Quaid-I-Azam University, Islamabad.

Quaid-I-Azam School of Management

Mid Term Examination of BSBA6th Semester, Section (B)
Course: Strategic Management
Course Instructor: Dr.Rabia Mushtaq
Email Address:rabiakhanbuzdar@yahoo.com

Time Allowed: 2hours

Qno.1 What are the three stages in strategic management? Which stage is more analytical?
Which relies most on empowerment to be successful? Which relies most on statistics? Justify
your answers. (6)

Qno.2 What are the differences between the general environment and the industry environment?
Why are these differences important? (5)
Qno.3 Discuss bribes. Would actions like politicians adding earmarks in legislation or
pharmaceutical salespersons giving away drugs to physicians constitute bribery? Identify three
business activities that would constitute bribery and three actions that would not. (5)

Qno.4 The big USA appliance maker, Whirlpool, acquired Indesit, an Italian company that sells
appliances, in order to double Whirlpool’s size in Europe, where the company has struggled to
compete against Electrolux AB of Sweden, LG Electronics Inc. of South Korea, and Haier Group
of China. Indesit had 13 percent of the major appliance market share in Eastern Europe and
Whirlpool had 5 percent, so now Whirlpool has 18 percent. What type strategy is this for
Whirlpool? (4)
Q no. 5 When would market development generally be the preferred strategy over backward or
forward integration? Discuss (5)

Q no. 6 Discuss why organizational culture is so important in formulating strategies. (5)