industries
Limited, India; Thai Rayon Public Company Limited, Thailand; and P.T. Indo Bharat
Rayon, Indonesia, form a JV with Hubei Jing Wei Chemical Fibre Company, China, for
VSF. Hindalco awarded the Greentech Safety Silver Award for its outstanding safety
performance during 2005-06.

2007: The Aditya Birla Group honoured with the India Today Group's Readers Digest
Gold award in recognition of the work that truly exemplifies the highest values of society
as well as those of Reader's Digest. The award was received by Mrs. Rajashree Birla,
Chairperson, Aditya Birla Center for Community Initiatives and Rural Development, at
the Pegasus Corporate Social Responsibility Awards 2007 function. Hindalco awarded
the CII - Sorabji Green Business Centre "National Award for Excellence in Water
Management 2007".In May 2007, Novelis becomes a Hindalco subsidiary with the
completion of the acquisition process. The transaction makes Hindalco the world's
largest aluminum rolling company and one of the biggest producers of primary
aluminum in Asia, as well as being India's leading copper producer.

2008: The President of India, Mrs. Pratibha Patil confers the much coveted Rotary
International Polio Eradication Champion Award on Mrs. Rajashree Birla in an elegant
function at the Rashtrapati Bhavan (Delhi), attended by the Chairman, select Rotarians
and WHO officials

2009: Grasim's pulp and fibre division wins the highly prestigious Asian CSR Award.
The Asian CSR Awards, Asia's Premier CSR Awards program, is a project of the Asian
Institute of Management, Manila. The Ministry of Labor and Social Welfare, Government
of Thailand confers “The Best Labor Relations and Welfare Award, 2009” on Indo Thai
Synthetic Company Limited. Birla Sun Life Mutual Fund named "The Asset
Management Company of the Year, India", by the Hong Kong based magazine, The
Asset, in the country awards category of their "Triple A Investment Performance Awards
2009".CNBC TV18 Crisil recognises Birla Sun Life Mutual Fund as "The Mutual Fund
House of the Year" in 2008 and 2009 (for 2007 and 2008), creating history as the only
fund house to have won this recognition in two consecutive years. The Birla Sun Life
Equity-Linked FMP wins the "Best Local Currency Structured Product-India" at the
Triple A Investment Performance Awards 2009. Birla Sun Life Mutual Fund named the
best "Onshore Fund House — India" by Hong Kong based magazine, The Asian
Investor, at the Investment Performance Awards 2009. Rajiv Gandhi Award for
Eminence in Social Field, 2009 conferred on Mrs. Rajashree Birla by Mr. Jyotiraditya
Scindia (Union Minister of State, Commerce & Industry) on 19 August 2009. The award
recognises Mrs. Birla's pathbreaking work among the poor, more so in India's villages,
carried out through the Aditya Birla Centre for Community Initiatives and Rural
Development. Idea Cellular wins the Economic Times' "Emerging Company of the Year
Award for 2009"Vikram Cement and Aditya Cement wins the Federation of Indian
Mineral and Industries' "Social Awareness Award for the year 2008-09".Reader's Digest
Pegasus Star Award conferred on Hindalco in recognition of work that truly exemplifies
the highest values of society and corporate leadership for social responsibility and
sustainable development initiatives. Mrs. Rajashree Birla who spearheads all the
Group's social projects received this much coveted award on behalf of Hindalco from
Mr. Arun Jaitley, MP, Rajya Sabha, on 21 January 2009 in Delhi.

2010: Ultratech's 'Concern for Health' project awarded the Asian Corporate Social
Responsibility Award by the Asian Institute of Management Centre for Corporate Social
Responsibility. Hindalco ranked ninth across industries on Forbes Asia's Fab 50
companies list of Asia's 50 most valued companies. Mrs. Rajashree Birla, Chairperson,
Aditya Birla Centre for Community Initiatives and Rural Development receives 'Hello
Hall of Fame' award for 'Exemplary Philanthropist of the year' from Worldwide Media
Goup's 'Hello' celebrity journal. Indian Rayon, Veraval (a division of Aditya Birla Nuvo) is
awarded The Rajiv Gandhi Environment Award for Clean Technologies by The Ministry
of Environment and Forests, Government of India. Mr. Kumar Mangalam Birla,
Chairman of the Group, presented the All India Management Association (AIMA)
Managing India Award 2010 for ' Business Leader of the Year'. AIMA confers these
awards to persons who are “exemplary leaders who have made a fundamental
difference”. Mrs. Rajashree Birla, Chairperson, Aditya Birla Centre for Community
Initiatives and Rural Development, awarded the Global Golden Peacock Life Time
Achievement Award for Community Development for the year 2010 for "Outstanding
Contribution Towards Community Development and Social Welfare"Hindalco and Birla
White declared winners in the Golden Peacock Awards for Corporate Social
Responsibility 2010 by an eminent international jury, headed by Justice P.M. Bhagwati,
the erstwhile Chief Justice of India. The Aditya Birla Centre for Community Initiatives
and Rural Development team up with Columbia University's research centre, the
Columbia Global Centers' Earth Institute in Mumbai, to become its principal partner. The
Earth Institute's goal is to help achieve sustainable development primarily by expanding
people's understanding of the earth as one integrated system. Hindalco wins Amity
International Business School’s, ‘Amity Corporate Excellence Award for Corporate
Social Responsibili

AT A GLANCE:
With the launch of more.MEGASTORE - a hypermarket, in March 2008, Aditya Birla Retail Ltd.
expanded its footprint in large format retailing, which features both food and non-food
products.

Hypermarkets are what can be described as a complete destination shopping area, where one
can enjoy a day out with the entire family because of a simple fact that hypermarket consists of
variety of options under just one roof.

The result is a very large retail facility which carries an enormous range of products like grocery,
fruits & vegetables, general merchandise, electronics, computers, mobile phones, apparel,
footwear sports and FMCG products, with national, international and house brands all under a
single roof.

Currently, nine hypermarkets operate under the brand more.

MEGASTORE in Mysore, Vadodara, Aurangabad, Indore, Bengaluru, Mumbai, New Delhi,

Hyderabad and Vashi.
PRODUCTS AND SERVICES:

PRODUCTS: Covering large and spacious area, more.MEGASTORE offers you a wide range
of products spanning across grocery, fruits & vegetables, general merchandise, electronic
products, computers & accessories, mobile phones & accessories, apparels, footwear, sports and
FMCG products and more at amazing prices and offers.

Table below for the product categories available in more retail store:

 Apparels - Men/ Women  Information Technology Products

 Audio & Video (A & V)  Large White Appliances

 Bakery  Luggage

 Beverages  Mobile Phone & Accessories

 Books and Audio & Video  Personal Care & Cosmetics

Products

 Computer & Accessories  Processed Food

 Do it yourself & Auto  Ready to Cook/Prepared Food

Accessories

 Electronics  Small White Appliances

  FMCG Products  Sporting Goods

 Footwear  Staples

 Frozen & Dairy Products  Stationery

 Fruits & Vegetables  Sun Glasses & Fine Jewellery

 Furniture  Two Wheelers

 General Merchandise  Toys

 Home Care Products

 Home Decor Products

 Home Needs & Home Upkeep

 Infant & Children's Apparels

SERVICES:

For your additional benefit, Consumer Finance on electronics products such as: Audio & Video
and Large White Appliance are available at more.MEGASTORE

Friendly Return & Exchange Policy

 Hassle free Return & Exchange policy at more.MEGASTORE

 In case you change your mind, we at more.MEGASTORE would be pleased to exchange the
same for you - no questions asked, as long as it is in its original packaging and accompanied
by its invoice.
 In case, an exchange is not required, you will be issued a gift card equal to the billed value,
which can be utilized within the store as per your convenience.

Can't decide on the right gift? Run out of time? Let your friends and family get exactly what they
want !
Pick the perfect gift with - more.MEGASTORE Gift Card smart, practical, and truly appreciated.
Our gift cards are always the perfect gift which can be used at the more.MEGASTORE by the
recipient to purchase any gift of his/her choice any time.

Our Gift Cards easily available at the Customer Support Help Desk located at
more.MEGASTORE

Offers & promotions:

Our destination hypermarket caters to your monthly, weekly and special occasion-based
shopping requirements. more.MEGASTORE is a one-stop shopping destination for your entire
family, where we offer you a top-notch experience by giving you a wide spectrum of products,
while making shopping affordable for you and your family.

more.MEGASTORE aims to bring international standards and operations on par with the rest of
the global retailers, while following stringent quality norms for our private labels, all our
manufacturer and partners are the best in their class.

Weekend getaway destination for the entire family

Whether it's shopping for your daily / weekly household needs, checking out the latest in
technology, trying out the bakery for freshly baked goodies, or simply relaxing at the café more.
with your friends and family, more.MEGASTORE has it all. From our wide array of new
gadgets and latest fashion offered by our private label brand, as well as national & international
brands, more.MEGASTORE offers you a extensive selection to choose from.

Our goal at more.MEGASTORE is to ensure that you get an exceptional value for money, with
great savings from our everyday low prices, and offers with megabuy, and our private label's
promotional offers from maha.saver, freya, essentials, pebble rock and big feet - there are always
plenty of reasons to have a good time at more.MEGASTORE

For our latest offers and promotional activities, visit our stores or write in to:
contactus@morestore.com

Management team:
Thomas Varghese, CEO - Aditya Birla Retail Ltd.
An engineering graduate from IIT Delhi, Mr. Thomas Varghese attended the
Advance Management Program at Harvard Business School at Boston, USA. With
over 25 years of rich experience, he has been conferred with the coveted award of
"Outstanding Business Leader" at the 5th Aditya Birla Award ceremony in 2004 for
his stewardship of the VSF Business in to a global leadership position. He has been
serving the Aditya Birla Group with distinction since 1999. He is also an
Academic Council Member for the Narsee Monjee Institute of Management &
Higher Studies, Mumbai.

Russell Berman, CEO - Hypermarket

 Russell is a Global Retailer, with more than 24 years of international experience
with some of the biggest retailers like McDonald's, Auchan, Lian Hua, and
Carrefour in various capacities. He holds a Bachelor of Arts Degree from
University of Michigan, and Master of Arts from University of Chicago.

Satendra Aggarwal, CEO - Supermarket

Satendra brings with him over 24 years of experience in key leadership positions
in top organisations like Hindustan Unilever Ltd. and Whirlpool. Prior to
joining the group, Satendra was the Executive Director - North for Pepsico
India where he spent over 10 years in various roles. Satendra is a Science
Graduate from University of Mumbai, and holds a Masters Degree in
Management Studies from the same university.

Ramesh Mitragotri, CPO

Ramesh is a seasoned HR professional with over 23 years of rich experience in
Human Resources including a two year stint in Corporate Communications.
Prior to joining the Retail business of the Aditya Birla Group, Ramesh was Joint
Executive President for the Cement Marketing Division of Grasim Industries, a
part of the Cement Business of the Group.Throughout his career he has worked
extensively in the introduction of innovative HR Processes and Policies and has
been associated with companies like include Owens Corning (India) Ltd.,
 Philips India Ltd., VIP Industries Ltd., Wockhardt Ltd. etc.

Vidhya Srinivasan, Head - Strategy

Vidhya is an IIM, Ahmedabad Graduate and also a Charted Accountant. She has
rich and diverse experience in companies like AF Ferguson, AT Kearney and
Glenmark Pharmaceuticals. Her last role was with Glenmark
Pharmaceuticals as Vice President, Finance

Manoj Krishnan, CIO

Manoj started his career with HUL, and brings with him over 17 years of rich
experience in Information Technology. He was responsible for IT solutions in
the area of Manufacturing and Supply Chain (Logistics), and led the SAP
implementation for HUL across 120 HUL manufacturing locations, central
logistics function and financial consolidation. A B.Tech in Computer Science
from University of Calicut, Manoj is also a Post Graduate from IIM -
Bangalore.

T V. Venkataraman, Head - Internal Audit

Venkat is an Associate Member of the Institute of Cost & Works Accountants
of India, Certified Information Systems Auditor and Member of the Institute of
Internal Auditors, USA, since 2004. In his 11 years of industry experience, he
has been associated with companies like Jindal Iron and Steel, Deloitte
Haskins & Sells and WNS Global Services (P) Ltd. In his last assignment with
WNS, he was the Associate Vice-President, Group Assurance & Advisory

Shiv Murti, Chief Merchandising Officer

 Retailer with about 30 years of experience, Shiv holds a BA Hons degree in
Economics from Delhi University. In his professional career he has been associated with Brands
like Dunlop, Remington Rand, Spencers and Pantaloons. In his last role with the Future
Group as Head - Food Bazaar Pantaloon Retail India Ltd., he was completely responsible for
Operations and Merchandising, layout of stores, training of merchandising personnel, laying
down operational standards and guidelines, recruitment and retention of personnel. Shiv was also
a member of the
Management Committee of PRIL.

Atul Daga, Head Finance

 A finance professional with over 23 years of experience with the Aditya
Birla Group in various businesses viz. Cement, Aluminium, Carbon
Black.
 Instrumental in creating a common MIS platform across the various
business of the Group.
 Involved in critical financial restructuring of overseas operations
 Worked as Executive Assistant to Mr. Aditya Vikram Birla.
 Won the Chairman's Exceptional Contributor award in 2009
 A Chartered Accountant; Attended a Leadership Best Practices program
at Harvard Business School.

Gopal Naik, Head Legal

Gopal is a Science Graduate and Post Graduate in Law from Dept of Law, University of Mumbai
with extensive experience over 3 Decades in Corporate Legal Functions, Real Estate, Labour
Laws, Retail Business Development. Associated with Bharat Petroleum for over 23 years and
has the privilege of having negotiated a large number high value Retail sites across the country
for the purpose of acquisition and was also one of the core member of Change Management
team of Bharat Petroleum. Prior to joining ABRL, he was associated with Reliance Industries Ltd
for three years and played key and strategic role in setting up Retail Outlets and training
executives on compliance related matters in the capacity of Vice President (Legal).
Awards & Achivements:
 Most Admired Retail Face of the Year 2010

Mr. Thomas Varghese, CEO - ABRL, has been presented with the award "Most Admired
Retail Face of the Year - 2010" at the - India Retail Forum 2010 held at Mumbai, Renaissance
hotel, organized by IMAGES Group
 Most Admired Retailer in India for the Food & Grocery Segment

Mr. Thomas Varghese , CEO - ABRL, was honored with the Coca-Cola Golden Spoon Award
for being the "Most Admired Retailer in India, for the Food & Grocery Segment" , at the
Images India Food Forum held in March 2010

 Reid & Taylor Awards 2009

Aditya Birla Retail Limited was presented the prestigious "Retail Best Employer of the Year"
at the REID & TAYLOR AWARDS FOR RETAIL EXCELLENCE, by the global jury of the
Asia Retail Congress 2009.

We were also awarded "Impactful Retail and Visual Merchandising" in the same forum.

The Reid & Taylor Awards for Retail Excellence is an important feature of the Asia Retail
Congress, Asia's single most important global platform to promote world-class retail practices.
These awards are aimed at honouring the best, in the Asian retail scenario. The Asia Retail
Congress is represented by 60 countries across the world.

 Aditya Birla Group ranked the No. 1 Best Employer by the Hewitt - Economic Times Survey
2007.
The US $ 24 billion Indian conglomerate, Aditya Birla Group, was ranked number one in India
and among the best in Asia by The Hewitt - Economic Times and Wall Street Journal in their
Best Employers Survey 2007.

Clear focus on employee engagement by aligning employee needs and business interests, among
others, helped the Group develop and implement its best - in - class people practices. The
Group's HR processes are replicated seamlessly across businesses spread over 20 countries.
Strong orientation to continuous personal and professional growth, challenging canvas, feeling of
ownership, values driven work culture and quality of life, are just some of the elements that have
catapulted the Group to be the top employer in 2007.

Says Mr. Kumar Mangalam Birla, Chairman, Aditya Birla Group, "The broad philosophy of
our company as an employer is to empower and to enrich and as part of that there are a couple of
things.

First, it is very important for people to trust the organisation that they work for unflinchingly and
in any situation.

Second, we are a meritocracy. People know wherever they are in the organisation they are not
lost. If they have merit, then on the basis of that merit alone they will bubble up to the top of the
organisation.

Third, the fact that we offer many opportunities within the same Group. So you could want to be
doing BPO in Canada for the first few years, you could be wanting to work in Australia in mines,
you could be wanting to work in Atlanta heading the strategy function for the world's largest
rolling company. You will have all of these opportunities and more within the same organisation
without having to change from one organisation to another."

 Golden Spoon Award - Most Admired Food Retailer of the Year:

Private label F&G brand
The Coca-Cola Golden Spoon Awards honors enterprise, innovation and achievement in the
business of food. We join the industry captains to celebrate excellence in the food business at a
glamorous ceremony that is every visitors delight, and the grand finale of Food Forum India.

The awards are the benchmark of excellence that all food businesses aspire for, thus playing a
vital role in the progress of the industry.

Mr. Arindam Chakravarti, Aditya Birla Retail Ltd. receiving the award

 Best VM at In-Store Asia Summit

1st February 2008
more. stores won the Visual Merchandising & Retail Design merit award for the Best VM in the
Supermarket Category.

Out ranking the astonishing 82 entries received across different categories, which were judged by
eminent Visual Merchandisers and Retail Designers from across the globe, the more. stores
bagged the prestigious award in the end.

The Best Visual Merchandising across all categories are declared by taking into consideration all
of the carefully weighed parameters such as ,visual presentation, VM strategy, innovative use of
material and the overall look and feel of the stores.

Ms. Anjana Chakraborty, Aditya Birla Retail receiving the award.

QUALITY POLICY:
ABRL is committed to assure our consumers of the quality of our products and services on a
consistent basis and earn consumer trust and recognition of ABRL as India's premier retail
organization. The above will be achieved by :

1. Ensure that the products available at the stores meet the regulatory and statutory
requirements through implementation of best practices (Good Manufacturing Practices,
Good Hygienic Practices, Good House Keeping, etc.) at every stage and in every
operation.
2. Ensuring that for 'Own Brand', the products meet our stringent specification
requirements; while at our processing sites and extended supplychain, the manufacturing
practices and processes meet the highest standards of GHP & GMP at every stage and in
every operation.
3. Ensuring that manpower resources are committed, competent, fully trained and working
in a seamless manner.
4. Ensuring that different functions including buying & merchandising, supply chain
management, operations and business partners understand and share our concern for
quality.
5. Implementing a rigorous, credible & efficient assessment, inspection, testing &
certification system.
6. Striving for continuous improvement through dynamic review process.

ABRL is also committed to respecting our Corporate Social and Environmental responsibilities.
ADITYA BIRLA GROUP:
A US $28 billion premium conglomerate, the Aditya Birla Group is in the League of Fortune
500. It is anchored by an extraordinary force of 100,000 employees, belonging to 25 different
nationalities. The Group has been adjudged "The Best Employer in India and among the top 20
in Asia" by the Hewitt-Economic Times and Wall Street Journal Study 2007. Over 50 per cent of
its revenues flow from its overseas operations.

The Group operates in 25 countries - India, UK, Germany, Hungary, Brazil, Italy, France,
Luxembourg, Switzerland, Australia, USA, Canada, Egypt, China, Thailand, Laos, Indonesia,
Philippines, Dubai, Singapore, Myanmar, Bangladesh, Vietnam, Malaysia and Korea.

Globally the Aditya Birla Group is

 A metals powerhouse, among the world's most cost-efficient aluminium and copper
producers. Hindalco-Novelis is the largest aluminium rolling company. It is one of the 3
biggest producers of primary aluminium in Asia, with the largest single location copper
smelter
 No. 1 in viscose staple fibre
 The 4th largest producer of insulators
 The 4th largest producer of carbon black
 The 11th largest cement producer
 Among the world's top 15 BPO companies and among India's top 4
 Among the best energy efficient fertiliser plants

In India

 A premier branded garments player

 The 2nd largest player in viscose filament yarn
 The 2nd largest in the Chlor-alkali sector
 Among the top 5 mobile telephony companies
 A leading player in Life Insurance and Asset Management
 Among the top 3 super-market chains in the Retail business

Rock solid in fundamentals, the Aditya Birla Group nurtures a culture where success does not
come in the way of the need to keep learning afresh, to keep experimenting.
Beyond Business - The Aditya Birla Group is :

 Working in 3,700 villages

 Reaching out to 7 million people annually through the Aditya Birla Centre for Community
Initiatives and Rural Development, spearheaded by Mrs. Rajashree Birla
 Focusing on : health care, education, sustainable livelihood, infrastructure and espousing
social causes
 Running 41 Schools and 18 Hospitals

Transcending the conventional barriers of business to send out a message that "We Care".

For further details please visit: www.adityabirla.com

About Aditya Birla Retail Ltd:
Aditya Birla Retail Ltd is the retail arm of the Aditya Birla Group, a US$ 24 billion corporation
with a market capital of US$ 31.5 billion and in the league of Fortune 500 companies. In May
2007, Aditya Birla Retail Ltd launched its first store, more. in Pune and currently has 100 stores
across the country. With the acquisition of Trinethra Super Retail, the company will increase its
retail foothold to 300 plus stores with re-branding of Trinethra and Fabmall stores in South India.

Aditya Birla Retail gives you more.

Aditya Birla Retail Limited launched their first supermarket in Pune. The store, a part of the
chain aptly named more.

Promises to change the everyday shopping experience for consumers.

Currently open at Viman Nagar, more.
Offers a wide range of product categories including fruits and vegetables, staples, personal care,
home care, household general merchandise, poultry, dairy products, a pharmacy and a well-
stocked bakery.
Addressing the media in Pune, Mr. Sumant Sinha, CEO, Aditya Birla Retail Limited said, "Our
belief is that we can significantly improve the shopping experience for the entire Indian family
from the husband to kids and parents and in-laws, and more particularly make it much easier for
the housewife. We are happy to launch our first set of stores in Pune and are hopeful that
consumers will embrace us as a part of their everyday lives."
Mr. Sinha added that Aditya Birla Retail intends to be among the leading players in India. In
Pune, the Group has begun with a series of conveniently located neighborhood supermarkets.
Over a period of time, they intend setting up destination hyper markets. These would cater to
monthly and event based shopping needs. Apart from Pune, the Group envisions having a
national presence in the not-so-distant future.
The more. chain of supermarkets, are bright and clean stores, at convenient locations with
layouts that allow ease of navigation. The product display is well organized and facilitates ease
of choice. The stores have been designed by Fitch, the leading international retail design firm.
The stores promise a range of benefits to consumers and are a solution to the many problems
faced by housewives while shopping for their daily needs. The retail offering from the Aditya
Birla Group, has been crafted after in-depth research of the needs and expectations of the Indian
consumers. more. Is the answer to the shopping needs of the Indian housewife who wants a
modern and convenient option in her neighbourhood, with an attractive and consistent range of
products. more. Assures consumers the security of knowing that they are paying the best price in
the market for good quality products.
more. also has a range of products from its own stable available across value, premium and
select ranges. The products have been quality-checked and are available in attractive packaging
at competitive prices. To avail additional benefits, at no extra charge, customers can also enroll
for the membership program Club more. Avers Mr. Sinha, "more. is an aspiration brand for an
aspiration country. We have a bright and committed, enthusiastic team that represents the best
experience from India and globally.

Already on board are Mr. Andrew Denby to head the supermarkets, and Mr. Russell Berman, for
the hypermarkets. We are all very excited about our business. "more. will soon be launched
across Pune in other locations as well .more. indeed promises a world-class experience to
consumers, in their very own neighbourhood.
Diversity at MORE
Acknowledging, understanding, accepting, valuing & celebrating differences among people with
respect to age, class, ethnicity, gender, physical and mental ability, race and sexual orientation
are the diverse factors which are valued and respected at more. Our values being the bedrock and
diversity being the primary driver; Aditya Birla Retail Ltd's vision to be a premium global
conglomerate with a clear focus on each business is a REALITY. It is also vital that leaders to
recognize their own cultural biases and prejudices. Diversity is not about differences among
groups, but rather about differences among individuals. Each individual is unique and does not
represent or speak for a particular group, hence the Diversity Committee at Aditya Birla Retail
Ltd. was formed to achieve these prominent goals.

Diversity committee
The Diversity Committee is comprised of members of senior management who will initiate,
implement & review all workplace diversity initiatives.

Key purpose of the diversity committee

To institutionalize a "culture of inclusion" where embracing varied perspectives is an integral
part of our business tactics, from daily decision making to strategic planning & career
development.

The aims of the diversity strategy are to:

 Respect and value differences with respect to gender, race, age, nationality, religion,
sexual orientation & ability
 Ensure dignity at work for all our employees
 Make full use of the talents of all the workforce
 Prevent acts of discrimination, segregation, unfair treatment, and other negative or
demeaning behaviours
 Be open and positive in our communications

Going a step ahead, we believe that in addition to hiring the best talent, the diversity of
perspectives, ideas and cultures lead to the creation of a better work place, and ultimately
achieve success. Employees' strength from different cultural, linguistic and national backgrounds
provides valuable knowledge for understanding complex international markets.

At Aditya Birla Retail Ltd., we have embraced 'diversity' in all that we do and define it as
"Thinking & Working together beyond functional silos, hierarchies, businesses & geographies.
Celebrating differences to garner synergy benefits, whilst encouraging a "WE" feeling". By
giving all our employees as well as potential employees a culture of diversity & inclusion, we
intend to have an unparalleled Employee Value Proposition that would be difficult to beat.
Diversity enriches our performance, the communities in which we live and work, and the lives of
our employees.
Vision:
To be a premium global conglomerate with a clear focus on each business.

Mission:
To deliver superior value to our customers, shareholders, employees and society at large.

Values:
Integrity
Commitment
Passion
Seamlessness
Speed.
LIFE AT MORE:

At more we have a highly energized, multicultural environment where we celebrate work life.
Being part of a green field start up is motivation enough to keep the exploration exciting at every
stage. In order to keep the excitement alive, it is in our advantage to make our workplace a happy
place for our employees.

We believe that highly engaged employees often find their motivation from working in a
pleasant office environment - the more they can relieve stress, the harder and more efficiently
they'll work. Within our own organization, we also include educational and training programs to
provide employees with the awareness, skills, knowledge and ability to embrace differences. At
more. we always look forward to another day at office.

Communication plays an integral role in building our organisation's culture, making us an

'Employer of Choice' in the industry that we are in. Our focus is on using and creating 'World
Class Communication Tools' to create a bouquet of cultural assembly, with open and transparent
communication. A culture that encourages active employee participation values its resources and
listens & responds to its employees, is the key differentiator of successful organizations.

We have adopted the concept of 4 'I' s' of communication i.e., Informative, Interactive,
Interesting and ActIonable. We leave no effort behind in ensuring that we have a transparent
culture where every individual is heard, information is shared and even 'quick wins' big or small
is communicated, and celebrated more. for you

At more., our core values of Integrity, Commitment, Passion, Seamlessness, and Speed are a
way of life that is demonstrated at every junction either internal or external. Through the last one
year we have achieved several milestones that we are indeed proud of. We are also making
visible progress towards achieving our long term goal of being amongst the Top 2 Retailers in
the country. All of this has been possible only because of one single most valued asset - our
Human Capital.

Aditya Birla Retail Limited re-brands its Fabmall grocery supermarkets to more. a name
reflective of its commitment to offering consumers a more fulfilling retail experience. The re-
branding follows the acquisition of the Trinethra Super Retail that includes the retail brands
Fabmall, Trinethra and FabCity by Aditya Birla Retail in January 2007. As a result of the
integration process, 68 Fabmall stores in Karnataka will be re-branded under the umbrella of
more., the retail brand from the Aditya Birla Group.
With the underlying objective to enhance the shopping experience for consumers, the new stores
will continue to be built around the proposition of quality, affordability and convenience with
new in-store merchandise and a whole new retail experience. The more. stores will offer a wide
range of product categories including fruits and vegetables, staples, personal care, home care,
household general merchandise and dairy products.

Speaking on the occasion, Mr. Sumant Sinha, CEO, Aditya Birla Retail Limited said, "The retail
market in India is reaching a point of saturation. With the Endeavour to improve the shopping
experience for our consumers, we promise more satisfaction for every consumer at our store. We
are happy to unveil our new retail brand and will continue to offer more value to customers. This
is an exciting period for the Indian grocery retail industry and we are delighted to participate in
the growth of the market."

The acquisition of Trinethra Super Retail has provided Aditya Birla Retail with a strong retail
footprint in South India extending to 275 stores and over more than half a million square feet in
Andhra Pradesh, Karnataka, Tamil Nadu and Kerala, where it is the leading food and grocery
retailer. Currently Aditya Birla Retail has 60 stores in Bangalore, eight stores in Mysore and 10
stores in Mangalore. All Fabmall stores will be re-branded to more. by January end.

Mr. Sinha added that Aditya Birla Retail's vision is to be among the leading retail players in
India. With the launch of more. neighbourhood supermarkets, destination hypermarkets which
will address monthly and event-based shopping needs will soon follow. The Group already has
stores in other parts of India and envisions having a pan India presence covering tier 1 and tier 2
markets in the not-so-distant future.

The more. stores have been developed after in-depth research to understand the needs and
expectations of the Indian consumers. more. is the answer to the shopping needs of the Indian
housewife who wants a modern and convenient retail destination in her neighborhood, with an
attractive and a consistent range of products. more. assures consumers the best quality products
at the best market price. more. also has its own label across value, premium and select ranges.
The products follow stringent quality norms and are available in attractive packaging. To ensure
the freshest supply of fruits and vegetables to consumers, Aditya Birla Retail is building direct
linkages with farmers. It is also investing in back-end infrastructure to develop a robust supply
chain connecting households more directly with farmers.

The more. chain of supermarkets is spread over convenient locations and with layouts that allow
ease of navigation. The project display is well-orgranised and facilitates ease of choice. The
stores have been designed by Fitch, the leading international retail design firm. Demographic
movements in India over the last two decades have made organised
retail a necessity. The rapid growth of this industry is confirmation that
the idea of orgranised retailing has taken root in India. The industry is
today valued at around US$ 320 billion. Within the organised retail sector, food and groceries
account for around 14 per cent of the total market with potential to garner an even bigger share
of the market.

ANALYSIS AND INTERPRETATION

1)Do u visit more?

response Number of
customer
yes 72
no 28

Column1

28%

yes
no

72%

Inference
From the above chart we can ascertain that majority of customers I e, around 72% of customers
frequently visit to the store and 28% of the customers visit store rarely.

2)How frequently do u shop at more?

Response Number of
customer
Every week 16
Once in two week 24
Once in three week 34
Once in month 26
 Sales

16
26

EVERY WEEK
ONCE IN TWO WEEK
ONCE IN THREE WEEK
ONCE IN MONTH
24

34

INFERENCE

From the above chart we can analyze that the majority of customer i.e,34 out of 100 customer visit store
once in three week ,followed by 26 customers once in a month .Thus we can say that majority of
customer visit more once in three week ,may be during weekends. We can conclude that the customer
do no visit more for their petty daily purchase. They are visit to other stores.

3) Why does u shop at more?

reason Number of
customers
Low price 42
 Product variety 26
quality 08
location 24

Sales
1.2
8

low price
product variety
quality
location
42
26

Inference

From the data collected we can determine that most of the customer visit the store by perception that

Product are low price i.e, 42% and 26% for the product variety and 24% for the location .From this we

can say that more have expanded their product variety and other 8% of the customers are visit seeking

the quality.
4) do u feel that you find different variety of products at more?

response Number of
customer
yes 69
no 31

Column1

31

yes
no

69

Inference

From the data collected we can conclude that the majority of the customers that is 69% of customers
said that they find different variety of products at more and 31% of customer said they don’t.
5) how much time do u spend while shopping at more?

Response Number of
customer
30-60 min 22
1-2hrs 18
2-3hrs 34
Above 3 hrs 26
 Sales

22
26

30-60min
1-2hrs
2-3hrs
above 3hrs

18

34

inference

From the chart we came to know that 34% customers shop upto the time 2-3hrs ,26% of customers
shop upto the duration of above 3hrs this means more have more products to shop.

6)do u agree that this store has modern-looking equipment and fixtures?

Response Number of
customer
 Strongly disagree 06
Somewhat disagree 11
neutral 31
Somewhat agree 47
Strongly agree 05

Sales
6

11

strongly disagree
somewhat disagree
neutral
47 somewhat agree
strongly agree

31

Inference

From the above chart we get to know that most of the customer is somewhat satisfied with modern
fixtures and equipment present inside the more.
7)This store has clean ,attractive and convenient public areas(rest rooms, fitting rooms)

response Number of
customers
Strongly disagree 10
Somewhat disagree 14
neutral 42
Somewhat agree 24
Strongly agree 10
 Column1
10 10

14 strongly disagree
somewhat disagree
24 neutral
somewhat agree
strongly agree

42

Inference

42% customers are neutrally satisfied with restrooms ,fitting and trail rooms, which means more can be
improved more with these aspects.

8)The store layout at this store makes it easy for customer to find what they need

Response Number of
customer
 Strongly disagree 18
Somewhat disagree 36
neutral 26
Somewhat agree 12
Strongly agree 08

Column1
8
18
12
strongly disagree
somewhat disagree
neutral
somewhat agree
strongly agree

26
36

Inference

From the above chart we come to know that majority of customers said that the store layout is not upto
the mark i.e, they are not satisfied with the store layout present in more.
9)The store layout at this store makes it easy for customers to move around the store

Respose Number of
customers
Strongly disagree 07
Somewhat disagree 13
neutral 28
Somewhat agree 41
Strongly agree 11
 Column1
11 7

13
strongly diagree
somewhat disagree
neutral
somewhat agree
strongly agree

42
28

Inference

From the data collected with this question we come to know that many of the responses was somewhat
agree that the store layout at this store makes it easy for customers to move around the store.

10)do u think that this store has good parking facility?

response Number of
customer
 yes 82
no 18

Column1

yes
no

Inference

From the chart we can conclude that most of the customer I,e .82% of customers are not satisfied with
the parking facilities at more stores.

Questionnaire
NAME:

AGE:

GENDER:
 PROFESSION:

1)Do u visit more?

a)yes

b)no

2)How frequently do u shop at more?

a)every week

b)once in two week

c)once in three week

d)once in month

3)Why do u shop at more?

a)low price

b)product variety

c)quality

d)location

4)Do u feel that you find different variety of products at more?

a)yes

b)no

5)How much time do u spend while shopping at more?

a)30-60min

b)1-2hrs

c)2-3hrs
d)above 3 hrs

6)Do u agree that this store has modern looking equipments and fixtures?

a)strongly disagree

b)somewhat disagree

c)neutral

d)somewhat agree

e)strongly agree

7)This store has clean, attractive convenient public areas(rest rooms, fitting rooms)

a)strongly disagree

b)somewhat disagree

c)neutral

d)somewhat agree

e)strongly agree

8) The store layout at this store makes it easy for customer to find what they need

a)strongly disagree

b)somewhat disagree

c)neutral

d)somewhat agree

e)strongly agree

9) )The store layout at this store makes it easy for customers to move around the store

a)strongly disagree

b)somewhat disagree

c)neutral
d)somewhat agree

e)strongly agree

10) Do u think that this store has good parking facility?

a)yes

b)no